艾媒咨询｜2024-2025年中国婚恋社交服务市场研究报告

随着社会经济的快速发展，青年群体婚恋观念正发生改变，单身群体对婚恋对象的要求以及对婚恋社交服务的需求逐渐提高，中国婚恋社交服务行业迎来业态转型、市场需求提高、行业内部问题凸显等挑战与机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国婚恋社交服务市场研究报告》数据显示，2014-2023年中国互联网婚恋交友行业市场规模呈增长态势，由26.9亿元增至93.8亿元。2024年，超半数消费者对相亲呈积极态度，其倾向于通过亲友介绍（45.2%）、线上结识（42.1%）、发展老同学老朋友（41.8%）等方式找寻婚恋对象，四成以上消费者对婚恋平台表示担忧，主要担忧方面为婚恋对象信息虚假、营销套路、隐私泄露等，分别占比42.0%、41.6%、41.3%。随着青年群体婚恋观念的改变以及互联网社交方式的多元化发展，婚恋社交服务行业已逐渐由婚恋网站转向社交APP，行业呈现去中心化趋势。未来，行业将拓宽服务渠道与服务方式，逐步建立起行业规范与监管体系。
With the rapid development of social economy, the concept of marriage and love of young people is changing, and the requirements of single people for marriage and love objects and the demand for marriage and love social services are gradually increasing. China's marriage and love social service industry is facing challenges and opportunities such as business transformation, market demand improvement, and prominent internal problems in the industry. According to the latest Research Report on the Development of China marriage social services market research report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's Internet dating industry showed a growing trend in2014-2023, from 2.69 billion yuan to 9.38 billion yuan. In 2024, more than half of the consumers have a positive attitude toward dating, and they tend to find marriage partners through relatives and friends (45.2%), online acquaintances (42.1%), old classmates and old friends (41.8%), etc. More than 40% of the consumers are worried about marriage platforms, and the main concerns are false information about marriage partners, marketing methods, and privacy disclosure. They accounted for 42.0%, 41.6% and 41.3% respectively. With the change of the concept of marriage and love of young people and the diversified development of Internet social networking methods, the marriage and love social service industry has gradually shifted from marriage and love websites to social apps, and the industry shows a trend of decentralization. In the future, the industry will broaden the service channels and service methods, and gradually establish the industry norms and supervision system.

艾媒咨询｜2024-2025年中国小酒馆行业发展及典型企业研究报告

中国夜间经济规模的持续上升、市场低度酒的畅销、消费者的社交需求和相关政策的支持都推动着中国小酒馆行业市场规模持续扩张。2023年中国小酒馆行业市场规模为1487.8亿元，预计2027年中国小酒馆行业规模将突破1800亿元。产业链分布上，上游市场中国规模以上企业的酒水产量趋于稳定，啤酒、气泡酒等低度酒十分畅销。中游市场上未见垄断企业，不少餐饮品牌、酒企跨界入局，市场竞争格局分散。市场下游中消费者的线下社交需求增加，为小酒馆生意带来增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国小酒馆行业发展及典型企业研究报告》数据显示，82.8%的中国小酒馆消费者每月至少消费一次，77.5%消费者消费区间集中于101-300元之间。目前，中国小酒馆行业市场集中度相对较低，预示着该行业巨大的整合和品牌化空间。未来，下沉市场潜力巨大，随着经济的发展和消费力的提升，小酒馆有望进一步渗透到低线城市。整体来看，中国小酒馆行业展现出强劲的发展势头和广阔的市场前景。
The continuous growth of China's night-time economy, the booming sales of low-alcohol beverages, the social needs of consumers, and the support of relevant policies are all driving the sustained expansion of the market size of China's bistro industry. In 2023, the market size of China's bistro industry reached 148.78 billion yuan, and it is expected that by 2027, the scale of China's bistro industry will exceed 180 billion yuan. In terms of the industrial chain distribution, the liquor production of large-scale enterprises in the upstream market in China is becoming stable, with low-alcohol beverages such as beer and sparkling wine being very popular. In the midstream market, there is no monopolistic enterprise, and many catering brands and liquor companies are entering the market across the border, leading to a dispersed competitive landscape. The increasing offline social needs of consumers in the downstream market bring incremental business to bistros. The latest "Research report on the development of China's bistro industry and typical enterprises from 2024 to 2025" released by iiMedia Research (a global new economy industry third-party data mining and analysis institution) shows that 82.8% of Chinese bistro consumers consume at least once a month, and 77.5% of consumers' spending is concentrated between 101-300 yuan. Currently, the market concentration of China's bistro industry is relatively low, indicating a huge space for integration and branding in the industry. In the future, the potential of the sinking market is huge, and with the development of the economy and the improvement of consumption power, bistros are expected to further penetrate the lower-tier cities. Overall, China's bistro industry shows a strong development momentum and a broad market prospect.

