艾媒咨询 | 2025年中国速溶咖啡行业发展状况及消费行为调查数据

随着公众饮食观念的改变与新品牌的迅速崛起，中国速溶咖啡市场规模呈现稳定增长态势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国速溶咖啡行业发展状况及消费行为调查数据》显示，2024年中国咖啡豆产量已达到14.9万吨；此外，2024年中国速溶咖啡的行业规模为680亿元，2026年预计达到1099亿元。这表明中国速溶咖啡产业正从上游原料种植到下游消费市场实现全面、高速的增长。上游供给能力的夯实与下游市场规模的快速扩张相互促进，共同构成了行业发展的双引擎，展现出巨大的市场潜力和强劲的发展动能。
在2025年中国消费者饮用速溶咖啡的频率调查中，“每周4-6次”占比最高（36.24%），其次为“每天1次”（28.68%），“每周2-3次”也占有一定比例（15.34%）。此外，中国消费者在购买速溶咖啡时，主要关注的三大因素分别是口味（47.79%）、价格（40.65%）和保质期（39.92%）。这表明中国速溶咖啡消费已呈现高频化、日常化特征。在购买决策中，口味风味是首要驱动力，同时价格与保质期共同构成关键考量因素，反映出消费者既追求品质与风味体验，又保持对性价比和产品安全的高度关注，消费行为日趋成熟理性。
艾媒咨询分析师认为，中国速溶咖啡行业未来将呈现以下发展趋势。在生产工艺方面，品质升级与技术驱动将成为核心，冻干、冷萃等先进工艺进一步提升产品风味与便捷性。在产品研发方面，品类创新持续活跃，茶咖、风味特调等多元化产品满足细分需求，同时低糖、零添加及功能性产品需求持续增长，健康配方将成为产品研发的核心方向。在营销渠道方面，各渠道融合加速，线上线下全场景覆盖增强用户触达。在供应链优化与品牌价值提升的双重驱动下，行业将朝着高品质、个性化与可持续方向持续发展，市场集中度有望进一步提高。
With the change in public dietary concepts and the rapid rise of new brands, the market size of instant coffee in China has shown a stable growth trend. According to the latest "Survey Data on the Development Status and Consumption Behavior of China's Instant Coffee Industry in 2025" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, China's coffee bean output reached 149,000 tons in 2024. Meanwhile, the industry scale of instant coffee in China was 68 billion yuan in 2024 and is expected to reach 109.9 billion yuan in 2026. This indicates that the Chinese instant coffee industry is experiencing comprehensive and rapid growth from upstream raw material planting to downstream consumer markets. The consolidation of upstream supply capacity and the rapid expansion of downstream market size mutually promote each other, jointly forming the dual engines of industry development, demonstrating huge market potential and strong development momentum.
In the 2025 survey on the frequency of Chinese consumers drinking instant coffee, "4-6 times a week" had the highest proportion (36.24%), followed by "once a day" (28.68%), and "2-3 times a week" also accounted for a certain proportion (15.34%). Additionally, when purchasing instant coffee, the three main factors that Chinese consumers focus on are taste (47.79%), price (40.65%), and shelf life (39.92%). This indicates that the consumption of instant coffee in China has become frequent and daily. In the purchase decision-making process, taste and flavor are the primary driving forces, while price and shelf life are also key considerations, reflecting that consumers not only pursue quality and flavor experience but also maintain a high level of attention to cost-effectiveness and product safety, with their consumption behavior becoming increasingly mature and rational.
Analysts from iiMedia Research believe that the Chinese instant coffee industry will present the following development trends in the future. In terms of production technology, quality upgrading and technology-driven will become the core, with advanced processes such as freeze-drying and cold brewing further enhancing product flavor and convenience. In terms of product development, category innovation will remain active, with diversified products such as tea coffee and flavor blends meeting the needs of niche markets. At the same time, the demand for low-sugar, zero-additive, and functional products will continue to grow, and healthy formulas will become the core direction of product development. In terms of marketing channels, the integration of various channels will accelerate, and the full coverage of online and offline scenarios will enhance user reach. Driven by the dual forces of supply chain optimization and brand value enhancement, the industry will continue to develop towards high quality, personalization, and sustainability, and market concentration is expected to further increase.

