艾媒咨询 | 2024年中国咖啡市场消费行为调研报告

当前，随着生活节奏的加快与消费习惯的变化，咖啡已逐渐成为了备受欢迎的休闲饮品，广泛融入人们的休闲时光、日常学习及工作间隙。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国咖啡市场消费行为调研报告》数据显示，超过七成的咖啡爱好者每周至少享用一杯咖啡，将其视为日常生活不可或缺的一部分。在此背景下，咖啡市场迎来了众多参与者，各类咖啡产品层出不穷，其中最受消费者青睐的是星巴克、瑞幸等咖啡店现制现饮咖啡（51.93%），其次是速溶咖啡粉（41.18%）。就咖啡的功能而言，目前消费者最希望其能有效解乏解困（48.88%）、促进新陈代谢（45.23%）等。艾媒咨询分析师认为，尽管咖啡市场前景广阔，但竞争同样异常激烈。企业要想在这个市场中脱颖而出，需持续深入地洞察消费者需求，不断创新研发，推出更多符合消费者期待的咖啡产品。
At present, with the acceleration of the pace of life and the change of consumption habits, coffee has gradually become a popular leisure drink, widely integrated into people's leisure time, daily study and work. According to the latest "2024 China coffee market consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, more than 70% of coffee lovers enjoy at least one cup of coffee every week, and regard it as an indispensable part of daily life. In this context, the coffee market has ushered in a large number of participants, various types of coffee products emerge in an endless flow, of which the most favored by consumers is Starbucks, Luckin and other coffee shops made and drunk coffee (51.93%), followed by instant coffee powder (41.18%). In terms of the function of coffee, consumers most want it to effectively relieve fatigue (48.88%) and promote metabolism (45.23%). Imedia Consulting analysts believe that although the coffee market has broad prospects, the competition is also extremely fierce. In order to stand out in this market, enterprises need to continue to have in-depth insight into consumer needs, continuous innovation and research and development, and launch more coffee products that meet consumer expectations.

艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告

即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示，2018至2023年间中国移动电商市场交易额显著增长，从15.7万亿元起步，至2023年达到34.8万亿元，年均增长率约为21%。
艾媒咨询分析师认为，随着消费者对即时、省时的需求持续提升，即时配送将从传统外卖到家逐渐渗透至更多“微场景”，品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories.

艾媒咨询｜2022-2023年中国电动汽车充电桩行业现况及发展前景报告

iiMedia Research（艾媒咨询）数据显示，2021年中国公共充电桩保有量达到261.7万台，同比增长224.3%，服务近800万辆新能源汽车。为满足电动汽车安全充电需求，国家明确表示到“十四五”末，中国充电基础设施体系能够满足超过2000万辆电动汽车的充电需求，预计2025年充电桩数量将达654.3万台。

艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告

在国潮经济的带动下，中国休闲食品行业浮现了一大批休闲食品企业，他们从消费者的个性化、多元化需求入手，实现了产品销售的快速放量。艾媒咨询分析师认为，未来随着居民可支配收入的增加以及消费需求逐渐多元化，休闲零食产业市场规模将进一步扩大，市场竞争将持续加剧。

艾媒咨询｜2021年中国卤制品行业研究报告

本报告涉及的案例/品牌/企业：绝味食品、紫燕百味鸡、物只卤鹅

自2020年上半年以来，受疫情影响中国餐饮业进入停摆状态，但卤制品市场依旧呈增长势头，各品牌更开启了扩张模式。数据显示，2021年中国卤制品行业规模达3296亿元，2018-2021年复合增长率为12.3%。艾媒咨询分析师认为，随着国民生活水平和消费需求的提升，卤制品消费场景和范围持续扩容，推动行业进一步发展，预计2023年中国卤制品行业规模达4051亿元。
Since the first half of 2020, China's catering industry has entered a state of shutdown due to the epidemic, but the halogen products market has still shown a growth momentum, and brands have opened an expansion model. The data shows that the scale of China's halogen products industry will reach 329.6 billion yuan in 2021, with a compound growth rate of 12.3% from 2018 to 2021.iiMedia Research analyst believes that with the improvement of national living standards and consumer demand, the consumption scenario and scope of halogen products continue to expand, promoting the further development of the industry, and it is expected that the scale of China's halogen products industry will reach 405.1 billion yuan in 2023.

