关于“国内热门航线”的报告
艾媒咨询|2021中国景区门票预约服务专题研究报告
本报告研究涉及企业/品牌/案例：故宫博物院，敦煌莫高窟，上海迪士尼度假区，泰山风景名胜区，上海海昌海洋公园
iiMedia Research(艾媒咨询)数据显示，2020年，电影票、飞机票以及火车票的预约购买线上化率均在九成左右。在线上化率实现明显提升后，各场景在购票服务、取票入闸等服务流程的质量把控上有明显优化。而当前景区门票线上化率仅为22.4%，服务数字化程度仍有待提高。艾媒咨询分析师认为，景区门票预约将成为预约旅游建设的首要抓手，将持续帮助产业和景区优化升级。其次，超七成游客认可景区门票预约服务方式，认为出游前应提前做好细致安排。大众通过景区门票预约服务，提升出游计划可控性，优化旅游出行体验。此外，预约旅游助力景区实现三大主要目标，分别是提升安全性、改善游客体验以及提高景区运营效率。艾媒咨询分析师认为，明确在线预约预订等建设规范，引导旅游景区开发数字化体验产品，可以有效解决景区现存的三大主要问题。
As to the data of iiMedia Research, the online booking rate of movie tickets, air tickets and train tickets will be nearly 90% in 2020. After the significant improvement of online rate, the quality control of service processes such as ticket purchase service, ticket collection and gate entry has been significantly optimized. At present, the online rate of tickets in scenic spots is only 22.4%, and the digital level of service still needs to be improved. The consulting analyst of iiMedia Research believe that booking tickets in scenic spots will become the first priority in booking tourism construction, and will continue to help optimize and upgrade the industry and scenic spots. Secondly, more than 70% of the tourists agree with the ticket booking service mode of the scenic spots and careful arrangements should be made in advance before traveling. The public can improve the controllability of travel plan and optimize the travel experience through the ticket booking service. In addition, three main goals of scenic spots achieved by booking tourism are to improve safety, to improve tourist experience and to improve operational efficiency. The consulting analyst of iiMedia Research believes that clear online booking and other construction norms, guide the development of digital experience products in scenic spots, can effectively solve the three main problems existing in scenic spots.-
艾媒咨询|2021年中国化妆品用户调研与发展预判研究报告
本报告研究涉及企业/品牌/案例：上海家化，欧莱雅，完美日记
2021年5月31日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年中国化妆品用户调研与发展预判研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国化妆品产业进行了全面分析，并分别对护肤品和美妆进行了超过2000名的用户调研，并提出了趋势预判。
On May 31, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 China Cosmetics User Survey and Development Pre-judgment Research Report." Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Opinion and Public Opinion Data Monitoring System, the report conducted a comprehensive analysis of the Chinese cosmetics industry, and conducted a survey of more than 2,000 users of skincare and beauty products. Propose trend prediction. -
艾媒咨询|2021中国高考志愿填报考生需求调研及就业前景大数据分析报告
本报告研究涉及企业/品牌/案例：华为，中国建筑集团，国家电网，中国航空工业集团，中国航天科工集团，中国航天科技集团
在疫情影响下，2020-2021年，我国就业形势受到一定影响。因此，考生在高考志愿填报时，特别关注学校专业的就业形式。艾媒咨询(iiMedia Research)调研数据显示，专业就业前景和薪资情况是中国高考关注者选择专业时的首要考虑因素，占比为56.8%。文理科学生分别结合专业及个人兴趣进行志愿填报，集中于人工智能、大数据技术、网络与新媒体、健康服务、金融等专业。这种专业扎堆，又为高考志愿录取带来了新的挑战。
Under the influence of the epidemic, my country's employment situation will be affected to a certain extent from 2020 to 2021. Therefore, candidates pay special attention to the employment form of the school's profession when they apply for the college entrance examination. iiMedia Research shows that professional employment prospects and salary conditions are the primary considerations for Chinese college entrance examination followers when choosing a major, accounting for 56.8%. Liberal arts and science students combine their majors and personal interests to apply for voluntary reporting, focusing on artificial intelligence, big data technology, network and new media, health services, finance and other majors. This kind of professional gathering has brought new challenges to the college entrance examination volunteer admission. -
艾媒咨询|2020年11-12月中国化妆品行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例：片仔癀,完美日记,薇诺娜
受疫情影响，2020年中国化妆品零售额同比增速从7月才开始恢复正增长，因而后半年以及双11成为化妆品商家发力冲业绩的重点时间段，数据显示，2020双11期间，全网22个电商平台，化妆品销售额超过900亿元。电商促销对化妆品销量的拉升作用明显，成为完美日记、花西子等国产品牌崛起的重要工具，其中国货美妆新品牌完美日记母公司逸仙电商已成功赴美上市。此外，随着男颜经济的崛起、消费者对成分的关注度提升，围绕人群、消费场景细分的产品将会成为新品牌未来发力的重点方向。
Affected by the epidemic, the year-on-year growth rate of China's cosmetics retail sales in 2020 only began to return to positive growth in July. Therefore, the second half of the year and double 11 have become the key periods for cosmetics businesses to make efforts to boost their performance. The data show that during the double 11 period of 2020, there are 22 e-commerce platforms in the whole network, and the sales of cosmetics exceed 90 billion yuan. E-commerce promotion plays an important role in the promotion of cosmetics sales, and has become an important tool for the rise of domestic brands such as perfect diary and huaxizi. Among them, Yixian e-commerce, the parent company of perfect diary, a new brand of Chinese cosmetics, has successfully listed in the United States. In addition, with the rise of men's economy and the increase of consumers' attention to ingredients, products segmented around the crowd and consumption scenarios will become the focus of new brands in the future. -
