全球领先的新经济产业第三方数据挖掘与分析机构
关于“文娱产业”的报告
艾媒咨询|2021Q3中国在线直播行业研究报告
本报告涉及的案例/品牌/企业:斗鱼直播,KK直播,盟主直播
随着在线直播行业不断创新,各细分领域保持稳定态势,直播服务往细分化、垂直化发展,包括泛娱乐直播、电商直播、以及企业直播等领域都吸引了更广泛的用户群体。iiMedia Research(艾媒咨询)数据显示,2021年中国在线直播用户规模将达到6.35亿人,在互联网发展的下半场,随着头部互联网平台的布局和垂直领域应用的发展,直播行业将迎来更多元的应用场景,潜在用户规模呈现上升趋势。(《艾媒咨询|2021Q3中国在线直播行业研究报告》完整高清PDF版共44页,可点击文章底部报告下载按钮进行报告下载)
With the continuous innovation of the online live broadcasting industry, each subdivided field has maintained a stable trend, and the live broadcasting service has developed in a fine and vertical way, including pan entertainment live broadcasting, e-commerce live broadcasting, enterprise live broadcasting and other fields, which have attracted a wider range of user groups. According to iimedia research, China's online live broadcasting users will reach 635 million in 2021. In the second half of the development of the Internet, with the layout of the Internet platform and the development of vertical applications, the live broadcasting industry will usher in more application scenarios, and the scale of potential users will show an upward trend.(“iiMedia Report | 2021 Q3 Research Report on Chinese Online Live Streaming Industry”full version has 44 pages in total, please click the Browse HD Report button on the right side of the article to browse the report)