艾媒咨询|2021中国高考志愿填报考生需求调研及就业前景大数据分析报告

本报告研究涉及企业/品牌/案例：华为，中国建筑集团，国家电网，中国航空工业集团，中国航天科工集团，中国航天科技集团

在疫情影响下，2020-2021年，我国就业形势受到一定影响。因此，考生在高考志愿填报时，特别关注学校专业的就业形式。艾媒咨询(iiMedia Research)调研数据显示，专业就业前景和薪资情况是中国高考关注者选择专业时的首要考虑因素，占比为56.8%。文理科学生分别结合专业及个人兴趣进行志愿填报，集中于人工智能、大数据技术、网络与新媒体、健康服务、金融等专业。这种专业扎堆，又为高考志愿录取带来了新的挑战。
Under the influence of the epidemic, my country's employment situation will be affected to a certain extent from 2020 to 2021. Therefore, candidates pay special attention to the employment form of the school's profession when they apply for the college entrance examination. iiMedia Research shows that professional employment prospects and salary conditions are the primary considerations for Chinese college entrance examination followers when choosing a major, accounting for 56.8%. Liberal arts and science students combine their majors and personal interests to apply for voluntary reporting, focusing on artificial intelligence, big data technology, network and new media, health services, finance and other majors. This kind of professional gathering has brought new challenges to the college entrance examination volunteer admission.

艾媒咨询|2020年11-12月中国化妆品行业月度运行及年终盘点数据监测报告

本报告研究涉及企业/品牌/案例：片仔癀,完美日记,薇诺娜

受疫情影响，2020年中国化妆品零售额同比增速从7月才开始恢复正增长，因而后半年以及双11成为化妆品商家发力冲业绩的重点时间段，数据显示，2020双11期间，全网22个电商平台，化妆品销售额超过900亿元。电商促销对化妆品销量的拉升作用明显，成为完美日记、花西子等国产品牌崛起的重要工具，其中国货美妆新品牌完美日记母公司逸仙电商已成功赴美上市。此外，随着男颜经济的崛起、消费者对成分的关注度提升，围绕人群、消费场景细分的产品将会成为新品牌未来发力的重点方向。
Affected by the epidemic, the year-on-year growth rate of China's cosmetics retail sales in 2020 only began to return to positive growth in July. Therefore, the second half of the year and double 11 have become the key periods for cosmetics businesses to make efforts to boost their performance. The data show that during the double 11 period of 2020, there are 22 e-commerce platforms in the whole network, and the sales of cosmetics exceed 90 billion yuan. E-commerce promotion plays an important role in the promotion of cosmetics sales, and has become an important tool for the rise of domestic brands such as perfect diary and huaxizi. Among them, Yixian e-commerce, the parent company of perfect diary, a new brand of Chinese cosmetics, has successfully listed in the United States. In addition, with the rise of men's economy and the increase of consumers' attention to ingredients, products segmented around the crowd and consumption scenarios will become the focus of new brands in the future.

艾媒咨询|2020年中国在线小班课行业发展专题研究报告

本报告研究涉及企业/品牌/案例：51talk，火花思维，编程猫。

iiMedia Research（艾媒咨询）数据显示，在“新冠疫情”影响下，教育线上化进程加速，2020年中国在线教育市场规模将达到4858亿元，用户规模也有望增至3.51亿人。行业快速发展的情况下，小班课模式优势更为凸显，学科辅导、数理思维、兴趣教育等各领域均有知名企业布局。尤其针对少儿逻辑能力锻炼的数理思维赛道近年发展加速，市场受认可度也在提升，2021年市场规模有望突破100亿元。未来在线教育行业将在技术方面持续创新和优化，利用AI、5G等新技术为学生提供更个性化、更精准的服务。

Under the influence of Covid-19, the online education process accelerates. As the data of iiMedia Research showed, market scale of China online education market will reach 485.8 billion yuan in 2020, and the user scale is expected to increase to 351 million people. With the rapid development of the industry, the advantages of the small class mode are more prominent. There are well-known enterprises in various fields such as academic tutoring education, mathematical thinking, interest education, etc. In particular, the development of mathematical thinking track for children’s logical ability training has accelerated in recent years. The market scale is expected to exceed 10 billion yuan in 2021. In the future, online education industry will continue to innovate and optimize for technology, and provide more personalized and accurate services for students by using new technologies such as AI and 5G.

