关于“坐月子指南”的报告
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艾媒咨询 | 2024年中国月子中心产业运行状况与消费者行为数据分析报告
在“她经济”崛起以及健康生育观念逐步普及的大背景下，月子中心产业的网络关注度保持较高水平，月子中心产业将在一定时期内保持稳定发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国月子中心产业运行状况与消费者行为数据分析报告》数据显示，2013年至2023年间中国月子中心数量显著增长，从2013年的550家起步，至2023年达到峰值5454家，增长了近10倍。这一增长趋势反映出中国月子中心行业的蓬勃发展和市场需求的持续扩大，显示出月子中心服务在中国家庭中的日益普及和重要性。
Under the background of the rise of "her economy" and the gradual popularization of the concept of healthy fertility, the network attention of the maternity center industry has maintained a high level, and the maternity center industry will maintain stable development in a certain period of time. According to the latest "2024 China Maternity Center Industry Operation Status and Consumer Behavior Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the number of maternity centers in China has increased significantly from 2013 to 2023. From 550 in 2013 to a peak of 5,454 in 2023, an increase of nearly 10 times. This growth trend reflects the booming development of China's maternity center industry and the continued expansion of market demand, showing the growing popularity and importance of maternity center services in Chinese families. -
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艾媒咨询|2021-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例：上海喜喜母婴护理服务股份有限公司，苏州喜之家母婴护理服务股份有限公司，深圳爱帝宫母婴健康管理股份有限公司，馨月汇母婴专护服务（上海）有限公司，优艾贝（中国）集团有限公司，悦子阁（上海）健康服务有限公司，Andbaby安恩贝，北京禧月阁母婴护理有限公司，巍阁产后休养中心（月子会所），仕馨孕育护理中心股份有限公司，台湾臻喜月子会所，广禾堂草本生物科技（上海）有限公司，金月汇精致月子会所，山东福座母婴护理股份有限公司，美梦洛城香水湾月子中心
iiMedia Research(艾媒咨询)数据显示，中国月子中心市场规模自2013年的17.8亿元到2019年的179.8亿元，中国月子中心的市场规模年均复合增长率在47%左右。结合中国当前人口生育率情况来看，以及近期三孩政策的推出，2021年后人口生育率可能小幅上升趋势，因此，月子中心的市场规模也会随之增长，预计2023年将达到243亿元的市场规模。艾媒咨询分析师认为，目前月子中心正处于蓬勃发展阶段，预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐，并且还没有形成完备的市场监管标准，因此在2021年后月子服务行业会处于调整期，增速放缓。
According to the data of iimedia research, the market scale of China's month care center has increased from 1.78 billion yuan in 2013 to 17.98 billion yuan in 2019, with an average annual compound growth rate of about 47%. Combined with China's current fertility rate and the recent introduction of the three child policy, the fertility rate may rise slightly after 2021. Therefore, the market scale of the child care center will also grow, and it is expected to reach 24.3 billion yuan in 2023. AI media consulting analysts believe that at present, the confinement center is in a stage of vigorous development, and is expected to maintain a growth trend for some time in the future; However, due to the uneven level of the industry and the lack of a complete market regulatory standard, after 2021, the growth rate of the service industry will slow down. -
艾媒咨询|2021年中国母婴产业链研究及投资价值分析报告
本报告研究涉及企业/品牌/案例：锦欣生殖，爱帝宫，美吉姆，妈妈网
数据显示，2020年中国母婴市场规模已超过4000亿元，未来，受三孩政策驱动，生育率有望提升，政策及相关配套措施落地将带动母婴消费群体新增量，预计到2024年市场规模将增至75460亿元。短期内，生育率提升将直接刺激奶粉、母婴生活用品、玩具、婴幼儿教育、儿童服饰等消费需求。长期看，母婴零售行业具备高频高粘性消费属性，受益于年青一代母婴群体消费观念升级等，消费升级有望接棒人口红利成为母婴行业发展主要动力，母婴赛道将迎来更多投资机会。