艾媒咨询|2021年中国夜间用药年度观察报告

本报告涉及的案例/品牌/企业：美团买药，叮当快药

在众多社会服务中，夜间用药成为人们最关注的夜间社会服务之一，近年来，各地相关行政管理机构也陆续出台相关扶持政策，鼓励商家上线夜间送药平台、发展24小时药店，提供夜间送药服务，推动解决“夜间买药难”问题。近日，iiMedia Research(艾媒咨询)最新发布《2021年中国夜间用药年度观察报告》，基于2021年初至2021年末的监测数据，对中国夜间用药市场持续追踪。报告显示，年初有61.2%的用户夜间生病选择忍，而年底这一数字降至52.1%，据推算年末夜间用药受益群体新增约4000万人。报告指出，日渐成熟的中国外卖送药平台，成为解决夜间用药的重要参与者。通过一年的发展，在美团买药“小黄灯”计划等24小时药店惠民工程的推动下，线上24小时药店数量增加、夜间买药配送速度更快、服务保障更加成熟，用户知晓度有了较大提升，夜间买药难的问题得到有效缓解。
Among many social services，night medication has become one of the night social services that people pay most attention to. In recent years，relevant administrative agencies around the country have also successively issued relevant support policies to encourage businesses to launch night medication delivery platforms，develop 24-hour pharmacies，provide night medication delivery services， and promote the solution of the problem of "difficulty in buying drugs at night". Recently， iiMedia Research released the annual observation report on nighttime medication in China in 2021，which continuously tracks China's nighttime medication market based on the monitoring data from the beginning of 2021 to the end of 2021. The report shows that at the beginning of the year， 61.2% of users chose to tolerate illness at night，while at the end of the year，the figure fell to 52.1%. It is estimated that about 40 million people will benefit from night medication at the end of the year.The report points out that the increasingly mature Chinese takeout delivery platform has become an important participant in solving the problem of night medication. Through one year's development，driven by the 24-hour pharmacy benefit project such as the "small yellow light" plan of meituan drug purchase， the number of online 24-hour pharmacies has increased，the speed of drug purchase and distribution at night is faster，the service guarantee is more mature，the user awareness has been greatly improved，and the problem of difficult drug purchase at night has been effectively alleviated.

艾媒咨询｜2021年中国美容美发行业投资机遇及总体趋势研究报告

数据显示，2015-2021年中国美容美发行业市场规模复合增长率为4.0%，2021年市场规模为3863亿元。随着国民生活水平的提高以及对生活品质的不断追求，美容美发业的消费需求旺盛，上下游产业和新兴业态快速发展，预估2022年中国美容美发行业市场规模将突破4000亿元。且值得注意的是，在备案完善、监督加强及违法经营成本提升的背景下，中国化妆品行业将加速整顿，有效保障产品安全及其功效的稳定性，具有较强研发实力的品牌有望占据更大的市场份额。随着新消费群体逐渐成为购买主力，不能快速响应市场的品牌面临淘汰，大规模企业兼并即将到来。
According to the data, the compound growth rate of the market scale of China's beauty salon industry from 2015 to 2021 was 4.0%, and the market scale in 2021 was 386.3 billion yuan. With the improvement of national living standards and the continuous pursuit of quality of life, the consumption demand of beauty salon industry is strong, and the upstream and downstream industries and emerging business forms are developing rapidly. It is estimated that the market scale of China's beauty salon industry will exceed 400 billion yuan in 2022. It is worth noting that under the background of perfect filing, strengthened supervision and increased illegal operating costs, China's cosmetics industry will accelerate the rectification and effectively ensure the stability of product safety and efficacy. Brands with strong R & D strength are expected to occupy a larger market share. As new consumer groups gradually become the main force of purchase, brands that cannot respond quickly to the market are facing elimination, and large-scale enterprise mergers are coming.

