艾媒咨询｜2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告

随着数字经济和数字技术的蓬勃发展，数字化转型已成为各行各业转型升级的重要驱动力。数字金融作为数字经济的重要组成部分，正日益凸显其重要性。近年来，大数据、人工智能、区块链、云计算等前沿技术在证券行业得到广泛应用，加速了证券行业数字化转型，为证券行业高质量发展提供了强大助力，证券行业正迎来全面数字化转型的重要机遇期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告》数据显示，2023年中国证券行业全年实现营收4059.02亿元，同比增长2.77%，向好态势进一步巩固，证券行业经营情况整体较为稳定；2023年中国数字经济市场规模达56.1万亿元，同比增长10.3%，增速明显，预计2025年达70.8万亿元。2024年，69.1%的从业者所在公司正在经历数字化转型，数字化转型程度较低和转型程度中等的公司分别占比38.9%和34.6%；近八成证券业从业者对数字金融业务的发展前景持乐观态度，近九成个人投资者持相同态度。随着生成式AI大模型等新兴技术的落地商用，证券行业能够利用新兴技术手段提升服务质量和水平，更好地服务实体经济以及满足用户的多样性、个性化需求。证券行业将加快数字化进程，逐步达成“融入产业、走进客户，提供精准、高效、便捷服务，实现集约化、平台化、数字化运营”的总目标。
With the vigorous development of digital economy and digital technology, digital transformation has become an important driving force for the transformation and upgrading of all walks of life. As an important part of the digital economy, digital finance is becoming increasingly important. In recent years, big data, artificial intelligence, blockchain, cloud computing and other technologies have been widely used in the securities industry, and the application of cutting-edge technologies has accelerated the digital transformation of the securities industry, providing a strong boost for the high-quality development of the securities industry, and the securities industry is ushering in an important period of opportunities for comprehensive digital transformation. According to the latest Research report on the Status and Development Trend of digital financial business in China's securities Industry from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, China's securities industry achieved annual revenue of 405.902 billion yuan in 2023, an increase of 2.77%, further consolidating the good trend, and the overall operation situation of the securities industry is relatively stable; In 2023, the market size of China's digital economy will reach 56.1 trillion yuan, an increase of 10.3% year-on-year, and the growth rate is obvious, and it is expected to reach 70.8 trillion yuan in 2025. In 2024, 69.1% of practitioners work for companies undergoing digital transformation, 38.9% for companies with low digital transformation and 34.6% for companies with medium digital transformation. Nearly 80% of securities industry practitioners are optimistic about the development prospects of digital financial business, and nearly 90% of individual investors hold the same attitude. With the commercialization of emerging technologies such as generative AI large models, the securities industry can use emerging technologies to improve the quality and level of service, better serve the real economy and meet the diversity and individual needs of users. The securities industry will speed up the digitization process, and gradually achieve the overall goal of "integrating into the industry, entering the customer, providing accurate, efficient and convenient services, and realizing intensive, platform-based and digital operations".

艾媒咨询 | 2024年中国玩具电商行业发展状况 与消费行为调研分析报告

随着中国经济的持续增长和数字化转型的深入，中国玩具电商行业在2024年迎来了快速发展的新阶段，其特点包括市场规模持续扩大、消费者群体多样化、电商渠道迅速发展、个性化和环保需求日益增长等，行业正面临新的机遇与挑战，需要不断创新以适应市场变化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《 2024年中国玩具电商行业发展状况与消费行为调研分析报告》数据显示，中国移动电商用户规模近年经历了显著增长，从2015年用户数3.64亿，持续增长至2023年达到峰值11.39亿，年均增长率约为15.44%。这一上升趋势反映了移动电商市场的蓬勃发展和用户习惯的转变，其中智能手机普及和移动支付技术的进步是推动增长的关键因素。
With the continuous growth of China's economy and the deepening of digital transformation, the Chinese toy e-commerce industry is entering a new stage of rapid development in 2024, characterized by the continuous expansion of the market size, diversification of consumer groups, rapid development of e-commerce channels, and growing demand for personalization and environmental protection. The industry is facing new opportunities and challenges, and needs to continuously innovate to adapt to market changes. The latest "2024 China toy e-commerce industry development status and consumer behavior research analysis report" released by iiMedia Research (iiMedia Research), a third-party data mining and analysis institution for global new economy industries, shows that the number of Chinese mobile e-commerce users has experienced significant growth in recent years, from 364 million users in 2015 to a peak of 1.139 billion in 2023, with an average annual growth rate of about 15.44%. This upward trend reflects the thriving development of mobile e-commerce markets and the shift in user habits, while the widespread use of smartphones and the progress of mobile payment technology are key factors driving growth.

