艾媒报告 |2019年中国电子烟产业研究与商业投资决策分析报告

本报告研究涉及企业/品牌包括:PMI、雷诺烟草、AItriaGroup、英美烟草、帝国烟草、SMOK、IQOS、云南中烟、四川中烟宽窄、广东中烟、湖北中烟、湖南中烟、贵州中烟、山东中烟、爱卓依、RELX悦刻、Gippro龙舞、意博电子、Iv艾威、MOTI魔笛、益爽、蓝白电子烟、精盐科技、智胜致能、Laan山岚科技、艾维普思、五轮电子

iiMedia Research（艾媒咨询）数据显示，2017年，电子烟成为卷烟、烟丝、雪茄之后销售额第四的烟草品类，吸引PMI、雷诺烟草等巨头布局电子烟产业。在中国市场方面，iiMedia Research（艾媒咨询）数据显示，2017年中国烟草消费量占全球44%，而电子烟消费规模仅占全球的5%但消费规模已达40.1亿元，这一巨大的利润市场吸引了中国传统烟草企业、互联网企业、新媒体KOL等共同开拓电子烟市场。截至2019年3月，中国电子烟用户呈现年轻化、男性化趋势，他们更关注电子烟的口感（67.4%）、青睐充电型电子烟（54.4%）、偏好国产电子烟（59.6%）。但是，传统烟草的高额利税、市场监管逐渐趋严、网民对电子烟的整体负面认知可能在一定时期内阻碍电子烟的发展。

According to data from iiMedia Research, in 2017, e-cigarettes became the fourth-largest tobacco category after cigarettes, shredded tobacco and cigars, attracting giants such as PMI and Renault Tobacco to lay out the e-cigarette industry. In the Chinese market, iiMedia Research (Ai Media Consulting) data show that in 2017 China's tobacco consumption accounted for 44% of the world, while e-cigarette consumption only accounted for 5% of the world's consumption but the consumption scale has reached 4.01 billion yuan, a huge The profit market has attracted Chinese traditional tobacco companies, Internet companies, and new media KOL to jointly develop the e-cigarette market. As of March 2019, Chinese e-cigarette users showed a trend of younger and more masculine. They paid more attention to the taste of e-cigarettes (67.4%), favored charging e-cigarettes (54.4%), and preferred domestic e-cigarettes (59.6%). However, the high profits and taxes of traditional tobacco, market regulation gradually become stricter, and the overall negative perception of e-cigarettes by netizens may hinder the development of e-cigarettes in a certain period of time.

艾媒咨询|2021年中国酒类新零售市场研究报告

本报告研究涉及企业/品牌/案例：挖酒网

由广东营销学会主办的“2021名酒品牌营销高峰论坛”将于7月28日下午在广州香格里拉酒店举行，本届论坛主题是：“聚力·赋能·跨越·起航”。艾媒咨询集团CEO兼首席分析师张毅受邀参加本次论坛，并将现场发布《2021年中国酒类新零售市场研究报告》。报告围绕中国酒类新零售市场现状、发展规模、产业链、竞争格局等进行全面分析，同时对酒类新零售用户消费行为及偏好调研剖析，并结合养生酒新零售市场发展情况，全面解读中国新零售市场发展趋势。
The 2021 wine brand marketing Summit Forum, hosted by Guangdong Marketing Association, will be held in Shangri La Hotel, Guangzhou on the afternoon of July 28. The theme of this forum is: "cohesion, empowerment, leapfrog and sail". Zhang Yi, CEO and chief analyst of aimedia Consulting Group, was invited to participate in the forum and will release the 2021 Research Report on new retail market of Chinese wine. The report analyzes the current situation, development scale, industrial chain and competition pattern of new wine retail market in China, and analyzes the consumption behavior and preferences of new retail users of liquor, and comprehensively interprets the development trend of new retail market of health wine in combination with the development of new retail market of health wine.

