全球领先的新经济产业第三方数据挖掘与分析机构
关于“小天才”的报告
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艾媒研报 |2019H1海底捞运行状况与行业趋势研究报告
本报告研究涉及企业/品牌/案例：海底捞，呷哺呷哺，小龙坎，黄记煌，重庆德庄，小尾羊，刘一手，香天下，鲁西肥牛火锅，巴奴毛肚火锅，皇城老妈，巴将军，辉哥火锅，朝天门，东来顺，南门涮，彤德莱，新辣道，重庆小天鹅，年纪餐饮品质涮坊，欢乐牧场
iiMedia Research（艾媒咨询）数据显示， 2018年中国餐饮收入市场规模首次超过4万亿元，其中火锅市场占比不足15%，预计2020年火锅市场规模有望突破7000亿元。与中国中式餐饮市场类似，火锅餐厅市场亦属高度分散。海底捞作为中国火锅行业龙头企业，2018年营收总额为169.7亿元，市占率仍然偏低。为提升市场份额，海底捞加速在全球范围内扩张，2018年公司新增200家餐厅，门店总数达466家，较2017年增加了70.7%，中国内陆以外地区门店数量较2017年增长89.5%。公司表示仍要加大力度进行扩张，也会努力研发新品拓展收入来源。未来，海底捞的品牌力借助快速的扩张以及优秀的营销能力将进一步提升，但其面临的产品品质管理、成本控制以及跨区域经营的挑战也会加剧。
According to iiMedia Research, the market size of China's catering revenue exceeded 4 trillion yuan in 2018, of which the hot pot market accounted for less than 15%. It is expected that the size of the hot pot market will exceed 700 billion yuan in 2020. Similar to the Chinese food and beverage market, the hot pot restaurant market is also highly fragmented. As the leading enterprise in China's hot pot industry, Haidilao has a total revenue of 16.97 billion yuan in 2018, and its market share is still low. In order to increase market share, Haidilao accelerated its expansion in the world. In 2018, the company added 200 restaurants, with a total of 466 stores, an increase of 70.7% compared with 2017. The number of stores outside China's inland areas increased by 89.5% compared with 2017. The company said that it still needs to increase its efforts to expand, and will also strive to develop new products to expand its income sources. In the future, Haidilao's brand strength will be further enhanced by rapid expansion and excellent marketing capabilities, but its product quality management, cost control and cross-regional management challenges will also intensify. -
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艾媒报告|2019中国3C产品电商市场研究与消费者洞察报告
相关企业：三星、苹果、华为、OPPO、vivo、小米、联想、微软、惠普、宏碁、华硕、戴尔、小天才、佳明、奇虎360、华米、荣耀、中关村在线、京东、小米商城、乐心
利好政策、技术进步和市场需求驱动下，全球3C产品行业高速发展，2018年全球主要3C产品出货量达39.3亿台；同时，中国电商交易额逐年增长，3C产品线上渠道销售占比不断扩大。随着国民生活水平的不断提高以及对产品性能的追求，中国3C产品消费持续升级。2018年中国平板电脑市场中，中国企业华为和联想占总市场33.3%的市场份额。2018年，国内手机市场总体出货量4.1亿部，国产品牌手机出货量3.7亿部，占同期手机出货量的89.5%。智能可穿戴设备整体市场规模呈增长态势，销售额逐年上升。iiMedia Research（艾媒咨询）数据显示，3C产品电商平台中苏宁易购的网络口碑最佳，3C产品电商平台中男性占比较大。随着大数据和5G技术的发展成熟和应用，带动3C产品进入发展快车道，艾媒咨询分析师认为，大数据将成为电商发展的核心竞争力，3C产品厂商应积极布局5G新风口，迎接3C产品带来新的市场机遇。
Driven by favorable policies, technological advancement and market demand, the global 3C product industry is developing at a high speed. In 2018, the global 3C product shipments reached 3.93 billion units. At the same time, the volume of China's e-commerce transactions has increased year by year, and the proportion of online sales of 3C products has increased. With the continuous improvement of the living standards of the people and the pursuit of product performance, the consumption of 3C products in China continues to escalate. In the Chinese tablet market in 2018, Chinese companies Huawei and Lenovo accounted for 33.3% of the total market share. In 2018, the domestic mobile phone market totaled 410 million units, and domestic brand mobile phone shipments reached 370 million units, accounting for 89.5% of the same period of mobile phone shipments. The overall market size of smart wearable devices is growing, and sales are increasing year by year. iiMedia Research data shows that the 3C product e-commerce platform in Suning Online Market's network reputation is the best, 3C products e-commerce platform males account for a larger proportion. With the development and application of big data and 5G technology, driving 3C products into the fast lane of development, iiMedia Research’s analysts believe that big data will become the core competitiveness of e-commerce development, and 3C product manufacturers should actively deploy 5G new outlets. Meeting 3C products brings new market opportunities. -
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