艾媒咨询｜2022-2023年中国医美器械产业运行及投资决策分析报告

近两年来，光电美容仪器在生活美容领域逐步普及，而且微创和无创治疗已是国内医疗美容的发展趋势。在过去几年内，非手术治疗量在国内急速增长，激光抗衰老、紧肤、提升、祛皱、各种无创、微创光疗美容等也为普通消费者所接受，客户年龄广谱化日益明显，医疗美容激光这一类非介入式疗法或微创疗法将迎来可观的发展前景。

艾媒咨询｜2024年中国虚拟化软件行业研究报告

随着中国虚拟行业发展战略发布实施和自主可控的发展指引，虚拟化软件行业逐渐步入了高质量发展之路。在虚拟化领域，国产软件厂商不断加大自主创新投入，虚拟化软件及相关技术的突破和产品的优化迭代，使中国软件厂商完成了对国外虚拟技术上的“超车”，核心竞争力持续增强。中国市场的虚拟化软件产品从“能用”逐渐过渡到“好用”的阶段，国外虚拟化产品不再是唯一选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟化软件行业研究报告》数据显示，2023年中国云计算市场规模约为3097.3亿元，预计2025年将突破4000亿元，反映出中国云计算发展取得了良好的成效，云计算行业规模呈现强劲的增长态势。而虚拟化软件作为云基础设施的核心，预计2030年市场规模将突破200亿元。
艾媒咨询分析师认为，国家信创政策的支持、中国用户版权意识的觉醒以及中国企业数字化转型的需求，为服务器虚拟化市场的发展提供了肥沃的土壤。
With the release and implementation of China's virtual industry development strategy and independent and controllable development guidelines, the virtualization software industry has gradually stepped into the road of high-quality development. In the field of virtualization, domestic software manufacturers continue to increase their investment in independent innovation, breakthroughs in virtualization software and related technologies and product optimization iterations, so that Chinese software manufacturers have completed the "overtaking" of foreign virtual technology, the core competitiveness continues to strengthen. The virtualization software products in the Chinese market gradually transition from "usable" to "easy to use" stage. Foreign virtualization products are no longer the only option. According to the latest "2024 China's virtualization software industry research report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the size of China's cloud computing market in 2023 is about 309.73 billion yuan, and it is expected to exceed 400 billion yuan in 2025. It reflects that the development of cloud computing in China has achieved good results, and the scale of cloud computing industry has shown a strong growth trend. As the core of cloud infrastructure, virtualization software is expected to exceed 20 billion yuan in 2030.
Analysts from iMedia Consulting believe that the support of the national innovation policy, the awareness of copyright awareness of Chinese users and the demand for digital transformation of Chinese enterprises provide fertile soil for the development of the server virtualization market.

艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告

随着居民收入水平提高，中国医美市场规模持续快速发展，进而带动了家用美容仪市场的消费升级。与此同时，家用美容仪逐渐被纳入更严格的医疗器械监管，促进了市场良好有序地发展，共同推动了市场的消费升级。中国家用美容仪市场伴随着国产品牌的快速成长，国产品牌占有的市场份额将进一步扩大。为了保障消费者权益，国家药监局加大了对家用美容仪，特别是射频美容仪的监管力度。在监管趋严的背景下，企业更应注重技术创新和产品研发，生产符合国家标准的家用美容仪产品，保障行业健康有序高质量发展。随着监管政策的推出，行业呈现高质量发展态势，市场规模有望持续增长。
As residents' income levels have increased, the Chinese medical aesthetics market has continued to experience rapid growth, thereby driving the upgrading of consumption in the home beauty instrument market. At the same time, home beauty instrument is gradually included in the stricter regulation of medical devices, which promotes the good and orderly development of the market, and jointly promotes the consumption upgrade of the market. China's domestic beauty instrument market is accompanied by the rapid growth of national brands, and the market share occupied by national brands will be further expanded. In order to protect consumer rights and interests, the State Drug Administration has increased the regulation of home beauty equipment, especially radio frequency beauty equipment. Under the background of tightening regulation, enterprises should pay more attention to technological innovation and product research and development, production of household beauty instrument products in line with national standards, to protect the industry's healthy and orderly high-quality development. With the introduction of regulatory policies, the industry presents a high-quality development trend, the market size is expected to continue to grow.