艾媒咨询 | 2025年中国共享充电宝市场消费行为调查数据

随着共享充电宝服务网络的持续优化，其应用场景不断延伸拓展，逐步形成以商圈、交通枢纽、景区为代表的城市生活场景，以餐饮娱乐、商超购物为主的消费场景，以及以医院、政务中心为核心的公共服务场景三大应用矩阵。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国共享充电宝市场消费行为调查数据》数据显示，2025年中国消费者使用共享充电宝呈现高频偶发特征，59.61%用户选择偶尔使用，而32.36%用户形成几乎每天使用的稳定需求。在消费场景分布中，48.23%用户集中于外出时自带充电宝电量耗尽的应急场景，显示刚性需求特性。收费体系方面，63.80%用户最近一次使用支付3-4元/小时的费用，61.01%消费者认为当前价格尚可接受。艾媒咨询分析师认为，运营商需构建安全-体验-定价三角平衡体系，通过加密技术强化数据保护，依托动态定价模型优化成本结构，同时加大设备运维投入降低故障率，方能在需求增长与用户信任间实现可持续发展。With the continuous optimization of the shared charging bank service network, its application scenarios continue to extend and expand, and gradually form three application matrices: urban life scenes represented by business districts, transportation hubs and scenic spots, consumption scenes dominated by catering and entertainment and shopping malls, and public service scenes with hospitals and government affairs centers as the core. According to the latest "Consumer behavior survey data of China's shared charging treasure market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the use of shared charging treasure by Chinese consumers in 2025 presents a high-frequency and occasional feature. 59.61% of users chose occasional use, while 32.36% of users formed a stable demand for almost daily use. In the distribution of consumption scenarios, 48.23% of users concentrated on the emergency scenario of running out of power with their own charging bank when going out showing the rigid demand characteristics. In terms of the charging system, 63.80% of users pay 3-4 yuan/hour for the latest use, and 61.01% of consumers think that the current price is acceptable. iiMedia Research analysts believe that operators need to build a security-experience-pricing triangular balance system, strengthen data protection through encryption technology, optimize cost structure relying on dynamic pricing models, and increase equipment operation and maintenance investment to reduce the failure rate, in order to achieve sustainable development between demand growth and user trust.

艾媒咨询 | 2025年中国乡村数字经济市场发展状况与用户行为调查数据

随着数字化浪潮席卷各行各业，乡村数字经济作为推动乡村振兴、促进农业农村现代化的关键力量，近年来呈现出蓬勃发展的态势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国乡村数字经济市场发展状况与用户行为调查数据》数据显示，在市场规模方面，乡村数字经济展现出强劲的增长势头。2024 年全国农村网络零售额达 2.86 万亿元，农产品网络零售额也达到7183亿元。预计2025年全国农村网络零售额可达3.1万亿元，农产品网络零售额达8045亿元。上述数据足以说明数字化、数据化的乡村数字经济市场发展前景广泛。在对农村有利的数字化经济方式中，有35.71%的用户认为农业物联网发展是有利的数字化经济方式，这表明对于农村来说，处理好农业相关发展问题是最重要的数字化经济方式。在对互联网企业助力优质产区技术更新看法中，46.38%的用户认为持续供应时间更久，46.14%的用户认为质量更有保障，说明未来发展乡村数字经济市场可以多与互联网企业进行深度合作。在对乡村数字经济下人才培养与引进措施的认知中，66.67%的用户认为最有助于人才培养与引进的措施是“提供数字化人才就业与创业支持政策”，59.67%的用户希望“搭建数字化人才交流平台促进合作”。这说明未来发展乡村数字经济过程中，应着重关注和扶持相关数字化人才的培养，同时应该搭建相关平台用以进行深度合作。艾媒咨询分析师认为，未来要推动乡村数字经济持续、健康、均衡发展，行业协会需积极发挥作用，优化供应链协作，加强冷链物流等基础设施建设以降低损耗成本；建立区域电商培训体系，提升从业者运营能力；借助内容电商模式，进一步挖掘下沉市场的消费潜力。通过多方协同合作，充分释放乡村数字经济的巨大能量，助力乡村实现跨越式发展。
With the digital wave sweeping across all industries, the rural digital economy, as a key force in promoting rural revitalization and modernizing agriculture and rural areas, has shown a vigorous development trend in recent years. According to the latest "iiMedia Report | Survey data on the development status of China's rural digital economy market and consumer behavior in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, in terms of market size, the rural digital economy shows a strong growth momentum. In 2024, the national rural online retail sales reached 2.86 trillion yuan, and the online retail sales of agricultural products also reached 718.3 billion yuan. It is estimated that by 2025, the online retail sales in rural areas across the country will reach 3.1 trillion yuan, and the online retail sales of agricultural products will reach 804.5 billion yuan. The above data are sufficient to demonstrate that the market development prospects of the rural digital economy characterized by digitalization and datafication are broad. Among the digital economic models that are beneficial to rural areas, 35.71% of users believe that the development of agricultural Internet of Things is a favorable digital economic model. This indicates that for rural areas, handling agricultural-related development issues well is the most important digital economic model. Among the views on how Internet enterprises can assist in technological updates in high-quality production areas, 46.38% of the users believe that the continuous supply period is longer, and 46.14% of the users think that the quality is more guaranteed. This indicates that in the future development of the rural digital economy market, more in-depth cooperation with Internet enterprises can be carried out. In the absence of awareness of measures for talent cultivation and introduction under the rural digital economy, 66.67% of the users believe that the most helpful measure for talent cultivation and introduction is "providing employment and entrepreneurship support policies for digital talents", and 59.67% of the users hope to "build a digital talent exchange platform to promote cooperation". This indicates that in the future development of the rural digital economy, emphasis should be placed on and support provided for the cultivation of relevant digital talents, and at the same time, relevant platforms should be established for in-depth cooperation. Analysts from iiMedia Research believe that to promote the sustained, healthy and balanced development of the digital economy in rural areas in the future, industry associations need to play an active role, optimize supply chain collaboration, and strengthen the construction of infrastructure such as cold chain logistics to reduce loss costs. Establish a regional e-commerce training system to enhance the operational capabilities of practitioners; By leveraging the content e-commerce model, further tap into the consumption potential of the lower-tier markets. Through multi-party collaborative efforts, the tremendous power of the rural digital economy can be fully unleashed, facilitating the leapfrog development of rural areas.

