艾媒咨询｜2024年中国果干蜜饯行业创新及消费者洞察报告

随着经济的不断发展，消费者对食品安全和健康饮食的关注度日益提升，多元化的营养健康需求为中国休闲食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国果干蜜饯行业创新及消费者洞察报告》数据显示，果干蜜饯类产品营养价值较高，在休闲食品中占据重要地位，2023年中国果干蜜饯产品市场规模达1462亿元，2019-2023年复合增长率达24.0%，预计2028年市场规模有望增至3353亿元。随着中国居民消费水平的提升，消费者在食品方面的消费支出也随之增加，营养均衡、膳食平衡成为了消费者的首要关注因素。在健康消费趋势下，能够兼具口味和健康、符合消费者多元需求的产品有望成为行业主流。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's snack food industry. According to the latest Research Report on the Development of China Dried fruit preserves industry Innovation and Consumer Insight Report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, dried fruit preserves have high nutritional value and occupy an important position in leisure food. In 2023, the market size of China's dried fruit preserves products reached 146.2 billion yuan, with a compound growth rate of 24.0% from 2019 to 2023, and the market size is expected to increase to 335.3 billion yuan in 2028. With the improvement of the consumption level of Chinese residents, consumers' consumption expenditure on food has also increased, and balanced nutrition and diet have become the primary concern factor of consumers. Under the trend of healthy consumption, products that can have both taste and health and meet the diversified needs of consumers are expected to become the mainstream of the industry.

艾媒咨询｜2024-2025年中国茶叶产业发展及消费者洞察行业报告

随着市场竞争的激化，茶叶市场入局者开始探索行业品类细分化的市场需求，不断打造新场景、新产品、新需求，未来的行业格局将会是多品牌共同发展的状态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国茶叶产业发展及消费者洞察行业报告》数据显示，中国茶叶行业市场规模保持连年增长态势，2023年市场规模达到3511.8亿元，预计2028年可达到5309.6亿元。随着健康养生观念的加深，42.49％受访消费者表示会选择喝茶来达到保健的目的。艾媒咨询分析师认为，在现代社会，随着人们对健康生活的追求日益增强，茶作为一种天然、健康的饮品，其健康属性愈发受到消费者重视，消费者对于茶叶的品质和口感的要求也越来越高，这为茶叶产业的发展提供了广阔的市场空间。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Research on China Tea Industry Development and Consumer Insights Report from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. With the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe that in modern society, with the increasing pursuit of healthy life, tea as a natural and healthy drink, its health attributes are increasingly valued by consumers, and consumers have higher and higher requirements for the quality and taste of tea, which provides a broad market space for the development of tea industry.

艾媒咨询｜2024年中国即冲即食山药片市场产品创新专题研究报告

居民健康饮食意识提升，这极大地推动了山药制品的市场需求。山药作为一种营养丰富、具有保健功效的食材，其制品因食用便利和健康价值，受到了越来越多消费者的青睐。山药粉长时间的高需求吸引了众多参与者，加之行业增长缓慢导致对市场份额的争夺激烈，山药粉赛道内部竞争加剧，竞争者数量较多且竞争力量大抵相当，以及竞争对手提供的产品或服务大致相同，难以体现明显差异，在山药粉激烈的竞争下，即冲即食山药片新赛道开始崛起。
The rising awareness of healthy eating among the population has greatly boosted the market demand for yam products. As a nutritious ingredient with health benefits, yam products are favored by more and more consumers due to their ease of consumption and health value. The high demand for yam powder for a long period of time has attracted many participants, coupled with the slow growth of the industry leading to intense competition for market share, increased competition within the yam powder track, a larger number of competitors with roughly equal competitive forces, as well as competitors offering roughly the same products or services, making it difficult to reflect significant differences, the new track of instant yam slices has begun to rise in the face of intense competition in the yam powder track.

