艾媒咨询 | 2023-2024年中国电影市场运行状况及发展趋势研究报告

传统院线电影发展正从“增量时代”向“存量时代”迈进。尽管银幕数量、影院数量不断增加，但平均电影的上座率仍在下降，显示出观众在市场里的话语权将前所未有地提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国电影市场运行状况及发展趋势研究报告》数据显示，2023年中国“十一”黄金周电影市场以总票房累计27.34亿收尾，超去年同期83%，总观影人次超6511.4万，同比增长80%。

艾媒咨询 | 2024年中国电商“双十一”消费大数据监测报告

“国补”政策与 “双十一”大促周期拉长，共同激发了2024年“双十一”消费热潮。全球新经济产业第三方数据挖掘和分析机构 iiMedia Research（艾媒咨询）最新发布的《2024年中国电商“双十一”消费大数据监测报告》数据显示，2024年参与“双十一”活动的消费主力为26-29岁年轻群体，占比34.1%；“双十一”活动中购买量最多的TOP3商品类别为生活日化、服装鞋帽和美妆护肤，“悦己消费”、消费分层等需求趋势凸显；延时发货（44.0%）和假优惠（42.7%）是消费者“双十一”消费体验中的短板。2024年双十一周期提前，旨在抢占市场先机，但也导致消费者购物疲劳和商家物流压力的增加。电商平台竞争从价格战转向经营战，通过细分人群与购物场景，升级服务支持商家。未来，竞争态势和策略调整还将继续深化和演变。
The "National Subsidy" policy and the extended "Double Eleven" promotion period have jointly stimulated the consumer fervor for "Double Eleven" in 2024. According to the latest " China's e-commerce "Double Eleven" consumption big data monitoring report in 2024" released by iiMedia Research (a third-party data mining and analysis institution for the global new economy industry), the main consumers participating in the 2024 "Double Eleven" event were young people aged 26-29, accounting for 34.1%. The top three product categories purchased during the "Double Eleven" event were daily necessities, clothing and footwear, and beauty and skincare products, highlighting trends such as self-indulgent consumption and consumption segmentation. Delayed delivery (44.0%) and fake discounts (42.7%) were the weak links in consumers' "Double Eleven" shopping experience. The 2024 "Double Eleven" cycle started earlier to seize market opportunities, but it also led to increased shopping fatigue among consumers and logistical pressures on merchants. Competition among e-commerce platforms shifted from price wars to operational battles, upgrading services to support merchants through audience segmentation and shopping scenarios. In the future, the competitive landscape and strategic adjustments will continue to deepen and evolve.

艾媒咨询｜2022年中国在线电影购票市场及消费行为研究报告

随着人们生活水平的提高，以及互联网行业的快速发展，在线电影票务平台增多，行业竞争逐渐激烈。数据显示，2021年4-12月中国电影票房整体不低于20亿元，在“十一黄金周”期间，中国总票房达到最高值为7.5亿元，同比增长273.4%。电影行业的发展，为在线电影购票的发展提供了基础。

艾媒咨询|2021年1-2月中国直播电商行业运行数据监测双月报

本报告研究涉及企业/品牌/案例：淘宝，抖音，快手，新浪微博，支付宝，微信，字节跳动，小红书，B站，青藤文化，宸帆电商，绫致集团，优衣库。

直播电商平台秉承“春节不打烊”的原则，设置了众多活动吸引用户，推动提升春节销售成绩。其中，淘宝直播网上年货节累计销量超过83万单，抖音年货节期间累计成交额超过200亿元，小红书春节期间激发超100万人下单购物。以小红书为例，2021年春节7天，小红书美妆直播带货护肤类商品预估销售额超过3000万元，身体护理类商品预估销售额超过600万元。可见，春节等假期已经成为消费者购物的小高峰，因而商家可以在女神节等重点节日进行发力，通过直播电商等途径辅加促销活动，提高产品销售转化。
The major live e-commerce platforms adhere to the principle of "Spring Festival is not closed", set up many activities to attract users and promote the promotion of Spring Festival sales performance. Tiktok special purchases for the Spring Festival online Festival, which special purchases for the Spring Festival, were over 830 thousand yuan, and the total turnover of Taobao's online shopping festival was over 20 billion. The total volume of the annual sales volume exceeded 20 billion yuan. Take xiaohongshu as an example. During the Spring Festival in 2021, the estimated sales of skin care products and body care products will exceed 30 million yuan and 6 million yuan respectively. It can be seen that the Spring Festival and other holidays have become a small peak for consumers' shopping, so businesses can make efforts in key festivals such as goddess Festival, and through live e-commerce and other channels, add promotion activities to improve the sales transformation of products.