艾媒咨询 | 2025-2026年中国水产行业现状及消费趋势洞察报告

中国水产行业正处于转型发展的关键阶段，传统养殖模式逐步向绿色化、智能化、数字化方向转变，循环水养殖、深远海养殖等新技术应用日益广泛。随着消费升级，市场对高品质、高附加值水产品的需求增长明显，预制菜等加工产品成为新增长点。行业同时面临环保压力加大、养殖成本上升等挑战，绿色可持续发展成为共识。产业链整合加速，龙头企业通过技术升级和品牌建设提升竞争力。国际贸易环境复杂多变，出口企业积极开拓新兴市场。整体来看，水产行业正从规模扩张向质量效益转型，科技创新和产业融合将成为未来主要发展方向。
全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国水产行业现状及消费趋势洞察报告》数据显示，消费者对水产品的需求呈现鲜明特征：超七成消费者偏好粗加工及生鲜/冷冻产品，反映出市场对食材新鲜度和原汁原味的追求，这要求企业必须强化冷链物流建设并规范加工标准；与此同时，即食零食类深加工产品凭借便捷性、口感和营养优势，以70.9%的占比成为最受欢迎的品类，充分契合现代快节奏生活方式的消费需求。
艾媒咨询分析师认为，中国水产行业需把握消费升级与技术变革的双重机遇，在保障传统产品品质的同时，加快深加工产品的创新研发。随着Z世代成为消费主力，个性化、健康化的水产零食及预制菜品将迎来更大发展空间。行业应通过构建从养殖到销售的数字化全链路，提升产品溯源能力和供应链效率，在满足多元化消费需求中实现高质量发展。
China's fishery industry is at a critical stage of transformation and development. Traditional aquaculture models are gradually shifting toward greener, smarter, and more digital approaches, with technologies like recirculating aquaculture systems (RAS) and deep-sea farming seeing increasing adoption. As consumption upgrades, demand for high-quality, high-value-added aquatic products has grown significantly, with processed items like ready-to-eat meals emerging as a new growth driver. However, the industry also faces challenges such as rising environmental pressures and increasing farming costs, making green and sustainable development a shared priority. Supply chain integration is accelerating, with leading companies enhancing competitiveness through technological upgrades and brand building. Amid a complex and volatile global trade environment, exporters are actively exploring emerging markets. Overall, the sector is transitioning from scale expansion to quality-driven growth, with technological innovation and industrial integration set to shape its future direction.
According to the latest “2025-2026 China's Fishery Industry Status and Consumption Trend Insight Report” released by iiMedia Research, a third-party global new-economy industry data mining and analysis firm, consumer preferences for aquatic products exhibit distinct characteristics: over 70% favor minimally processed or fresh/frozen products, reflecting a market demand for freshness and original flavor—prompting companies to strengthen cold-chain logistics and standardize processing practices. Meanwhile, ready-to-eat snack-type deep-processed products, valued for their convenience, taste, and nutritional benefits, dominate as the most popular category at 70.9%, aligning well with modern fast-paced lifestyles.
iiMedia Research analysts suggest that China's fishery industry must seize the dual opportunities of consumption upgrades and technological transformation. While maintaining the quality of traditional products, it should accelerate R&D in deep-processed innovations. As Gen Z becomes the core consumer base, personalized and health-oriented aquatic snacks and prepared dishes will gain further traction. The industry should establish a fully digitalized supply chain—from farming to sales—to enhance traceability and operational efficiency, achieving high-quality development by meeting diverse consumer demands.

