《哪吒之魔童降世》大数据分析报告

本报告研究涉及企业/品牌/案例：《哪吒之魔童降世》

自上映以来，《哪吒之魔童降世》（后称《哪吒》）九破纪录，成为影史首部单日票房破2亿以及四天连续破亿的动画电影，截至7月30日《哪吒》累计票房已达10亿元，超越《西游记之大圣归来》（9.56亿）成为国产动画电影新晋票房冠军。上映后，影片甚至一天内登上微博热搜七次，备受观众热议。

Since its release, “Nezha“ (hereinafter referred to as “Nezha“) has broken nine records, becoming the first animated film in film history with a box office of 200 million in a single day and four consecutive days breaking 100 million. As of July 30, “Nezha“ had a cumulative box office of 1 billion yuan, surpassing “Monkey King: Hero Is Back “ (956 million) to become a new generation of domestic animated films. The box office champion. After its release, the film even went on the microblog seven times a day, which aroused heated discussion among the audience.

艾媒报告 |2019中国基因测序产业研究和商业应用分析报告

本报告研究涉及企业/品牌/案例：Thermo Fisher（美），Illuminate（美），（瑞士），Stem cells（加），R&D（瑞士），华大基因，贝瑞基因，金城检验，美吉生物，恒创基因，基研生物，谱元科技，景杰生物，燃石生物，基迪奥生物，谷和信息，圣庭生物，天昊生物，诺禾致源，百迈克生物，思博奥科，赛莱拉，赛贝、北昊干细胞，达安基因，燃石医学、泛生子基因、世和基因，臻和生物，鹍远基因，23魔方，瀚海基因，百奥赛图，克睿基因，药明明码，裕策生物

随着基因测序的技术推进，基因测序开始应用于生物、侦查、无创产前检测和肿瘤治疗等场景中。技术的市场化应用吸引了全球资本方关注，iiMedia Research（艾媒咨询）数据显示，2018年全球医疗健康领域资本市场中，生物技术领域获得309件投资案共138亿元美元，领跑所有细分领域。中国生物技术科研研发实力厚积薄发，特别是科创板推动了基因测序市场的进一步升温，越来越多的生物创业公司在创业初期已获得高额融资。目前，中国已经基本形成了完整的上中下游产业链，但除了华大基因、贝瑞基因等少数头部企业，中国基因测序企业多数分布于产业链中下游，并且开始出现产品同质化等问题。艾媒咨询分析师认为，第二代测序技术的普及以及第三代测序技术的加紧研发将使得基因测序作为一个更加普遍的技术手段应用到不同场景之中，但目前仍然存在监管体系不够完善、道德伦理风险等问题。企业方面应当专注研究核心技术专利，通过人才储备和差异化竞争获得市场优势；行业和相关部门应当尽快完善行业规范管理体系，推动产业健康发展。

With the advancement of gene sequencing technology, gene sequencing began to be used in biological, detection, noninvasive prenatal testing and tumor treatment and other scenarios. The market-oriented application of technology has attracted global capital attention, with iiMedia Research leading all segments of the world in 309 investments in the global healthcare capital markets in 2018, with 309 investments, according to iiMedia Research. China's biotechnology research and development strength thick and thin hair, especially the science and technology board to promote the gene sequencing market further heating up, more and more bio-startup companies in the early stage of the start-up has been high financing. At present, China has basically formed a complete upstream and downstream industrial chain, but in addition to Huada gene, Berry gene and a few other head enterprises, Most of China's gene sequencing enterprises are distributed in the middle and lower reaches of the industrial chain, and began to appear product homogenization and other issues. Ai media consulting analysts believe that the popularity of second-generation sequencing technology and the third generation of sequencing technology will make gene sequencing as a more common technical means to apply to different scenarios, but there are still problems such as inadequate regulatory system, ethical risks. Enterprises should focus on researching core technology patents and gain market advantages through talent pool and differentiated competition, and industries and related departments should improve the industry standard management system as soon as possible to promote the healthy development of the industry.