华天酒店：2021年第三季度报告（更新后）

锦江酒店2021年第三季度报告

华天酒店：2021年第三季度报告

君亭酒店：2021年第三季度报告

艾媒咨询 | 2024年中国白酒行业发展状况及消费行为调研分析报告

中国白酒行业近年来经历了显著的变革与调整，不仅承载着深厚的文化内涵，也逐渐现代化和全球化。随着全球化进程的推进，白酒这一极具中国特色的酒类产品正逐步走向世界。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国白酒行业发展状况及消费行为调研分析报告》数据显示，在消费者了解白酒相关信息渠道调查中，电商平台（淘宝、京东等）占比最高，达到54.22%，艾媒咨询分析师认为，电商平台作为白酒销售和信息传播的重要渠道影响力日益增强，对白酒的推广和市场营销具有重要作用。中国白酒行业在传承中发展，在挑战中寻求机遇，展现出前所未有的生机与活力。Chinese liquor industry has undergone significant changes and adjustments in recent years, which not only carries profound cultural connotations, but also gradually modernizes and globalizes. With the advancement of globalization, liquor, a very Chinese characteristic wine product, is gradually going to the world. According to the latest "2024 China baijiu industry development status and consumer behavior research and analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, e-commerce platforms (Taobao, Jingdong, etc.) account for the highest proportion of consumers in the survey of baijiu related information channels. It reached 54.22%. Analysts of IIMedia Consulting believe that the influence of e-commerce platforms as an important channel for liquor sales and information dissemination is increasing, which plays an important role in the promotion and marketing of liquor.

艾媒咨询 | 2025年中国白酒行业发展状况与消费行为调查数据

随着消费理念升级，白酒市场呈现多元格局，涵盖品质消费领域，饮用偏好领域，以及商务宴请、文化收藏等社交场景领域。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国白酒行业发展状况与消费行为调查数据》数据显示，白酒行业发展迅速，2024年中国白酒行业规模以上企业累计完成产品销售收入达到8618亿元。2025年中国87.13%的消费者近一年内喝过白酒，且6-10年酒龄的消费者占比较多，显示出白酒较高的接受度和消费者较长的饮用历史。社交媒体以49.57%的占比成为了解白酒的主要渠道。购买方面，线下购买占比68.18%，其中酒类专营店/烟酒店占比57.92%，综合电商平台占比70.25%。朋友聚会是购买白酒的主要用途，消费者购买时最看重口感。40-49度、501-1000元价位的白酒更受消费者青睐。对于封坛酒，33.11%的消费者表示基本了解，30.54%的消费者因酒质有保证而购买，38.49%期望 3-5年内取酒饮用。艾媒咨询分析师认为，白酒企业应聚焦消费者对口感和品质的需求，优化线上线下购买渠道，关注中高端市场及封坛酒细分领域。
With the upgrading of consumption concepts, the liquor market presents a diversified pattern, covering the field of quality consumption, the field of drinking preference, and the field of social scenes such as business banquets and cultural collections. According to the latest survey Survey data of Chinese liquor industry development and consumption behavior in 2025 released by iiMedia Research,the world's leading third-party data mining and analysis institution for the new economy industry, and the cumulative product sales revenue of enterprises above designated size in China's liquor industry will reach 861.8 billion yuan in 2024. . a third-party data mining and analysis institution in the global new economy industry, 87.13% of Chinese consumers in 2025 have drunk liquor in the past year, and the 6-10 year old consumers account for a large proportion. It shows that liquor has a high acceptability and a long drinking history. Social media accounted for 49.57% as the main channel to learn about baijiu. In terms of purchases, offline purchases accounted for 68.18%, of which liquor stores/hotels accounted for 57.92%, and comprehensive e-commerce platforms accounted for 70.25%. Friends gathering is the main purpose of buying liquor, and consumers value the taste most when buying. 40-49 degrees, 501-1000 yuan price of baijiu is more favored by consumers. For Fengtanan wine, 33.11% of consumers said that "basic understanding", 30.54% of consumers because of the quality of the wine is guaranteed to buy, 38.49% expect to drink wine within 3-5 years. iiMedia Research believe that liquor companies should focus on consumers' needs for taste and quality, optimize online and offline purchase channels, and pay attention to the high-end market and Fengtan wine segments.