艾媒咨询 | 2023年中国果干蜜饯产品市场研究报告

随着生活质量的提高，消费者对食品的口味需求多元化、营养均衡化，推动中国休闲食品产业规模进一步增长，带动了细分市场的快速发展。iiMedia Research（艾媒咨询）数据显示，2022年中国果干蜜饯市场规模达 1102亿元，2025年有望达2460亿元。

艾媒咨询 | 2024年中国云游戏市场发展状况与消费偏好数据分析报告

随着“互联网+文化消费”的不断发展，云游戏社会认知度不断提高，得到市场消费者的广泛认可。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国云游戏市场发展状况与消费偏好数据分析报告》数据显示，在市场环境方面，中国电子竞技行业市场规模显著增长，从2016年458.3亿元稳步攀升至2020年1365.6亿元，而中国云游戏用户规模亦从2018年初的0.63亿人稳步攀升至2023年初的6.58亿人。这反映出了电子竞技行业的蓬勃发展和巨大潜力和电子竞技在中国文化娱乐产业中的重要地位。
艾媒咨询分析师认为，云游戏市场拥有强劲的动力和巨大的潜力，随着技术进步和市场推广，云游戏用户规模将继续扩大。
With the continuous development of "Internet + cultural consumption", the social awareness of cloud games continues to improve and is widely recognized by consumers in the market. The latest "2024 China Cloud Game Market Development Status and Consumer Preference Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that in terms of market environment, the market size of China's e-sports industry has grown significantly, steadily climbing from 45.83 billion yuan in 2016 to 136.56 billion yuan in 2020, while the number of cloud game users in China has also steadily climbed from 63 million in early 2018 to 658 million in early 2023. This reflects the booming development and huge potential of the e-sports industry and the important position of e-sports in China's cultural and entertainment industry.
Analysts from iiMedia Consulting believe that the cloud gaming market has strong momentum and huge potential, and with technological progress and marketing promotion, the scale of cloud gaming users will continue to expand.

艾媒咨询 | 2024-2025年中国情趣用品行业及消费行为调查分析报告

随着物质生活水平的提高和社会两性观念的开放，中国不同年龄段群体对情趣用品的需求进一步释放，情趣用品行业市场将进一步下沉。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国情趣用品行业及消费行为调查分析报告》数据显示，中国情趣用品的市场规模一直保持稳定上升的态势，2023年已达1794.3亿元。情趣用品行业在生产环节上已趋于成熟，市场增长率逐渐稳定。艾媒咨询分析师认为，随着性观念的转变和电子商务的迅速发展，情趣用品行业在进入成熟期后也不会迅速衰退，2025年市场规模有望达2081.3亿元。
With the improvement of material living standards and the opening up of social gender concepts, the demand for sex toys in different age groups in China is further released, and the sex toys industry market will further sink. The latest "2024-2025 China Sex Toys Industry and Consumer Behavior Survey and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the market size of China's sex toys has maintained a steady rise. In 2023, it will reach 179.43 billion yuan. The sex toy industry has matured in the production process, and the market growth rate has gradually stabilized. Analysts believe that with the change of sexual concepts and the rapid development of e-commerce, the sex toy industry will not decline rapidly after entering maturity, and the market size is expected to reach 208.13 billion yuan in 2025.

艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告

随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。 在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.

艾媒咨询 | 2023-2024年中国企业出海发展研究白皮书

应经济转型升级需求，愈多企业开始“走出去”，积极开拓海外市场。iiMedia Research（艾媒咨询）数据显示，分别有29.5%、19.9%的大型企业已实施出海或有出海计划；在已实施出海布局的企业中，中、小、微企业的占比分别为39.4%、17.5%和13.6%；从布局趋势上看，大型企业综合实力强，出海较早，但中小微企业作为中国数量大、灵活性高的群体，在政策和市场支持下，正不断加快出海步伐。

艾媒咨询 | 2023-2024年中国美瞳产业发展及消费者洞察研究报告

艾媒咨询分析师认为，中国消费者已经不再一味关注美瞳产品的性价比，而是对产品的健康性、舒适性、美观性都有极高的需求。因此，美瞳产品的客单价正在提升，这为中高端美瞳产品提供了坚实的客户基础；另一方面，隐形眼镜的作用也逐渐从视力矫正扩展为一种美妆效果，用于彰显消费者个性，这也是美瞳产品未来发展的新方向。

艾媒咨询 | 2023年中国电商“双十一”消费大数据监测报告

2023年前三季度，电子商务在扩内需、稳外贸、深化国际合作方面发挥积极作用，全国直播电商销售额达1.98万亿元。iiMedia Research（艾媒咨询）调研数据显示，52.4%的消费者因“双十一”价格优惠而参与本次活动；70.5%的消费者通过直播电商购物。未来，“直播+”将成电商营销新常态，“人货场”范围持续扩大。