艾媒报告|2019中国高考志愿填报与职业发展趋势分析报告（热门专业篇）

本报告为《艾媒报告|2019中国高考志愿填报与职业发展趋势分析报告(完整篇)》的子篇章，已购买完整篇的，无需重复购买。

艾媒报告|2019中国高考志愿填报与职业发展趋势分析报告（新兴专业篇）

本报告为《艾媒报告|2019中国高考志愿填报与职业发展趋势分析报告(完整篇)》的子篇章，已购买完整篇的，无需重复购买。

艾媒报告|2019中国高考志愿填报与职业发展趋势分析报告（完整篇）

中国高考考生规模逐年增长，2018年中高考考生人数达975万人，河南、广东地区的考生竞争压力巨大，2018年河南和广东的高考考生分别为98.3万人和75.8万人，但一本录取率仅为12.5%和11.6%。专业选择方面，金融学、国际经济与贸易和财务管理专业仍为经典热门专业选择，北京、上海、广州、深圳等一线城市就业发展前景最好。新兴热门专业中，大数据、人工智能和智能制造等相关专业成未来高校培养人才的新方向。未来就业方面，百度、阿里、腾讯和华为等互联网巨头企业收割大量名校毕业生，国有商业银行偏爱财经类院校。5G、人工智能、商业航天、电子竞技等领域是新兴热门专业可就业领域。随着新一轮中国高考改革的全面铺开、本科录取批次合并、院校专业调整，中国高考志愿填报难度不断上升，但仅有15.0%的中国高考关注者非常了解高考志愿填报；并且他们的资讯获取渠道仍以校招生简章获取院校及专业信息，艾媒咨询分析师认为，中国高考关注者获取信息的渠道单一，获取的信息过时且缺乏专业解读，高考考生应提升高考志愿填报的重视程度，需要搜集更多相关信息，多向前辈、老师寻求意见，结合多种参考因素综合考虑。

The number of candidates for the Chinese college entrance examination has increased year by year. In 2018, the number of candidates for the college entrance examination reached 9.75 million. The competitive pressures of candidates in Henan and Guangdong are very high. In 2018, the candidates for college entrance examinations in Henan and Guangdong were 983,000 and 758,000 respectively, but one of them was admitted. The ratio is only 12.5% ​​and 11.6%. In terms of professional choice, finance, international economics and trade, and financial management are still popular choices. First-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen have the best employment prospects. Among the emerging hot jobs, big data, artificial intelligence and smart manufacturing have become the new direction for future university talents. In terms of future employment, Internet giants such as Baidu, Ali, Tencent, and Huawei have already recruited a large number of graduates from prestigious universities, and state-owned commercial banks are more inclined to financial and economic institutions. 5G, artificial intelligence, commercial aerospace, e-sports and other fields are emerging in the hot professional employment field. With the new round of China's college entrance examination reform, the merger of undergraduate enrollment, and the adjustment of colleges and universities, the difficulty of filing for the Chinese college entrance examination is getting more and more difficult, but only 15.0% of the Chinese college entrance examinations are very familiar with the college entrance examination volunteers; their information acquisition channels still pass the school. Admissions guides receive university and professional information. Ai Media analysts believe that Chinese college entrance examination fans have a channel to obtain information, the information obtained is outdated, lack of professional explanation, candidates for college entrance examination should improve the college entrance examination volunteers. Pay attention to the need to collect more relevant information, more seniors, teachers seeking advice, and considering various reference factors.

艾媒报告 |2019中国K12在线教育行业研究报告

本报告涉及企业/品牌包括：网易有道、一起作业、猿辅导、小猿搜题、掌门一对一、米乐英语、松鼠AI、VIPKID、英语趣配音、网易公开课、有道精品课、GOGOKID、DADA英语、好未来、沪江网校、学霸君、新东方在线、晓羊教育、扣丁学堂、互动作业帮

　　在政策鼓励、AI技术进步的环境下，K12在线教育的市场规模进一步扩大。iiMedia Research(艾媒咨询)数据显示，目前在线学科辅导仍然是K12在线教育的主要需求，超过八成的在线教育用户是为了进行学科辅导，英语和数学是在线学科辅导中最热门的两个学科。超过六成的K12在线学科辅导用户认可成绩提升效果。除了学科辅导，K12素质教育这一个细分市场也开始受到在线教育平台的关注。K12兴趣教育课程中编程最受欢迎(占比22.8%)，其次是绘画和声乐等课程。虽然在线教育行业发展逐渐成熟，但K12在线教育在各线城市的认知程度仍存在差异，一线城市的用户比例(50.4%)远高于二三线城市(分别为35.6%和21.1%)。面对三四线城市广阔的发展市场，未来行业将呈现下沉式的发展趋势。K12在线教育也正处在协调配合线下教育的调整期，将通过线上线下教育的融合更好地解决在线教育教学进度难以跟进和课堂氛围缺乏等痛点。

　　The market scale of K12 online education will be further expanded in the future, where there existed the supporting policies and advanced AI technology. As the data of iiMedia Research showed, online subject tutoring is still the main demand of K12 online education users. Over 80% of online education users were subject tutoring users. Among all the subjects, English and Math were the two most popular subjects. More than 60% of K12 online education users were satisfied with the achievement enhancement effect of online subject tutoring. In spite of online subject tutoring, online education industry started to pay attention to the market segment of the quality education. K12 programming was the most popular extracurricular lesson, accounting for 22.8%. The followings were painting and vocal music. Although the online education industry was growing to be gradually mature, there were still differences in the cognitive level of K12 online education in various cities. The proportion of K12 online education users in first-tier city (50.4%) was significantly higher than the proportions of the second and third-tier cities (35.6% and 21.1% respectively). Facing the large amounts of development opportunities in third-tier and fourth-tier cities, the industry is showing a downward trend. At the same time, K12 online education industry was adjusting itself to cooperate with the offline education, and trying to solve to the pain points of having difficulties in following up the progress and lacking of real class atmosphere.

