艾媒咨询 | 2025-2029年中国情绪经济消费趋势洞察报告

随着社会生活和工作节奏的加快，市场消费者对情绪舒缓与精神满足的消费需求日益增多，情绪经济逐渐成为重塑消费市场格局的重要力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2029年中国情绪经济消费趋势洞察报告》数据显示，中国情绪经济市场规模呈上升趋势，2024年中国情绪经济市场规模达23077.67亿元，预计2029年将突破4.5万亿元。艾媒咨询分析师认为，随着情绪经济市场的不断发展与成熟，未来情绪经济有望持续保持高速增长，在满足消费者精神需求的同时，为经济增长注入新的活力，创造更多的商业机遇与社会价值。
With the acceleration of the pace of social life and work, the market consumers' demand for emotional relief and spiritual satisfaction is increasing day by day. The emotional economy has gradually become an important force in reshaping the consumer market pattern. According to the latest "Insight report on China's emotional economy consumption trends from 2025 to 2029" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, the market size of China's emotional economy is on the rise. In 2024, the market size of China's emotional economy will reach 2,307.767 billion yuan. It is expected to exceed 4.5 trillion yuan in 2029. Analysts from iiMedia Research believe that as the emotional economy market continues to develop and mature, the emotional economy is expected to maintain a high growth rate in the future. While meeting consumers' spiritual needs, it will inject new vitality into economic growth and create more business opportunities and social value.

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艾媒舆情|特斯拉车主 “车顶维权”事件舆情监测报告

2021年4月19日，上海车展特斯拉展台，一名女子身穿印着“刹车失灵”四个红色大字的白T恤，爬上特斯拉展车车顶高呼“特斯拉刹车失灵”，后被警方带走。经过媒体传播、舆论发酵，网络上对此事的关注度激增。21日，中纪委、国家市场监管总局等官方机构回应该事件，再次掀起了网络上的讨论热潮。

艾媒报告 |2019年中国马拉松产业研究与用户分析报告

本报告研究涉及企业/品牌包括:悦跑圈、爱燃烧、马拉马拉、42旅、LP、迈克达威、保而防、AQ、慕乐、护多乐、迪卡龙、周林频谱、赞斯特、世达、途安、尤尼克斯、威尔胜、佳禾、法藤、美津浓、麦迪

iiMedia Reserach（艾媒咨询）大数据监测显示，作为体育产业的重要环节，中国马拉松产业形成了以跑者、赛事和城市为核心的成熟的产业链，预计2020年总产值将突破1000亿元。在马拉松用品、资讯及训练等细分消费市场，不同年龄、性别的用户表现出了差异性。未来，马拉松产业链将走向专业化、精细化，“马拉松+旅游”等新兴业态也将不断发展。

The scale of China's sports industry continues to expand, the industrial population will reach 500 million people in 2025. As an important area of sports industry, marathon industry grasps the positive development of policy, economy and industry advantage. iiMedia Reserach Big data monitoring shows that the Chinese marathon has formed a mature industrial chain with runners, tournaments and cities at its core, and is expected to exceed 100 billion yuan in 2020. In the market segment of marathon supplies, information and training, users of different ages and genders showed differences. Rapid development at the same time, but also brought the event development chaos, the market operation input cost is not high, medical and hardware facilities and other ills. In the future, the marathon industry chain will continue to go to refinement, enhance the level of facilities, “Marathon + Tourism“ and other emerging industries will continue to develop.

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iiMedia Research(艾媒咨询)数据显示，喜马拉雅FM、蜻蜓FM和荔枝FM在活跃用户占比上优势明显，领先于市场上其他电台产品。