艾媒咨询｜2024年中国火锅行业发展与消费行为监测报告

火锅行业在2023年迎来消费回暖，市场规模持续扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国火锅行业发展与消费行为监测报告》数据显示，2023年中国火锅行业市场规模达到5966亿元，预计2025年市场规模将达到6689亿元。火锅产业往集群化、规模化、品牌化方向发展，不断从要素驱动到创新驱动，助推火锅产业消费扩容提质升级。火锅作为社交属性较强、符合减压经济特征的品类，行业已进入白热化竞争阶段，但菜品同质化、锅底同质化问题突出。未来，火锅品牌将专注于打造专属核心优势，在细分赛道发力，主打品牌差异性，让火锅食材回归本源和正宗，给消费者带来更放心的食用体验。在消费需求细分化、多元化趋势驱动下，品牌趋向精细化运营，将会涌现更多“火锅+”形式。
The hot pot industry will usher in a recovery in consumption in 2023, and the market size will continue to expand. According to the latest "2024 China Hot pot Industry Development and Consumer Behavior Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hot pot industry will reach 596.6 billion yuan in 2023, and it is expected that the market size will reach 668.9 billion yuan in 2025. The hot pot industry is developing in the direction of clustering, scale and branding, and continues to shift from element-driven to innovation-driven, boosting the consumption expansion and quality upgrading of the hot pot industry. Hot pot, as a category with strong social attributes and in line with the economic characteristics of decompression, the industry has entered the stage of fierce competition, but the homogenization of dishes and the homogenization of the pot bottom is prominent. In the future, the hot pot brand will focus on creating exclusive core advantages, making efforts in the subdivision track, the main brand difference, so that the hot pot ingredients return to the source and authenticity, and bring consumers a more assured eating experience. Driven by the trend of differentiation and diversification of consumer demand, the brand tends to fine operation, and more "hot pot +" forms will emerge.

艾媒咨询 | 2023-2024年中国速冻食品产业链及消费趋势研究报告

速冻食品行业目前行业集中度高，头部企业收益率较为可观，头部品牌效应明显。这种格局下，龙头企业能够很好地利用规模效应不断巩固自己的地位，凭借强大的资金实力与研发能力，不断地推出新品，进一步扩大市场。如三全、思念、湾仔码头等龙头企业占据了较大市场份额。

艾媒咨询 | 2023-2024年中国水产行业现状及消费趋势洞察报告

6月17日，2023中国国际水产博览会开幕前日，由全国工商联水产业商会主编，iiMedia Research （艾媒咨询）提供数据支持的《2023-2024年中国水产行业现状及消费趋势洞察报告》正式发布。本报告共计79页、59个图表，内容丰富、数据详实，深入剖析了中国水产行业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势，为行业提供重要参考和决策依据。报告参编单位有湛江国联水产开发股份有限公司、 广东恒兴集团有限公司、 丹东元一海产精制品有限公司及广西鑫坚投资集团有限公司。

艾媒咨询｜2022年中国火锅行业发展与消费行为监测报告

数据显示，2021年中国火锅行业市场规模达到4998亿元，预计2025年市场规模将达到6689亿元。除2020年外，火锅行业的市场规模一直保持增长趋势，相比与其它餐饮行业，火锅餐饮行业更容易实现规模化、标准化。调研数据显示，川渝火锅是最受消费者欢迎的火锅品类（58.7%），毛肚（54.9%）和虾滑（52.2%）是最受消费者欢迎的火锅单品。

艾媒咨询｜2022-2023年中国调味品行业商业洞察及发展潜力研究报告

数据显示，预计2022年中国调味料市场规模达到4466亿元，2025年市场规模达7881亿元。疫情使餐饮消费从外食转向家庭烹饪场景，提升了C端调味品需求，多家布局家庭端的调味品企业在疫情期间的收入保持了良好增长。