艾媒报告 |2019中国中小学校外辅导市场与课业负担状况专题调查报告

本报告研究涉及企业/品牌包括:小猿搜题、互动作业、学习宝、纳米盒、作业精灵、魔方格、学科网、米乐英语、新东方在线、掌门1对1、医学教育、猿辅导、溢米辅导、学而思网校、科大讯飞、金智教育、腾讯智慧校园、方直科技、一起作业、作业盒子、VIPKID、猿题库、小猿搜题、斑马速算、斑马英语、小猿口算

虽然2018年国家对教育行业进行了大幅整改，但教育资源分配不均、教学方式单一、校外辅导参差不齐的问题依然存在。2018年中国中小学生学业压力依然沉重，家长压力不断增加，假期成为“第三学期”。未来，“互联网+教育”、虚拟现实将助力普惠教育，教育部将继续出台减压政策，学校与家长将合力帮助学生健康快乐成长。

Although the state has carried out a major rectification of the education industry in 2018, problems such as uneven distribution of educational resources, single teaching methods and uneven off-campus tutoring still exist. In 2018, the academic pressure on Chinese primary and middle school students is still heavy, and the pressure on parents is increasing. The holiday has become the “third semester“. According to the data of iiMedia Research, half of the students spend 3-4 hours on homework during school, most of the primary and secondary school students have academic tests every week during school, most of the parents of primary and secondary school students insist on off-campus tutoring, and the off-campus tutoring takes up nearly half of the time in holidays. In the future, the “Internet + education“ and virtual reality will help the inclusive education. The ministry of education will continue to issue policies to relieve pressure. Schools and parents will work together to help students grow up healthily and happily.

艾媒报告|2019中国春运全民出行数据监测报告

2019年春运出行依然吸引社会大众关注。数据显示，2019年春运客流量预计达到29.9亿人次。艾媒大数据舆情商情监控系统数据显示，春运首日网络热度指数即创新高，达到2971。随着国家交通基建投入逐年增大以及惠民措施不断出台，大众春运出行幸福感普遍提高。iiMedia Research(艾媒咨询)数据显示，51.6%的受访网民表示2019年春运出行其幸福感有所提升。

As usual, Spring Festival Travel Rush attracts public attention. As the data showed, the passenger flow is expected to reach 2.99 billion during the Spring Festival Travel Season. As the data of iiMedia Big Data Public Opinion Monitoring System showed, the Internet index of the keyword Spring Festival Travel Rush had reached a new high at 2971 on the first day of Spring Festival Season. With the increasing investment in national transportation infrastructure and the introduction of policy measure to benefit people, public’s happiness during the Spring Festival Season has improved. As the data of iiMedia Research showed, 51.6% of the interviewed netizens indicated that their happiness had improved during the Spring Festival Season of 2019.

艾媒报告|2018中国在线教育行业白皮书

本报告研究涉及企业/品牌包括:掌门1对1、哒哒英语、VIPKID、SSAT、米乐教育、网易云课程、小猿搜题、一起小学学生、互动作业、纳米盒、尚德机构、精锐教育、21世纪教育、英语流利说、华图教育、沪江网校、卓越教育、新东方在线、作业盒子、宝宝玩英语、成长保、松鼠AI智适应教育、智慧树、作业帮、龙之门教育、极客晨星、妙小程、编程猫、VIPCODE编程、十六进制科技、啊哈编程星球、斑马编程、傲梦编程、WeCode、Pipacode、好前程、沪江网校、腾讯课堂、百度传课、新东方在线、海风教育、51Talk、学霸君、快对作业

iiMedia Research(艾媒咨询)数据显示，预计2020年中国在线教育用户规模将达2.96亿人。在线教育的突出优势在于灵活便捷、资源丰富，并且结合AI、VR、AR等技术满足用户多元化、个性化的需求，弥补了传统线下教育存在的不足和缺陷。84.9%的在线教育用户认可线上线下结合的教育模式。艾媒咨询分析师认为，人工智能技术的发展将推动个性化在线教育普及。

As the data of iiMedia Research showed,It is estimated that the scale of online education users in China will reach 296 million in 2020. The outstanding advantages of online education are flexible and convenient, rich in resources, and combined with AI, VR, AR and other technologies to meet the diversified and personalized needs of users, making up for the shortcomings and shortcomings of traditional offline education. 84.9% of online education users recognize the online and offline education model. In the future, the development and application of artificial intelligence technology will promote the popularization of personalized online education.