艾媒咨询 | 2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告

目前，迷你仓概念已逐渐被国人接受，在用户多场景使用需求的推动下，迷你仓行业发展的成熟度、整体规模、智能化与市场渗透率等方面都实现了质的提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告》数据显示，2023年中国迷你仓行业市场规模为19.0亿元，同比增长15%，呈逐年递增趋势。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放，预计2028年市场规模有望增至34.0亿元。
At present, the concept of mini warehouse has been gradually accepted by the people, driven by the needs of users in multiple scenarios, the maturity, overall scale, intelligence and market penetration of the mini warehouse industry have achieved qualitative improvement.According to the latest "2023-2024 China Mini Warehouse Industry Development Status and Benchmarking Enterprise Case Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's mini warehouse industry in 2023 is 1.90 billion yuan, an increase of 15% year-on-year. It shows an increasing trend year by year. In the future, with the gradual solution of the two major difficulties in the demand and concept of the mini warehouse industry, the dividend of China's mini warehouse industry will be gradually released, and the market size is expected to increase to 3.40 billion yuan in 2028.

艾媒咨询｜2024年中国睡眠健康产品创新及消费洞察报告

现代社会生活节奏快，工作强度大，生活与工作压力、手机和过量信息干扰等各因素导致睡眠问题突出，消费者对各种助眠及提高睡眠质量的产品需求增加，为睡眠经济行业带来商机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国睡眠健康产品创新及消费洞察报告》数据显示，2023年中国睡眠经济行业市场规模达4955.8亿元，同比增长8.6%，预计2027年市场规模达6586.8亿元。调研数据显示，2024年超九成国民经常或偶尔会出现睡眠质量问题，睡眠浅、入睡困难等成为影响睡眠质量的主要问题，56.8%的消费者会选择购买家居家纺类产品以改善睡眠质量，更愿意购买专业睡觉抱枕的消费者占77.8%。随着社会整体对睡眠健康重视程度加深，更智能、更人心、更专业的睡眠产品受到诸多消费者推崇。未来，科技推动助眠产品创新、消费主体年轻化以及产品消费升级等将成为行业发展趋势。
In modern society, the pace of life is fast, the work is intense, and various factors such as life and work pressure, mobile phones and excessive information interference lead to prominent sleep problems, and consumers' demand for various products to help sleep and improve sleep quality has increased, bringing business opportunities to the sleep economy industry. According to the latest Research Report on the Development of China Sleep Health Product Innovation and Consumption Insight Report 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's sleep economy industry reached 495.58 billion yuan in 2023, an increase of 8.6%, and the market size is expected to reach 658.68 billion yuan in 2027. In 2024, more than 90% of the people often or occasionally have sleep quality problems, shallow sleep and difficulty falling asleep have become the main problems affecting sleep quality, 56.8% of consumers will choose to buy home textile products to improve sleep quality, and 77.8% of consumers are more willing to buy professional sleep pillow. With the deepening of social attention to sleep health, more intelligent, more popular and more professional sleep products are respected by many consumers. In the future, technology to promote the innovation of sleep products, younger consumers and product consumption upgrading will become the development trend of the industry.

艾媒咨询｜2024年中国品牌电商服务商行业研究报告

“一带一路”背景下，跨境电商是外贸企业拓展国际市场的关键途径，越来越多的企业纷纷加入其中，品牌出海呈现出蓬勃的发展态势，品牌电商服务市场迎来增长机会。在AIGC新纪元下，不断助力“电商+”新模式诞生，推动品牌电商服务商行业新增长点的出现。目前电商市场服务需求不断增长，随着服务商数智化能力的构建及全链式服务体系的完善，品牌电商服务市场规模将进一步扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国品牌电商服务商行业研究报告》数据显示，2023年中国品牌电商服务行业市场规模为4077.1亿元，同比增长11.3%，预计2028年将达5862.3亿元。电商行业逐渐向去中心化、数字化转型，品牌方对电商精细化运营要求不断提高。
Under the background of "Belt and Road", cross-border e-commerce is a key way for foreign trade enterprises to expand their international markets, and more and more enterprises are joining in, and branding overseas has shown a vigorous development trend, and branded e-commerce service market has ushered in growth opportunities. Under the new era of AIGC, it will continue to help the birth of "e-commerce +" new model, and promote the emergence of new growth points in the branded e-commerce service provider industry. Currently, the demand for e-commerce market services is growing, and with the construction of service providers' digital intelligence capabilities and the improvement of the whole chain service system, the market scale of branded e-commerce services will be further expanded. According to the latest Research Report 2024 China brand e-commerce service provider industry research report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market scale of China's branded e-commerce services industry will reach 407.71 billion yuan in 2023, with a year-on-year growth of 11.3%, and it is expected that it will reach 586.23 billion yuan in 2028. reach 586.23 billion yuan. The e-commerce industry is gradually transforming to decentralisation and digitisation, and brands are increasing their requirements for refined e-commerce operations.

