关于“新春”的报告
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艾媒咨询|2024年中国年菜市场运行监测分析报告
2024年春节期间餐饮企业迎来了首个“开门红”。作为中国春节餐饮重要组成部分的年菜,亦呈现一片火爆现象。数据显示,超一半的消费者购买预制菜作为自己家庭的年夜饭;淘宝年货节期间“预制菜”“半成品年夜饭”等关键词的搜索量环比最高增长20余倍。微博中#广东首推春节年菜预制菜#话题阅读量达1118万次。话题的火爆反映出当前社会中,年菜已成为春节饮食的重要关键词。
During the Spring Festival of 2024, catering enterprises welcomed their first "good start". As an important component of Chinese Spring Festival catering, New Year dishes are also showing a hot trend. Data shows that over half of consumers purchase pre made dishes as their family's New Year's Eve dinner; During the Taobao New Year Shopping Festival, the search volume for keywords such as "pre made dishes" and "semi-finished New Year's Eve dinner" increased by more than 20 times compared to the previous month. The topic of Guangdong's first promotion of pre made Spring Festival dishes on Weibo has received 11.18 million views. The popularity of the topic reflects that in current society, Chinese New Year dishes have become an important keyword in Chinese New Year cuisine. -
艾媒咨询|2024年中国新春礼盒消费者行为洞察报告
随着人们对节日仪式感的愈加重视和送礼需求的不断赠长,中国新春礼盒行业正迎来新的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国新春礼盒消费者行为洞察报告》数据显示,2018-2023年中国礼物经济产业市场规模从8000亿元增至12998亿元,呈逐年递增趋势;预计2027年中国礼物经济市场规模将增至16197亿元。近年来,从零食坚果到服装配饰,从文创产品到老字号品牌,众多国货品牌纷纷披上国潮风、兔年生肖等元素的外衣,推出“国潮”系列商品,吸引了一众年轻消费者。随着国民文化自信的不断增强,消费市场国潮趋势将日益明显。从购买产品种类来看,消费者对健康与养生需求的增加,进一步促进了新春礼盒行业在产品健康化的创新与发展。
As people pay more attention to the sense of festival ceremony and the continuous demand for gifts, China's New Year gift box industry is ushering in new opportunities for development. According to the latest "2024 Chinese New Year Gift Box Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry from 2018 to 2023 increased from 800 billion yuan to 1,299.8 billion yuan, showing an increasing trend year by year; It is estimated that the market size of China's gift economy will increase to 1,619.7 billion yuan in 2027. In recent years, from snack nuts to clothing accessories, from cultural and creative products to time-honored brands, many domestic brands have been covered with the national tide wind, rabbit zodiac and other elements of the coat, launched the "national tide" series of goods, attracting a large number of young consumers. With the continuous enhancement of national cultural confidence, the trend of consumer market will become increasingly obvious. From the perspective of the types of products purchased, the increase in consumer demand for health and wellness has further promoted the innovation and development of the New Year gift box industry in product health. -
艾媒咨询|2022年中国新春拜年方式及行为监测专题报告
受新冠疫情以及严格的隔离措施政策的影响,全国各地提倡“就地过年”,以保障人民群众的健康安全。相较与过去走街串巷、面对面拜年的方式,线上拜年方式成为更多人春节拜年的新选择。iiMedia Research(艾媒咨询)调研数据显示,超过六成受访者认可并表示今年会选择“云拜年”。随着5G、全息影像通信等技术的不断创新,线上拜年更加具有沉浸感和临场感,形式更加多元化。
Due to the COVID-19 and strict quarantine policy, the government call for staying in cities for celebrating the holiday to ensure public's health. Compared with the traditional ways to celebrate Chinese New year, online new year greeting is popular among Chinese. According to iiMedia Research, more than 60% of respondents will express their wishes online. With the development of 5G and Holographic display, people will feel more immersed and the ways of showing wishes will become more diversified. -