艾媒咨询|2021年上半年中国火锅行业新消费行为与趋势研究报告

本报告研究涉及企业/品牌/案例：海底捞，湊湊，东来顺

iiMedia Research(艾媒咨询)数据显示，2021年中国火锅行业市场规模将达到4998亿元，同比增长18%。在疫情逐渐消退、居民可支配收入逐步提高、火锅具备一定的社交性和上瘾性等多重因素下，预计2024年火锅餐饮市场规模将达到6413亿元，年复合增长率为8.6%。数据显示，27.9%的中国消费者每周吃火锅不少于两次，火锅餐饮业消费需求人群基数大，且消费频率高，利于商家可持续性经营。近年来 “明星网红开火锅店割韭菜”、“xx著名连锁火锅品牌锅底变味，后厨脏乱差” 等负面舆情不断出现，艾媒咨询分析师认为，未来火锅行业发展将以异质化、规范化、质量升级和服务升级为大趋势。
According to iimedia research, the market scale of China's hot pot industry will reach 499.8 billion yuan in 2021, with a year-on-year increase of 18%. Under the multiple factors such as the gradual decline of the epidemic situation, the gradual increase of residents' disposable income and the certain sociality and addiction of hot pot, it is expected that the scale of hot pot catering market will reach 641.3 billion yuan in 2024, with an annual compound growth rate of 8.6%. The data show that 27.9% of Chinese consumers eat hot pot at least twice a week. The hot pot catering industry has a large consumer demand base and high consumption frequency, which is conducive to the sustainable operation of businesses. In recent years, negative public opinions such as "star net Hongkai hot pot shop cuts leeks" and "XX famous chain hot pot brand pot bottom tastes bad and the kitchen is dirty and messy" have been emerging. AI media consulting analysts believe that the development of hot pot industry in the future will take heterogeneity, standardization, quality upgrading and service upgrading as the general trend.

艾媒咨询|2021年中国自热火锅行业发展研究报告

本报告涉及的案例/品牌/企业：自嗨锅，莫小仙，海底捞

iiMedia Research(艾媒咨询)数据显示，2021年中国自热火锅市场规模为103.7亿元，着自热火锅领域技术的更迭以及产品的多元化口味，预计市场将保持20%的增幅持续扩容，预计2023年中国自热火锅市场规模将达148.9亿元。中国自热火锅市场自2015年开始萌芽，到2017年迅速扩容，近年火遍中国。随着时间的推移，自热火锅的需求量稳步提升，大型餐饮企业和食品企业开始陆续入场，加速了自热火锅市场的发展。艾媒咨询分析师认为，自热火锅爆红后，整个行业存在价格高、口味还原欠缺、食品安全频发等问题，行业仍需要统一标准来实现长久的发展。
According to iimedia research, China's self heating hot pot market will reach 10.37 billion yuan in 2021. With the change of technology in the field of self heating hot pot and the diversified taste of products, it is expected that the market will maintain a growth rate of 20% and continue to expand. It is expected that China's self heating hot pot market will reach 14.89 billion yuan in 2023. China's self heating hot pot market began to sprout in 2015 and expanded rapidly in 2017. It has been popular in China in recent years. With the passage of time, the demand for self heating hot pot has increased steadily, and large catering enterprises and food enterprises began to enter one after another, accelerating the development of self heating hot pot market. iiMedia consulting analysts believe that since the hot pot became popular, the whole industry has problems such as high price, lack of taste restoration and frequent food safety. The industry still needs unified standards to achieve long-term development.