According to the data, the size of China's maternal and infant market has exceeded 400 billion yuan in 2020. In the future, driven by the three child policy, the fertility rate is expected to increase. The implementation of policies and relevant supporting measures will drive a new increase in maternal and infant consumer groups. It is expected that the market size will increase to 7546 billion yuan by 2024. In the short term, the increase of fertility rate will directly stimulate the consumption demand of milk powder, mother and child daily necessities, toys, infant education, children's clothing and so on. In the long run, the maternal and infant retail industry has the attribute of high-frequency and high viscosity consumption, benefiting from the upgrading of the consumption concept of the younger generation of maternal and infant groups. The consumption upgrading is expected to take over. The demographic dividend will become the main driving force for the development of the maternal and infant industry, and the maternal and infant track will usher in more investment opportunities. -
艾媒咨询|2021年1-2月中国母婴行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例：美赞臣，飞鹤雀巢，美素佳儿，惠氏，雅培，金冠，伊利，巴拉巴拉，爱帝宫，好孩子，南极人，澳元有机
2021年1月，婴儿用抑菌霜造成“大头娃娃”事件刷爆网络，事件背后是网民及家长们对母婴产品质量的担忧。数据显示，消费者在选购母婴产品、选择母婴服务时首先考虑的都是品质要素。具体而言，63.8%的消费者购买母婴产品时最先考虑产品品质;66.0%的消费者选择母婴服务时，最先考虑服务平台阿姨的综合技能等服务质量要素。艾媒咨询分析师认为，随着年轻一代消费观念及消费品质发生了明显变化，以及对产品和服务品质重视，企业在推出母婴产品及相关服务时，需要特别注意及警惕品质问题。
In January 2021, the "big head baby" incident caused by antibacterial cream for babies exploded on the Internet. Behind the incident were the concerns of netizens and parents about the quality of mother and baby products. The data shows that when consumers choose maternal and infant products and services, the first consideration is quality. Specifically, 63.8% of consumers first consider product quality when they buy maternal and child products; 66.0% of consumers first consider service quality factors such as comprehensive skills of service platform aunts when they choose maternal and child services. AI media consulting analysts believe that with the obvious changes in the consumption concept and consumption quality of the younger generation, and the emphasis on the quality of products and services, enterprises need to pay special attention to and be alert to the quality problems when launching mother and child products and related services. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度，规模以上高技术制造业增加值增长5.9%，装备制造业增加值增长4.7%，高技术产业投资增长9.1%，加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%，增速比上半年加快1个百分点，占社会消费品零售总额的比重达到24.3%。在疫情冲击下，产业转型发展的动力明显加快，以互联网经济为代表的新动能逆势成长，线上购物、直播带货等新业态、新模式持续火热，在线办公、远程问诊、在线教育等新兴需求非常旺盛，而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力，在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒报告|2019-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例：济南馨福圆,爱博恩医学月子会所,喜喜母婴,新寰亚月子会所,馨月汇月子会所,悦悦满月子会所,超宝汇月子会所,人文国际月子会所,优宸国际月子中心,悠月母婴一站式月子会所,喜喜月子,知爱母婴CHERISH,贝瑞佳BABYSKY,悦子阁,悦笙YUESHENG,萌诺母婴养生,诗安国际月子会所,巍阁月子中心,禧月阁月子中心,宝月阁月子中心,圣贝拉母婴护理中心,杰玛家月子会所,禧月会月子中心,仕馨月子会所,悦宝荟月子会所,中端月子中心,莉泽产后护理中心,天玥府母婴护理中心,澳玥月子中心,禧月荟月子中心,爱帝宫,月来悦美月子中心,宝生月子中心,爱贝蕊恩韩式月子护理中心,壹心月子会所,谊远安丽,瑞和锦江,万达,建国,蓝海,开元,格兰云天,世纪金源,雷迪森,君澜,明宇等。
