艾媒咨询 | 2024年中国电商“双十一”消费大数据监测报告

“国补”政策与 “双十一”大促周期拉长，共同激发了2024年“双十一”消费热潮。全球新经济产业第三方数据挖掘和分析机构 iiMedia Research（艾媒咨询）最新发布的《2024年中国电商“双十一”消费大数据监测报告》数据显示，2024年参与“双十一”活动的消费主力为26-29岁年轻群体，占比34.1%；“双十一”活动中购买量最多的TOP3商品类别为生活日化、服装鞋帽和美妆护肤，“悦己消费”、消费分层等需求趋势凸显；延时发货（44.0%）和假优惠（42.7%）是消费者“双十一”消费体验中的短板。2024年双十一周期提前，旨在抢占市场先机，但也导致消费者购物疲劳和商家物流压力的增加。电商平台竞争从价格战转向经营战，通过细分人群与购物场景，升级服务支持商家。未来，竞争态势和策略调整还将继续深化和演变。
The "National Subsidy" policy and the extended "Double Eleven" promotion period have jointly stimulated the consumer fervor for "Double Eleven" in 2024. According to the latest " China's e-commerce "Double Eleven" consumption big data monitoring report in 2024" released by iiMedia Research (a third-party data mining and analysis institution for the global new economy industry), the main consumers participating in the 2024 "Double Eleven" event were young people aged 26-29, accounting for 34.1%. The top three product categories purchased during the "Double Eleven" event were daily necessities, clothing and footwear, and beauty and skincare products, highlighting trends such as self-indulgent consumption and consumption segmentation. Delayed delivery (44.0%) and fake discounts (42.7%) were the weak links in consumers' "Double Eleven" shopping experience. The 2024 "Double Eleven" cycle started earlier to seize market opportunities, but it also led to increased shopping fatigue among consumers and logistical pressures on merchants. Competition among e-commerce platforms shifted from price wars to operational battles, upgrading services to support merchants through audience segmentation and shopping scenarios. In the future, the competitive landscape and strategic adjustments will continue to deepen and evolve.

艾媒咨询｜2024年中国品牌电商服务商行业研究报告

“一带一路”背景下，跨境电商是外贸企业拓展国际市场的关键途径，越来越多的企业纷纷加入其中，品牌出海呈现出蓬勃的发展态势，品牌电商服务市场迎来增长机会。在AIGC新纪元下，不断助力“电商+”新模式诞生，推动品牌电商服务商行业新增长点的出现。目前电商市场服务需求不断增长，随着服务商数智化能力的构建及全链式服务体系的完善，品牌电商服务市场规模将进一步扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国品牌电商服务商行业研究报告》数据显示，2023年中国品牌电商服务行业市场规模为4077.1亿元，同比增长11.3%，预计2028年将达5862.3亿元。电商行业逐渐向去中心化、数字化转型，品牌方对电商精细化运营要求不断提高。
Under the background of "Belt and Road", cross-border e-commerce is a key way for foreign trade enterprises to expand their international markets, and more and more enterprises are joining in, and branding overseas has shown a vigorous development trend, and branded e-commerce service market has ushered in growth opportunities. Under the new era of AIGC, it will continue to help the birth of "e-commerce +" new model, and promote the emergence of new growth points in the branded e-commerce service provider industry. Currently, the demand for e-commerce market services is growing, and with the construction of service providers' digital intelligence capabilities and the improvement of the whole chain service system, the market scale of branded e-commerce services will be further expanded. According to the latest Research Report 2024 China brand e-commerce service provider industry research report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market scale of China's branded e-commerce services industry will reach 407.71 billion yuan in 2023, with a year-on-year growth of 11.3%, and it is expected that it will reach 586.23 billion yuan in 2028. reach 586.23 billion yuan. The e-commerce industry is gradually transforming to decentralisation and digitisation, and brands are increasing their requirements for refined e-commerce operations.

艾媒咨询｜2024-2025年中国茶叶产业发展及消费者洞察行业报告

随着市场竞争的激化，茶叶市场入局者开始探索行业品类细分化的市场需求，不断打造新场景、新产品、新需求，未来的行业格局将会是多品牌共同发展的状态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国茶叶产业发展及消费者洞察行业报告》数据显示，中国茶叶行业市场规模保持连年增长态势，2023年市场规模达到3511.8亿元，预计2028年可达到5309.6亿元。随着健康养生观念的加深，42.49％受访消费者表示会选择喝茶来达到保健的目的。艾媒咨询分析师认为，在现代社会，随着人们对健康生活的追求日益增强，茶作为一种天然、健康的饮品，其健康属性愈发受到消费者重视，消费者对于茶叶的品质和口感的要求也越来越高，这为茶叶产业的发展提供了广阔的市场空间。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Research on China Tea Industry Development and Consumer Insights Report from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. With the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe that in modern society, with the increasing pursuit of healthy life, tea as a natural and healthy drink, its health attributes are increasingly valued by consumers, and consumers have higher and higher requirements for the quality and taste of tea, which provides a broad market space for the development of tea industry.