艾媒咨询|2021年中国速冻食品产业链及消费趋势研究报告

本报告研究涉及企业/品牌/案例：三全食品，安井食品，海欣食品，广州酒家

随着居民人均收入的增加，消费者的生活水平与消费习惯也随之发生转变。目前我国懒宅人群数量已超8亿人，这使主打懒人经济的速冻食品的用户范围进一步增加。数据显示，自2011年起，我国速冻食品市场规模不断扩大，至2020年，中国速冻食品市场规模已达1393亿元，预计2024年中国速冻食品市场规模将达1986亿元。近年来自热锅系列产品发展十分迅速，市场规模即将突破百亿元。而自热米饭、自热火锅相较于速冻食品而言食用更为便捷，未来会成为挤占速冻食品市场份额的一大有力的竞争对手。
As the per capita income of residents has increased, consumers' living standards and consumption habits have also changed. At present, the number of lazy houses in my country has exceeded 800 million, which has further increased the range of users of quick-frozen food that focuses on the lazy economy. Data shows that since 2011, the scale of my country's quick-frozen food market has continued to expand. By 2020, the size of China's quick-frozen food market has reached 139.3 billion yuan. It is estimated that China's quick-frozen food market will reach 198.6 billion yuan in 2024. In recent years, the series of self-heating pan products have developed rapidly, and the market scale is about to exceed 10 billion yuan. Self-heating rice and self-heating hot pot are more convenient to eat than quick-frozen food. In the future, they will become a powerful competitor to occupy the market share of quick-frozen food.

艾媒咨询|2021年中国下沉市场汽车购买行为洞察报告

本报告研究涉及企业/品牌/案例：卖好车

下沉市场购车群体中的首购比例更高，首购需求较大。iiMedia Research(艾媒咨询)调研数据显示，下沉市场用户购车时，不再单纯关注价格，而是在价格可承受的范围内，更关注汽车的硬件设备(如动力、外观、内饰)，以及软性因素(如安全性、娱乐功能)。同时，在下沉市场汽车销售渠道中，中小汽车经销商占比达到47.2%；而下沉市场庞大规模的中小汽车经销商催生汽车交易服务平台。
The proportion of first purchases among car buyers in the sinking market is higher, and the demand for first purchases is greater. Survey data from iiMedia Research shows that when buying a car in the sinking market, users no longer simply pay attention to the price, but pay more attention to the car’s hardware equipment (such as power, appearance, and interior) within the range of affordable prices. And soft factors (such as safety, entertainment features). At the same time, small and medium-sized car dealers accounted for 47.2% of the car sales channels in the sinking market; and the large-scale small and medium-sized car dealers in the sinking market gave birth to a car trading service platform.

艾媒咨询|2020-2021年中国调味品行业研究报告

本报告研究涉及企业/品牌/案例：海天味业，天味食品，梅花生物，加加食品，颐海国际，厨邦，李锦记，老干妈，太太乐

2020年中国调味品行业市场规模达到3950亿元，同比增长15.3%，预计2021年市场规模将突破4000亿元。首先是中国人口结构和家庭结构的变化，推动者调味品市场由单味调味品这片红海转向复合调味品这片蓝海，进而推动着调味品行业的发展。其次，线上商城以及新零售行业的兴起也为调味品市场带来革新。疫情对于中国的调味品市场冲击不大。随着人们生活水平的提高，对于新口味的追求将推动调味品行业的规模进一步扩大，行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示，超六成用户表示在购买调味品时关注价格与品牌知名度因素，半数以上消费者积极关注健康程度。但中国复合调味品行业相比国外仍有较大差距，市场发展潜力巨大。伴随着中国消费者家庭结构逐步转向以核心家庭为主，对于做饭成本的调控以及对于健康的考量，中国的调味品行业必定是一片新的蓝海。
In 2020, the market size of China's condiment industry will reach 395 billion yuan, with a year-on-year growth of 15.3%. It is expected that the market size will exceed 400 billion yuan in 2021. First of all, the change of population structure and family structure in China promotes the transformation of the condiment market from the red sea of single flavoring to the blue sea of compound flavoring, and further promotes the development of the condiment industry. Secondly, the rise of online shopping malls and new retail industry has also brought innovation to the condiment market. The epidemic has little impact on China's condiment market. With the improvement of people's living standards, the pursuit of new flavors will promote the further expansion of the condiment industry, and the investment and financing heat of the industry in the capital market will also rise. According to iiMedia Research, more than 60 percent of consumers pay attention to price and brand awareness when buying condiments, while more than half of consumers actively care about health. However, there is still a big gap between China's compound condiment industry and foreign countries, and the market development potential is huge. With the gradual shift of the family structure of Chinese consumers to nuclear families, the regulation of cooking costs and the consideration of health, the condiment industry in China is bound to be a new blue ocean.