艾媒咨询 | 2025年中国饰品行业发展状况与消费行为调查数据

随着居民收入水平提高和消费升级，中国饰品行业近年来迎来了快速发展，市场规模持续扩大。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国饰品行业发展状况与消费行为调查数据》显示，2024年中国金银珠宝类商品零售累计值为3300亿元，虽同比下降3.1%，但仍稳守3000亿元以上的历史高位。尽管面临一定的市场波动，中国饰品市场仍展现出强大的发展韧性与稳定的基本盘，消费者对珠宝饰品的需求依然保持稳定。
中国消费者在购买珠宝饰品时，最关注的三个因素分别是与个人风格的适配度、材质和设计，占比分别为39.75%、37.95%和36.93%。这表明消费者在选购珠宝时，比较关注饰品与个人风格的匹配、饰品的材质以及设计的独特性。在2025年中国消费者购买的珠宝饰品类型中，戒指以45.85%的占比居于首位，紧随其后的是手链，占比为45.62%，反映出消费者对戒指和手链有明显的偏好。这表明了中国珠宝消费市场正呈现出从“价值消费”向“风格消费”演进的鲜明趋势。消费者的决策核心不再是单纯的材质保值，而是愈发注重珠宝作为“个人配饰”的风格表达价值与日常佩戴场景。
艾媒咨询分析师认为，中国饰品行业将延续强劲增长，并呈现三大趋势：一是“个性化与场景化”成为核心，消费者不再满足于大众款式，对表达自我风格和适配特定场合的饰品需求激增，推动定制化、轻奢化发展。二是“技术融合深化”，AR试戴、3D打印等技术将普及，优化购物体验并赋能个性化生产。三是“国潮文化与可持续理念共舞”，蕴含东方美学的设计将持续受到追捧，同时环保材质和环保理念将成为品牌竞争的新维度。
With the increase in residents' income levels and the upgrading of consumption, China's jewelry industry has witnessed rapid development in recent years, with the market size continuously expanding. According to the latest "2025 China Jewelry Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the cumulative retail value of gold and silver jewelry in China in 2024 was 330 billion yuan, a year-on-year decrease of 3.1%, but still maintaining a historical high above 300 billion yuan. Despite certain market fluctuations, the Chinese jewelry market still demonstrates strong development resilience and a stable foundation, with consumer demand for jewelry remaining stable.
When purchasing jewelry, Chinese consumers are most concerned about three factors: compatibility with personal style, material, and design, accounting for 39.75%, 37.95%, and 36.93% respectively. This indicates that consumers pay more attention to the match between jewelry and personal style, the material of jewelry, and the uniqueness of design when choosing jewelry. Among the types of jewelry purchased by Chinese consumers in 2025, rings accounted for 45.85%, followed by bracelets at 45.62%, reflecting a clear preference for rings and bracelets. This shows that the Chinese jewelry consumption market is evolving from "value consumption" to "style consumption". The core of consumers' decision-making is no longer simply the value preservation of materials, but an increasing emphasis on the style expression value of jewelry as a "personal accessory" and its daily wearing scenarios.
Analysts from iiMedia Research believe that China's jewelry industry will continue to grow strongly and present three major trends: First, "personalization and contextualization" will become the core, as consumers are no longer satisfied with mass-market styles, and the demand for jewelry that expresses personal style and suits specific occasions has surged, driving the development of customization and light luxury. Second, "deepening integration of technology", with technologies such as AR try-on and 3D printing becoming more widespread, optimizing the shopping experience and enabling personalized production. Third, "coexistence of national trend culture and sustainable concepts", with designs that embody Eastern aesthetics continuing to be popular, while eco-friendly materials and sustainable concepts will become new dimensions of brand competition.

