关于“洗发水”的报告
-
艾媒咨询｜2021年中国美容美发行业投资机遇及总体趋势研究报告
数据显示，2015-2021年中国美容美发行业市场规模复合增长率为4.0%，2021年市场规模为3863亿元。随着国民生活水平的提高以及对生活品质的不断追求，美容美发业的消费需求旺盛，上下游产业和新兴业态快速发展，预估2022年中国美容美发行业市场规模将突破4000亿元。且值得注意的是，在备案完善、监督加强及违法经营成本提升的背景下，中国化妆品行业将加速整顿，有效保障产品安全及其功效的稳定性，具有较强研发实力的品牌有望占据更大的市场份额。随着新消费群体逐渐成为购买主力，不能快速响应市场的品牌面临淘汰，大规模企业兼并即将到来。
According to the data, the compound growth rate of the market scale of China's beauty salon industry from 2015 to 2021 was 4.0%, and the market scale in 2021 was 386.3 billion yuan. With the improvement of national living standards and the continuous pursuit of quality of life, the consumption demand of beauty salon industry is strong, and the upstream and downstream industries and emerging business forms are developing rapidly. It is estimated that the market scale of China's beauty salon industry will exceed 400 billion yuan in 2022. It is worth noting that under the background of perfect filing, strengthened supervision and increased illegal operating costs, China's cosmetics industry will accelerate the rectification and effectively ensure the stability of product safety and efficacy. Brands with strong R & D strength are expected to occupy a larger market share. As new consumer groups gradually become the main force of purchase, brands that cannot respond quickly to the market are facing elimination, and large-scale enterprise mergers are coming. -
艾媒咨询|2020考拉海购高端洗护行业消费趋势报告
本报告研究涉及企业/品牌/案例：考拉海购。
传统基础清洁洗护产品功能单一，随着生活品质的提升，更多消费者开始重视洗护产品的包装设计与功能多样化，期待拥有奢华细分科技的洗护体验，因此高端洗护市场呈现出巨大的发展潜力。iiMedia Research（艾媒咨询）数据显示，预计到2023年底，全球个人洗护电商市场销售额将达1816.0亿美元，全球洗护市场规模的扩增也体现出高端洗护行业的稳定发展。近年来“科技防脱，科学生发”的概念开始为国民所重视，健康科学的洗护产品在年轻消费者群体中也拥有广泛的市场需求，男性成为防脱用户的主力快速增长核心驱动消费军。除了主打健康，各洗护品牌在产品特色的基础上提出多个洗护新概念。考拉海购采用全球直采模式，精选全球高端洗护产品，通过实验室评测、社群推新、短视频等提升高端洗护品牌产品的曝光度，并结合多种营销策略进一步提升用户心智。在未来，高端洗护行业将向细分化、个性化、多元化、社交化及人格化方向发展。
Traditional basic cleaning and care products have a single function. With the improvement of the quality of life, more consumers have begun to pay attention to the packaging design and diversification of functions of the care products. Therefore, the high-end care market presents huge development potential.As the data of iiMedia Research showed, it is estimated that by the end of 2023, the global personal care e-commerce market sales will reach 181.6 billion U.S. dollars. The expansion of the global care market also reflects the stable development of the high-end care industry. In recent years, the concept of "preventing hair loss in a scientific way" has begun to be valued by the people. Health and scientific care products also have a wide market demand among young consumers, and men have become the main consumers. In addition to focusing on health, many care brands put forward a number of new care concepts based on product characteristics. Kaola Shopping adopts the model of global direct procurement to select global high-end care products. It enhances the exposure of high-end care brand products through evaluation, community building, short videos, etc., and combines multiple marketing strategies to further enhance users' mind. In the future, the high-end care industry will develop in the direction of segmentation, personalization, diversification, socialization and personality. 