艾媒咨询 | 2025年中国电子烟行业市场发展状况与消费行为调查数据

近年来，中国电子烟行业在政策监管与市场需求的双重作用下加速结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国电子烟行业市场发展状况与消费行为调查数据》数据显示，中国电子烟行业内销市场规模呈现出显著的增长趋势。2024年电子烟市场规模达到598.1亿元，展现出该行业在国内市场强劲的发展势头与增长潜力。在2025年中国消费者购买电子烟情况中，有购买电子烟的消费者占比高达64.26%，而没有购买的消费者占比为35.74%，这一数据表明，电子烟在中国消费者中的普及率较高，大多数消费者选择购买电子烟。在2025年中国消费者选购电子烟时看重因素中，烟嘴材质以42.69%的占比成为消费者选购电子烟时最看重的因素；其次是清洗周期，占比37.87%。续航时间和焦油含量的占比也相对较高，分别为37.69%和37.52%，表明消费者在选购电子烟时，更关注烟嘴材质、续航时间及焦油含量等健康和使用体验相关的因素。
艾媒咨询分析师认为，未来中国电子烟行业在技术上AI将与大数据深度应用，通过用户身体数据分析提供定制化按摩方案；健康上，尼古丁盐配方优化与低温不燃烧技术加速迭代，推动产品减害性能升级；市场上，监管趋严下行业集中度提升，头部企业加速三、四线城市渠道下沉与海外市场布局。同时，健康化与个性化需求驱动草本提取物电子烟、可降解包装等创新品类崛起。企业需在合规框架内，通过技术创新、渠道精细化运营与差异化产品策略构建竞争壁垒，同时社会需强化未成年人保护与健康消费引导，促进行业可持续发展。
In recent years, China's e-cigarette industry has been accelerating its structural transformation under the dual influence of policy regulation and market demand. According to the latest "Survey Data on the market development status and consumer behavior of China's e-cigarette industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the domestic sales market size of China's e-cigarette industry shows a significant growth trend. In 2024, the market size of e-cigarettes reached 59.81 billion yuan, demonstrating the strong development momentum and growth potential of this industry in the domestic market. In the situation of Chinese consumers' purchase of e-cigarettes in 2025, the proportion of consumers who have purchased e-cigarettes is as high as 64.26%, while the proportion of consumers who have not purchased e-cigarettes is 35.74%. This data indicates that the penetration rate of e-cigarettes among Chinese consumers is relatively high, and the majority of consumers choose to purchase e-cigarettes. Among the factors that Chinese consumers consider when purchasing e-cigarettes in 2025, the material of the cigarette tip, accounting for 42.69%, became the most important factor for consumers when choosing e-cigarettes. The second is the cleaning cycle, accounting for 37.87%. The proportions of battery life and tar content are also relatively high, at 37.69% and 37.52% respectively, indicating that when consumers purchase e-cigarettes, they pay more attention to factors related to health and user experience such as the material of the cigarette tip, battery life and tar content.
Analysts from iiMedia Research believe that in the future, in China's e-cigarette industry, AI will be deeply applied with big data in terms of technology, providing customized massage solutions through the analysis of users' body data. In terms of health, the optimization of nicotine salt formulas and the accelerated iteration of low-temperature non-combustion technology have promoted the upgrade of the product's harm reduction performance. In the market, with stricter regulation, the industry concentration has increased, and leading enterprises are accelerating their channel penetration into third - and fourth-tier cities and overseas market layout. Meanwhile, the demands for health and personalization have driven the rise of innovative categories such as herbal extract e-cigarettes and degradable packaging. Enterprises need to build competitive barriers within the framework of compliance through technological innovation, refined operation of channels and differentiated product strategies. Meanwhile, society should strengthen the protection of minors and guidance on healthy consumption to promote the sustainable development of the industry.

艾媒咨询 | 2024年中国传统烟草与电子烟行业市场消费行为调研分析报告

相较于传统烟草，电子烟以其无刺鼻烟雾、不受场合限制以及便携性高等突出优势，近年来在市场上迅速崛起并赢得了广泛关注。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国传统烟草与电子烟行业市场消费行为调研分析报告》数据显示，高达76.53%的消费者认为电子烟不仅提供了更为舒适的吸食体验，还对戒烟过程具有一定的辅助作用。然而，尽管行业前景看起来颇为明朗，但电子烟行业仍然面临着诸多挑战与亟待解决的问题。具体而言，消费者在使用电子烟过程中遭遇了多种不便，包括持续高温现象（52.61%）、材料品质参差不齐（比45.71%）以及续航时间较短（40.64%）等。艾媒咨询分析师认为，电子烟行业在烟民群体中的普及率与接受度正不断提升，相关企业需进一步加强质量把控，以确保产品的安全性与可靠性。
Compared with traditional tobacco, electronic cigarettes have the outstanding advantages of no pungent smoke, no restrictions on occasions and high portability, and have risen rapidly in the market in recent years and won widespread attention. According to the latest "2024 China traditional tobacco and electronic cigarette industry market consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, as high as 76.53% of consumers believe that e-cigarettes not only provide a more comfortable smoking experience, It also has a certain auxiliary effect on the process of smoking cessation. However, while the outlook for the industry seems quite bright, the e-cigarette industry still faces many challenges and issues that need to be addressed. Specifically, consumers experienced a variety of inconveniences during the use of e-cigarettes, including continuous high temperature phenomenon (52.61%), uneven material quality (compared to 45.71%) and short battery life (40.64%). Imedia Consulting analysts believe that the popularity and acceptance of the e-cigarette industry in the smoker group is constantly improving, and relevant enterprises need to further strengthen quality control to ensure the safety and reliability of products.