海淘-艾媒报告中心-全球行业研究分析报告发布机构

2018年拼多多产品运营状况与竞品经营数据比对监测分析报告

拼多多作为一家专注于C2B拼团的第三方社交电商平台，用户通过和朋友、家人、邻居等一起拼团，可以以更低的价格购买商品，在过去网红经济模式下，KOL与消费者信息不对等造成货不对板的现象；而拼多多把握与社交的融合，通过动员身边友好进行拼购，一方面提高了用户参与度，另一方面增强商品的背书作用，使得拼多多在发展中获得爆发力。

艾媒舆情|2020年315电商服务平台消费者投诉事件盘点

本报告研究涉及企业/品牌/案例：淘集集“爆雷”，商家集体维权事件；李佳琦直播带货“大闸蟹”事件；海豚家“一夜爆红”事件；唯品会网络服务“合同纠纷”事件
其他提及企业/品牌：“每日优鲜”；“丝芙兰”；“有赞”

电商投诉的增加对电子商务的发展具有促进作用。一方面，投诉的增多势必会引起市场监管部门的重视，由此促使电商企业在发展过程中更重视合规经营，使行业运行更加规范化。另一方面，电商企业只有不断完善公司治理、着力提升业务质量，才能走得更加平稳和长久，电商行业的发展也才会真正焕发蓬勃生机。

The increase of e-commerce complaints can promote the development of e-commerce. On the one hand, the increase of complaints is bound to attract the attention of the market supervision department, which makes e-commerce enterprises pay more attention to compliance management in the development process, and make the industry operation more standardized. On the other hand, only by constantly improving corporate governance and improving business quality, can e-commerce enterprises go more smoothly and for a long time, and the development of e-commerce industry will really glow with vitality.

艾媒报告|2019年中国网民年货购买行为调查

iiMedia Research（艾媒咨询）数据显示，在春节的活动安排上，安排和家人团聚比例最高（77.8%），其他较多是安排与朋友聚会（54.5%），以及安排探亲（44.4%）。网民最喜欢购买休闲零食作为年货，同时“洋年货”的消费也在逐年增加，华南华北地区的网民最喜欢海淘，而最受青睐的产地是美国。

With the improvement of people's consumption level, the significance of the Spring Festival holiday for the Chinese people is slowly changing. According to iiMedia Research,the activities of Chinese people in the Spring Festival are increasingly diversified. Nearly 80% of netizens said that it is most important to reunite with their families. Among them, because the generation after 80s wander in different places, family reunion became the most important significance of the Spring Festival. In addition, going out on vacation, self-improvement, overtime, blind date, volunteering, etc. have also become one of the main activities of the Spring Festival. In addition, the concept of new year goods has become more and more generalized with the change of social concept, but the traditional meaning of traditional Chinese is still the most valued. In the traditional activities of the New Year, the Chinese people pay the highest attention to the New Year's dinner, accounting for 57.6%.In addition,stick red couplet, cleaning, watch the Spring Festival Gala, New Year's greetings, etc. are still considered to be the must-do activities of the Spring Festival. iiMedia Research analysts believe that the essence of the New Year is a culture, and the presentation of the Spring Festival atmosphere requires a carrier. The activities such as sticking red couplet and New Year's Eve dinner are the carriers of the annual taste. In addition, driven by the rapid development of cross-border e-commerce and the upgrading of national consumption power, do Spring Festival shopping overseas has gradually become a new favorite way of Chinese people due to its high quality and rich variety.