艾媒咨询｜2024年中国国潮经济发展状况及消费行为调查报告

3月15日，“电商赋能国货‘潮品’新消费”活动在福建厦门举办。本次活动得到了国家市场监管总局办公厅、国家市场监督管理总局网络交易监管司的指导与支持，由厦门市市场监督管理局、厦门市消费者权益保护委员会、《中国质量万里行》杂志社主办。艾媒咨询分析师受邀出席了本次活动，并携手中国质量万里行于现场发布了《2024年中国国潮经济发展状况及消费行为调查报告》。随着中国经济的快速发展和人民生活水平的不断提高，消费者对品质和个性化的要求越来越高，国潮产品逐渐赢得消费者的青睐。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）和《中国质量万里行》杂志社最新发布的《2024年中国国潮经济发展状况及消费行为调查报告》数据显示，2023年中国国潮经济市场规模为20517.4亿元，同比增长9.44%，预计2028年将突破30000亿元。近年来，国潮品牌在产品创新和品牌营销上持续发力，不断创造出新的消费潮流，行业发展前景广阔。
On March 15, the "E-commerce enables the new consumption of Domestic 'Fashion goods'" event was held in Xiamen, Fujian Province. The event was guided and supported by the General Office of the State Administration for Market Regulation and the Department of Online Transaction Supervision of the State Administration for Market Regulation, and hosted by Xiamen Municipal Administration for Market Supervision, Xiamen Consumer Rights and Interests Protection Committee, and China Quality Miles Magazine Publisher. IImedia Consulting analysts were invited to attend the event, and together with China Quality Miles released the "Survey Report on China's China-Chic Economic Development and Consumption Behavior in 2024" on the site. With the rapid development of China's economy and the continuous improvement of people's living standards, consumers have higher and higher requirements for quality and personalization, and Guochao products have gradually won the favor of consumers. According to the latest "Survey Report on China's China-Chic Economic Development and Consumption Behavior in 2024" released by iiMedia Research and China Quality Miles Magazine Publisher, the market size of China's Guochao economy in 2023 was 2051.74 billion yuan, up 9.44% year-on-year, and is expected to exceed 3,000 billion yuan in 2028. In recent years, the national tide brand in product innovation and brand marketing continues to make efforts to create new consumer trends, the industry has broad prospects for development.

艾媒咨询 | 2023年”国产羽绒服涨价“事件商情监测分析报告

近日，话题“国产羽绒服卖到7000元”登上微博热搜第一，引起网友对国产羽绒服价格的关注和讨论，“羽绒服涨价把市场让给了军大衣”、“波司登平均价格已升至1600元”等国产羽绒服涨价相关话题频频登上热搜。iiMedia Research（艾媒咨询）数据显示，近八成消费者接受1200元以下的羽绒服。截止11月30日，“国产羽绒服”网络口碑已降至32.5。网友观点分化明显，呈现支持、中立及反对态度，事件论点集中于“国货该不该高端”、“价格与质量是否成正比”等问题上。国货羽绒服高端化是实现国货振兴的重要途径，打破“国货等于平价”的刻板印象还需用品质说话。
On November 22, 2023, the topic #Domestic down jacket sold to 7,000 yuan# hit the first microblogging hot search, causing netizens to pay attention to and discuss the price of domestic down jackets, “down jacket price hike ceded the market to the military coat”, #bosideng average price has risen to 1,600 yuan# and other topics related to the price increase of domestic down jackets are frequently on the hot search. iiMedia Research data show that nearly 80% of consumers accept down jackets that cost less than 1,200 yuan. As of November 30th, the Internet Word of Mouth (IWOM) for "domestic down jackets" has dropped to 32.5. In this public opinion event, netizens' views are clearly differentiated, showing support, neutrality, and opposition, with the argument focusing on "whether national products should be high-end", "Price and quality is proportional" and other issues. National down jacket high-end is an important way to realize the revitalization of national products, to break the stereotype of "national products equal to affordable" need to speak with quality.

