艾媒咨询 | 2024年中国山茶油行业消费趋势洞察报告

随着人民健康意识的提升和消费者对高品质食用油需求的增加，茶油作为健康食用油的代表，其市场需求持续增长。iiMedia Research（艾媒咨询）数据显示，中国山茶油市场整体呈上升趋势，2023年中国山茶油市场规模达707.5亿元，预计2027年中国山茶油市场规模有望达982.3亿元。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国山茶油行业消费趋势洞察报告》数据显示，超过一半的消费者关注山茶油的营养成分（56.9%）和配料表纯净度（56.7%）；相比非有机山茶油，消费者普遍认为有机山茶油具有更高的营养价值、更健康，有机山茶油市场潜力巨大。
With the improvement of people's health awareness and the increase in consumer demand for high-quality edible oil, tea oil, as a representative of healthy edible oil, continues to grow in market demand. According to the latest "Insight Report on Consumption Trends in China's Camellia Oil Industry in 2024 " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the overall Chinese camellia oil market is on the rise, with a market size of 70.75 billion yuan in 2023 and an expected 98.23 billion yuan in 2027. According to iiMedia Research, over half of consumers are concerned about the nutritional content (56.9%) and ingredient purity (56.7%) of camellia oil; Compared to non organic camellia oil, consumers generally believe that organic camellia oil has higher nutritional value and is healthier, and the market potential for organic camellia oil is enormous.

艾媒咨询 | 2023年中国调味品行业产品创新专题研究报告

健康化趋势给调味品行业带来了新的发展机遇，多家企业正在积极布局具有健康理念的调味品，挖掘增长新赛道。目前传统调味品市场竞争格局已基本稳固，创新型小品类如松茸调味品借助新型电商渠道切入市场，受到消费者青睐。未来国内市场健康需求不断释放，更健康和安全的健康调味品市场渗透率将会进一步提升，发展前景可期。

艾媒咨询｜2022-2023年中国美甲行业发展现状及市场调研分析报告

近年来人们越来越注重自己的颜值管理，美甲用户规模不断增长，推动了美甲市场需求持续提升。随着Z世代大军逐渐步入社会，有望成为美甲市场的消费主力。精神消费、个性化、注重品质和数据、颜值主义成为Z世代用户的特征，美甲不仅仅是让指甲变漂亮的消费，而是一种彰显个性和审美的表达方式。

艾媒咨询 | 2022年中国车载音乐前沿科技研究报告

2022年中国车载音乐市场规模将达169.8亿元，车载音乐市场将持续扩大，2025年有望突破350亿元。调研数据显示，曲库资源丰富程度和软件音质是车载音乐用户最关注的因素；超六成车载音乐用户更偏向于收听接近原始录音品质的音乐。在线音乐平台愈发重视车载端的产品布局，各大车载音乐企业通过技术创新提升客户体验，逐步构建了了差异化的竞争优势，提升了品牌核心竞争力。

艾媒咨询|2021年中国速冻食品产业链及消费趋势研究报告

本报告研究涉及企业/品牌/案例：三全食品，安井食品，海欣食品，广州酒家

随着居民人均收入的增加，消费者的生活水平与消费习惯也随之发生转变。目前我国懒宅人群数量已超8亿人，这使主打懒人经济的速冻食品的用户范围进一步增加。数据显示，自2011年起，我国速冻食品市场规模不断扩大，至2020年，中国速冻食品市场规模已达1393亿元，预计2024年中国速冻食品市场规模将达1986亿元。近年来自热锅系列产品发展十分迅速，市场规模即将突破百亿元。而自热米饭、自热火锅相较于速冻食品而言食用更为便捷，未来会成为挤占速冻食品市场份额的一大有力的竞争对手。
As the per capita income of residents has increased, consumers' living standards and consumption habits have also changed. At present, the number of lazy houses in my country has exceeded 800 million, which has further increased the range of users of quick-frozen food that focuses on the lazy economy. Data shows that since 2011, the scale of my country's quick-frozen food market has continued to expand. By 2020, the size of China's quick-frozen food market has reached 139.3 billion yuan. It is estimated that China's quick-frozen food market will reach 198.6 billion yuan in 2024. In recent years, the series of self-heating pan products have developed rapidly, and the market scale is about to exceed 10 billion yuan. Self-heating rice and self-heating hot pot are more convenient to eat than quick-frozen food. In the future, they will become a powerful competitor to occupy the market share of quick-frozen food.