艾媒咨询｜2024年中国迷你仓行业发展与消费洞察分析报告

目前，迷你仓概念已逐渐被国人接受，在用户多场景使用需求的推动下，迷你仓行业发展的成熟度、整体规模、智能化与市场渗透率等方面都实现了质的提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国迷你仓行业发展与消费洞察分析报告》数据显示，2023年中国迷你仓行业市场规模为19.0亿元，同比增长15%，呈逐年递增趋势。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放，预计2028年市场规模有望增至34.0亿元。
At present, the concept of mini warehouse has been gradually accepted by the people, driven by the needs of users in multiple scenarios, the maturity, overall scale, intelligence and market penetration of the mini warehouse industry have achieved qualitative improvement.According to the latest "2024 China Mini Warehouse Industry Development and consumption insight Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's mini warehouse industry in 2023 is 1.90 billion yuan, an increase of 15% year-on-year. It shows an increasing trend year by year. In the future, with the gradual solution of the two major difficulties in the demand and concept of the mini warehouse industry, the dividend of China's mini warehouse industry will be gradually released, and the market size is expected to increase to 3.40 billion yuan in 2028.

艾媒咨询｜2024-2025年中国新式茶饮行业发展现状与消费趋势调查分析报告

随着中国新式茶饮市场空间逐渐饱和，行业进入存量竞争阶段，品牌内卷程度加剧。除了采取降价策略，各企业通过开拓品类、创新营销、品牌出海等多元手段寻求破局。截至2023年9月末，蜜雪冰城海外门店已有4000家；2024年7月，喜茶、霸王茶姬陆续亮相巴黎，为奥运助力，借助国际赛事营销提升全球影响力。2024年8月，茶颜悦色在长沙开出首家零食生活杂货店，零售生意成为新式茶饮品牌竞争的新阵地。iiMedia Research（艾媒咨询）数据显示，预计未来几年中国新式茶饮市场规模将维持小幅但稳定的增长态势，到2028年有望突破4000亿元。
With the gradual saturation of China's new tea drink market, the industry has entered the stage of stock competition, and brand competition has intensified. In addition to price cuts, companies seek changes by developing new products, innovative marketing, and going to sea. By the end of September 2023, MIXUE has 4,000 overseas stores; In July 2024, HEYTEA and CHAGEE appeared in Paris to enhance their global influence with the help of Olympic marketing. In August 2024, CHAYANYUESE opened a snack grocery store, and the retail business has become a new frontier in the competition for new tea brands. iiMedia Research data show that it is expected that in the next few years, the size of China's new tea market will maintain a small growth, and is expected to exceed 400 billion yuan by 2028.

