法国-艾媒报告中心-全球行业研究分析报告发布机构

艾媒报告 | 2018世界杯中国球迷专题研究报告

2018世界杯于2018年6月14日至7月15日在俄罗斯举行。东道主俄罗斯压力山大，梅西与C罗孰强孰弱的争论仍未结束。随着世界杯的举行，“伪球迷”横空出世，薯片、碳酸饮料、啤酒成了看球必备品。面对女朋友和世界杯决赛只能选其一的情况，求生欲使大部分男球迷放弃世界杯。

艾媒咨询 | 法国广告业市场运行状况与消费者行为调研数据

随着数字化转型的深化，法国广告市场呈现结构性变革，数字媒体持续领跑行业增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《法国广告业市场运行状况与消费者行为调研数据》数据显示，法国的数字广告市场价值保持强劲增长，2024年市场规模突破12.48亿欧元。市场结构呈现显著分化特征，搜索广告以44%的市场份额持续主导数字广告领域，2023年支出规模达4.1亿欧元。数字视频广告与音频广告成为增长引擎，2023年分别取得9.11亿欧元和9800万欧元的历史峰值。移动广告市场表现也不错，2023年支出达49.7亿美元，近五年复合增长率达21.5%，预计2028年规模将突破77.6亿美元。行业客户规模持续扩容，2023年数字广告客户数量较2019年增长25.07%。但要注意的是，68%消费者将禁止诈骗列为影响者营销的核心因素。艾媒咨询分析师认为，市场呈现“数字驱动、场景分化、规范升级”的三重趋势。建议广告主重点布局移动端与视频场景；行业组织需加快制定道德准则，构建健康生态体系。
With the deepening of digital transformation, the French advertising market is undergoing structural change, and digital media continues to lead the industry growth. According to the latest "French advertising market performance and consumer behavior survey data" released by iiMedia Research, the world's leading third-party data mining and analysis organization for the new economy industry, the spending on traditional and digital media advertising in France is increasing in 2023, while advertising revenue across various channels is growing steadily. The value of the digital advertising market in France continues to grow strongly, with the market size exceeding 1.248 billion euros in 2024. The market structure is significantly differentiated, with search advertising continuing to dominate the digital advertising sector with a 44% market share and spending of 410 million euros in 2023. Digital video advertising and audio advertising became growth engines, reaching historic peaks of €910 million and €98 million respectively in 2023. The mobile advertising market is also performing well, with spending reaching $4.97 billion in 2023, a compound growth rate of 21.5% in the past five years, and is expected to exceed $7.76 billion in 2028. The scale of industry customers continues to expand, and the number of digital advertisers in 2023 increased by 25.07% compared with 2019. However, it is important to note that 68% of consumers list banning scams as a core factor in influencer marketing. iiMedia Research believe that the market presents a triple trend of "digital-driven, scene differentiation, and normative upgrading". It is suggested that advertisers focus on the layout of mobile terminals and video scenes to optimize programmatic purchasing capabilities; Industry organizations need to accelerate the development of ethical codes to build a healthy ecosystem.

艾媒报告 |2019-2021中国城市商业综合体运行大数据与商业决策分析报告

本报告研究涉及企业/品牌/案例：香港九龙仓集团，香港太古地产，银泰置地，大悦城，印力集团，万科，TRIWATER,融创，龙湖，凯德集团，DIAMOND TWO PTE 有限公司，红星地产，华润置地，恒隆地产，新鸿基，嘉里建设，中国金茂，富力地产，保利集团，招商蛇口，绿地集团，中海地产，新城控股，中国国贸，宝龙地产，世茂集团，金融街，瑞安房地产，SOHO中国，茂业国际，华侨城，上实城开，丰树集团，新世界中国，合生创展，长实地产，金隅股份，雅居乐，恒基兆业，中国奥园，中国恒大，洛克菲勒家族，巴克莱投资银行、通用电气、NBC新闻网总部、时代华纳，美联社，任天堂，星巴克，希尔顿，罗斯福酒店，美国捷得，KPF，粤海喜来登酒店

商业综合体兼具推动购物中西等线下实体经济消费、文娱产业和商业地产发展等多重作用。iiMedia Research（艾媒咨询）数据显示，2018年开业购物中心业态占比以文体娱乐类最高，达38%，其次为餐饮30%。值得关注的是，与宠物经济、儿童经济等关联度高的体验业态持续增长,如室内动物园、室内运动馆、小剧场、黑科技体验馆、围棋馆等不断出现。另一方面，2019年住宅房产的紧缩政策，驱动地产企业向商业地产转向。iiMedia Research (艾媒咨询)数据显示，中国主要一线城市以北京上海为首，拥有超过100家购物中心，且核心商圈租金超过2000元，伴随着城市收缩等供求关系进一步失衡，地产企业及时调整应对策略，部分企业更关注三四线城市发展。

The commercial complex has multiple functions of promoting the real economic consumption, cultural and entertainment industry and commercial real estate development under the shopping line between China and the West. According to iiMedia Research (AI Media Consulting), the largest proportion of shopping centers opened in 2018 is sports and entertainment, with 38%, followed by catering, with 30%. It is worth paying attention to that experience formats with high correlation with pet economy and children's economy continue to grow, such as indoor zoo, indoor sports hall, small theater, black technology experience hall, go hall, etc. On the other hand, the tightening policy for residential real estate in 2019 will drive real estate enterprises to turn to commercial real estate. IiMedia Research (AI Media Consulting) data show that China's major first-tier cities, led by Beijing and Shanghai, have more than 100 shopping centers, and the rent in the core business circle exceeds 2,000 yuan. With the supply-demand relationship further unbalanced such as urban contraction, real estate enterprises have adjusted their coping strategies in a timely manner, and some enterprises pay more attention to the development of third-and fourth-tier cities.

艾媒咨询：2015-2016年中国手机输入法年度研究报告

艾媒咨询最新发布了《2015-2016年中国手机输入法年度研究报告》。报告分析了2015手机输入法应用的最新动态，也进行了用户画像，数据显示，2015年中国第三方手机输入法用户手机操作系统分布方面，Android仍然占据市场主导地位，占比77.0%，iOS占20.8%。。

艾媒咨询：2015Q3中国手机输入法季度监测报告