艾媒咨询 | 2025-2028年中国情绪消费与宠物产业生态商机研究报告

中国宠物经济产业正快速发展，其核心驱动力在于消费升级背景下，宠物角色从“功能性动物”向“情感陪伴家庭成员”转变，叠加人口结构变化带来的陪伴需求提升，推动涵盖食品、医疗、美容、训练、保险、殡葬等环节的产业链不断延伸和升级，未来增长潜力巨大，是中国消费市场中极具活力的新兴“蓝海”。iiMedia Research（艾媒咨询）数据显示，2025年中国宠物经济产业规模达8114亿元，同比增长15.7%，预计到2028年有望突破11500亿元。
China's pet economy industry is developing rapidly. The core driving force lies in the fact that under the background of consumption upgrade, the role of pets is transforming from "functional animals" to "emotional companions for family members". Coupled with the increased demand for companionship brought about by changes in population structure, this has driven the continuous extension and upgrading of the industrial chain covering food, medical care, beauty care, training, insurance, funeral services and other links. The future growth potential is huge. It is a highly dynamic emerging "blue ocean" in China's consumer market. iiMedia Research data shows that the scale of China's pet economy industry reached 811.4 billion yuan in 2025, with a year-on-year growth of 15.7%. It is expected to exceed 1.150 billion yuan by 2028.

艾媒咨询 | 2025年中国母婴市场消费行为调查数据

当下母婴产品市场机遇与挑战并存，市场规模呈稳定增长态势。但随着消费者越来越追求科学育儿，对母婴产品和服务的需求向高品质、个性化、多元化转变，不仅关注产品功能，更看重成分、配方等专业性，还期待在消费中获得情绪价值。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国母婴市场消费行为调查数据》数据显示，母婴行业的主要消费群体是怀孕中后期和1岁以下的宝妈，合计占比超过50%。同时，消费者在怀孕及育儿过程中最关注的是科学育儿知识和孕期保健知识。母婴消费者在使用各类平台时，会更注重平台的专业性、资讯真实性和互动性。新生代妈妈引领的消费升级潮流，正重塑着市场格局。母婴产品市场将在创新与变革中持续进化，不断满足家庭对高品质育儿生活的向往，成为推动社会消费升级、助力家庭幸福的重要力量，孕育出更多商业机遇与社会价值。
　Currently, the baby and maternity product market is faced with both opportunities and challenges, and the market size is showing a steady growth trend. However, as consumers increasingly pursue scientific parenting, their demands for baby and maternity products and services are shifting towards high quality, personalization, and diversification. They not only pay attention to product functions but also attach great importance to the professionalism of ingredients, formulas, etc., and also expect to obtain emotional value during consumption. According to the latest "Survey data on consumer behavior in China's maternal and infant market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the main consumer groups in the baby and maternity industry are expectant mothers in the middle and late stages of pregnancy and mothers with babies under 1 year old, with a combined proportion of over 50%. At the same time, during pregnancy and parenting, consumers are most concerned about scientific parenting knowledge and pregnancy health care knowledge. When using various platforms, baby and maternity consumers pay more attention to the professionalism, authenticity of information, and interactivity of the platforms. The consumption upgrade trend led by new-generation mothers is reshaping the market pattern. The baby and maternity product market will continue to evolve through innovation and change, continuously meet families' yearning for a high-quality parenting life, become an important force in promoting social consumption upgrading and helping family happiness, and breed more business opportunities and social value.

艾媒咨询 | 2024年中国知识付费行业发展情况与消费行为调研分析报告

当前，基于社交、生活、职业发展及兴趣爱好等方面的多元化需求，人们需要不断汲取大量的信息以及通过学习不断提升自身的综合素质，而知识付费成为了中国消费者获取信息和学习的重要渠道，越来越多消费者愿意为高质量的知识内容付费。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国知识付费行业发展情况与消费行为调研分析报告》数据显示，2024年中国知识付费消费者规模将继续保持平稳增长态势，预计达到6.1亿人。而在知识付费服务的类型偏好上，中国消费者展现出对技能培训类内容的强烈需求，占比达到了40.44%。艾媒咨询分析师认为，随着社会对技能型人才的持续需求和在线教育技术的不断进步，技能培训类知识付费内容将愈发受到消费者的欢迎。
At present, based on the diversified needs of social communication, life, career development and hobbies, people need to constantly absorb a large amount of information and continuously improve their comprehensive quality through learning.Knowledge payment has become an important channel for Chinese consumers to obtain information and learn, and more and more consumers are willing to pay for high-quality knowledge content. According to the latest "2024 China knowledge payment industry develement situation and consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's knowledge payment consumers will continue to maintain a steady growth trend in 2024, and is expected to reach 610 million people. In terms of the type preference of paid knowledge services, Chinese consumers showed a strong demand for skills training content, accounting for 40.44%. Analysts from Imedia Consulting believe that with the continuous demand for skilled talents in society and the continuous progress of online education technology, paid content for skills training knowledge will be increasingly welcomed by consumers.

