关于“看剧”的报告
艾媒咨询｜2024-2025年中国微短剧市场及出海市场分析报告
微短剧作为中国新型的影视行业，在短视频产业持续发力的背景下日趋成熟，微短剧行业已成为新的流量密码。随着国内短剧市场竞争愈发激烈，已有部分国内企业将微短剧影视作品输送向海外。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国微短剧市场及出海市场分析报告》数据显示，95.11%的受访者表示观看或接触过中国出海微短剧，多个国家未来愿意付费获取娱乐服务的用户比例都超过现有用户比例。
艾媒咨询分析师认为，中国微短剧出海将为中国影视企业带来更多的可能性和发展方向，寻找承载中国价值观念的主题立意，深化海内外受众情感联系是今后微短剧出海市场高质量发展的重要一步。
As a new type of film and television industry in China, micro dramas are becoming increasingly mature in the context of the continuous development of the short video industry, and the micro drama industry has become a new traffic password. With the increasingly fierce competition in the domestic short drama market, some domestic enterprises have exported their micro short drama film and television works overseas. According to the latest "Analysis Report on China's Micro Drama Market and Overseas Market from 2024 to 2025" released by iiMedia Research, 95.11% of respondents stated that they have watched or been exposed to Chinese overseas micro dramas, and the proportion of users willing to pay for entertainment services in multiple countries in the future exceeds the proportion of existing users.
Analysts from iMedia Consulting believe that the overseas expansion of Chinese micro dramas will bring more possibilities and development directions to Chinese film and television companies. Finding themes that embody Chinese values and deepening emotional connections between audiences at home and abroad is an important step for the high-quality development of the micro drama overseas market in the future.-
-
-
-
-
艾媒咨询|2021年中国在线音频行业发展及用户行为研究报告
本报告涉及的案例/品牌/企业：荔枝，喜马拉雅，懒人听书，Clubhouse
得益于内容的创新和多元化的应用场景，在线音频市场规模近年均呈现快速上升态势。iiMedia Research(艾媒咨询)数据显示，2021年中国在线音频市场规模将达到220.0亿元，同比增长67.9%。随着“在线音频+同好社交”模式的兴起，用户越来越重视双向互动，未来在线音频行业将会朝更多元化领域方向发展，社交属性功能逐步加强。
Thanks to the innovation of content and diversified application scenarios, the scale of online audio market has increased rapidly in recent years. According to iimedia research, China's online audio market will reach 22 billion yuan in 2021, a year-on-year increase of 67.9%. With the rise of the "online audio + social networking" model, users pay more and more attention to two-way interaction. In the future, the online audio industry will develop in a more diversified field, and the social attribute function will be gradually strengthened. -
艾媒咨询|2021H1中国在线音频产业运行监测调研报告
本报告研究涉及企业/品牌/案例：喜马拉雅，Clubhouse，蜻蜓FM，荔枝
随着线上娱乐发展以及音频技术的创新，以及线上音频社交的逐渐兴起，在线音频行业受到广大用户的关注。iiMedia Research(艾媒咨询)数据显示，2020年中国在线音频用户规模达5.7亿人，预计2022年整体用户规模达到6.9亿人。目前，在线音频行业正向全生态发展，内容布局也不断拓展广泛，未来在线音频行业将逐渐精细化，头部平台将更有机会提供优质资源，在未来竞争中获得先机。
With the development of online entertainment, the innovation of audio technology and the gradual rise of online audio social networking, the online audio industry has attracted the attention of the majority of users. According to iimedia research, the number of online audio users in China will reach 570 million in 2020, and the overall number of users is expected to reach 690 million in 2022. At present, the online audio industry is developing towards the whole ecology, and the content layout is also expanding widely. In the future, the online audio industry will be gradually refined, and the head platform will have more opportunities to provide high-quality resources and take the lead in the future competition. -
艾媒咨询|2020年10-11月中国房地产行业月度运行及年终盘点数据监测报告
2020年国家及地方密集出台政策强调“房子是用来住的，不是用来炒的”的定位，在这种大趋势下，短期内限购、限贷、限售等调控政策也很难出现明显放松，预计2021年房地产政策环境延续从紧。但是从房地产土地购置面积、施工面积等数据来看，2020年房地产企业拿地规模稳定增长、新开工面积的见顶回落，预计2021年房地产投资仍有较强增长动力。(《2020年10-11中国房地产行业月度运行及年终盘点数据监测报告》完整高清PDF版共51页，可点击文章底部报告下载按钮进行报告下载)
In 2020, the state and local governments will intensively introduce policies to emphasize the positioning of "houses are used for living, not for speculation". Under this general trend, it is difficult to relax the control policies such as purchase restriction, loan restriction and sales restriction in the short term. It is expected that the real estate policy environment will continue to be tight in 2021. However, from the data of real estate land purchase area and construction area, the scale of land acquisition of real estate enterprises will grow steadily in 2020, and the newly started area will peak and fall. It is estimated that there will still be a strong growth momentum for real estate investment in 2021. (“iiMedia Report | Monthly operation and year-end inventory data monitoring report of China's real estate industry （Oct & Nov,2020）" full version has 51 pages, please click the Browse HD Report button on the right side of the article to browse the report ) -
艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告
本报告研究涉及企业/品牌/案例：泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌：腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。
在移动互联网技术的发展，用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下，艺人内核进一步泛化，名人转型、网红出道、虚拟偶像等相继涌现，并逐渐向多元化方向发展，艺人市场的竞争更为激烈。数据显示，2020年，中国艺人经纪市场规模达到千亿元级别，未来五年年均增长率为30%
Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years. -
艾媒报告|2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告
本报告研究涉及企业/品牌/案例：淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。
2020年2月21日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析，特别对疫情利好的“宅经济”以及利空行业进行深度分析，以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例，深入探究运行模式和发展趋势。2019年，21.3%宅家网民线上消费占总消费的比例在61%以上，宅家网民对线上消费依赖程度较高；77.1%宅家网民主要通过线上渠道进行娱乐，其中最受欢迎的是影视音乐，占比48.2%。艾媒咨询分析师认为，中国“宅经济”业态早已形成，但在2020年新春新冠状病毒疫情影响下，居民防疫隔离增加了宅在家里的时间，线上消费、线上娱乐需求增加，使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model.
- 1
- 2