艾媒报告|2020年中国新春远程办公行业热点专题报告
本报告研究涉及企业/品牌/案例:企业微信,钉钉,三五互联,会畅通讯,二六三,致远互联,齐心集团,真视通,苏州科达,华平股份,阿里巴巴,华为云WeLink,腾讯文档,字节跳动,飞书,苏宁科技,苏宁豆芽,阿里钉钉,百度,网易,酷狗,滴滴,京东,快手,印象笔记,百度云网盘,小鱼易连,全时云会议
iiMedia Research(艾媒咨询)数据显示,2020年新春期间中国远程办公人员超过3亿人,远程办公企业规模超过1800万家。在远程办公情况调查中,近五成受访用户开启了远程办公模式,且主要集中在互联网行业;44.4%的受访用户使用了远程办公的“在线沟通”功能;63.4%的受访用户认为远程办公的优势在于工作地点灵活自由;63.5%的受访用户表示看好远程办公行业发展前景。艾媒咨询分析师认为,中国远程办公普及率相对较低,存在较大发展空间。受此次疫情催化,远程办公需求短期激增,新春期间云办公概念股在二级市场中走势强盛。但中国远程办公用户习惯尚未养成,疫情之后应更加注重培养用户习惯,保障信息安全,凸显协同办公优势,增加用户粘性。
According to the data from iiMedia Research, during the Spring Festival of 2020, there are more than 300 million remote office workers in China, and the number of companies using teleworking exceeds 18 million. In the survey of teleworking, nearly 50% of the interviewees used teleworking, which was mainly concentrated in the Internet industry ; 44.4% of the interviewees used the "online communication" function of teleworking; 63.4% of the interviewees believed that the advantage of remote office lies in the flexibility and freedom of the work place; 63.5% of the interviewees expressed optimism about the development prospects of the remote office industry. iiMedia Consulting analysts believe that the penetration rate of remote office in China is relatively low, and there is the large developmental space in teleworking industry. Catalyzed by the epidemic, the demand for remote offices surged in the short term, and cloud office concept stocks have been trending strongly in the secondary market during the Spring Festival of 2020. However, the habits of remote office users in China have not yet been established. After the epidemic, more attention should be paid to cultivating user habits, ensuring information security, highlighting the advantages of collaborative office, and increasing user stickiness. -
艾媒报告|2020中国新春消费趋势研究报告
本报告研究涉及企业/品牌/案例:日食记,艾格吃饱了,阿玛尼,王者荣耀,抖音,小红书,微博,完美日记,三顿半咖啡
预计2020中国春节黄金周消费规模将超11000亿元,春节成中国最大消费场景。新春消费群体开始更替,商家须加强品牌创新迎合新消费群体的变化。在消费升级的背景下,商品质量以及产品健康是消费者最关注的因素,2020新春消费将迎来品质消费。
iiMedia Research(艾媒咨询)数据显示,预计2020中国春节黄金周消费规模将继续保持稳定增长,达到11034亿元 ,新春成为中国最大的消费场景。随着新春消费的中坚力量转移至90后群体,各品牌商家须重视产品和销售模式的创新,及时迎合消费人群更替的变化。iiMedia Research(艾媒咨询)数据显示,55.7%的受访网民表示在新春消费时注重商品质量,食品类年货选择注重健康的受访网民达到60.7%。在消费升级的背景下,价格不再是消费者关注的首要因素,而是回归到商品的质量。同时,随着养生意识的提升,消费者对健康型的食品需求提高,2020年将迎来品质新春。
As the data of iiMedia Research showed, the consumption scale of Chinese Spring Festival golden week is expected to grow steadily, reaching 1103.4 billion yuan in 2020 and the Spring Festival will become China's largest consumer scene. As the backbone of the Chinese New Year's consumption shifts to the 90s group, brands should pay attention to product and sales model innovations in order to timely cater to changes in consumer groups. As the data of iiMedia Research showed, 55.7% of the Internet respondents pay attention to the quality of goods when they consume in the Spring Festival, while 60.7% of them pay attention to the health of food products. In the context of consumption upgrades, price is no longer the primary factor that consumers pay attention to, but returns to the quality factor. Meanwhile, with the improvement of health consciousness, consumers' demand for healthy foods will increase. Thus, a quality new year will be ushered in 2020.
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