艾媒咨询｜2024年中国即冲即食山药片市场产品创新专题研究报告

居民健康饮食意识提升，这极大地推动了山药制品的市场需求。山药作为一种营养丰富、具有保健功效的食材，其制品因食用便利和健康价值，受到了越来越多消费者的青睐。山药粉长时间的高需求吸引了众多参与者，加之行业增长缓慢导致对市场份额的争夺激烈，山药粉赛道内部竞争加剧，竞争者数量较多且竞争力量大抵相当，以及竞争对手提供的产品或服务大致相同，难以体现明显差异，在山药粉激烈的竞争下，即冲即食山药片新赛道开始崛起。
The rising awareness of healthy eating among the population has greatly boosted the market demand for yam products. As a nutritious ingredient with health benefits, yam products are favored by more and more consumers due to their ease of consumption and health value. The high demand for yam powder for a long period of time has attracted many participants, coupled with the slow growth of the industry leading to intense competition for market share, increased competition within the yam powder track, a larger number of competitors with roughly equal competitive forces, as well as competitors offering roughly the same products or services, making it difficult to reflect significant differences, the new track of instant yam slices has begun to rise in the face of intense competition in the yam powder track.

艾媒咨询｜2024年中国婴幼儿全面营养奶粉消费需求报告

随着新国标对婴幼儿配方奶粉营养成分的严格规范和科学优化，在婴幼儿奶粉的选择上，消费者不再满足于基础营养供给，而是愈发关注奶粉能否提供全面、均衡的营养补充。iiMedia Research（艾媒咨询）数据显示，在婴幼儿奶粉的选择上，75.1%的消费者认为营养配比科学的奶粉最能助力婴儿全面成长，高达95.2%的消费者认为婴幼儿奶粉的营养品质并不在于某一特定成分的含量高低，而在于营养成分的全面性和均衡性。随着消费观念的转变，人们对于婴幼儿营养的需求有了更深入的了解和认识，单一营养元素的竞争已经不能满足现代婴幼儿的成长需求，越来越多的家长倾向于选择高阶营养全面的婴幼儿奶粉。婴幼儿全面营养奶粉显示出巨大的市场潜力。
With the strict regulation and scientific optimization of the nutritional composition of infant formula milk powder in the new national standard, consumers are no longer satisfied with basic nutritional supply in the selection of infant formula milk powder, but are increasingly concerned about whether milk powder can provide comprehensive and balanced nutritional supplementation. According to the latest Research Report 2024 China Infant Comprehensive Nutrition Milk Powder Consumption Demand Report released by iiMedia Research, 75.1% of consumers believe that scientifically formulated infant formula can best assist in the overall growth of infants. As high as 95.2% of consumers believe that the nutritional quality of infant formula does not depend on the content of a specific ingredient, but on the comprehensiveness and balance of the nutritional components. With the transformation of consumer attitudes, people have gained a deeper understanding and recognition of the nutritional needs of infants and young children. The competition for a single nutritional element can no longer meet the growth needs of modern infants and young children. More and more parents tend to choose advanced and comprehensive infant formula. Comprehensive nutritional formula for infants and young children shows enormous market potential.

艾媒咨询｜2022-2023年中国券商自营APP竞争格局及用户行为监测报告

　　iiMedia Research（艾媒咨询）数据显示，中国证券APP用户规模增长迅速，2021年中国证券APP用户规模为1.5亿人。数据显示，70.2%的用户通过银行/证券机构理财经理获取理财资讯，64.8%的用户通过券商APP获取理财资讯，59.7%的用户则通过新闻媒体获取理财资讯。

艾媒咨询｜2022-2023年中国互联网证券市场研究报告

iiMedia Research（艾媒咨询）数据显示，中国证券APP用户规模增长迅速，从2015年的4000万人增长至2022年的1.8亿人，在六年时间里增加3.5倍，平均增速为31.2%。2023年2月中国互联网证券公司共拥有APP数量319个，数量前三的证券公司为东方财富（7个）、广发证券（5个）、同花顺（5个）。

艾媒咨询 | 2023年中国企业数字化转型发展白皮书

目前，中国数字经济已进入快速发展阶段，传统产业数字化转型不断加快，数字经济基础设施实现跨越式进步，新业态、新模式蓬勃发展。数据显示，2016-2022年中国数字经济总体规模逐年递增，2022年达50.2万亿元，同比增长10.3%，预计2025年达70.8万亿元。数字经济新时代为传统企业数字化转型带来新机遇。