关于“土巴兔装修”的报告
艾媒咨询 | 2023年全球及中国淋浴房行业发展白皮书
随着人口老龄化加剧和人们以健康、舒适为核心的消费观念提升，人们越来越重视个人健康和舒适度，淋浴房因能够提高人们的洗浴体验和心情，市场需求不断提升。iiMedia Research（艾媒咨询）数据显示，2022年全球淋浴房行业市场规模2258.9亿元，2026年有望达2975.3亿元，预计未来中国继续成为全球淋浴房的主要增量市场。数据显示，产品的质量和安全性是消费者购买淋浴房的重要考虑因素。未来高端品质的淋浴房需求将有所增加，吸引更多的购买人群。目前，简约的装修风格凭借其简洁、大方、实用的特点，成为了当下的时尚选择。随着现代人对简约、精致的生活追求不断提高，极窄边框淋浴房、全景门这一类极简风格的家装市场前景也将更加广阔。
With the intensification of population aging and the improvement of people's consumption concept centered on health and comfort, people are paying more and more attention to personal health and comfort. As shower rooms can improve people's bathing experience and mood, market demand is constantly increasing. According to data from iiMedia Research, the global shower room industry market size was 225.89 billion yuan in 2022, and is expected to reach 297.53 billion yuan in 2026. It is expected that China will continue to become the main incremental market for global shower rooms in the future. Data shows that product quality and safety are important considerations for consumers when purchasing shower rooms. The demand for high-end quality shower rooms will increase in the future, attracting more buyers. At present, the minimalist decoration style has become a fashion choice due to its simplicity, generosity, and practicality. With the increasing pursuit of simplicity and delicacy in modern life, the market prospects for minimalist style home decor such as narrow frame shower rooms and panoramic doors will also be broader.-
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艾媒咨询 |2020-2021年中国家居行业大数据及标杆企业研究报告
本报告研究涉及企业/品牌/案例：顾家家居,美克家居,曲美家居,尚品宅配,索菲亚
近十年中国家具类商品零售额增速持续下降， 2020年中国家具类零售额达到1598亿元，同比下降18.9%。但由于海外疫情仍在蔓延，海外不少企业陆续实施在家“远程办公”计划，这就使得中国家居出口需求剧增。数据显示，2020年1-12月，中国家具及零件出口总额为4038.6亿元，同比增长11.8%，若以美元计价，则同比增长15.4%，家具出口市场快速增长。在国内家具出口订单火爆的同时，家居上游原材料价格也出现了波动，皮革、海绵、木头等原料都出现涨价潮。
In the past decade, the growth rate of China's furniture retail sales continued to decline. In 2020, China's furniture retail sales reached 159.8 billion yuan, a year-on-year decrease of 18.9%. However, as the overseas epidemic is still spreading, many overseas enterprises have implemented the home "telecommuting" program one after another, which makes China's home export demand surge. According to the data, from January to December 2020, China's furniture and parts exports totaled 403.86 billion yuan, an increase of 11.8% over the same period of last year. If it is priced in US dollars, it will increase by 15.4% over the same period of last year, and the furniture export market will grow rapidly. In the domestic furniture export orders hot at the same time, the price of raw materials in the upper reaches of the home also fluctuated, leather, sponge, wood and other raw materials are rising. -
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艾媒咨询|2020H1中国互联网家装行业研究报告
疫情给家居建材市场的线下复工带来了一定的短期冲击，反向助力家装消费用户向线上迁移，也成为传统家装企业向线上转型升级的加速器。互联网模式成为装修市场新进入者的首选，iiMedia Research(艾媒咨询)数据显示，2020Q1中国新增互联网装修企业同比增长率达18.8%，家居家装行业的刚需属性以及广阔的发展空间让其成为各资本热衷的市场。艾媒咨询分析师认为，电商巨头以及新进入者的不断涌入，会为家装市场带来更多新技术、新模式、新业态，行业发展迎来新契机的同时也将面临更大的挑战。
The epidemic has brought a certain short-term impact on the offline resumption of the home building materials market, which has reversed the promotion of home improvement consumer users to migrate online, and has also become an accelerator for traditional home improvement companies to transform and upgrade online. The Internet model has become the first choice for new entrants in the decoration market. According to the data of iiMedia Research， the growth rate of new Internet decoration companies in China in 2020Q1 is 18.8% year-on-year. The just-needed attributes of the home furnishing industry and the broad development space make it a market that all capitals are keen on. iiMedia consulting analysts believe that the continuous influx of e-commerce giants and new entrants will bring more new technologies, new models and new formats to the home improvement market. While the industry development ushers in new opportunities and will also face greater challenges. -
艾媒咨询|2020年7-8月中国母婴行业运行及上市公司双月报告
本报告研究涉及企业/品牌/案例：汤臣倍健，巴拉巴拉，星辉娱乐。
在疫情影响下，母亲保健品的线上销量明显增强，2020年天猫618，孕产妇营养品同比增长了206%，叶酸同比增长了97%，如叶酸、燕窝等产品的需求市场将不断扩大。而在婴儿用品方面，家长越来越关注儿童的身心发育，重视玩具产品的益智功能，关注其趣味性和教育性。
Under the influence of the epidemic, online sales of maternal health products have increased significantly. In 2020, Tmall 618, maternal nutrition products increased by 206% year-on-year, and folic acid increased by 97% year-on-year. The demand for products such as folic acid and Edible Nest will continue to expand
. In terms of baby products, parents are paying more and more attention to the physical and mental development of children, paying attention to the educational functions of toy products, and paying attention to their fun and education -
艾媒咨询|2020年7-8月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：新片场、青藤文化、蜂群文化。
随着直播电商的爆红，全国各地对直播电商产业的扶持政策也越来越多。直播电商通过创新商业新模式推动城市经济的高质量发展，同时创造更多的新就业。然而，直播中出现的吃播现象引起舆论关注，在央视新闻在节目中批评有些大胃王吃播时存在浪费严重的现象的背景下，各大直播平台也纷纷做出回应，将加强对美食直播内容的审核。
With the popularity of live e-commerce, there are more and more supportive policies for the live e-commerce industry across the country. Live e-commerce promotes the high-quality development of the urban economy through innovative new business models, while creating more new jobs. However, the phenomenon of eating and broadcasting in the live broadcast has attracted public attention. In the context of CCTV News criticizing some big stomachs in the program for serious waste when eating and broadcasting, major live broadcast platforms have also responded and will strengthen their food Review of live content.
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