全球领先的新经济产业第三方数据挖掘与分析机构
关于“欧比特”的报告
艾媒咨询 | 2025-2026年中国运动营养食品市场消费趋势研究报告
依据国家规划,到2025年中国体育产业总规模将达到5万亿元,增加值占国内生产总值比重达到2%,居民体育消费总规模也将突破2.8万亿元。当前中国体育产业正迎来新的发展机遇期,各细分领域借助整体产业的扩容,获得了更广阔的增长空间。大众健康观念的提升与对高品质生活的追求,也为运动营养食品市场发展创造了有利条件。目前该市场处于基数小、增速快的发展期,随着行业创新不断深化、应用场景持续拓展,未来增长潜力有望加速释放。iiMedia Research(艾媒咨询)数据显示,预计到2030年,中国运动营养食品市场规模将增至209.3亿元。
According to national plans, by 2025, the total scale of China's sports industry will reach 5 trillion yuan, with its added value accounting for 2% of the gross domestic product (GDP), and the total scale of residents' sports consumption will also exceed 2.8 trillion yuan. Currently, China's sports industry is entering a new period of development opportunities, and various segmented fields have gained broader growth space driven by the expansion of the overall industry.The improvement of the public's health awareness and the pursuit of a high-quality life have also created favorable conditions for the development of the sports nutrition food market. At present, this market is in a development stage with a small base and rapid growth. As industry innovation continues to deepen and application scenarios expand, its growth potential is expected to be released at an accelerated pace in the future.Data from iiMedia Research shows that the market size of China's sports nutrition food is expected to increase to 209.3 billion yuan by 2030.
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