艾媒咨询|2021年中国品牌电商服务商行业研究报告

本报告研究涉及企业/品牌/案例：丽人丽妆，思理肤，壹网壹创，百雀羚，凯诘电商，KFC，宝尊电商，星巴克，凯诘电商， BINature Made，碧橙电商，海昌

在多方因素驱动下，中国品牌方在电商化发展进程中正面临着品牌化、链路化、新社交化和多样化发展趋势。因此品牌方需要在战略规划、线上运营、产品推广落地等环节实现升级以适应新的发展环境和保持竞争力，也导致其对于电商服务商的服务需求持续提升。针对客户需求变化，电商服务商也将数字化转型服务从代运营升级至全链路。iiMedia Research(艾媒咨询)数据显示，2021年中国品牌电商服务商市场规模将增至2950.9亿元。同时，随着全行业线上转型发展的趋势日益明显，电商服务商的服务市场也面临着更多蓝海，主流品牌电商服务商也在不同细分市场构建起自身差异化的竞争力。
Driven by various factors, China brand owners are facing the trend of branding, linking, new socialization and diversification in the development process of e-commercialization. Therefore, the brand owners need to upgrade in strategic planning, online operation, product promotion and landing, etc. to adapt to the new development environment and maintain competitiveness, which also leads to the continuous improvement of its service demand for e-commerce service providers. In response to changes in client demand, e-commerce service providers have also upgraded digital transformation services from agent operation to full link. As the data of iiMedia Research showed, the market scale of China branding e-commerce service provider industry will increase to 295.09 billion yuan in 2021. At the same time, with the all-industry’s online transformation and development trend becoming increasingly obvious, the service market of e-commerce service providers is facing more blue ocean fields, and the mainstream branding e-commerce service provides are also building their own differentiated competitiveness in different market segments.

艾媒咨询|2020-2021中国进口跨境电商行业研究报告

本报告研究涉及企业/品牌/案例： 行云货仓,小红书,寺库

2019年中国进口跨境电商市场交易规模达2.64万亿元，同比上升17.3%，2020年进口跨境电商市场交易规模达3.07万亿元，2021年将达3.55万亿元，交易规模增长率有望再次提高。首先是中国经济环境的稳定发展，使得居民有能力持续扩大消费。伴随着中国庞大的内部消费需求与消费意愿，居民对网络购物的依赖度和偏好也在不断提高。2020年中国网上零售额达117601亿元，占居民消费支出比例为38.7%，较2019年增长3.5%。iiMedia Research（艾媒咨询）数据显示，67.1%的受访用户拥有在跨境电商平台购买产品的经历，主要分布在中国的华东与华南地区。随着中国进一步提高开放水平，跨境电商供应体系的渐趋完善，以及居民收入水平的提高和消费观念的转变，居民将有机会接触到更多海外地区的商品，对进口品的需求将不断提高，为中国带来新一轮消费升级。
Chinese market transaction volume of import cross-border e-commerce reached 2.64 trillion yuan in 2019, with an increase of 17.3% year-on-year. There is an increasing trend that the market transaction scale of import cross-border e-commerce will reach 3.07 trillion yuan in 2020, and 3.55 trillion yuan in 2021. The transaction scale has shown an increasing trend, and the growth rate is expected to improve further. There are several reasons to explain the phenomenon: First of all, the Chinese economic environment is very stable, which enables residents to continue to expand their consumption. Along this line, people there are likely to create huge internal consumption demand and willingness to consume, and therefore their preferences for online shopping are also increasing. The number of online retail sales reached 11,760.1 billion yuan in 2020, accounting for 38.7% of household consumption expenditure, with an increase of 3.5% over 2019. According to data from iiMedia Research, 67.1% of the participants have the experience of purchasing products on cross-border e-commerce platforms, and they are mainly from East and South China. China is improving the level of openness, and the cross-border e-commerce supply system will be gradually improved. Therefore, people are more likely to be exposed to overseas products, and the demand for imported products will continue to increase, which will create a new round of consumption upgrades for China.

