关于“烹饪技巧”的报告
艾媒咨询 | 2024年中国在线外卖平台市场发展状况与消费行为调研分析报告
随着互联网技术的飞速发展和智能手机的普及，中国在线外卖平台市场在过去几年中经历了爆炸式的增长。这一新兴行业不仅深刻改变了餐饮行业的格局，也极大地便利了消费者的日常生活。特别是在快节奏的城市生活中，外卖服务成为许多上班族和学生党的首选。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国在线外卖平台市场发展状况与消费行为调查数据》数据显示，中国消费者整体点外卖频率较高，其中每周点5-10次（平均每天1-2次）外卖的消费者占比最高，达到32.34%。艾媒咨询分析师认为，生活节奏的加快、外卖平台的多样化选择、消费者需求的变化、技术进步的推动以及社会因素的影响等共同作用，推动了消费者点外卖频率的提升和外卖行业的快速发展。With the rapid development of Internet technology and the popularity of smartphones, China's online food delivery platform market has experienced explosive growth in the past few years. This emerging industry has not only profoundly changed the pattern of the catering industry, but also greatly facilitated the daily life of consumers. Especially in the fast-paced city life, food delivery service has become the first choice for many office workers and students. According to the latest "2024 China online food delivery platform market development status and consumer behavior survey data" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese consumers as a whole order takeout more frequently. Among them, consumers who order takeout 5-10 times a week (an average of 1-2 times a day) account for the highest proportion, reaching 32.34%. Analysts from Imedia Consulting believe that the acceleration of the pace of life, the diversification of delivery platforms, changes in consumer demand, the promotion of technological progress and the impact of social factors have all contributed to the increase in the frequency of consumers ordering takeaway food and the rapid development of the takeaway industry.
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艾媒咨询 | 2025年中国预制鸡排消费行为调查数据
随着冷链物流技术的逐渐成熟，预制鸡排的储存和运输难题得到缓解，其市场范围开始从餐饮端向零售端拓展。在消费升级的大背景下，消费者对方便食品的品质、口味和营养要求不断提高，促使预制鸡排企业在产品研发、工艺优化和质量把控上持续投入，推动了预制鸡排市场的快速发展。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国预制鸡排消费行为调查数据》数据显示，57.04% 的受访者将方便快捷置于首位，凸显出在快节奏生活模式下，消费者对预制食品便捷特性的高度依赖。在预制鸡排关注因素方面，安全因素以 58.88% 的高占比拔得头筹，远超其他选项，充分体现出消费者对食品安全问题的深切关注。在食品质量问题频发的当下，消费者对入口食品的安全性格外谨慎，预制鸡排作为加工食品，其原料来源、加工工艺、添加剂使用等安全相关方面，都直接影响消费者的购买决策。艾媒咨询分析师认为，虽然预制食品市场近年来发展迅速，但仍有部分消费者对预制鸡排的品质和营养存在疑虑，认为其不如新鲜制作的鸡肉健康。此外，一些消费者对预制食品的烹饪方式和口味不够熟悉，影响了他们的购买意愿。因此，提高消费者对预制鸡排的认知和接受度，是行业发展面临的一个重要挑战
With the gradual maturity of cold chain logistics technology, the storage and transportation problems of prefabricated chicken cutlet have been alleviated, and its market scope has begun to expand from the catering end to the retail end. In the context of consumption upgrading, consumers' requirements for the quality, taste and nutrition of convenience foods continue to improve, prompting prefabricated chicken cutlets enterprises to continue to invest in product research and development, process optimization and quality control, and promote the rapid development of the prefabricated chicken cutlets market. According to the latest "Consumption behavior survey data of prepared chicken steak in China in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 57.04% of the respondents put convenience and convenience in the first place, highlighting that under the fast-paced life mode, Consumers rely heavily on the convenience of prepared foods. In terms of concern factors, safety factors topped the list with a high proportion of 58.88%, far exceeding other options, fully reflecting consumers' deep concern about food safety issues. In the frequent occurrence of food quality problems, consumers are extremely cautious about the safety of imported food, prepared chicken steak as a processed food, its raw material source, processing technology, additive use and other safety-related aspects directly affect consumers' purchasing decisions. Analysts from Imedia Consulting believe that although the prepared food market has developed rapidly in recent years, there are still some consumers who have doubts about the quality and nutrition of prepared chicken chops, believing that it is not as healthy as fresh chicken. In addition, some consumers are not familiar enough with the cooking methods and tastes of prepared foods, affecting their purchase intentions. Therefore, improving consumer awareness and acceptance of prepared chicken chops is an important challenge for the development of the industry. 