艾媒咨询|2021-2022年中国休闲食品产业现状及消费行为数据研究报告

本报告涉及的案例/品牌/企业：卫龙，三只松鼠，轩妈食品，王小卤

进入第三消费时代后，中国消费者的个性化、多元化需求开始浮现，近年来休闲食品行业浮现了一大批新锐品牌。iiMedia Research(艾媒咨询)数据显示，从2010年到2021年中国休闲食品行业市场规模从4100亿元持续增长至11562亿元，预计2022年增速达7.2%，市场规模达12391亿元。人们越发有意识地关注产品配料，盐、糖、油脂含量成为人们评判食品健康与否的重要标尺，消费者对于休闲食品的健康、成分已经逐渐成为普遍需求。
After entering the third consumption era, the personalized and diversified needs of Chinese consumers began to emerge. In recent years, a large number of cutting-edge brands have emerged in the leisure food industry. According to iimedia research, from 2010 to 2021, the market scale of China's leisure food industry continued to grow from 410 billion yuan to 1156.2 billion yuan. It is expected that the growth rate will reach 7.2% and the market scale will reach 1239.1 billion yuan in 2022. People pay more and more attention to product ingredients. The content of salt, sugar and oil has become an important yardstick for people to judge whether food is healthy or not. Consumers' health and composition of leisure food have gradually become a common demand.

艾媒咨询|2021年大消费领域研究图鉴

本次《艾媒咨询|2021年大消费领域研究图鉴》图鉴分别从夜间经济，直播电商，跨境电商，生鲜电商，饮料市场，新式茶饮，酒类新零售，茶叶，袋泡茶，农货新消费，代餐行业，临期食品，快销食品，调味品，化妆品，贵妇膏，运动鞋服17个行业进行数据解读，助大家了解大消费领域新趋势、挖掘消费新需求。

艾媒咨询| 2020年中国酒类新零售市场研究报告

本报告研究涉及企业/品牌/案例：挖酒网,1919酒类直供,酒仙网

随着新零售概念普及，酒类新零售平台与传统酒类市场将趋于结合，该趋势也推动着中国酒类新零售市场规模和用户规模不断扩大。酒类新零售市场在2020年的规模约为1167.5亿元，预计2021年市场规模将增长16.8%至1363.1亿元。同时，酒类新零售平台通过发挥专业化仓储物流的技术优势，并加速线上线下渠道推广引流，进而优化用户购酒体验、强化用户线上购物习惯，因此行业用户规模有着一定的基础，2020年用户规模达到了4.63亿人。iiMedia Research(艾媒咨询)数据显示，46.4%的受访网民倾向于线上购买酒类商品，同时, 分别有51.7%和56.8%的受访网民认为价格优惠和正品保障是吸引他们到线上购买酒类商品的原因。酒类新零售平台融合线上、线下、物流的新零售模式成为激活零售市场的关键步骤，通过连接传统酒企和消费者，并发挥其渠道互通、数字化、场景化等优势特点，为消费者带来种类多、价格低、有保障的购酒体验，推动中国酒水行业步入新阶段。

With the popularization of the New Retai, the liquor-based new retail platform will combine with the traditional liquor market. This trend also promotes the continuous expansion of the market and user scale of China liquor-based new retail market. The scale of the liquor-based new retail market in 2020 is about 116.75 billion yuan, and it is expected that the market scale will increase by 16.8% to 136.31 billion yuan in 2021. At the same time, the liquor-based new retail platform optimizes users’ liquor purchasing experience and strengthens their online shopping habits by giving scope to the technical advantages of specialized warehousing and logistics and accelerating the promotion of online and offline channels. Hence, the user scale of the industry will reach 463 million in 2020. As the data of iiMedia Research showed, 46.4% of the netizens surveyed tend to buy liquor products online. Meanwhile, 51.7% and 56.8% of the netizens surveyed think that preferential price and authentic products guarantee are the reasons to attract them to buy liquor products online. The liquor-based new retail platform integrates the New Retailing model of online, offline and logistics, which has become a key step to activate the retail market. By connecting traditional liquor enterprises and consumers, and giving full play to the advantages of channel intercommunication, digitization and scene, the platform can bring consumers a multiple, low price and guaranteed liquor purchasing experience, and promote China's liquor industry into a new stage.