艾媒咨询|2020-2021年中国新能源汽车产业研究及典型案例分析报告

本报告研究涉及企业/品牌/案例：特斯拉、宝马、小鹏汽车、比亚迪、北汽蓝谷。

在中国汽车行业滞胀、燃油车走下坡路的背景下，中国新能源汽车是一个全新的赛道。2020年8月，在新能源汽车里，中国新能源乘用车销量远高于商用车，单月销量为10.0万辆，环比增长13.0%，同比增长23.1%。在经济下行压力及车企行业低迷的情况下，国家十分重视汽车行业问题的解决，并以新能源汽车发展作为突破口；同时，国内新能源汽车企业纷纷寻求美国上市，这都令网民持续关注新能源汽车及其基础设施建设动向，网络热度指数在高位震荡。随着疫情对中国影响的减弱，新能源汽车销量在2020年7月首次同比正增长，增幅超过传统汽车。

In the context of the downward pressure on the economy and the downturn in the auto industry, the country attaches great importance to solving problems in the auto industry and takes the development of new energy vehicles as a breakthrough. At the same time, domestic new energy auto companies have sought to go public in the United States, which has caused netizens to continue to pay attention to new energy vehicles. The trend of energy vehicles and infrastructure construction, the network heat index fluctuates at a high level. As the impact of the epidemic on China diminishes, sales of new energy vehicles will increase year-on-year for the first time in July 2020, which is higher than that of traditional vehicles.

艾媒报告|2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告

本报告研究涉及企业/品牌/案例：北大荒，苏垦农发，中粮集团；其他提及企业/品牌:香雪集团，五谷丰登，悦活，蒙牛，长城干红，五谷道场，大悦城，我买网，中粮地产，美菜，盒马鲜生

2020年3月25日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国农业产业发展进行分析。报告特别针对新冠疫情的影响，对2020年农业细分领域的发展情况进行数据分析，结合对北大荒、苏垦农发和中粮集团三家典型企业的案例分析，探讨产业上下游的运营模式，以此对2020-2021年的农业产业发展进行趋势预判。中国农业总产值在近10年不断攀升，年均增长率8.3%。艾媒咨询分析师认为，在中国二三产业比重的不断增加的情况下，国家出台政策保障疫期农产品各个环节的运行顺畅，并且头部平台发起“爱心助农”活动实现农产品产销，是进一步推动农业现代化发展的基础和动力。

China's total agricultural output value has continued to rise in the past 10 years, reaching 65.5 trillion yuan in 2018, with an average annual growth rate of 8.3%. iiMedia Research found that the increasing proportion of China's secondary and tertiary industries is the basis and driving force for further promoting the development of agricultural modernization. The new crown epidemic has the greatest impact on the agricultural economy. It is the transportation link in the agricultural industry chain. Especially in light of the current international epidemic situation, the development of agricultural import and export is blocked, and the problem of production and marketing docking may occur.

艾媒报告|2020年1-2月中国化妆品及化妆品电商运行数据监测双月报

本报告研究涉及企业/品牌/案例：珀莱雅，壹网壹创；其他提及企业/品牌：淘宝，京东，微店，抖音，快手电商，蘑菇街，拼多多，寺库，万达集团，保利集团，华润置地，龙湖集团，星河商置，美的置业，立白集团，百雀羚，利洁时集团，强生，纳爱斯，资生堂，伽蓝集团，欧莱雅，丝芙兰，韩束，玉泽，自然堂，妮维雅，玉兰油，倩碧，悦诗风吟

艾媒咨询分析师认为，受新冠疫情的冲击，化妆品行业本该在1-2月的春节期间、情人节期间迎来的销售高峰并未出现，不过随着电商直播的发展，后续化妆品企业营销重心将进一步向线上倾斜，后续化妆品的销售业绩将有显著的补偿性回升。

From January to February 2020, the overall performance of the cosmetics industry declined. The sales of Tmall beauty products during the first month of the Spring Festival in 2020 compared with the same period in 2019, the overall sales fell by 30%. iiMedia Research analysts believe that due to the impact of the new crown epidemic, the cosmetics industry should have ushered in the peak sales during the Spring Festival and Valentine's Day in January-February, but with the development of e-commerce live broadcast, follow-up cosmetics companies The focus of marketing will be further tilted online, and the subsequent sales of cosmetics will have a significant compensatory pick-up.