艾媒咨询｜2024年中国新春年菜消费市场研究报告
2023年中国年菜行业市场规模为1291.3亿元，同比增长81.0%。企业通过开发年菜新产品体系，营造新消费场景，市场呈现高速增长势头， 预计2024年中国年菜行业市场规模为1708.1亿元，2026年市场规模有望达2626.4亿元。随着现代化技术的发展及消费观念的改变，年菜演变成新兴零售商品，能节省制作时间，让消费者能够便捷食用。在保证食品安全、营养、美味的同时，年菜也注入时尚元素和创新思维，巧妙结合不同地域的菜式特色，紧随时代潮流推陈出新。“年菜经济”全产业链的互联互通，促进农产品稳产保供，利于引领春节消费“新食尚”，促成新消费欲望。目前，年菜市场仍处于蓝海阶段，行业有很大的扩容空间。市场整体呈现出快速扩张、需求旺盛的态势。未来，烹饪加工技术和冷链物流技术应用逐渐成熟，将带动年菜行业向标准化、规范化迈进。
In 2023, the market size of China's New Year dish industry will be 129.13 billion yuan, an increase of 81.0%. Enterprises through the development of New Year dish new product system, create a new consumption scene, the market shows a rapid growth momentum, is expected in 2024, China's New Year dish industry market size of 170.81 billion yuan, 2026 market size is expected to reach 262.64 billion yuan. With the development of modern technology and the change of consumption concepts, New Year dishes have evolved into new retail goods, which can save production time and allow consumers to easily eat. While ensuring food safety, nutrition and taste, the New Year cuisine also infuses fashion elements and innovative thinking, cleverly combining the cuisine characteristics of different regions and following the trend of The Times. The interconnection of the whole industrial chain of the "New Year vegetable economy" and the promotion of stable production and supply of agricultural products are conducive to leading the "new food" consumption during the Spring Festival and promoting new consumption desire. At present, the New Year food market is still in the blue ocean stage, and the industry has great room for expansion. The market as a whole is showing a rapid expansion and strong demand. In the future, the application of cooking processing technology and cold chain logistics technology is gradually mature, which will drive the New Year dish industry to standardization and standardization.-
艾媒咨询 | 2023年第三季度中国预制菜行业运行监测数据分析报告
在行业政策的支持、冷链基础设施的逐步完善等多个因素影响下，中国预制菜行业正处于快速发展期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年第三季度中国预制菜行业运行监测数据分析报告》显示，预制菜行业已成为部分食品企业业绩增长的主要动力，2023年上半年，安井、千味央厨等多家企业实现了营收及净利的双增长。2023年9月，“预制菜进校园事件”引发广泛关注。这一事件反应了公众对校园食品安全问题的重视，同时也凸显出预制菜在个人消费者市场仍有待进一步发展。这对于推进预制菜行业走向标准化、规范化具有积极意义。
Under the influence of multiple factors such as industry policy support and gradual improvement of cold chain infrastructure, China's prefabricated dishes industry is in a period of rapid development. The latest "Analysis Report on Operational Monitoring Data of China's Prefabricated Dishes Industry in the Third Quarter of 2023" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, shows that the prefabricated dishes industry has become the main driving force for the performance growth of some food enterprises. In the first half of 2023, multiple enterprises such as Anjing and Qianwei Central Kitchen achieved dual growth in revenue and net profit. In September 2023, the "Prefabricated Dishes on Campus Incident" attracted widespread attention. This incident reflects the public's attention to campus food safety issues, and also highlights the need for further development of prefabricated dishes in the individual consumer market. This has positive significance for promoting the standardization and normalization of the prefabricated dishes industry. -
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艾媒咨询|2020-2021年中国调味品行业研究报告
本报告研究涉及企业/品牌/案例：海天味业，天味食品，梅花生物，加加食品，颐海国际，厨邦，李锦记，老干妈，太太乐
2020年中国调味品行业市场规模达到3950亿元，同比增长15.3%，预计2021年市场规模将突破4000亿元。首先是中国人口结构和家庭结构的变化，推动者调味品市场由单味调味品这片红海转向复合调味品这片蓝海，进而推动着调味品行业的发展。其次，线上商城以及新零售行业的兴起也为调味品市场带来革新。疫情对于中国的调味品市场冲击不大。随着人们生活水平的提高，对于新口味的追求将推动调味品行业的规模进一步扩大，行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示，超六成用户表示在购买调味品时关注价格与品牌知名度因素，半数以上消费者积极关注健康程度。但中国复合调味品行业相比国外仍有较大差距，市场发展潜力巨大。伴随着中国消费者家庭结构逐步转向以核心家庭为主，对于做饭成本的调控以及对于健康的考量，中国的调味品行业必定是一片新的蓝海。
In 2020, the market size of China's condiment industry will reach 395 billion yuan, with a year-on-year growth of 15.3%. It is expected that the market size will exceed 400 billion yuan in 2021. First of all, the change of population structure and family structure in China promotes the transformation of the condiment market from the red sea of single flavoring to the blue sea of compound flavoring, and further promotes the development of the condiment industry. Secondly, the rise of online shopping malls and new retail industry has also brought innovation to the condiment market. The epidemic has little impact on China's condiment market. With the improvement of people's living standards, the pursuit of new flavors will promote the further expansion of the condiment industry, and the investment and financing heat of the industry in the capital market will also rise. According to iiMedia Research, more than 60 percent of consumers pay attention to price and brand awareness when buying condiments, while more than half of consumers actively care about health. However, there is still a big gap between China's compound condiment industry and foreign countries, and the market development potential is huge. With the gradual shift of the family structure of Chinese consumers to nuclear families, the regulation of cooking costs and the consideration of health, the condiment industry in China is bound to be a new blue ocean.
