全球领先的新经济产业第三方数据挖掘与分析机构
关于“天智航”的报告
艾媒咨询 | 2025年中国高精定位市场消费行为调查数据
随着高精定位技术的迭代优化,其应用范围也不断扩大,广泛应用于以车辆导航、自动驾驶为例的智慧出行领域,以基础设施监测为例的公共服务领域,以及电网、港口智能监测等产业升级领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国高精定位市场消费行为调查数据》数据显示,道路导航(包括骑行、步行等方式)以48.84%的占比位居首位,凸显了消费者对导航功能的高度依赖,进一步印证了高精定位技术在日常生活场景中的广泛应用。与此同时,“有助于高危行业(如矿业)更便利作业”以51.22%的占比成为消费者最认可的应用方向,表明高精定位技术在高危行业中的潜力备受期待,其提升作业效率和保障安全的特性得到了广泛认可。此外,技术进步与成本降低以50.39%的占比成为影响高精定位技术普及的最主要因素,反映了技术迭代和成本优化在推动市场发展中的关键作用,也为行业未来的创新方向提供了重要启示。艾媒咨询分析师认为,在全球经济迈向高质量发展的新背景下,公共基础设施的运行、行业的解决方案或是大众生活出行领域的数字化,都离不开以数据决策为基础。而高精定位作为精准位置数据获取的基础技术,将延伸更多元化的符合市场发展的数据技术产品和服务,市场需求将持续提升。
With the iterative optimization of high-precision positioning technology, its application scope is also expanding, and it is widely used in the field of intelligent travel with vehicle navigation and automatic driving as an example, in the field of public service with infrastructure monitoring as an example, and in the field of industrial upgrading such as power grid and port intelligent monitoring. According to the latest "Survey data of consumption behavior of China's High-Precision Positioning Market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, road navigation (including cycling, walking, etc.) ranks first with 48.84%. It highlights the high dependence of consumers on navigation functions, and further confirms the wide application of high-precision positioning technology in daily life scenes. At the same time, "help high-risk industries (such as mining) more convenient operation" accounted for 51.22% of consumers to become the most recognized application direction, indicating that the potential of high-precision positioning technology in high-risk industries is highly anticipated, and its characteristics of improving operational efficiency and ensuring safety have been widely recognized. In addition, technological progress and cost reduction accounted for 50.39% to become the most important factors affecting the popularity of high-precision positioning technology, reflecting the key role of technology iteration and cost optimization in promoting market development, and also providing important inspiration for the future innovation direction of the industry. Analysts from IIMedia Consulting believe that in the new context of the global economy moving toward high-quality development, the operation of public infrastructure, industry solutions or digital intelligence in the field of mass life and travel are inseparable from data-based decision-making. As the basic technology for accurate location data acquisition, high-precision positioning will extend more diversified data technology products and services in line with market development, and market demand will continue to increase.艾媒报告|2018中国PC网页导航专题研究报告
PC导航网站作为上网重要入口,已从单纯的导航工具往信息流聚合平台方向发展,用户规模持续扩大。iiMedia Research(艾媒咨询)数据显示,2018年中国PC导航用户规模达5.62亿人。在网络信息愈发冗杂的情况下,导航网站持续发挥入口功能及便捷优点,用户认为提供多个网址入口和能更快捷搜索信息是PC导航网站最大的优点。
As the data of iiMedia Research showed, the scale of PC navigation users reached 0.562 billion people. With the increasing complexity of network information, navigation website continue to play the advantage of entry function and convenience. 53.6% and 47.0% of the interviewed users believe that providing multiple web entries and being able to searching for information faster are the greatest advantages of PC navigation websites respectively.艾媒研报|石头科技:势能转换初见成效,自主发展仍待时日
本报告研究涉及企业/品牌/案例:小米集团、米家、石头、小瓦、天津金米、顺为、伊莱克斯、三叶虫、iRobot、Roomba、康力优蓝、狗尾草、中科机器人、小鱼儿、科沃斯、极思维、福玛特、天智航、钛米机器人、柏惠维康、艾米机器人、奇虎360、鑫益嘉、康力优蓝、智位机器人、优必选、科大讯飞、智臻智能、穿山甲、智点未来、有个机器人、深之蓝、博雅工道、祈飞科技、纳恩博、旗瀚科技、阿亦睿、超人机器人、飞利浦、浦桑尼克、欣旺达、京东、苏宁、唯品会、亚马逊、天猫、有品、小米集团、紫光、慕晨、国机
在政策、经济、技术、人口等因素的驱动下,服务机器人行业快速发展,并呈现出比比工业机器人更为广阔的市场空间。iiMedia Research(艾媒咨询)数据显示,预计到2020年,中国服务机器人年销售额将超过300亿元。扫地机器人在整个服务机器人市场是非常重要的一个细分领域,产品相对成熟,竞争也较为激烈。市场参与者包括新兴服务机器人公司、传统家电公司、互联网公司以及各种创业公司等,目前在国内主流电商平台上销售的智能扫地机器人品牌已近 200 个,其中头部品牌效应较为明显。石头科技作为专注于智能清洁机器人领域的科技企业,在小米集团的协助下快速发展,并于2017年开始推出自有品牌,为公司营收增长注入新动能。2018年石头科技营收30.5亿元,其中自有品牌贡献过半。虽然石头科技在业务发展方面有所调整,但想要完全脱离小米实现自主发展还需要时间。
Driven by factors such as policy, economy, technology and population, the service robot industry has developed rapidly and presents a broader market space than industrial robots. According to iiMedia Research, it is estimated that by 2020, the annual sales of service robots in China will exceed 30 billion yuan. Sweeping robots are a very important segment in the entire service robot market. The products are relatively mature and the competition is fierce. Market participants include emerging service robot companies, traditional home appliance companies, Internet companies, and various startup companies. Currently, there are nearly 200 smart sweeping robot brands sold on mainstream domestic e-commerce platforms, of which the head brand effect is more obvious. As a technology company specializing in intelligent cleaning robots, Roborock has developed rapidly with the assistance of Xiaomi Group. In 2017, it launched its own brand and injected new momentum into the company's revenue growth. In 2018, Roborock's revenue was 3.05 billion yuan, of which half of its own brands contributed. Although Roborock has made adjustments in its business development, it will take time to completely realize its independent development from Xiaomi.
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