艾媒报告|2020-2024年中国润滑油行业市场需求预测与投资战略规划报告

本报告研究涉及企业/品牌/案例：中国石油，埃克森美孚，广西北海玉柴马石油高级润滑油有限公司，青岛康普顿科技股份有限公司，江苏龙蟠科技股份有限公司，西安石油大佳润实业有限公司，路路达润滑油（无锡）有限公司，卡松科技股份有限公司，福建莱克石化有限公司，上海高桥加德士润滑油有限公司，出光润滑油（中国）有限公司，石家庄中石鑫达润滑油有限公司，德国福斯集团，雪佛龙公司，韩国SK株式会社

润滑油行业的产业链相对完善，分为上游的石油初级炼制行业和添加剂行业，中游的润滑油制造，下游的汽车工业、船舶制造、工程机械、能源化工等润滑油应用行业。根据2013-2018年的数据看，中国润滑油行业的工业总产值与GDP增长情况基本保持一致。艾媒咨询分析师认为，随着国家对环境的关注度提高(如国六排放标准)，发动机技术的进步、延长发动机油换油期、降低对尾气处理装置及对排放影响、提高燃油经济性以及进一步严格的环保法规，都将继续推动车用润滑油质量的发展。未来润滑油行业的竞争将逐步摒弃低端的价格竞争，变为产品和品牌的竞争，客户的需求逐渐向定制化、精细化转化，给润滑油企业带来了技术服务能力的新挑战。

The industrial chain of the lubricant industry is relatively complete, divided into the upstream petroleum refining industry and the additive industry, the lubricant manufacturing in the middle reaches, the downstream automotive industry, shipbuilding, engineering machinery, energy and chemical industries. According to the data of 2013-2018, the industrial output value of China's lubricant industry is basically consistent with GDP growth. Ai Media Consulting analysts believe that as the country's attention to the environment (such as the national six emission standards), engine technology advances, extend the engine oil change period, reduce the impact on the exhaust gas treatment device and emissions, improve fuel economy As well as further strict environmental regulations, the quality of automotive lubricants will continue to be promoted. In the future, the competition in the lubricant industry will gradually abandon the low-end price competition and become the competition of products and brands. The customer's demand will gradually be customized and refined, bringing new challenges to the lubricant service enterprises.

艾媒报告|2018-2019中国食用油行业研究与商业投资决策分析报告

本报告研究涉及企业/品牌包括:西王食品、大团结、洪盛源、蓝海生物、太阳股份、胡姬花、鲁花、长寿花、金龙鱼、口福、香满园、元宝、多力、福临门、北大荒、九三、刀唛、红蜻蜓、佳格食品

艾媒大数据商情舆情监测系统（yq.iimedia.cn）显示，2018年中国“食用油”言值仅为28.1，网络舆论偏负面。因此，2018年12月食用油新国标正式实施，政策加强规范行业发展。同时，食用油龙头企业向多元化、高端化布局方向发展，福临门定位健康调和油，西王食品主打玉米油等，未来食用油行业竞争或将更加激烈。

As China's edible oil industry enters the stage of revitalization of healthy consumption, the development of China's edible oil industry has entered a new stage. However, the market situation of China's edible oil industry was not optimistic in 2018. According to iiMedia Research data, the price index of China's oil seeds and oils in general declined in 2018, and the wholesale price of edible oil fell more, while the amount of imported edible vegetable oil increased. According to yq.iimedia.cn data, the value of China's “edible oil“ in 2018 is only 28.1, and the overall public opinion is negative. With the official implementation of the new national standard policy for edible oil, edible oil leading enterprises have developed towards diversified and high-end layouts, such as Fulinmen's positioning of healthy blending oil, Xiwang Food's main focus on corn oil, and Mighty adopts refined sunflower oil marketing strategy. iiMedia Consulting analysts believe that the competition in the edible oil industry will be more intense in the future, and the key to breaking down the category or becoming the key of a small and medium-sized enterprise to break the edible oil industry.