艾媒咨询|2021年中国国潮品牌崛起研究报告

本报告研究涉及企业/品牌/案例：安踏，李宁，回力，完美日记，花西子，华为，大疆，小米，李子柒品牌

2021年5月7日，由广州市广告行业协会联合时代华商商学院品牌发展协会共同举办的“2021品牌发展高峰论坛”成功举行。论坛以“驱动品牌新格局·引领市场新消费”为主题，邀请学术界、企业界代表作主题交流、报告发布、圆桌讨论，共同探讨在国内新消费升级的大背景下品牌如何布局发展，寻找新消费环境下的品牌新机遇、新动能。
论坛中，艾媒咨询集团CEO兼首席分析师张毅发布了《2021中国国潮品牌崛起研究报告》，报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国国潮经济发展背景、现状、模式等进行全面分析，并结合用户调研数据及典型国潮品牌发展介绍，为2021年国潮品牌的发展方向提供了参考和借鉴。
On May 7, 2021, the "2021 Brand Development Summit Forum" jointly organized by the Guangzhou Advertising Industry Association and the Time China Business School Brand Development Association was successfully held. The theme of the forum is "Drive the new brand pattern and lead the new consumption of the market". Representatives from academia and business circles are invited to make thematic exchanges, report releases, and roundtable discussions to discuss how to develop the brand in the context of new domestic consumption upgrades, and to find new ones. Brand new opportunities and new momentum in the consumer environment.
In the forum, Zhang Yi, CEO and chief analyst of iiMedia Consulting Group, released the "2021 China National Tide Brand Rise Research Report", which is based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Sentiment and Public Opinion Data Monitoring System. , A comprehensive analysis of China’s Guochao’s economic development background, current situation and model, combined with user survey data and introduction of typical Guochao brand development, provides reference and reference for the development direction of Guochao’s brand in 2021.

艾媒咨询 | 2025年中国电影行业发展数据与消费行为调查数据

随着电影消费数字化升级，观影偏好呈现以类型多元、国潮崛起为代表的内容取向，以智能购票、社交互动为核心的平台选择，以及以衍生付费、即时评论为特色的参与模式。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国电影行业发展数据与消费行为调查数据》数据显示，中国消费者观影行为呈现显著社交化与场景化特征。近四成消费者每月观影1-3次，周末及节假日成为主流观影时段，超46%消费者选择与家人共同观影，反映出电影作为家庭娱乐的重要纽带作用。在内容偏好上，国产影片以53.58%的偏好占比占据主导，消费者尤其关注影片情感共鸣与人物塑造，需求导向更趋深层化。消费决策层面，线上购票渗透率持续提升，35.97%消费者线上购票占比达41%-60%，淘票票以超56%使用率成为核心平台。消费者青睐线上购票的主因集中于时效性与便捷性，但跨平台使用障碍成为消费者的主要服务痛点。视频平台领域，腾讯视频以35.89%覆盖率领跑市场，会员专属内容成37.54%消费者选择关键，近八成消费者愿为优质影片开通会员，中短期会员订阅模式更受青睐。艾媒咨询分析师认为，行业需强化购票流程的跨终端兼容性，深化会员权益与衍生内容联动，通过情感化内容运营提升消费者粘性，同时关注家庭观影场景的差异化服务供给，构建全周期观影体验生态。
With the digital upgrade of movie consumption, movie-watching preferences show a content orientation represented by diverse genres and the rise of national trends, platform selection with smart ticket purchase and social interaction as the core, and participation mode featuring derivative payment and instant reviews. According to the latest China film industry development data and consumer behavior survey data released by iiMedia Research, the world's leading third-party data mining and analysis organization for the new economy industry, Chinese consumers' movie-watching behavior presents significant social and scene-oriented characteristics. Nearly 40% of consumers watch movies 1-3 times a month, weekends and holidays have become the mainstream movie-watching period, and more than 46% of consumers choose to watch movies with their families, reflecting the role of movies as an important link in family entertainment. In terms of content preferences, domestic films dominate with 53.58% of preferences. Consumers pay special attention to emotional resonance and characterization of films, and demand orientation becomes deeper. At the level of consumption decision-making, the penetration rate of online ticket purchase continues to increase, with 35.97% of consumers purchasing tickets online accounting for 41% to 60%, and Tao Ticket has become the core platform with a usage rate of over 56%. The main reasons that consumers prefer to buy tickets online are timeliness and convenience, but the cross-platform use barrier has become the main service pain point of consumers. In the field of video platform, Tencent video leads the market with 35.89% coverage, member-exclusive content is the key choice of 37.54% of consumers, nearly 80% of consumers are willing to open members for high-quality videos, and the short and medium term membership subscription model is more favored. iiMedia Research believe that the industry needs to strengthen the cross-terminal compatibility of the ticket purchase process, deepen the linkage between member rights and derivative content, enhance consumer stickiness through emotional content operations, and pay attention to the differentiated service supply of family viewing scenes to build a full-cycle viewing experience ecology.

