全球领先的新经济产业第三方数据挖掘与分析机构
关于“实用性”的报告
艾媒咨询｜2024年中国饰品行业发展状况与消费行为洞察报告
随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国饰品行业发展状况与消费行为洞察报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。同时，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have recovered in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, In 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%. Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, and the domestic consumer market is characterized by "strong demand for quality consumption", and practicality, aesthetics and affordability have become the main considerations for consumers when purchasing jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.-
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艾媒咨询 | 2025年中国扫地机器人行业发展状况和消费行为调查数据
随着导航算法与传感技术的不断突破，扫地机器人产品功能日益成熟，已广泛应用于家庭、商用等清洁场景。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国扫地机器人行业发展状况和消费行为调查数据》显示，2024年中国智能小家电市场规模为2099亿元，2030年有望达到3393亿元；2024年中国扫地机器人市场规模为146亿元，2025年有望达到157亿元。在智能化趋势与消费升级的持续驱动下，扫地机器人相关技术在导航、清洁及自清洁方面不断突破，家庭与商用场景的渗透率也在稳步提升。在供给侧技术革新与需求侧品质生活的双重推动下，中国扫地机器人市场规模在未来几年将保持稳健的增长态势。
消费者在选购扫地机器人时，最关注的因素为清洁效果与效率（47.37%），其次为电池续航与充电便捷性（42.11%）。在常用功能方面，远程遥控以68.42%的占比居首，智能清扫与自动充电功能紧随其后，均占57.89%。这表明当前消费者对扫地机器人的需求核心明确聚焦于“高效、省心”。清洁能力是基础门槛，长续航是体验保障，而远程控制与智能自动化则成为产品脱颖而出的关键。
艾媒咨询分析师认为，未来中国扫地机器人行业将向智能化、场景化与结构化增长深度演进。技术层面，感知导航与AI决策能力持续突破，推动产品从“单一清扫”升级为“家庭智能清洁中枢”。功能端，全能基站、多机协同及个性化清洁方案成为标配，进一步解放用户双手。市场竞争将从参数比拼转向场景体验较量，品牌需在生态互联与数据服务上构建核心壁垒。叠加技术成本下探与消费升级红利，行业将沿高端化与普及化双轨增长，市场集中度有望持续提升。
With the continuous breakthroughs in navigation algorithms and sensing technologies, the functions of sweeping robots have become increasingly mature and they have been widely applied in various cleaning scenarios, including both household and commercial settings. According to the latest "2025 China Sweeping Robot Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, the market size of smart small household appliances in China was 209.9 billion yuan in 2024 and is expected to reach 339.3 billion yuan in 2030; the market size of sweeping robots in China was 14.6 billion yuan in 2024 and is projected to reach 15.7 billion yuan in 2025. Driven by the trend of intelligence and the upgrading of consumption, the related technologies of sweeping robots have been constantly breaking through in navigation, cleaning, and self-cleaning, and the penetration rate in both household and commercial scenarios is steadily increasing. Under the dual impetus of technological innovation on the supply side and the pursuit of quality life on the demand side, the market size of sweeping robots in China is expected to maintain a steady growth trend in the coming years.
When consumers choose sweeping robots, the most concerned factors are cleaning effect and efficiency (47.37%), followed by battery life and charging convenience (42.11%). In terms of common functions, remote control takes the lead with a 68.42% share, followed by intelligent cleaning and automatic charging, both accounting for 57.89%. This indicates that the core demand of current consumers for sweeping robots is clearly focused on "efficiency and convenience". Cleaning ability is the basic threshold, long battery life is the experience guarantee, and remote control and intelligent automation have become the key for products to stand out.
Analysts from iiMedia Research believe that in the future, the Chinese sweeping robot industry will evolve deeply towards intelligence, scenario-based, and structured growth. Technologically, the perception navigation and AI decision-making capabilities will continue to break through, driving the product to upgrade from "single cleaning" to "family intelligent cleaning center". Functionally, all-in-one bases, multi-machine collaboration, and personalized cleaning solutions will become standard, further liberating users' hands. Market competition will shift from parameter comparison to scenario experience competition, and brands need to build core barriers in ecological interconnection and data services. Coupled with the decline in technology costs and the dividends of consumption upgrading, the industry will grow along the dual tracks of high-end and popularization, and the market concentration is expected to continue to increase.
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