艾媒咨询|2020年中国乡村旅游发展现状及旅游用户分析报告
本报告研究涉及省份/地区/案例：黑龙江海林，北京平谷，陕西柞水，浙江临安，湖南韶山，广东阳江，云南丽江。
中国的乡村旅游体系已经逐步完善。随着疫情对生产生活秩序影响的逐步减弱，城乡居民被抑制的需求将持续释放，乡村旅游再度兴起。数据显示，2020年1-8月，中国休闲农业与乡村旅游接待人数达12.07亿人，休闲农业与乡村旅游收入达到5925亿元。
China's rural tourism system has been gradually improved. As the impact of the epidemic on the order of production and life gradually weakens, the suppressed demand of urban and rural residents will continue to be released, and rural tourism will rise again. Statistics show that from January to August 2020, the number of people receiving leisure agriculture and rural tourism in China will reach 1.207 billion, and income from leisure agriculture and rural tourism will reach 592.5 billion yuan. -
艾媒咨询|2020Q1中国在线酒店预订行业监测报告
本报告研究涉及企业/品牌/案例：美团、携程、飞猪、同程旅行。
受新冠疫情影响，中国在线酒店预订市场遭受巨大冲击，总体营业额、房价及酒店入住率在2020年第一季度有较明显下滑。随着疫情好转，国内旅游市场逐渐复苏，“五一”期间总出行人数及总收入已达到同期的60%和40%，且据调查显示，消费者的出行意愿也在逐渐加强。总体来看，后疫情时期，旅游市场将呈现出四大“新常态 ”。首先，安心出游成为疫情之下网民出游最基本需求。其次，受安心需求影响，本地本省游成为网民最主要出游需求，而出游网民中，年轻群体则成为出游及酒店预订主力人群。iiMedia Research(艾媒咨询)数据显示，在已出游的受访网民中，35岁以下人群占比61.4%，且出游地点以短途游为主，占比达57.8%。此外，景区门票也开始取代飞机票、火车票成为酒店预订主要流量入口。
Affected by the COVID-19, China's Hotel Booking market has been severely hit. Hotel turnover, room prices and hotel occupancy rate have declined significantly in the first quarter of 2020.Now China's domestic tourism market gradually wakes up. During the May Day, the number of tourists and incomes have reached 60% and 40% of the same period. In addition, according to the survey, consumers' willingness to travel is also gradually increasing. During the epidemic situation, the tourism market show four "new normal". First of all, security is the basic demand for people to travel. Secondly, considering security, local tourists increase. In addition, among the travelling netizens, the young men has become the main group. As the data of iiMedia Research showed, 61.4% of the interviewed users who have traveled were under the age of 35, and 57.8% of them preferred short-distance travel. Besides, tickets to the tourist attractions began to replace air and train tickets as the main flow entrance for hotel bookings. -
艾媒咨询|2020年5-6月中国家电行业市场运行及典型企业分析双月度报告
本报告研究涉及企业/品牌/案例：格力，美的。
从2020年一季度的数据看，中国家电行业国内市场销售规模为1172亿元，同比下降36.1%。同时，一季度家电累计出口规模为736亿元，同比下降12.7%。艾媒咨询分析师认为，随着疫情对中国影响的逐步减弱，以及夏季对空调、冰箱等制冷设备需求的季节性增长，特别是家电直播电商等形式的逐步成熟，预计第二季度家电行业的国内销售会逐步回暖，但出口形势依然不容乐观。
From the data of the first quarter of 2020, the domestic market scale of China's home appliance industry was 117.2 billion yuan, a year-on-year decrease of 36.1%. At the same time, the cumulative export scale of home appliances in the first quarter was 73.6 billion yuan, a year-on-year decrease of 12.7%. iiMedia Research believe that with the gradual weakening of the impact of the epidemic on China and the seasonal increase in demand for air-conditioning, refrigerators and other refrigeration equipment in summer, especially the gradual maturity of home appliance live broadcast e-commerce and other forms, it is expected that the appliance industry Of domestic sales will gradually pick up, but the export situation is still not optimistic. -
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艾媒报告|2019中国春运全民出行数据监测报告
2019年春运出行依然吸引社会大众关注。数据显示，2019年春运客流量预计达到29.9亿人次。艾媒大数据舆情商情监控系统数据显示，春运首日网络热度指数即创新高，达到2971。随着国家交通基建投入逐年增大以及惠民措施不断出台，大众春运出行幸福感普遍提高。iiMedia Research(艾媒咨询)数据显示，51.6%的受访网民表示2019年春运出行其幸福感有所提升。
As usual, Spring Festival Travel Rush attracts public attention. As the data showed, the passenger flow is expected to reach 2.99 billion during the Spring Festival Travel Season. As the data of iiMedia Big Data Public Opinion Monitoring System showed, the Internet index of the keyword Spring Festival Travel Rush had reached a new high at 2971 on the first day of Spring Festival Season. With the increasing investment in national transportation infrastructure and the introduction of policy measure to benefit people, public’s happiness during the Spring Festival Season has improved. As the data of iiMedia Research showed, 51.6% of the interviewed netizens indicated that their happiness had improved during the Spring Festival Season of 2019. -
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