艾媒咨询｜2024-2025年中国餐饮服务商行业白皮书

随着全国各地促销费政策的持续发力，餐饮消费市场需求不断被激发，加速拓店和深入下沉市场成为各地餐饮品牌的重中之重，各餐企对餐饮服务商的需求进一步增加。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国餐饮服务商行业白皮书》数据显示，2023年中国餐饮收入达52890亿元，餐饮行业进入平稳发展期，预计2025年中国餐饮收入有望达56712亿元。餐饮服务商通过为餐企提供多元化解决方案、数智化全方位服务等助力餐饮企业降本增效，完成数字化转型。2018-2023年中国餐饮连锁率持续提升，各中大型餐企纷纷计划出海甚至已经出海，含小微型企业在内的餐饮企业对餐饮服务商的需求进一步扩大，69.0%的餐饮企业有数字化意向或计划。2024年，信息管理系统割裂（38.7%）与营销推广及运营能力较弱（36.1%）问题成为餐饮企业实施数字化布局的主要难题；餐饮企业倾向选择行业通用的数智化产品服务商与注重产品服务便携性和成本控制的服务商。随着数字化进程不断加快，餐饮服务商正加速布局一体化服务，行业已涌现多家头部企业。此外，国内餐饮市场逐渐饱和倒逼餐企和餐饮服务商寻求第二增长曲线，“出海”成为新发展机遇。
With the continuous force of the promotion fee policy across the country, the demand for food and beverage consumption market has been continuously stimulated, accelerating the expansion of stores and deepening the sinking market has become the top priority of catering brands around the country, and the demand for catering service providers has further increased. According to the latest Research Report on the Development of China's catering service Provider Industry White Paper from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the income of China's catering industry will reach 5,289 billion yuan in 2023, and the catering industry will enter a period of stable development. It is expected that the income of China's catering industry will reach 5,671.2 billion yuan in 2025. Catering service providers help catering enterprises reduce costs and increase efficiency by providing diversified solutions and all-round services of digital intelligence for catering enterprises, and complete digital transformation. From 2018 to 2023, China's restaurant chain rate continues to increase, and medium-sized and large restaurant enterprises have planned to go to sea or even have gone to sea, and catering enterprises including small and micro enterprises have further expanded their demand for catering service providers, and 69.0% of catering enterprises have digital intentions or plans. In 2024, the fragmentation of the information management system (38.7%) and the weak marketing promotion and operation ability (36.1%) have become the main problems in the implementation of digital layout of catering enterprises; Catering enterprises tend to choose the service providers of digital intelligent products that are common in the industry and those that pay attention to the portability of products and services and cost control. As the digitization process continues to accelerate, catering service providers are accelerating the layout of integrated services, and a number of leading enterprises have emerged in the industry. In addition, the gradual saturation of the domestic catering market has forced catering companies and catering service providers to seek a second growth curve, and "going to sea" has become a new development opportunity.

艾媒咨询｜2024年中国SaaS行业发展研究报告

随着云计算、5G等技术的不断创新，SaaS行业加速发展。大多数企业进行数字转型升级，纷纷涌入SaaS行业赛道。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国SaaS行业发展研究报告》数据显示，2023年中国SaaS行业市场规模达555.1亿元，预计2027年将超过1500亿元。
艾媒咨询分析师认为，受社会环境的影响，SaaS的应用更加广泛。随着企业的商业模式的不断变化，SaaS企业的业务体系呈现多元化，推动着SaaS行业的市场规模不断扩大。
With the continuous innovation of cloud computing, 5G and other technologies, the SaaS industry is accelerating its development. Most enterprises are undergoing digital transformation and upgrading, and are flocking to the SaaS industry track.According to the latest "Research Report on the Development of China's SaaS Industry in 2024" released by iiMedia Research, the market size of China's SaaS industry reached 55.51 billion yuan in 2023, and it is expected to exceed 150 billion yuan by 2027.
iiMedia Research analysts believe that Due to the influence of social environment, the application of SaaS has become more widespread. With the continuous changes in the business model of enterprises, the business system of SaaS enterprises has diversified, driving the market size of the SaaS industry to continuously expand.