艾媒咨询｜2024-2025年中国无人驾驶汽车市场行业研究报告

随着汽车智能化与电动化的不断升级，无人驾驶汽车成为汽车行业发展的新趋势。在政策和社会需求等多维度因素的推动下，自动驾驶的服务需求持续增长。数据显示，2023年无人驾驶汽车市场规模达118.5亿元，预计2025年前后将迎来规模性产业化契机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国无人驾驶汽车市场行业研究报告》数据显示，2024年中国有49.3%的受访消费者知道且非常了解无人驾驶汽车；超过四成用户通过短视频平台获取无人驾驶汽车的相关资讯。超六成的受访消费者认为无人驾驶汽车的主要优势是减少驾驶疲惫感和减少交通事故的发生，无人驾驶汽车采用先进的传感技术和智能系统，可以实时感知周围环境，显著降低道路交通事故的发生率。
With the continuous upgrading of automotive intelligence and electrification, driverless vehicles have become a new trend in the development of the automotive industry. Driven by multi-dimensional factors such as policy and social demand, the demand for autonomous driving services continues to grow. According to the data, the market size of driverless cars reached 11.85 billion yuan in 2023, and it is expected to usher in large-scale industrialization opportunities around 2025. According to the latest "China Pilotless automobile market Industry Research Report from 2024 to 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, Chinese consumers will buy cosmetics in 2024. The most concerned factors were product composition (58.8%) and product efficacy (41.4%). More than 30% of consumers believe that the main problems with cosmetics are vague product descriptions and the short duration of cosmetic efficacy. With the rise of short video platforms, the size of the cosmetics market continues to expand, and consumer demand is constantly changing. In the future, China's cosmetics industry market still has huge potential for development.

艾媒咨询｜2024年中国专升本学历培训市场趋势分析报告

近年来，国家出台了一系列政策以引导和规范学历培训行业，为其发展奠定良好的环境基础。与此同时，就业形势的严峻性以及个人学历受重视程度的日益提高，也为学历培训行业带来了前所未有的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国专升本学历培训市场趋势分析报告》数据显示，超九成的专升本人群在备考期间更倾向于报班学习，专升本一类的培训机构将迎来利好。为更好地满足学员的学习需求和市场需求，培训机构需不断创新教育模式、提升教育质量和服务水平、拓展海外市场以及实现数字化和智能化转型。
In recent years, the state has introduced a series of policies to guide and regulate the academic training industry, laying a good environmental foundation for its development. At the same time, the severity of the employment situation and the increasing importance of personal qualifications has also brought unprecedented opportunities for the development of the academic training industry. According to the latest Research Report 2024 China Postsecondary Degree Training Market Trend Analysis Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, more than 90% of the college-educated people are more inclined to enroll in classes during the preparation for the examination, and training institutions for college-educated people will usher in a favourable situation, and in order to satisfy more consumer demand, training institutions need to continuously innovate education models, improve education quality and service, and expand overseas markets as well as digital intelligent transformation. In order to better meet the learning needs of students and market demand, training institutions need to constantly innovate education models, improve education quality and service level, expand overseas markets, and realize digital and intelligent transformation.

艾媒咨询 | 2024年中国白酒行业发展状况及消费行为调研分析报告

中国白酒行业近年来经历了显著的变革与调整，不仅承载着深厚的文化内涵，也逐渐现代化和全球化。随着全球化进程的推进，白酒这一极具中国特色的酒类产品正逐步走向世界。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国白酒行业发展状况及消费行为调研分析报告》数据显示，在消费者了解白酒相关信息渠道调查中，电商平台（淘宝、京东等）占比最高，达到54.22%，艾媒咨询分析师认为，电商平台作为白酒销售和信息传播的重要渠道影响力日益增强，对白酒的推广和市场营销具有重要作用。中国白酒行业在传承中发展，在挑战中寻求机遇，展现出前所未有的生机与活力。Chinese liquor industry has undergone significant changes and adjustments in recent years, which not only carries profound cultural connotations, but also gradually modernizes and globalizes. With the advancement of globalization, liquor, a very Chinese characteristic wine product, is gradually going to the world. According to the latest "2024 China baijiu industry development status and consumer behavior research and analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, e-commerce platforms (Taobao, Jingdong, etc.) account for the highest proportion of consumers in the survey of baijiu related information channels. It reached 54.22%. Analysts of IIMedia Consulting believe that the influence of e-commerce platforms as an important channel for liquor sales and information dissemination is increasing, which plays an important role in the promotion and marketing of liquor.