2018广东互联网大会演讲PPT|建构健康内容生态 推动内容价值回归|阿里巴巴UC

2018广东互联网大会-建构健康内容生态 推动内容价值回归-杨锋

艾媒咨询|2021-2022年中国医美器械产业运行及投资决策分析报告

本报告研究涉及企业/品牌/案例：科医人，复星医药，奇致激光，半岛医疗

伴随着医美市场规模的持续扩大，中国医美器械行业发展前景可期。数据显示，预计2021年中国医美器械市场规模将超过500亿元，同比增长27.8%。从细分赛道来看，近年来，微创和无创已逐渐成为医疗美容的趋势，这就推动了以激光、超声波等能量源为代表的光电类医美器械的发展。从市场格局来看，中国正规医美机构设备的市场份额80%是进口品牌，且中高端市场被飞顿、塞诺龙等海外龙头企业占领。为了改变这一局面，国家及地方先后出台政策鼓励本土医美器械品牌的发展，同时，国有品牌也通过加大自主研发投入和投资并购来扩大市场份额，未来随着下游扩张、需求渗透、技术更新等因素有望加速进口替代。
With the continuous expansion of the medical beauty market, the development prospect of the medical beauty equipment industry in China is promising. According to the data, it is estimated that in 2021, the market size of medical devices in China will exceed 50 billion yuan, with a year-on-year growth of 27.8%. From the perspective of subdivision, in recent years, minimally invasive and non-invasive have gradually become the trend of medical beauty, which promotes the development of photoelectric medical beauty devices represented by laser, ultrasonic and other energy sources. From the perspective of market structure, 80% of the market share of China's regular medical and beauty institutions' equipment is imported brands, and the medium and high-end market is occupied by overseas leading enterprises such as feton and sinolon. In order to change this situation, the state and local governments have successively issued policies to encourage the development of local medical and beauty equipment brands. At the same time, the state-owned brands also expand their market share by increasing independent R & D investment and investment in M & A. in the future, with the downstream expansion, demand penetration, technology update and other factors, it is expected to accelerate the import substitution.

艾媒舆情|2020年315晚会“可诺丹婷虚假广告”问题曝光舆情监测报告

2020年7月16日，央视在3·15晚会曝光了可诺丹婷美容院存在以“免费”噱头推销高价美容项目、以“连环计”设套诱导学生消费、以格式条款及其他借口拒绝消费者退款等涉嫌违法行为。当晚，可诺丹婷美容院发表声明称，已立即要求涉事门店停业整顿，并已成立专项工作小组跟进此事。

艾媒咨询|2021年中国养生美容市场研究报告

2021年9月4日，“2021CIBE中国养生美容大会”将在广州•广交会展馆举办。大会以“养生•美容”为主题，从养生行业的发展现状及未来趋势出发，探索养生与美容行业间的平衡，挖掘养生美容高级且特色的项目，拓宽美业增量赛道的选择，构建养生美容的全渠道触点，汇聚平台、品牌、优质连锁、行业专家等嘉宾共同探讨推动行业的发展与进步。如今美业的竞争不仅是产品服务的竞争，更是大数据的比拼。艾媒咨询CEO兼首席分析师张毅受邀出席本次大会并将现场发布《2021年中国养生美容市场研究报告》，将利用艾媒大数据决策和智能分析系统的数据挖掘结果，洞察消费者需求和中国养生美容市场现状。
On September 4, 2021, "2021cibe China Health and beauty conference" will be held in the exhibition hall of Guangzhou • Canton Fair. With the theme of "health preservation and beauty", starting from the development status and future trend of the health preservation industry, the conference explores the balance between health preservation and beauty industry, excavates advanced and characteristic projects of health preservation and beauty, widens the choice of incremental tracks of the beauty industry, constructs all-channel contacts of health preservation and beauty, and gathers platforms, brands, high-quality chains Industry experts and other guests discussed and promoted the development and progress of the industry.Today, the competition of the US industry is not only the competition of products and services, but also the competition of big data. Zhang Yi, CEO and chief analyst of AI media consulting, was invited to attend the conference and will release the Research Report on China's health and beauty market in 2021. He will use the data mining results of AI media's big data decision-making and intelligent analysis system to gain insight into consumer demand and the current situation of China's health and beauty market.