近年来，中国月子中心行业吸引不少资本投入，门店数量呈快速增长的态势。尤其在2016至2018年，在国家二孩政策的刺激下，中国所有大小规模的月子会所数量增长速度达50%-60%左右，预计2019年月子中心门店数量将突破4400个。
iiMedia Research（艾媒咨询）数据显示，自2013年的17.8亿元到2018年的142.2亿元，中国月子中心的市场规模年均复合增长率在50%左右。结合中国当前人口生育率情况来看，2021年后人口生育率可能有下降趋势，因此，月子中心的市场规模也会受到影响，但仍将保持近300亿元的市场规模。此外，艾媒咨询（iiMedia Research）调研显示，2019年，约有42.32%的消费者对国内的月子中心比较满意或非常满意。艾媒咨询分析师认为，目前月子中心正处于蓬勃发展阶段，预计未来一段时间仍保持增长趋势；但是由于行业水平参差不齐，并且还没有形成完备的市场监管标准，因此在2019-2020年月子服务行业会处于调整期，增速放缓。
According to iiMedia Research, from 1.78 billion yuan in 2013 to 14.22 billion yuan in 2018, the average annual compound growth rate of the market scale of China's monthly child center is about 50%. In view of China's current fertility rate, the population fertility rate may decline after 2021. Therefore, the market size of Yuezi Center will also be affected, but it will still maintain a market size of nearly 30 billion yuan. In addition, a survey by iiMedia Research shows that in 2019, about 42.32% of consumers are satisfied or very satisfied with the domestic month center. Ai Media Consulting analysts believe that the current month child center is in a booming stage and is expected to maintain a growth trend in the future; however, due to the uneven level of the industry and the lack of complete market regulatory standards, it is expected The confinement service industry will be in an adjustment period and the growth rate will slow down. -
艾媒报告|2019年12月中国母婴行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例：巴拉巴拉，全棉时代，帮宝适，NIKE，DAVE&BELLA，好孩子，可优比，Moony，贝因美，辉山乳业，阿里云，蒙牛，浙江一鸣，Gerber/嘉宝，Little Freddie/小皮，Heinz/亨氏，Earth’s best/爱思贝，Happy baby/禧贝，Engnice/英氏，Bellamy’s/贝拉米，方广，Eastwes/伊威，RIVSEA/禾泱泱，bio island，Childlife/童年时光，Nemans/纽曼思，Baby Ddrops，BIOSTIME/合生元，Nature’s Way，Eric Favre，CULTURELLE/康萃乐，Autili/澳特力，Ostelin，佳贝艾特，卡洛塔妮，可瑞康，御宝，蓝河，百跃谱恩，圣元圣特拉慕朵拉小羊，羊羊100，和氏，爱他美，启赋，a2，美素佳儿，飞鹤，美赞臣，雅培，惠氏，诺优能，君乐宝，雅培菁智有机，惠氏启赋蕴萃，Healthy times 爱斯时光，飞鹤臻稚，Alra宝贝与我，Neolac悠蓝，蒙牛瑞哺恩，Hipp喜宝，澳优淳璀
随着二孩政策的全面开放、消费升级和她经济崛起，母婴产业发展势头迅猛。本报告主要通过月子中心、婴儿食品、母婴购物、亲子教育四方面对母婴产业进行热点监测及数据分析。iiMedia Research（艾媒咨询）数据显示，2019年，中国月子中心数量可达4439家，但母婴电商获得投融资金额和数量均为近四年最低值。分析师认为，母婴各细分行业负面新闻不断，需要进一步加强行业规范和监管力度，以提升产业竞争力。
With the full opening of the two-child policy, the upgrading of consumption and the rise of her economy, the mother and infant industry is developing rapidly. This report mainly conducts hot spot monitoring and data analysis on the mother and infant industry through four aspects: the confinement center, baby food, mother and baby shopping, and parent-child education. According to iiMedia Research, in 2019, the number of monthly child centers in China can reach 4,439, but the amount and number of investment and financing for mother and baby e-commerce are the lowest in nearly four years. Analysts believe that the negative news in the various mother and infant sub-sectors continues, and it is necessary to further strengthen industry norms and supervision in order to enhance industrial competitiveness.
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