艾媒咨询 | 2024年中国母婴市场发展状况与消费者调研报告

受三孩政策驱动，中国生育率有望得到提升，政策及相关配套措施落地将带动母婴消费新增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国母婴市场发展状况与消费者调研报告》数据显示，中国母婴行业市场规模逐年稳步增长，2023年达66478亿元，预计2027年将达到89149亿元，呈现显著的上升趋势。
Driven by the three-child policy, China's fertility rate is expected to be increased, and the landing of policies and related supporting measures will drive new increases in maternal and infant market. According to the latest "China Maternal and Infant Market Development and Consumer Research Report in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's maternal and infant industry has grown steadily year by year, reaching 6,647.8 billion yuan in 2023. It is expected to reach 8914.9 billion yuan in 2027, showing a significant upward trend.

艾媒咨询｜2024年中国互联网家居售后服务市场发展白皮书

全球家居市场规模在2010年至2025年间整体呈上升趋势，2023年已达5192.9亿美元，预计2025年达5546.6亿美元。互联网技术的不断演进正引领家居售后服务行业的数字化升级，促进供需双方更高效精准匹配，并促进了线上线下服务融合的新模式。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国互联网家居售后服务市场发展白皮书》数据显示，随着企业采用轻资产运营策略并依托第三方服务平台增强服务效能，服务效率成为46.7%消费者选择互联网家居服务平台的首要考量。面对消费者日益多元且个性化的服务需求，互联网家居售后服务平台在继续提供优质传统服务的基础上，正积极拓展服务边界，旨在全方位满足消费者瞬息万变的一站式个性化定制服务诉求，构建起更加契合时代潮流的家居售后服务生态。
The global home furnishing market has shown an overall upward trend from 2010 to 2025, reaching $519.29 billion in 2023 and is expected to reach $554.66 billion by 2025. The continuous evolution of Internet technology is leading the digital upgrading of the home after-sales service industry, promoting more efficient and accurate matching between supply and demand, and promoting a new model of online and offline service integration. According to the latest Research Report 2024 White Paper on the Development of China's Internet home after-sales service market Market released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry,as enterprises adopt asset light operation strategies and rely on third-party service platforms to enhance service efficiency, service efficiency has become the primary consideration for 46.7% of consumers to choose Internet home service platforms. In the face of consumers' increasingly diversified and personalized service needs, the Internet home after-sales service platform is actively expanding its service boundaries on the basis of continuing to provide high-quality traditional services, aiming to meet consumers' ever-changing demands for one-stop personalized customization services in an all-round way, and build a more responsive home after-sales service ecosystem.

艾媒咨询｜2024年中国生活美容及轻医美市场研究报告

随着居民生活水平的提高和审美观念的转变，美容行业逐渐形成一个庞大的产业链，从基本的护肤、化妆到整形、微整形等，美容行业的服务范围越发广泛。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国生活美容及轻医美市场研究报告》数据显示，2023年中国美容行业市场规模已达2804.0亿元，预计2025年市场规模有望达到3816.0亿元。未来，科技美容将成为美容行业的一个重要发展方向。数据显示，2017-2023年间中国轻医美市场用户规模不断增长，2023年其用户规模达2354万人，预计到2025年将达3105万人。用户规模的持续增长，表明中国轻医美市场呈现快速发展趋势，整个市场仍有巨大的发展潜力。
With the improvement of residents' living standards and the change of aesthetic concepts, the beauty industry has gradually become a huge industrial chain, from basic skin care, makeup to plastic surgery, micro-plastic surgery, etc., the service range of the beauty industry is more and more extensive. According to the latest "China Life Beauty and light Medicine Beauty Market Research Report 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's beauty industry has reached 280.04 billion yuan in 2023. It is expected that the market size is expected to reach 381.60 billion yuan in 2025. In the future, science and technology beauty will become an important development direction of the beauty industry. Data show that the user scale of China's light medical beauty market continues to grow between 2017 and 2023, with the user scale reaching 23.54 million in 2023 and is expected to reach 31.05 million in 2025. The continuous growth of the user scale indicates that China's light medical beauty market is showing a rapid development trend, and the entire market still has huge development potential.