全球领先的新经济产业第三方数据挖掘与分析机构
关于“移动终端”的报告
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艾媒咨询|2020年中国APP出海市场现状与竞争格局专题研究报告
中国移动互联网成熟的发展模式，以及中国品牌智能终端在海外话语权进一步提升，为APP出海发展创造了机遇。iiMedia Research(艾媒咨询)数据显示，2019年中国短视频市场规模达到245.8亿元。短视频行业的快速发展也使中国诞生一批具备竞争力的产品，在海外市场收获良好表现，快手、字节跳动等短视频典型企业在2020上半年均有相关产品进军海外市场。但近期海外国家对中国应用的下架和禁令风波也暴露了中国移动应用出海面临的政治风险，面对美国颁布的微信禁令，仅不足一成非苹果手机用户会在禁令实施后购买苹果手机。移动应用出海面对的非市场因素影响，需要做好长期发展规划，加强对发展中国家的布局，走农村包围城市道路发展。
The mature development mode of China Mobile Internet Industry and the further promotion of discourse power of Chinese intelligent terminals in the global market have created opportunities for the development of APPs in overseas markets. As the data of iiMedia Research showed, the market scale of China Short Video Industry reached 24.58 billion yuan in 2019. The rapid development of Short Video industry has also brought a batch of competitive products in China, and has achieved good results in overseas market. Typical enterprises in Short Video industry such as Kuaishou and Bytedance had also launched products in overseas market in the first half of 2020. However, recent bans on China mobile APPs by foreign countries had exposed the political risks of overseas development. Facing with the ban on Wechat by US government, merely less than 10% of the non-Apple mobile phone users will buy the Apple smartphone if it is implemented. Due to the influence of non-market factors, mobile APPs need make a long-term development planning, strengthen the layout of developing countries, and take on the strategy of encircling the cities from the rural areas. -
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艾媒报告 |2019全球智能终端生态与华为鸿蒙系统市场机会调查报告
本报告研究涉及企业/品牌/案例：华为，谷歌，小米，vivo,oppo,三星
2019年5月21日，华为宣布其自主研发的操作系统“华为鸿蒙”最快2019年秋季面市，随即引发社会广泛关注。数据显示，在全球智能手机市场萎缩的大背景下，华为市场份额在2019第一季度跃升至全球智能手机市场份额第二位。此次研发操作系统或与中美贸易战直接相关。美方对多家中国科技企业实施制裁使得中国科技企业加快技术自立步伐。对于华为自研鸿蒙操作系统的态度，近九成中国企业认为自研操作系统是必要的，超九成网民和企业支持华为开发自身的操作系统。艾媒咨询分析师认为，自研系统开发的关键在于解决生态建设问题。在贸易战背景下，加强核心技术研发具有必要性。在5G技术趋于成熟之时推出新的操作系统，对于华为而言也是发展良机。
On May 21, 2019, Huawei announced that its independently-developed operating system ““Huawei Hongmeng““ would be available in the fall of 2019 at the earliest, which immediately attracted wide attention from the public. in the context of the shrinking global smartphone market, Huawei's market share jumped to the second place in the global smartphone market in the first quarter of 2019. The development of the operating system may be directly related to the trade war between China and the United States. US sanctions on a number of Chinese technology companies have accelerated the pace of their technological self-reliance. As for Huawei's self-developed Hongmeng operating system, nearly 90% of Chinese enterprises believe that self-developed operating system is necessary, and more than 90% of Internet users and enterprises support Huawei to develop its own operating system. Analysts in iiMedia believe that the key to the development of self-research system is to solve the problem of ecological construction. Against the background of trade war, it is necessary to strengthen the research and development of core technologies. Launching a new operating system at a time when 5G technology is maturing is also a good development opportunity for Huawei. -
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