艾媒咨询 | 2026‑2027年中国短交通消费趋势研究报告

近年来，短交通行业持续受益于绿色出行、共享经济、AIoT、数字化平台及城市微出行生态的全方位赋能，其应用场景已从单一通勤工具延伸至“最后一公里”接驳、景区微出行、校园与园区短途出行等多场景融合。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026‑2027年中国短交通消费趋势研究报告》数据显示，2017-2029年中国平台市场规模保持持续稳步增长态势，产业长期成长空间广阔。2017年国内平台经济市场规模为8.8万亿元，随后步入稳步扩容通道，2025年市场规模攀升至28.0万亿元。行业增长势能将持续释放，预计2029年市场规模有望达到37.3万亿元，十余年间规模实现超四倍增长。短交通作为平台化出行的重要入口，有望持续受益于整体生态扩容。
2026年中国消费者对短交通产品的核心痛点中，充电不便（49.31%）、价格偏高（42.88%）、安全性不足（41.99%）位列前三，续航不足（30.77%）与合规性模糊（30.26%）等问题同样不容忽视。消费者对共享短交通产品的改进诉求中，降低骑行价格（52.96%）、加强车辆清洁消毒（45.52%）和增加车辆投放量（43.13%）位列前三。48.80%的消费者将价格性价比视为短交通产品的首要竞争力，安全性能（44.26%）与智能化体验（43.25%）紧随其后。
艾媒咨询分析师认为，短交通行业正从规模扩张转向体验、安全与合规并重的发展阶段，价格性价比、安全性能与智能化体验成为竞争关键。未来，随着平台经济持续扩容、技术迭代与消费升级，短交通市场仍具备强劲的增长潜力。
In recent years, the short-distance transportation industry has continuously benefited from the comprehensive empowerment driven by green mobility, the sharing economy, AIoT, digital platforms, and the urban micro-mobility ecosystem. Its application scenarios have expanded from being a standalone commuting tool to encompassing a variety of integrated scenarios, including "last-mile" connectivity, micro-mobility in tourist attractions, and short-distance travel within campuses and industrial parks. According to the latest "China Short-Distance Travel Consumption Trend Research Report from 2026 to 2027" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new-economy industries, the size of China's platform economy market will maintain a steady and continuous growth trajectory from 2017 to 2029, indicating vast long-term growth potential for the industry. In 2017, the domestic platform economy market size stood at RMB 8.8 trillion; since then, it has entered a phase of steady expansion, with the market size projected to reach RMB 28.0 trillion by 2025. The industry's growth momentum is expected to continue accelerating, and the market size is anticipated to reach RMB 37.3 trillion by 2029—representing more than fourfold growth over a period of over a decade. As a key entry point for platform-based mobility services, the short-distance transportation sector is poised to continue benefiting from the overall expansion of the ecosystem.
Among the core pain points faced by Chinese consumers regarding short-distance transportation products in 2026, inconvenience in charging (49.31%), high pricing (42.88%), and insufficient safety concerns (41.99%) rank as the top three; however, issues such as inadequate battery range (30.77%) and ambiguous regulatory compliance (30.26%) should also not be overlooked. Among consumers' preferences for improved shared short-distance transportation products, reducing ride costs (52.96%), enhancing vehicle cleaning and disinfection (45.52%), and increasing the number of deployed vehicles (43.13%) rank as the top three factors. 48.80% of consumers consider price competitiveness as the primary competitive advantage for short-distance transportation products, followed closely by safety performance (44.26%) and intelligent user experience (43.25%).
Analysts at iiMedia Research believe that the short-distance transportation industry is shifting from a phase of scale expansion to one that places equal emphasis on user experience, safety, and compliance; in this new phase, price competitiveness, safety performance, and intelligent user experience have become key competitive differentiators. Looking ahead, as the platform economy continues to expand, technology evolves, and consumer spending patterns upgrade, the short-distance transportation market still possesses strong growth potential.

艾媒咨询 | 2024年中国短交通行业市场研究报告

2017年至2023年，中国两轮电动车的产量从最初的3106.9万台增长至5561.7万台，销量从2919.8万台增长至5881.1万台。居民消费观念转变带动短交通产品需求的增长，科技进步推动短交通产品的升级，短途交通工具的使用人群正不断拓展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国短交通行业市场研究报告》数据显示，公交、两轮电动车、地铁仍是用户短距离出行时常用的交通工具，其中两轮电动车排在第二名。从年轻用户短距离出行青睐的交通工具来看，除了市场上常见的主流交通工具外，新型短距离交通工具如电动平衡车（16.4%）和电动滑板车（14.7%）也占据了一定的比例。消费者对于智能两轮电动车的舒适性提升（62.2%）和性能优化（54.1%）有着迫切的需求，消费者重视短途交通工具的实用性和适应性。随着科技的飞速发展和消费者对智能化产品需求的日益增长，短交通工具正迅速迈向智能化时代，此外，随着国际贸易环境的不断优化和跨境电商等新兴渠道的兴起，出海正逐步成为推动中国短交通产品产业发展的新引擎。
From 2017 to 2023, the production of two-wheeled electric vehicles in China increased from the initial 31.069 million units to 55.617 million units, and the sales volume increased from 29.198 million units to 58.811 million units. The change of residents' consumption concept has driven the growth of demand for short transportation products, scientific and technological progress has promoted the upgrading of short transportation products, and the user population of short-distance transportation vehicles is constantly expanding. According to the latest "Market Research Report on China's Short-Distance Transportation Industry in 2024" released by iiMedia Research, public transportation, two-wheeled electric vehicles, and subway are still the most frequently used means of transportation for short distance travel by users, of which two-wheeled electric vehicles rank second. From the perspective of the transportation favored by young users for short-distance travel, in addition to the mainstream transportation commonly found on the market, new short-distance transportation vehicles such as electric balance vehicles (16.4%) and electric scooters (14.7%) also account for a certain proportion. Consumers have an urgent need for comfort improvement (62.2%) and performance optimization (54.1%) of intelligent two-wheeled electric vehicles, and consumers attach importance to the practicality and adaptability of short-distance transportation. With the rapid development of science and technology and the increasing demand of consumers for intelligent products, short transportation vehicles are rapidly moving towards the era of intelligence, in addition, with the continuous optimization of the international trade environment and the rise of emerging channels such as cross-border e-commerce, the sea is gradually becoming a new engine to promote the development of China's short transportation products industry.