关于“央视boys”的报告
艾媒咨询｜2024年中国虚拟数字人产业发展白皮书
随着AI技术的日益成熟与广泛应用，虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台，在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示，2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元，预计2025年分别达到6402.7亿元和480.6亿元，呈现强劲的增长态势。
艾媒咨询分析师认为，虚拟人技术具有为用户提供高度智能化和个性化服务的潜力，为B端企业降本增效，其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad.-
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艾媒咨询|2020上半年中国直播电商产业链及运行集中问题研究报告
当前直播电商行业已经形成了从品牌商家/品牌商到主播、MCN机构，再到平台、用户终端的完整商业链路。在直播电商的行业链路中，主播、MCN机构和商家是行业生态中的三个重要主体。艾媒咨询分析师认为，在行业发展初期，主播偏野生，商家与主播对接难度大，且容易出现不规范的乱象。在MCN加入行业链条后，机构专门对接主播和商家，直播电商通路跑通，行业逐渐走向规范化。
At present, the live-streaming e-commerce industry has formed a complete commercial link from brand merchants/brands to anchors, MCN institutions, to platforms and user terminals. In the industry link of live e-commerce, the anchor, MCN institution and merchant are the three important subjects in the industry ecology. iiMedia Research analysts believe that in the early stage of the development of the industry, the main broadcaster is wild, merchants and anchor docking difficult, and easy to appear irregular chaos. In MCN joined the industry chain, the agency specializes in docking anchors and merchants, live e-commerce access, the industry gradually towards standardization. -
艾媒咨询|2020年5-6月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：宸帆、构美、纳斯。
2020年618购物节期间，各电商平台战绩再创新高。艾媒咨询分析师认为，直播电商引领618购物节消费狂潮，淘宝直播凭借其线上平台与头部主播的流量资源，在直播电商行业居于领先地位，但是随着越来越多的平台的入局，直播电商行业竞争越发激烈。
During the 2020 618 Shopping Festival, the e-commerce platforms recorded a new high. iiMedia Research believes that live e-commerce led the 618 shopping festival consumption frenzy, Taobao live with its online platform and head anchor traffic resources, in the live e-commerce industry in the leading position, but with more and more platforms into the market, live e-commerce industry competition is becoming more intense. -
艾媒报告 |2019Q1中国手机新闻客户端市场监测报告
本报告涉及企业/品牌包括：百度新闻、腾讯新闻、搜狐新闻、新浪新闻、一点资讯、天天快报、网易新闻、今日头条、人民日报、新华社、央视新闻、趣头条、凤凰新闻、ZAKER、UC头条、东方头条、Flipboard 红板报、澎湃新闻、天天头条
随着移动互联网渗透率不断提升，手机新闻客户端逐渐成为中国居民获取资讯的主要途径。iiMedia Research(艾媒咨询)数据显示，预计2019年中国手机新闻客户端用户规模达6.93亿，市场潜力巨大。在新闻客户端平台方面，2019Q1中国手机新闻客户端市场格局保持稳定，腾讯新闻、今日头条月活用户数量均超2亿，以绝对领先优势位居行业前列。在客户端用户方面，新闻客户端用户中男性普遍占六成，高收入群体偏爱传统媒体类新闻客户端。在网络监管严格化的背景下，新闻客户端将回归真实本质，开启品质提升。同时，下沉市场开始觉醒，新闻资讯平台将以更贴近大众生活的新闻来获取三、四线城市用户，行业竞争加剧。
With the increasing penetration of Internet, mobile news App has gradually become the main source of information for Chinese. According to iiMedia Research, the scale of mobile news App users in China is expected to reach 693 million in 2019, which indicates huge market potential. In terms of news App, in 2019Q1, the pattern of China's mobile phone news App market remained stable. The monthly active users of Tencent news and Toutiao news both exceeded 200 million, which is at the leading position of the industry. In terms of users, male accounts for 60% of the news App users, whereas high-income groups prefer traditional media news App. Under the background of strict network supervision, news App will stick to truth and start quality improvement. At the same time, the sinking market began to wake up, news App will to present news that is more close to the public life to obtain users in third and fourth tier cities, leading to the intensification of industry competition. -
艾媒报告 |2019中国县级融媒体中心建设研究与分析报告
本报告研究涉及企业/品牌包括：人民日报、人民网、长兴传媒集团、广电网络、央视新闻网、北京延庆区融媒体中心、太仓日报、甘肃省玉门市广播电视台、浙江省宁波余姚日报社、浙江省宁波余姚广播电视台、江苏省徐州市邳州广播电视台、河南省周口市项城广播电视台、中央广播电视总局、郑州报业集团、大河网、湖南日报社浏阳融媒体中心、陕西富县党委政府集中宣传平台、福建省永泰县融媒体中心、重庆报业集团、北京市昌平区融媒体中心
2018年8月，习总书记发表讲话强调“要扎实抓好县级融媒体中心建设”，即将媒体与政务、服务等业务相结合，形成包括媒体服务、党建服务、政务服务、公共服务和增值服务在内的五大服务。为推动中国县级融媒体中心建设发展，2019年中央补助地方公共文化体系建设专项资金预算数达147.1亿元，比2018年增长14.0%。目前中国县级融媒体中心已形成包括合作共建、独立自建和平台共享在内的三种主要模式，县级融媒体建设发展态势良好。中央广播电视总台上线全国县级融媒体智慧平台，北京、吉林等各地区探索出属于自身的发展模式，长兴传媒集团进行市场化创新发展。iiMedia Research（艾媒咨询）监测发现，2019年县级融媒体言值指数达64.8，网民看好其发展建设，湖南、浙江地区最关注县级融媒体发展情况。但须注意，县级融媒体快速发展的同时仍存在运营乏力、内容生产缺乏原创和人才缺乏等问题。
In August 2018, president Xi Jinping emphasized that “we must do a good job in the construction of county-level media center”, that is, media, government, service and other businesses will be combined to form media services, party building services, government services, public services and value-added services. In order to promote the development of China's county-level integrated media center, the budget for the special fund for the construction of the local public cultural system in the central government reached 14.71 billion yuan in 2019, an increase of 14.0% over 2018. At present, China's county-level fusion media center has formed three main modes including cooperation and co-construction, independent self-construction and platform sharing. The development of county-level integrated media is in good shape. The Central Radio and Television General Station launched the national county-level integrated media wisdom platform, and Beijing, Jilin and other regions explored their own development model. Changxing Media Group carried out market-oriented innovation and development. iiMedia Research monitoring found that in 2019, the county-level integration media index reached 64.8, netizens are optimistic about its development and construction, Hunan and Zhejiang regions are most concerned about the development of county-level media. However, it should be noted that at the same time as the rapid development of county-level media, there are still problems such as lack of operation, lack of originality in content production and lack of talents. -
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