关于“消毒机”的报告
艾媒咨询 | 2025年中国健身器材行业消费行为调查数据
随着全民健身意识的深度渗透，中国健身消费市场已构建起多维度需求矩阵，主要覆盖以力量训练、有氧运动为核心的基础健身场景，以瑜伽、普拉提为代表的专项塑形场景，以及健身营养补给、运动知识付费等衍生服务场景。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国健身器材行业消费行为调查数据》显示，43.99%的消费者每周健身频次为1-5次，且单次健身时长集中于30分钟至1小时，占比高达64.49%。从健身偏好来看，力量训练/举重以57.51%的参与率成为最受青睐的健身类型，而健身服（瑜伽服/跑步服等）以33.99%的占比领跑消费者健身用品购买需求。在消费渠道方面，59.44%的消费者倾向通过大型超市/百货商场的体育用品区购买健身产品，凸显线下场景的信任优势。但线上消费亦面临显著痛点：82.88%的消费者对网购健身用品的质量问题存在担忧，而选择线上店铺时，60.27%的用户将商品质量视为核心决策因素，远超价格、品牌等维度。艾媒咨询分析师指出，当前健身消费市场呈现“线下强体验、线上重质量”的二元特征。建议厂商强化线下渠道的专业化服务能力，例如增设健身器材体验区、提供个性化训练指导；针对线上消费痛点，需建立更透明的质量认证体系，通过第三方检测背书、用户评价可视化等方式降低信任门槛，同时优化力量训练等细分品类的产品创新，满足消费者对功能性健身装备的进阶需求。
With the deep penetration of national fitness awareness, China's fitness consumer market has built a multidimensional demand matrix, mainly covering the basic fitness scene with strength training and aerobic exercise as the core, the special shaping scene represented by yoga and Pilates, and the derivative service scene such as fitness nutrition supply and sports knowledge payment. According to the latest "2025 China Fitness Equipment Industry Consumption Behavior Survey Data" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 43.99% of consumers exercise 1-5 times a week, and a single exercise duration is concentrated in 30 minutes to 1 hour. The proportion is as high as 64.49%. From the perspective of fitness preferences, strength training/weightlifting became the most popular type of fitness with a participation rate of57.51%, while fitness clothing (yoga clothing/running clothing, etc.) led the consumer's purchase demand for fitness supplies with 33.99%. In terms of consumption channels, 59.44% of consumers tend to buy fitness products through the sporting goods area of large supermarkets/department stores, highlighting the trust advantage of offline scenes. However, online consumption also faces significant pain points: 82.88% of consumers are worried about the quality of online shopping fitness supplies, and when choosing online stores, 60.27% of users regard product quality as the core decision-making factor, far exceeding price, brand and other dimensions. Analysts from IImedia Consulting pointed out that the current fitness consumer market presents the dual characteristics of "offline strong experience and online quality". It is suggested that manufacturers strengthen the professional service capabilities of offline channels, such as adding fitness equipment experience areas and providing personalized training guidance; In view of the pain points of online consumption, it is necessary to establish a more transparent quality certification system, reduce the threshold of trust through third-party testing endorsement, user evaluation visualization and other ways, and optimize the product innovation of strength training and other subcategories to meet the advanced needs of consumers for functional fitness equipment.-
艾媒咨询 | 2025年中国电视剧行业市场消费行为调查数据
随着在线视频平台的快速发展，中国电视剧消费模式呈现显著特征，用户行为偏好与行业生态紧密关联。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国电视剧行业市场消费行为调查数据》数据显示，在线视频平台以66.54%的观看占比主导用户收视场景，其中爱奇艺以48.05%的平台偏好率成为市场首选。从内容消费习惯看，50.18%的观众日均观看时长为1-2小时，36.54%的用户以“娱乐、打发时间”为核心观看诉求。在内容形态选择上，爱情、都市题材以33.58%的偏好度占据类型榜首，反映现实主义题材的持续吸引力。剧集体量方面，55.19%的观众倾向20-30集中等长度作品，体现市场对叙事紧凑性与内容深度的平衡需求。艾媒咨询分析师认为，当前电视剧消费已形成“内容质量-平台生态-用户粘性”的闭环体系。建议行业参与者重点强化三方面能力建设：一是深耕爱情、都市等核心赛道的同时拓展多元题材创新，二是优化20-30集剧集的叙事结构与排播策略以适配观众习惯，三是通过会员权益分级与独家内容矩阵提升付费转化效率。