艾媒报告 |2018-2019中国医疗美容行业研究与产业链分析报告

本报告研究涉及企业/品牌包括:新氧、更美、悦美、美黛拉、美丽神器、美呗、南方医院、伊美尔、熙朵、碧莲盛、雍禾植发、科发源植发、新生植发、恒博医疗、昊海生物科技、华熙生物、复星医药、深圳鹏爱医疗美容医院、北京丽都医疗美容医院

中国医疗美容行业处于快速发展期，iiMedia Research（艾媒咨询）监测发现，2018年中国医美行业市场规模达2245亿元，牙齿美容及面部美容是医美市场的重要构成部分，占比分别达32.5%和35.3%。目前中国医美行业已形成生产商、医美机构、终端市场三大产业链环节，产业发展前景广阔，但作为新兴行业，中国医疗美容行业将面临着行业监管、公共关系危机、行业竞争激烈等几大风险。

Driven by the rise of the younger generation of consumer groups and the development of new models in the medical beauty industry, the penetration rate and consumer demand of China's medical beauty industry continue to rise. In 2018, the penetration rate of Chinese medical users reached 7.4%, and women were the main medical and aesthetic consumers. The proportion is 88.9%. At present, there are more than 10,000 registered medical and beauty institutions in China, and the industry is in a period of rapid development. iiMedia Research found that embedding, double eyelids, and full body fat filling are the favorite surgical items for Chinese women and medical consumers, while nasal synthesis, tautological fat, cheeks, hair transplants, etc. For the Chinese male medical beauty consumer's favorite surgical project, potential customers in China's medical beauty industry are most concerned about the safety of surgery, followed by medical qualifications and word of mouth and surgery prices. Medical beauty as an emerging industry, public relations crisis, strict industry supervision, lack of relevant professionals is a factor that restricts its development, and in the future, with the influx of capital from the industry, the competition in China's medical and aesthetic industry will become more intense.

圣诺生物:2021年第三季度报告

艾媒咨询|2020上半年中国医疗美容行业趋势研究报告

本报告研究涉及企业/品牌/案例：美团医美、新氧。

受颜值经济影响，医疗美容市场异常火热，自2013年以来，中国医疗美容市场规模便保持持续增长趋势，预计2020年中国医疗美容用户规模达1520万人。随着医美消费意识的进一步觉醒、供给的持续增长和“互联网+医美”模式的渗透，未来医美行业的用户规模将继续增长。iiMedia Research（艾媒咨询）调研数据显示，六成用户理解支持医美消费，而目前线下医美机构仍然是消费者获取医美信息的主要渠道，其次是网络社交平台以及互联网医美平台。互联网医美平台的渗透率提升及内容化趋势，将有效推动行业资源的进一步整合，专业医美平台未来或将成为消费者了解及鉴别医美信息的重要窗口。美团医美、新氧等互联网医疗美容平台为医美行业新生态建设起到推动作用。互联网医疗美容平台的出现，以其低廉的佣金和可靠的垂直搜索特性在一定程度上帮助医美行业吸引更多消费者，拓展了获客渠道。未来医美机构将更加注重调整自身的营销策略，借助互联网平台等新手段更加精准的进行用户挖掘和服务扩散。

Affected by the beauty economy, the medical beauty market is extremely hot. Since 2013, the size of China's medical beauty market has maintained a continuous growth trend. It is estimated that the number of Chinese medical beauty users will reach 15.2 million in 2020. With the further awakening of medical aesthetics consumption awareness, continuous growth in supply and the penetration of the "Internet and medical aesthetics" model, the user scale of the medical aesthetics industry will continue to grow in the future. As the data of iiMedia Research showed, Sixty percent of users understand that they support the consumption of medical beauty, and offline medical beauty institutions are still the main channels for consumers to obtain medical beauty information, followed by online social platforms and Internet medical beauty platforms. The penetration rate and content trend of Internet medical aesthetics platforms will effectively promote the further integration of industry resources. In the future, professional medical aesthetics platforms may become an important window for consumers to understand and identify medical aesthetics information. Internet medical cosmetology platforms such as Meituan Medical Beauty and So Young have played a role in promoting the construction of a new ecology in the medical cosmetology industry. The emergence of the Internet medical cosmetology platform, with its low commissions and reliable vertical search features, has helped the medical cosmetology industry to attract more consumers to a certain extent and expanded the customer acquisition channels. In the future, medical aesthetic institutions will pay more attention to adjusting their own marketing strategies, and accurately conduct user data mining and service diffusion.