艾媒咨询｜2024年中国虚拟数字人产业发展白皮书

随着AI技术的日益成熟与广泛应用，虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台，在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示，2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元，预计2025年分别达到6402.7亿元和480.6亿元，呈现强劲的增长态势。
艾媒咨询分析师认为，虚拟人技术具有为用户提供高度智能化和个性化服务的潜力，为B端企业降本增效，其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad.

艾媒咨询｜2024-2025年中国美妆行业发展现状与消费趋势报告

随着中国消费者文化自信意识的觉醒以及数字化经济的加速演进，国产化妆品品牌初步具备了与国际化妆品品牌抗衡的规模。在消费结构升级、审美观念和悦己意识增强等多种因素的推动下，国内化妆品消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国美妆行业发展现状与消费趋势报告》数据显示，2024年中国消费者在购买化妆品时，最关注的因素是产品成分（58.8%）和产品功效（41.4%）；超三成的消费者认为化妆品存在的主要问题是产品说明模糊和化妆品功效持续时间短。随着短视频平台的兴起，化妆品市场规模不断扩大，消费者需求也在不断变化。未来，中国化妆品行业市场仍然具有巨大的发展潜力。
With the awakening of Chinese consumers' cultural self-confidence and the accelerated evolution of digital economy, domestic cosmetics brands have initially possessed the scale to compete with international cosmetics brands. Driven by many factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, domestic cosmetics consumption continues to grow. According to the latest Research Report on the development status and consumption trend of China's beauty industry from 2024 to 2025 released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, Chinese consumers will buy cosmetics in 2024. The most concerned factors were product composition (58.8%) and product efficacy (41.4%). More than 30% of consumers believe that the main problems with cosmetics are vague product descriptions and the short duration of cosmetic efficacy. With the rise of short video platforms, the size of the cosmetics market continues to expand, and consumer demand is constantly changing. In the future, China's cosmetics industry market still has huge potential for development.

艾媒咨询｜2024年中国新春礼盒消费者行为洞察报告

随着人们对节日仪式感的愈加重视和送礼需求的不断赠长，中国新春礼盒行业正迎来新的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国新春礼盒消费者行为洞察报告》数据显示，2018-2023年中国礼物经济产业市场规模从8000亿元增至12998亿元，呈逐年递增趋势；预计2027年中国礼物经济市场规模将增至16197亿元。近年来，从零食坚果到服装配饰，从文创产品到老字号品牌，众多国货品牌纷纷披上国潮风、兔年生肖等元素的外衣，推出“国潮”系列商品，吸引了一众年轻消费者。随着国民文化自信的不断增强，消费市场国潮趋势将日益明显。从购买产品种类来看，消费者对健康与养生需求的增加，进一步促进了新春礼盒行业在产品健康化的创新与发展。
As people pay more attention to the sense of festival ceremony and the continuous demand for gifts, China's New Year gift box industry is ushering in new opportunities for development. According to the latest "2024 Chinese New Year Gift Box Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry from 2018 to 2023 increased from 800 billion yuan to 1,299.8 billion yuan, showing an increasing trend year by year; It is estimated that the market size of China's gift economy will increase to 1,619.7 billion yuan in 2027. In recent years, from snack nuts to clothing accessories, from cultural and creative products to time-honored brands, many domestic brands have been covered with the national tide wind, rabbit zodiac and other elements of the coat, launched the "national tide" series of goods, attracting a large number of young consumers. With the continuous enhancement of national cultural confidence, the trend of consumer market will become increasingly obvious. From the perspective of the types of products purchased, the increase in consumer demand for health and wellness has further promoted the innovation and development of the New Year gift box industry in product health.

艾媒咨询 | 2023年中国电商“双十一”消费大数据监测报告

2023年前三季度，电子商务在扩内需、稳外贸、深化国际合作方面发挥积极作用，全国直播电商销售额达1.98万亿元。iiMedia Research（艾媒咨询）调研数据显示，52.4%的消费者因“双十一”价格优惠而参与本次活动；70.5%的消费者通过直播电商购物。未来，“直播+”将成电商营销新常态，“人货场”范围持续扩大。

艾媒咨询 | “首届预制菜装备产业大会”传播监测报告

近年来，广东高度重视预制菜产业发展，先后出台相关方案措施，规划首个建设预制菜产业园，致力于打造全国乃至全球预制菜产业高地。iiMedia Research（艾媒咨询）数据显示，2022年广东省预制菜产业规模达545亿元，预计2024年将突破千亿元。