艾媒咨询｜2024年中国饰品行业发展状况与消费行为洞察报告

随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国饰品行业发展状况与消费行为洞察报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。同时，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have recovered in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, In 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.  Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, and the domestic consumer market is characterized by "strong demand for quality consumption", and practicality, aesthetics and affordability have become the main considerations for consumers when purchasing jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.

丽臣实业：2021年第三季度报告

开开实业2021年第三季度报告

艾媒咨询 | 2023-2024年中国情趣用品行业及消费行为调查分析报告

随着物质生活水平的提高和社会两性观念的开放，中国不同年龄段群体对情趣用品的需求进一步释放，情趣用品行业市场将进一步下沉。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国情趣用品行业及消费行为调查分析报告》数据显示，中国情趣用品的市场规模一直保持稳定上升的态势，预计2025年市场规模将达2081.3亿元。

艾媒报告 |2019Q1中国情趣电商市场监测报告

本报告研究涉及企业/品牌/案例：他趣、春水堂、桃花坞，网易春风，桔色，京东，天猫

中国情趣电商市场仍处于快速发展的阶段，有巨大的发展空间。iiMedia Research（艾媒咨询）数据显示2018年中国情趣电商市场规模达到306.6亿元，预计到2020年中国情趣电商市场规模将超过600亿元。艾媒咨询分析师认为，随着性观念的解放及互联网电商的蓬勃发展，情趣用品产业也迎来了新的“转机”，中国情趣用品产业以极快的速度大步前行。目前情趣用品种类与品牌不断丰富，从避孕为主的计生产品，发展到润滑剂、延时喷雾等保健用品，再到飞机杯、按摩棒等智能硬件。情趣电商企业积极拓展业务模式，企业盈利状况转向良好，部分上市企业2018年实现扭亏为盈。目前情趣电商品牌大众接受度仍有待提高，平台总体网络口碑较低。艾媒大数据舆情监控系统数据显示，情趣电商总体网络口碑指数仅为28.3。520网络热度指数排行显示，各类情趣用品中，避孕药、避孕套、充气娃娃的网络热度指数依次排名前三。

The Chinese adult product e-commerce market is still in a stage of rapid development and there is huge room for its development. As the data of iiMedia Research showed, the size of China's adult product e-commerce market reached 30.66 billion yuan in 2018. It is estimated that by 2020, the size of China's adult product e-commerce market will exceed 60 billion yuan. With the liberation of sexual attitudes and the booming development of adult product e-commerce, the sex toys industry has also ushered in a new ““transition““, and the Chinese sex toys industry has made great strides at an extremely fast pace. At present, the types and brands of sex toys are constantly enriched, developing from contraceptive-based family planning products to lubricants, time-lapse sprays and other health care products, to aircraft cups, massage sticks and other intelligent hardware. Adult product e-commerce companies actively expanded their business models, and their profitability turned well. Some listed companies turned losses into profits in 2018. At present, the popularity acceptance of adult product e-commerce brand is still to be improved, and the overall network reputation of the platform is low. As the data of iiMedia Research showed, the overall online word-of-mouth index of adult product e-commerce is only 28.3. 520 network heat index ranking shows that among all kinds of sex toys, the network heat index of contraceptives, condoms and inflatable dolls ranks in the top three.

晋亿实业股份有限公司2021年第三季度报告

艾媒咨询 | 2025-2030年中国一次性卫生用品产业现状及消费者需求洞察报告

中国一次性卫生用品行业正处在高速发展的关键时期，市场呈现出蓬勃的发展态势。随着人们生活水平的提高、健康意识的增强，以及消费观念的转变，消费者对于一次性卫生用品的需求持续攀升。这一需求的转变不仅体现在产品使用频率的增加上，也对产品的品质、功能、安全性和环保性等方面提出了更为严格的要求。随着2025年央视315晚会中，卫生巾翻新黑产链的曝光，对于中国一次性卫生用品行业的质量和安全性再次引发社会的热议。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2030年中国一次性卫生用品产业现状及消费者需求洞察报告》数据显示2022年开始中国一次性卫生用品市场规模呈现上升回暖趋势，2024年中国一次性卫生用品市场规模达到1296亿元，预计2030年中国一次性卫生用品市场规模将达1713亿元。艾媒咨询分析师认为，随着人们生活水平的提高和对卫生的关注度日益增强，一次性卫生用品的消费需求呈现出持续增长的趋势。消费者对一次性卫生用品品质、功能、设计、安全性、环保性等方面都有着更为严格的标准。
The Chinese disposable hygiene products industry is currently in a period of rapid development, with the market showing a vigorous growth trend. With the improvement of people's living standards, the enhancement of health awareness, and the transformation of consumption concepts, the demand for disposable hygiene products among consumers has continued to rise. This change in demand is not only reflected in the increased frequency of product use but also in more stringent requirements for product quality, functionality, safety, and environmental friendliness. The exposure of the black production chain of refurbished sanitary napkins during the 2025 CCTV 315 Gala has once again sparked public debate on the quality and safety of the Chinese disposable hygiene products industry. According to the latest report "Report on the Current Situation and Consumer Demand of China's Disposable Hygiene Products Industry from 2025 to 2030" released by iiMedia Research, a global third-party data mining and analysis agency for the new economy, the market size of China's disposable hygiene products began to show an upward recovery trend in 2022. It is projected that the market size will reach 129.6 billion yuan in 2024 and is expected to reach 171.3 billion yuan by 2030.Analysts from iiMedia Research believe that as people's living standards improve and their attention to hygiene increases, the demand for disposable hygiene products shows a continuous growth trend. Consumers have stricter standards for the quality, functionality, design, safety and environmental friendliness of disposable hygiene products.