With the rapid development of online video platforms, the consumption pattern of Chinese TV dramas shows significant characteristics, and user behavior preferences are closely related to the industry ecology. According to the latest "Survey data of Chinese TV drama industry market consumption behavior in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, online video platforms dominated user viewing scenes with 66.54% of viewing. Among them, iQiyi became the first choice in the market with a platform preference rate of 48.05%. From the perspective of content consumption habits, 50.18% of viewers watch 1-2 hours per day, and 36.54% of users take "entertainment and killing time" as the core viewing appeal. In the choice of content form, love and urban themes occupy the top of the category with 33.58% preference, reflecting the continuous appeal of realistic themes. In terms of drama volume, 55.19% of the audience prefer 20-30 episodes of equal length, reflecting the market's demand for balance between narrative compactness and content depth. iiMedia Research believe that the current TV series consumption has formed a closed-loop system of "content quality - platform ecology - user stickiness". It is suggested that industry participants focus on strengthening the capacity building in three aspects: first, expand the innovation of diversified themes while deeply cultivating the core track such as love and city; second, optimize the narrative structure and scheduling strategy of 20-30 episodes to adapt to audience habits; third, improve the efficiency of payment conversion through the classification of member rights and exclusive content matrix. 
艾媒咨询｜2024-2025年中国智能学习机市场趋势研究报告
随着技术的不断发展，智能学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国智能学习机市场趋势研究报告》数据显示，2023年中国教育智能硬件市场规模达807亿元，同比增长29.53%；预计2025年中国教育智能硬件市场规模将超1000亿元。
艾媒咨询分析师认为，中国教育智能产品正在为传统的教育方式带来更多的可能性和创新性，人工智能等新兴技术与教育的深度融合，是今后智能学习机领域高质量发展的重要一步。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational and learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest "Research Report on the Trends of China's Intelligent Learning Machine Market from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the size of China's education intelligent hardware market reached 80.7 billion yuan in 2023, a year-on-year increase of 29.53%; It is expected that the scale of China's education intelligent hardware market will exceed 100 billion yuan by 2025.
Analysts from iMedia Consulting believe that Chinese educational intelligent products are bringing more possibilities and innovation to traditional education methods. The deep integration of emerging technologies such as artificial intelligence with education is an important step towards the high-quality development of the intelligent learning machine field in the future.-
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【预售】2025-2026年中国一次性卫生用品产业现状及消费者需求洞察报告
随着一次性卫生用品行业在中国的迅速发展，中国一次性卫生用品已成为全球最大的市场之一。随着市场规模持续扩大，竞争愈发激烈，国内外品牌纷纷通过产品创新、渠道拓展和品牌建设等手段争夺市场份额。同时，消费者对产品质量的关注度不断提高，促使企业更加注重材料的质量和品牌口碑的塑造。
《2025-2026年中国一次性卫生用品产业现状及消费行为数据研究报告》将通过对一次性卫生用品行业定位及发展状况、一次性卫生用品消费者的消费习惯，结合国家政策、各行业营商环境、市场需求等特征，梳理一次性卫生用品行业的竞争格局，为行业发展趋势、成长机会提供结论性研究成果，为一次性卫生用品行业的发展提供数据参考依据。
With the rapid development of disposable hygiene products industry in China, China's disposable hygiene products have become one of the largest markets in the world. With the continuous expansion of the market scale and increasingly fierce competition, domestic and foreign brands have to compete for market share through product innovation, channel expansion and brand building. At the same time, consumers' attention to product quality continues to increase, prompting enterprises to pay more attention to the quality of materials and the shaping of brand reputation.