艾媒咨询|2021年1-2月中国化妆品行业运行数据监测双月报

本报告研究涉及企业/品牌/案例：上海家化,花西子,雅诗兰黛,欧莱雅,妮维雅,万香科技,可孚医疗科技,兰蔻,完美日记,润百颜,夸迪品牌,彩棠,启初,一叶子,林清轩,华熙生物,上海臻臣,佰草集,双妹
数据显示，春节叠加情人节双节效应，2021年2月11-17期间，化妆品产品需求旺盛。美容服务交易增幅高达392.8%，防晒类产品增幅为66.7%，面部、眼部彩妆增幅均超过20%，彩妆产品的热销带动美容工具的消费，化妆刷的交易增幅达77.7%。从品牌来看，国际高端品牌在中国化妆品市场中占据主导地位，欧莱雅、兰蔻及雅诗兰黛位列护肤品牌市场前三，其市场占有率分别为2.8%、2.8%及4.5%。
The data show that the Spring Festival is combined with Valentine's day double day effect, and the demand for cosmetics products is strong during February 11-17, 2021. The growth rate of beauty service transactions was 392.8%, sunscreen products increased by 66.7%, facial and eye makeup increased by more than 20%, and the hot sale of cosmetics products led to the consumption of beauty tools, and the increase of the trade of makeup brushes reached 77.7%. From the perspective of brand, international high-end brands occupy the leading position in the Chinese cosmetics market. Oreal, Lancome and Estee Lauder are among the top three skin care brands, with market share of 2.8%, 2.8% and 4.5% respectively.

艾媒咨询|2020-2021年中国电子商票行业研究及趋势分析报告

本报告研究涉及企业/品牌/案例：同城票据网、银承库、京票秒贴、商票圈。

经过三十多年的发展，中国票据市场快速发展，市场规模达到百万亿级。随着中国实体经济恢复向好，金融活动将会更加活跃，商票融资方式逐步多样化，为电子商票的发展提供了机遇。2009年以来，中国电子商票行业迅速发展，电子商业汇票系统参与者的规模不断扩大。截止2019年底，中国票据交易系统共接入法人机构2884家，会员2913家，系统参与者101622家。

After more than 30 years of development, China's bill market has developed rapidly, with a market size of hundreds of billions. As China's real economy recovers, financial activities will become more active and commercial ticket financing methods will gradually diversify, providing opportunities for the development of electronic commercial tickets. Since 2009, China's electronic commercial bill industry has developed rapidly, and the scale of participants in the electronic commercial bill system has continued to expand. As of the end of 2019, China's bill trading system had access to 2,884 legal entities, 2,913 members, and 101,622 system participants.

艾媒咨询|2020年11-12月中国化妆品行业月度运行及年终盘点数据监测报告

本报告研究涉及企业/品牌/案例：片仔癀,完美日记,薇诺娜

受疫情影响，2020年中国化妆品零售额同比增速从7月才开始恢复正增长，因而后半年以及双11成为化妆品商家发力冲业绩的重点时间段，数据显示，2020双11期间，全网22个电商平台，化妆品销售额超过900亿元。电商促销对化妆品销量的拉升作用明显，成为完美日记、花西子等国产品牌崛起的重要工具，其中国货美妆新品牌完美日记母公司逸仙电商已成功赴美上市。此外，随着男颜经济的崛起、消费者对成分的关注度提升，围绕人群、消费场景细分的产品将会成为新品牌未来发力的重点方向。
Affected by the epidemic, the year-on-year growth rate of China's cosmetics retail sales in 2020 only began to return to positive growth in July. Therefore, the second half of the year and double 11 have become the key periods for cosmetics businesses to make efforts to boost their performance. The data show that during the double 11 period of 2020, there are 22 e-commerce platforms in the whole network, and the sales of cosmetics exceed 90 billion yuan. E-commerce promotion plays an important role in the promotion of cosmetics sales, and has become an important tool for the rise of domestic brands such as perfect diary and huaxizi. Among them, Yixian e-commerce, the parent company of perfect diary, a new brand of Chinese cosmetics, has successfully listed in the United States. In addition, with the rise of men's economy and the increase of consumers' attention to ingredients, products segmented around the crowd and consumption scenarios will become the focus of new brands in the future.

艾媒咨询|2020年中国跨境电商供应链专题研究报告

本报告研究涉及企业/品牌/案例：阿里巴巴1688、行云全球汇、海带。

随着跨境电商产业的发展壮大，跨境电商供应链服务需求也随之增加。尽管疫情有短暂影响，但是在经济复苏和消费升级的长期趋势下，跨境电商市场整体依然处在上升通道。iiMedia Research(艾媒咨询)预计2020年中国海淘用户规模将达到1.58亿人，2021年进口跨境电商市预计将突破3万亿元。

With the development of the cross-border e-commerce industry, the demand for cross-border e-commerce supply chain services has also increased. Despite the short-term impact of the epidemic, under the long-term trend of economic recovery and consumption upgrades, the overall cross-border e-commerce market is still on an upward path. iiMedia Research predicts that by 2020, the scale of China's overseas online shopping users will reach 158 million, and the imported cross-border e-commerce market is expected to exceed 3 trillion yuan in 2021.