艾媒咨询 | 2024-2025年中国情趣用品行业及消费行为调查分析报告

随着物质生活水平的提高和社会两性观念的开放，中国不同年龄段群体对情趣用品的需求进一步释放，情趣用品行业市场将进一步下沉。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国情趣用品行业及消费行为调查分析报告》数据显示，中国情趣用品的市场规模一直保持稳定上升的态势，2023年已达1794.3亿元。情趣用品行业在生产环节上已趋于成熟，市场增长率逐渐稳定。艾媒咨询分析师认为，随着性观念的转变和电子商务的迅速发展，情趣用品行业在进入成熟期后也不会迅速衰退，2025年市场规模有望达2081.3亿元。
With the improvement of material living standards and the opening up of social gender concepts, the demand for sex toys in different age groups in China is further released, and the sex toys industry market will further sink. The latest "2024-2025 China Sex Toys Industry and Consumer Behavior Survey and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the market size of China's sex toys has maintained a steady rise. In 2023, it will reach 179.43 billion yuan. The sex toy industry has matured in the production process, and the market growth rate has gradually stabilized. Analysts believe that with the change of sexual concepts and the rapid development of e-commerce, the sex toy industry will not decline rapidly after entering maturity, and the market size is expected to reach 208.13 billion yuan in 2025.

艾媒咨询|2020年中国情趣用品行业及消费行为调查分析报告

本报告研究涉及企业/品牌/案例：他趣、春水堂。
其他企业/品牌：桃花坞，爱侣健康，久爱，取悦，迷姬，网易严选，雷霆暴风，色系，典雅，NPG，对子哈特，云曼，惹火猫，九色生活，长夜漫漫，菲幕，洛曼希，倾城鸟，珞樱，品贤，瑰若，OKOJ，杜蕾斯，千度蜜，诺兰，羞羞哒，姬欲，EROCOME，丽波。

电商购物普及使得用户购买情趣用品的便利性和私密性保护都得到了提高，而商家也可以利用电商数据更好地改进产品、提高用户体验，进而从供需两端推动产业的发展。数据显示，超过半成受访用户购买过情趣用品，其中大部分人购买频率集中在三个月购买一次，其次是一月至少一次，购买频率相对较低。值得注意的是，单身群体购买频率最高，超过一半用户一个月至少购买一次;已婚群体购买频次为三个月到一年至少一次。

The popularity of e-commerce makes it easier for users to purchase sex toys and protect their privacy, while merchants can also use e-commerce data to better improve their products and enhance the user experience, and then from the supply and demand to promote the development of industry. According to the data, more than half of the respondents have bought sex toys, with most of them buying once every three months, followed by at least once a month, a relatively low frequency. It's worth noting that singles make the most frequent purchases, with more than half of users making at least one purchase a month; married people make at least one purchase every three months to once a year.

艾媒报告 | 2018Q1中国情趣用品专题研究报告

本报告研究涉及企业/品牌包括:桃花坞、春水堂、放纵放心、网易春风、杜蕾斯、杰士邦、他趣、冈本、桔色成人、枕边游戏、第六感SIXSEX、万艾可、欣妈富隆、希爱力、毓婷、典雅、大卫、多乐士、高邦、双碟

iiMedia Research(艾媒咨询)数据显示， 2017年中国情趣电商市场规模达到188.7亿元，预计到2020年中国情趣电商市场规模将超过600亿元。艾媒咨询分析师认为，中国情趣电商市场仍处于快速发展的阶段，有巨大的发展空间。