关于“无糖化”的报告
艾媒咨询｜2024-2025年中国无糖饮料行业研究及消费者洞察报告
随着国民消费观念和消费方式不断升级，追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准，无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元，预计2028年有望达815.6亿元。产业链分布上，上游的茶叶、咖啡豆等原料需求激增，消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上，即时零售业态风起，成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示，45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前，线上商超、电商平台为无糖饮料主要购买渠道，即时零售成全渠道发展新增量。未来，无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒，突出产品的差异化和功能化优势，从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers.-
艾媒咨询｜2024-2025年中国茶饮料行业发展及消费洞察报告
随着经济的不断发展与健康消费理念深入人心，消费者对茶饮的需求逐渐从传统调味包装茶转向无糖茶、养生茶等。消费者对产品附加值及健康化的需求，以及茶饮市场产品构成变革共同促进了茶饮料行业的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国茶饮料行业发展及消费洞察报告》数据显示，2023年中国新式茶饮市场规模达3333.8亿元，同比增长13.5%；养生茶饮市场规模为411.6亿元，同比增长27.3%；无糖饮料市场规模达401.6亿元，同比增长101.2%，随着健康消费趋势凸显，茶饮料相关产品市场规模将进一步扩大。2024年，49.3%的中国茶饮料消费者通过内容分享平台了解包装茶饮品牌，46.9%的消费者偏好零糖零卡零脂类包装茶饮。随着健康消费趋势凸显，无糖低糖产品受到众多消费者青睐，无糖茶将进一步扩充市场容量，为茶饮料行业提供新增量。
With the continuous development of the economy and the concept of healthy consumption, consumers' demand for tea drinks has gradually shifted from traditional flavored packaged tea to sugar-free tea and health tea. Consumers' demand for added value and health of products, as well as changes in the composition of tea market products, have jointly promoted the development of tea beverage industry. According to the latest Research Report on the Development of China Tea Beverage Industry Development and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's new tea drink will reach 333.38 billion yuan, an increase of 13.5% in 2023. The market size of health tea drink was 41.16 billion yuan, an increase of 27.3%; Sugar-free beverage market size reached 40.16 billion yuan, an increase of 101.2%, with the health consumption trend highlighted, tea beverage related products market size will further expand, is expected to 2025 new tea market size of 374.93 billion yuan. In 2024, 49.3% of Chinese tea beverage consumers learned about packaged tea brands through content sharing platforms, and 46.9% of consumers preferred zero-sugar, zero-calorie and zero-fat packaged tea drinks. With the prominent trend of healthy consumption, sugar-free and low-sugar products are favored by many consumers, and sugar-free tea will further expand the market capacity and provide new additions to the tea beverage industry. -
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艾媒咨询｜2023年中国苏打酒行业发展及消费需求洞察报告
随着健康意识的兴起，消费者越来越注重所饮用产品的营养成分和健康价值。苏打酒倡导更健康、更适度的饮酒方式，低糖、无糖的配方满足了消费者对健康饮品的追求。当代年轻人对饮酒的观念发生了显著的转变，更注重社交的场景、饮酒的口感和口味。苏打酒在这一背景下，成为了满足年轻一代对于高品质口感饮品需求的理想选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《中国苏打酒行业发展及消费需求洞察报告》数据显示，中国低度酒市场规模整体保持高速增长态势，2023年达到6341.7亿元，预计2028年达8929.4亿元。艾媒咨询分析师认为，当前中国酒类消费正在不断升级，呈现出低度微醺化、社交化、品质化、健康化的发展趋势。苏打酒作为低度酒近年来增长较快的品类之一，产品低糖低卡的特征满足消费者对优质饮酒体验的需求，市场增量空间可观。
With the rise of health awareness, consumers are increasingly paying attention to the nutritional content and health value of the products they drink. Soda advocates a healthier and more moderate way of drinking, and the low sugar, sugar free formula satisfies consumers' pursuit of healthy drinks. Contemporary young people have undergone a significant shift in their perception of drinking, with a greater emphasis on social settings, the taste and taste of alcohol. In this context, soda has become an ideal choice to meet the demand of the younger generation for high-quality and flavorful beverages. According to the latest "Insight Report on the Development and Consumer Demand of China's Soda Industry" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the overall scale of China's low alcohol liquor market has maintained a high-speed growth trend, reaching 634.17 billion yuan in 2023 and is expected to reach 892.94 billion yuan in 2028. Analysts from iMedia Consulting believe that the current consumption of alcoholic beverages in China is constantly upgrading, showing a development trend of low alcohol consumption, socialization, quality, and health. Soda, as one of the fastest-growing categories of low alcohol beverages in recent years, meets the demand of consumers for a high-quality drinking experience with its low sugar and low calorie characteristics. The market growth space is considerable.
