全球领先的新经济产业第三方数据挖掘与分析机构
关于“定制家居”的报告
艾媒咨询|2021年中国家居产业链研究及标杆企业案例分析报告
本报告研究涉及企业/品牌/案例：宜家，欧派家居，尚品宅配，金螳螂
国内二手房与存量房将推动家居产业链和消费市场发生结构性变化。同时，国外疫情加速中国家居产品出口， 2020年中国家具及零件出口总额为4038.6亿元，同比增长11.8%。预计2021年经济复苏之下，中国家居市场未来将保持增长趋势。从产业链各环节来看，以宜家、美凯龙、富森美为代表的家居连锁企业毛利率最高，在50-70%之间。其次是中游环节，定制家居毛利都高于30%，如定制家居龙头欧派家居、志邦家居、索菲亚等企业财务业绩突出，毛利在35-40%之间。此外，随着物联网、人工智能、先进生产技术、新型环保材料等相关产业的快速发展，智能家居前景可期。总体而言，疫情给中国家居产品出口带来良机，同时，随着家居行业不断进化，定制家居和智能家居将成为家居行业新的经济增长点。
Domestic second-hand housing and stock housing will promote structural changes in the household industry chain and consumer market. At the same time, the foreign epidemic accelerated the export of China's household products. In 2020, the total export of China's furniture and parts was 403.86 billion yuan, up 11.8% year on year. It is estimated that under the economic recovery in 2021, China's home furnishing market will maintain a growth trend in the future. From the perspective of each link of the industrial chain, IKEA, Macalline and Fusenmei are the representatives of the household chain enterprises with the highest gross profit rate, between 50-70%. Secondly, in the middle reaches, the gross profit of customized home is higher than 30%. For example, the financial performance of enterprises such as oupai home, Zhibang home and Sofia is outstanding, and the gross profit is between 35-40%. In addition, with the rapid development of Internet of things, artificial intelligence, advanced production technology, new environmental protection materials and other related industries, smart home has a bright future. In general, the epidemic situation has brought good opportunities for China's home products export. At the same time, with the continuous evolution of the home industry, customized home and smart home will become new economic growth points of the home industry.-
艾媒报告 |2018-2019中国家居家装产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:金螳螂、红星美凯龙、东方雨虹、欧派家居、亚厦股份、顾家家居、宜华生活、欧普照明、老板电器、华帝股份、大亚圣象、索菲亚、尚品宅配、全筑股份、孚日股份、美克家居、爱空间、一起装修网、橙家、有住、万链、美团点评、齐家、京东、天猫家装、土巴兔、好莱客、尚品宅、杰邦橱柜、金牌橱柜、顶固衣柜、惠装、积木家
移动互联网、大数据和人工智能等前沿技术推动家居家装产业快速发展，iiMedia Research（艾媒咨询）监测发现，2018年上半年部分家居家装企业净利润均超亿元，发展态势良好。目前，家居家装产业发展通过提供一站式服务有效解决获客、扩张、资金、管理等企业痛点和消费者诉求，但行业产业链冗长、经营成本高、用户体验差等问题仍制约家居家装产业进一步发展。
Driven by the acceleration of Internet penetration and cutting-edge technology, the home improvement industry has developed rapidly. At present, China's home furnishing industry has formed an industrial chain including brand, factory, dealer, home store market, decoration company, designer, foreman and user. The industry is developing well, in the first half of 2018 the net profit of home improvement enterprises exceeded 100 million yuan. China's home improvement industry has experienced the stage of group purchase and package, and has now entered the stage of platform development. Platform-based enterprises have developed rapidly. The data of iiMedia Polaris shows that in 2018 high-net-worth users of Qijia and Tuba rabbits is in high proportion which have more development advantages. At this stage, China's home furnishing industry still has problems such as long industry chain, high customer cost, tight working capital, and poor user experience. In the future, traffic, products, services and users are important directions for the development of China's home improvement industry. -
艾媒咨询 |2020-2021年中国家居行业大数据及标杆企业研究报告
本报告研究涉及企业/品牌/案例：顾家家居,美克家居,曲美家居,尚品宅配,索菲亚
近十年中国家具类商品零售额增速持续下降， 2020年中国家具类零售额达到1598亿元，同比下降18.9%。但由于海外疫情仍在蔓延，海外不少企业陆续实施在家“远程办公”计划，这就使得中国家居出口需求剧增。数据显示，2020年1-12月，中国家具及零件出口总额为4038.6亿元，同比增长11.8%，若以美元计价，则同比增长15.4%，家具出口市场快速增长。在国内家具出口订单火爆的同时，家居上游原材料价格也出现了波动，皮革、海绵、木头等原料都出现涨价潮。
In the past decade, the growth rate of China's furniture retail sales continued to decline. In 2020, China's furniture retail sales reached 159.8 billion yuan, a year-on-year decrease of 18.9%. However, as the overseas epidemic is still spreading, many overseas enterprises have implemented the home "telecommuting" program one after another, which makes China's home export demand surge. According to the data, from January to December 2020, China's furniture and parts exports totaled 403.86 billion yuan, an increase of 11.8% over the same period of last year. If it is priced in US dollars, it will increase by 15.4% over the same period of last year, and the furniture export market will grow rapidly. In the domestic furniture export orders hot at the same time, the price of raw materials in the upper reaches of the home also fluctuated, leather, sponge, wood and other raw materials are rising. -
艾媒咨询｜2024-2025年中国家政服务业发展及行业投资机遇分析报告
随着社会经济不断发展、三孩生育政策实施以及人口老龄化程度加快，家政服务业市场需求日益增长，行业服务细分凸显，新技术新模式的结合日益紧密。《促进家政服务业提质扩容2024年工作要点》政策的颁布，引发了社会各界高度关注和广泛热议，成为事关“调结构、稳增长、促就业、优民生”的新业态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国家政服务行业发展及行业投资机遇分析报告》显示，中国家政服务行业市场规模近年来始终保持稳定的增长态势，2023年市场规模为11641亿元，预计2026年有望突破13000亿元。随着行业发展逐渐规范化，未来家政服务将向着服务需求多样化、服务质量标准化、需求即时化的方向发展。
With the continuous development of social economy, the implementation of the three-child policy and the acceleration of population aging, the market demand for domestic service industry is growing day by day, the industry service segmentation is highlighted, and the combination of new technologies and new models is becoming closer. The promulgation of the policy of "Promoting the Key Points of Improving the Quality and Expansion of the Domestic Service Industry in 2024" has aroused high attention and heated discussion from all sectors of society, and has become a new business form related to "structural adjustment, stabilizing growth, promoting employment and improving people's livelihood". The latest "2024-2025 China Domestic Service Industry Development and Industry Investment Opportunity Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that China's domestic service industry market size has maintained a steady growth trend in recent years, in 2023 market size is 1.164.1 billion yuan, is expected to exceed 1.30 billion yuan in 2026. With the gradual standardization of the industry, the domestic service will develop towards the direction of diversified service demand, standardization of service quality and instant demand in the future. -
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