The "2025-2026 China Disposable Hygiene Products Industry Status and Consumer Behavior Data Research Report" will sort out the competition pattern of the disposable hygiene products industry through the positioning and development status of the disposable hygiene products industry, the consumption habits of disposable hygiene products consumers, combined with national policies, business environment of various industries, market demand and other characteristics. Provide conclusive research results for the development trend and growth opportunities of the industry, and provide data reference basis for the development of the disposable health products industry. -
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艾媒咨询|2020年中国人工智能商业化应用专题研究报告
本报告研究涉及企业/品牌/案例：脑陆科技。
中国的人工智能行业起步于上世纪70年代末，在技术不断成熟、政策持续推动、企业用工成本不断提高等多方面因素作用下，人工智能行业发展迅速。iiMedia Research(艾媒咨询)数据显示，2000年以后，人工智能核心产业规模进入快速增长期，预计2020年达到1500亿元，到2025年可以达到4000亿元。人工智能的专利数量稳步增长，2015年以后，人工智能逐步上升为国家战略，并成为“新基建”行业之一。与此同时，人工智能在金融、安防、智能家居、医疗、娱乐等多个行业逐渐落地，并整体呈现出复杂化和综合化的应用趋势。未来，作为人工智能的前沿技术之一的脑机交互技术将会显著提高人机交互带宽和设备的反应速度，同时依靠其独特的脑电波感应技术为人工智能的应用提供新的内容，促进人工智能在多个行业的商业化进程。
China's artificial intelligence industry started in the late 1970s. Under the influence of various factors, such as the continuous maturity of technology, the continuous promotion of policies, and the continuous increase of enterprise labor costs, the artificial intelligence industry has developed rapidly. As the data of iiMedia Research showed, after 2000, the scale of artificial intelligence core industry has entered a period of rapid growth. It is estimated that the scale of artificial intelligence core industry will reach 150 billion yuan in 2020 and 400 billion yuan in 2025. The number of artificial intelligence patents has increased steadily. After 2015, artificial intelligence has gradually become a national strategy and become one of the "New Infrastructure" industries. At the same time, artificial intelligence is gradually landing in many industries, such as finance, security, smart home, medical treatment, entertainment and so on, and presents a trend of complex and comprehensive application. In the future, brain computer interaction technology, as one of the cutting-edge technologies of artificial intelligence, will significantly improve the bandwidth of human-computer interaction and the response speed of equipment. At the same time, relying on its unique brain wave induction technology, it will provide new content for the application of artificial intelligence, and promote the commercialization process of artificial intelligence in many industries. -
艾媒报告|2020年全球消毒杀毒产品市场分析及发展趋势报告
本报告研究涉及企业/品牌/案例：老肯医疗，新华医疗，威莱，三友化工；
其他提及企业/品牌：滴露，威露士，蓝月亮，洗得宝，威猛先生，如辉，巨光，海氏海诺，威王，净安，优露清，利尔康，安洁，威洁士，欧洁，仁和，泰和科技，京汉股份，比亚迪，仁瑞生物科技，盘龙药业，东北制药等。
2020年4月28日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年全球消毒杀毒产品市场分析及发展趋势报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对全球消毒杀毒产品进行全面分析，并且通过对三友化工、威莱集团（威尔士）、新华医疗和老肯医疗的典型企业案例分析，特别结合新冠疫情影响下消毒杀毒用品的用户调研，判断2020-2021年全球消毒杀毒行业发展趋势。随着经济环境和人民生活水平不断改善，国家对于医疗卫生更加重视，卫生投入不断增加，医疗机构数量显著增长，居民的卫生健康意识也持续提高，从需求端拉动消毒产品行业发展。特别在新冠疫情影响下，消毒杀毒产品的需求量骤升，其中小包装的消杀产品需求量特别大，短期消杀用品存在供需结构矛盾。
In 2020, the national medical institutions and other public places need large-scale, long-term, high-frequency disinfection, in addition, the public awareness of home disinfection has also given birth to a huge demand for disinfection products. According to iiMedia Research, the new crown outbreak in 2020 has had an impact on the purchase of disinfection products by 84% of consumers, with the market value of disinfection products expected to reach 38.26 billion yuan for the full year.
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