艾媒咨询|2020年11-12月中国母婴行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例：飞鹤,奥飞娱乐,袋鼠妈妈
近年来，受我国人口出生率变动、消费水平升级以及移动互联网的崛起等一系列因素的影响，中国母婴市场规模不断扩大，预计2021年将达到7.63万亿元。母婴细分领域婴幼儿食品、用品、玩具以及孕产妇护肤等都实现了不同幅度的增长，其中婴幼儿辅食、调味品成为商家探索的新消费场景。此外，以95后为代表的新生代逐步成为妈妈群体的主流，她们在育儿观念、育儿行为、消费观念以及消费行为方面出现了新的特征，这将加速推进母婴市场升级变革。
In recent years, affected by a series of factors such as the change of China's birth rate, the upgrading of consumption level and the rise of mobile Internet, the scale of China's maternal and child market has been expanding, and is expected to reach 7.63 trillion yuan in 2021. Infant food, supplies, toys and skin care of pregnant and lying in women have achieved different growth rates in the field of maternal and infant segmentation. Infant complementary food and condiments have become new consumption scenarios explored by businesses. In addition, the new generation, represented by the post-95 generation, has gradually become the mainstream of the mother group. They have new characteristics in parenting concept, parenting behavior, consumption concept and consumption behavior, which will accelerate the upgrading and reform of the maternal and child market.-
艾媒报告|2020-2021年中国美容美发行业细分领域及总体趋势研究报告
本报告研究涉及企业/品牌/案例：星客多，完美日记，新氧医美；其他提及企业/品牌：海飞丝，阿道夫，沙宣，清扬，潘婷，飘柔，吕，多芬，施华蔻，资生堂，霸王，章光101，欧倍青，卡诗，滋源，丰添，馥绿德雅，索芙特，欧莱雅，花王，美源，爱茉莉，韩金靓，三橡树，利尻昆布，宣若，自然堂，百雀羚，珀莱雅，隆力奇，佰草集，丸美，相宜本草，薇诺娜，毛戈平，雅诗兰黛，兰蔻，SK-II，兰芝，佰草集，高丝，玉兰油、欧莱雅，欧泊莱，旁氏，大宝，郁美净，隆力奇，丁家宜，佳雪，In Style 造型，OnHair Salon，SWANK Salon，My Hair Salon，AUTHOR TNT ATELIER，藤野造型，木北造型，3AM Hair Salon，Amo la Diva 造型，bymiga，OnHair Salon，In Style 造型，藤野造型，P.STYLE 派斯造型，Hair Code 芭曲造型，MG Style Salon，Kraemer Paris 苏豪发廊，TL Hair 造型，3AM Hair Salon，IMPRES 印象美学，In Style 造型，Paya Hair，My Hair Salon，T SPACE 韩式发型，至 ACME STUDIOS，MJ Hair Style，On Star Salon，简发 HAIR 造型，L’Fashion 美发沙龙，AD Hair Salon，DL VOGUE，Cola-Pie 美发沙龙，原宿 Salon，Nice Salon，In Style 造型，OnHair Salon，Mirror Salon，3AM Hair Salon，COO Salon，MIG Salon等
2020年1月21日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国美容美发行业细分领域及总体趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国美容美发行业的发展现状、用户行为和产业链细分领域进行深度分析，并且以新氧等上市公司作为典型案例进行商情分析，深入研究中国美容美发行业运行模式和发展趋势。2019年，中国的美容美发机构约有95%为民营资本，美容美发行业就业人口达2700万人;总体来说，中国美容美发业整体属于小投资、大市场型的服务行业。随着中国美容美发行业竞争愈发激烈，美容美发机构的经营模式正由单一走向综合，形式也日趋多样化，品牌机构趋向连锁加盟、互联网+实体店融合的经营模式发展。
The report conducts an in-depth analysis of the development status, user behavior and industry chain segmentation of China's beauty and hairdressing industry. Listed companies analyze business conditions as a typical case, and study in-depth the operation mode and development trend of China's beauty and hairdressing industry. In 2019, about 95% of China's beauty and hairdressing institutions are private capital, and the beauty and hairdressing industry employs 27 million people. In general, China's beauty and hairdressing industry as a whole is a small investment and large market-oriented service industry. As the competition in the Chinese beauty and hairdressing industry becomes more intense, the business model of the beauty and hairdressing organization is moving from a single to a comprehensive, and the form is becoming more and more diversified. -
艾媒报告 |2019全球及中国个人洗护用品品类分析及电商市场研究报告
本报告研究涉及企业/品牌/案例：Amazon，eBay，walmart，OTTO，速卖通，天猫，淘宝，京东，Flipkart，snapdeal，Rakuten，Lazada，kakaku，Shopee，mymall，joom，资生堂，欧莱雅，宝洁，联合利华，霸王、章华，舒肤佳，玉兰油，Amway 安利，LUX 力士，蔻露薇
个人洗护电商市场在全球保持稳定发展。2019全球个人洗护电商市场销售额已达1182.6亿美元，预计至2023年这一规模达到1816.0亿美元。特别是中国方面，iiMedia Research（艾媒咨询）数据显示， 2018年中国个人洗护电商市场规模达到1881.9亿元人民币，增幅同比增长14.5%，其中，面部护理、身体清洁和口腔护理三类的贡献比例达到81.5%。艾媒咨询分析师认为，由于海淘、跨境电商和电商渠道的崛起，以及个人卫生支出增长、全民洗护卫生意识增强，共同推动中国个人洗护发展。企业方面，如拉芳、百雀羚等积极开拓电商渠道，联合天猫双十一、京东618等节日造势。产品方面，如牙齿美白、护发防脱洗发水等功能性洗护用品的销量增加，洗护用品的包装、气味等也都成为用户选择的主要依据。用户方面，男性个人洗护细分受到更多关注，00后、05后等开始成为个人洗护用品的新群体。
The personal care e-commerce market has maintained steady growth throughout the world. The global consumer care market in 2019 has reached US$118.26 billion, which is expected to reach US$181.60 billion by 2023. In particular, in China, iiMedia Research (Ai Media Consulting) data shows that in 2018, China's personal care and e-commerce market reached 188.19 billion yuan, an increase of 14.5%, including facial care, body cleansing and oral care. The contribution ratio reached 81.5%. Ai Media Consulting analysts believe that due to the rise of Haitao, cross-border e-commerce and e-commerce channels, as well as the growth of personal health expenditures and awareness of national health care, we will jointly promote the development of personal care in China. In terms of enterprises, such as Lafang and Baique Ling, they are actively exploring e-commerce channels, and jointly launching festivals such as Tmall Double Eleven and Jingdong 618. In terms of products, sales of functional toiletries such as tooth whitening, hair care and anti-hair shampoo have increased, and the packaging and smell of toiletries have become the main basis for users' choice. On the user side, the male personal care subdivision has received more attention, and after 00, 05, etc., it has become a new group of personal care products.