艾媒咨询 | 2025-2026年中国婴幼儿托育市场运行数据及趋势报告

随着生育政策调整，许多家庭尤其是双职工家庭面临婴幼儿照护的现实困境。国家卫生健康委提出规划目标，至2025年，中国每千人口拥有的3岁以下婴幼儿托位数将达到4.5个，并新增普惠性托位66万个。iiMedia Research（艾媒咨询）数据显示， 2024年中国婴幼儿托育市场规模达1518.1亿元，预计到2030年将进一步攀升至2323.1亿元。问卷调研显示，近半数家长对托育服务有需求。受访者对当前婴幼儿托育服务不满意的首要因素包括费用高（37.89%）和师资力量不足（35.79%）；与此同时，托育机构的安全性与环境设施等问题也引发普遍顾虑。未来，托育机构需重点从“降成本、强师资、保安全”三方面着手，提升用户信任度与满意度。
With the adjustment of the fertility policy, many families, especially dual-income families, are facing the practical predicament of infant and toddler care. The National Health Commission has set a planning goal that by 2025, the number of childcare places for children under the age of 3 per 1,000 people in China will reach 4.5, and an additional 660,000 inclusive childcare places will be added. iiMedia Research data shows that shows that the scale of China's infant and toddler care market reached 151.81 billion yuan in 2024 and is expected to further rise to 232.31 billion yuan by 2030. A questionnaire survey shows that nearly half of the parents have a demand for childcare services. The primary factors that respondents are dissatisfied with regarding the current infant and toddler care services include high costs (37.89%) and insufficient teaching staff (35.79%). Meanwhile, issues such as the safety and environmental facilities of childcare institutions have also raised widespread concerns. In the future, childcare institutions need to focus on three aspects: reducing costs, strengthening teaching staff, and ensuring safety, to enhance users' trust and satisfaction.

艾媒咨询 | 2024年中国共享充电宝行业消费行为调研报告

随着手机普及率的提升和工作、娱乐生活对手机的依赖加深，共享充电宝已成为手机用户外出时不可或缺的刚需产品。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国共享充电宝行业消费行为调研报告》数据显示，近九成用户曾遭遇手机电量耗尽的困境，同时，也有近九成用户曾使用过共享充电宝，充分证明了行业坚实的发展基础。目前，共享充电宝市场的头部效应显著，美团（51.59%）占据了主要份额，并收获了较高的满意度。然而，行业在快速发展的同时，也面临着一些亟待解决的问题，包括安全性难以保障（占比45.04%）、同一品牌收费标准不统一及价格标识不显著（占比44.25%），以及充电速度慢（占比33.73%）等。艾媒咨询分析师认为，共享充电宝市场前景稳定明朗，相关企业欲扩大市场份额，需解决安全性、收费标准统一性及充电速度等问题，并持续优化服务体验，提升用户满意度。
With the increasing penetration rate of smartphones and the deepening dependence on smartphones for work and entertainment, shared charging stations have become an indispensable necessity for smartphone users when they are out. The latest report on 2024 China shared power bank industry consumer behavior survey released by iiMedia Research , a third-party data mining and analysis institution for global new economy industries, shows that nearly 90% of users have encountered the predicament of running out of phone battery, while nearly 90% of users have used shared charging stations, fully proving the solid development foundation of the industry. Currently, the head effect in the shared charging station market is significant, with Meituan (51.59%) occupying the main share and achieving high satisfaction. However, while the industry is developing rapidly, it also faces some urgent problems that need to be solved, including insufficient safety guarantees (accounting for 45.04%), uneven charging standards and unclear price indications for the same brand (accounting for 44.25%), and slow charging speeds (accounting for 33.73%). Analysts from iimedia Research believe that the market prospect of the shared charging station industry is stable and clear, and that related companies wishing to expand their market share need to solve issues such as safety, uniform charging standards, and charging speeds, and continuously optimize the service experience to improve user satisfaction.