全球领先的新经济产业第三方数据挖掘与分析机构
关于“挂脖风扇”的报告
艾媒咨询 | 2025年中国消暑神器消费者消费行为调查数据
随着消暑产品消费需求的持续升级，中国消暑神器市场已形成多元化应用格局，主要渗透至以通勤出行、户外运动为代表的便携降温场景，以居家办公、室内学习为代表的静音体验场景，以及以母婴护理、医疗防护为代表的精准控温场景。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国消暑神器消费者消费行为调查数据》数据显示，93.12%的中国消费者曾购买过消暑神器，其中冰凉贴以51.59%的购买率成为市场首选，手持风扇则以50.13%的微弱差距紧随其后。消费者主要通过电商平台（淘宝、京东、拼多多等）获取消暑产品信息，占比高达45.50%，且近半数（49.21%）消费者明确表示愿意持续为此类产品消费。在价格敏感度方面，挂脖风扇的主流消费区间集中于51-100元（含100元），占比达42.15%。产品满意度调查显示，手持风扇以37.20%的五星好评率占据榜首，冰凉贴（33.59%）与降温喷雾（32.91%）分列其后，而挂脖风扇五星满意度最低（32.83%）。值得注意的是，挂脖风扇和手持风扇的四星满意度分别达到46.08%和41.95%，但降温喷雾存在显著缺陷，其1分差评率虽仅0.63%，但整体满意度仍落后于其他品类。艾媒咨询分析师指出，当前消暑产品市场呈现两极分化特征：手持类产品因高性价比和用户体验获得广泛认可，而挂脖风扇在佩戴舒适度、降温喷雾在安全稳定性方面仍需优化。建议厂商重点关注51-100元价格区间的产品升级，强化电商渠道的场景化营销，同时针对不同品类痛点进行技术突破——尤其是提升挂脖产品的轻量化设计，加强降温喷雾的成分安全性检测，以满足消费者对高效、安全消暑解决方案的进阶需求。
With the continuous upgrading of consumer demand for heat relief products, China's heat relief products market has formed a diversified application pattern, mainly penetrating into the portable cooling scene represented by commuting and outdoor sports, the silent experience scene represented by home office and indoor learning, and the precise temperature control scene represented by maternal and child care and medical protection. According to iiMedia Research, Survey data of consumer behavior of China's heat reliever in 2025 Consumer Behavior Survey data of China's Heat reliever" data shows that 93.12% of Chinese consumers have purchased heat reliever. Among them, the cold patch became the first choice of the market with 51.59% of the purchase rate, and the handheld fan was followed by a slight gap of 50.13%. Consumers mainly obtain heat reduction product information through e-commerce platforms (Taobao, Jingdong, Pin-duo, etc.), accounting for 45.50%, and nearly half (49.21%) of consumers clearly indicated that they are willing to continue to consume such products. In terms of price sensitivity, the mainstream consumption range of hanging neck fans is concentrated in 51-100 yuan (including 100 yuan), accounting for 42.15%. According to the product satisfaction survey, handheld fans topped the list with a five-star rating of 37.20%, followed by cool stickers (33.59%) and cooling spray (32.91%), while neck fans had the lowest five-star rating (32.83%). It is worth noting that the four-star satisfaction of hanging neck fans and hand-held fans reached 46.08% and 41.95%, respectively, but the cooling spray has significant defects, although its 1 point difference rating rate is only 0.63%, the overall satisfaction is still behind other categories. Analysts from IMedia Consulting pointed out that the current heat reduction product market is characterized by polarization: handheld products have been widely recognized for their high cost performance and user experience, while neck fans still need to be optimized in terms of wearing comfort and cooling spray in terms of safety and stability. It is suggested that manufacturers focus on product upgrades in the price range of 51-100 yuan, strengthen the scene marketing of e-commerce channels, and carry out technological breakthroughs for different categories of pain points - especially to improve the lightweight design of neck products, and strengthen the component safety testing of cooling spray, in order to meet the advanced demand of consumers for efficient and safe summer heat reduction solutions.-
艾媒咨询|2019-2020年中国顺风车专题研究报告
本报告研究涉及企业/品牌/案例：滴滴顺风车，哈啰顺风车，曹操顺风车，滴哒顺风车。
iiMedia Research（艾媒咨询）数据显示，预计到2020年中国顺风车用户规模将达2.49亿人，中国顺风车需求长期存在着且呈现日渐增多的趋势。另外，iiMedia Research（艾媒咨询）数据显示，近一年内有三成以上受访网民有使用过顺风车服务，中短途城际出行、日常上下班等成为其选择顺风车出行的主要场景。其中，超过20%的受访网民认为顺风车能有效提高出行效率、降低出行成本，超过10%的受访网民认为顺风车能缓解交通拥挤，并在普惠大众出行方面具有显著的价值意义，40.8%的受访网民对顺风车行业安全环境较为满意。艾媒咨询分析师认为，顺风车低价高效的特点与日常通勤、城际出行等场景相契合，伴随顺风车价值凸显，顺风车或成社会日常主要出行方式。未来，车主车辆信息审核力度将进一步加强，平台安全功能、人车准入标准和相关法律法规将进一步完善。
As the data of iiMedia Research showed, it is estimated that the scale of Chinese tailwind users will reach 249 million in 2020, and the demand for tailwind vehicles in China has a long-term and increasing trend. In addition, according to the data of iiMedia Research, more than 30% of the netizens interviewed in the past year have used the ride service, and medium and short distance intercity travel, daily commuting and so on have become the main scenes for them to choose the ride. Among them, more than 20% of the netizens surveyed believe that the ride can effectively improve the travel efficiency and reduce the travel cost. More than 10% of the netizens surveyed believe that the ride can alleviate the traffic congestion and has significant value in the aspect of inclusive public travel. 40.8% of the netizens surveyed are satisfied with the safety environment of the ride industry. iiMedia Research consulting analysts believe that the low-cost and efficient features of downwind are consistent with daily commuting, intercity travel and other scenes. Along with the prominent value of downwind, downwind or become the main daily travel mode of the society. In the future, the review of vehicle owner information will be further strengthened, and the platform safety function, access standards for people and vehicles and relevant laws and regulations will be further improved. -
-
-
德勤-2018：驾驭风险 把握机遇
China-proposed Belt and Road Initiative, which has been a large part of the investment landscape across a swathe of the world for four years, will become increasingly important.This paper summarizes Deloitte’s key BRI insights for 2018, and also defines how industry players can best position themselves to seize the ever-widening range of BRI investment opportunities.
-
-
-
-
-
- 1
- 2
- 3
- 4
- 5
- 6
- 10