中国国贸2021年第三季度报告

艾媒咨询 | 2025-2030年中国商用烘焙设备行业发展白皮书

中国商用烘焙设备行业在市场规模扩张与技术创新驱动下，逐步从分散竞争向集中化、高端化转型。iiMedia Research（艾媒咨询）数据显示，2024年中国商用烘焙设备市场规模达49.6亿元，预计2030年将增长至79.3亿元。行业在消费升级与烘焙文化普及的推动下呈现稳健增长态势，产品结构向智能化、节能化升级趋势明显，技术创新与餐饮场景多元化将成为核心增长驱动力。
Driven by the expansion of market scale and technological innovation, China's commercial baking equipment industry has gradually transformed from fragmented competition to centralized and high-end development. iiMedia Research data shows that the market size of commercial baking equipment in China reached 4.96 billion yuan in 2024 and is expected to grow to 7.93 billion yuan by 2030. Driven by the upgrading of consumption and the popularization of baking culture, the industry has shown a steady growth trend. The product structure is showing a clear upgrading trend towards intelligence and energy conservation. Technological innovation and the diversification of catering scenarios will become the core growth drivers.

艾媒咨询 | 2023-2024年中国新国货消费行为监测与商业趋势研究报告

90后、00后的新青年消费群体成为消费市场的新力军，推动消费需求更迭，年轻消费群体成为国货消费主力，各行业的国货需求存在区域差异等特点，越来越多的消费者愿意为国货买单。调研数据显示，年轻群体已成为国货市场的消费主力，超六成消费者集中在19-35岁之间，“理智型动机”成为年轻群体购物主要导向之一。
艾媒咨询分析师认为，年轻消费者市场品牌竞争压力较大，国货品牌需迎合年轻消费者的需求进行升级，才能在市场中拥有竞争力。
The new young consumer group of the post-90s and post-00s has become a new force in the consumer market, promoting the change of consumer demand. The young consumer group has become the main consumer of Chinese goods. The demand for Chinese goods in various industries is characterized by regional differences. More and more consumers are willing to pay for Chinese goods. The survey data shows that Young people have become the main consumer force in the domestic market, with over 60% of consumers concentrated between the ages of 19 and 35. "Rational motivation" has become one of the main shopping directions for young people..
iiMedia Research analysts believe that the brand competition pressure in the young consumer market is high, and domestic brands need to upgrade to meet the needs of young consumers in order to have competitiveness in the market.

艾媒咨询|2021年中国消费电子行业报告

2021年9月22日，由亚洲数据集团、爱奇管理咨询（广州）有限公司、广州市伯林展览有限公司联合主办的“2021国际消费电子大会 CE Summit 2021”在广州盛大召开。艾媒咨询CEO兼首席分析师张毅将现场重磅发布《2021年中国消费电子行业报告》，根据艾媒数据中心、艾媒人群洞察数据，全方位解析消费电子行业发展现状、电子消费用户行为特点及智能家居行业前景，探析消费电子领域发展新布局，为中国消费电子行业的未来发展把脉献策。
On September 22, 2021, CE summit 2021, jointly sponsored by Asia data group, IQI management consulting (Guangzhou) Co., Ltd. and Guangzhou Bolin Exhibition Co., Ltd., was grandly held in Guangzhou. Zhang Yi, CEO and chief analyst of AI media consulting, will release the report on China's consumer electronics industry in 2021 on site. According to the insight data of AI media data center and AI media population, it will comprehensively analyze the development status of the consumer electronics industry, the behavior characteristics of electronic consumers and the prospect of smart home industry, and explore the new layout of the development of consumer electronics, Provide suggestions for the future development of China's consumer electronics industry.