关于“第六感”的报告
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艾媒咨询|2020年7-8月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：新片场、青藤文化、蜂群文化。
随着直播电商的爆红，全国各地对直播电商产业的扶持政策也越来越多。直播电商通过创新商业新模式推动城市经济的高质量发展，同时创造更多的新就业。然而，直播中出现的吃播现象引起舆论关注，在央视新闻在节目中批评有些大胃王吃播时存在浪费严重的现象的背景下，各大直播平台也纷纷做出回应，将加强对美食直播内容的审核。
With the popularity of live e-commerce, there are more and more supportive policies for the live e-commerce industry across the country. Live e-commerce promotes the high-quality development of the urban economy through innovative new business models, while creating more new jobs. However, the phenomenon of eating and broadcasting in the live broadcast has attracted public attention. In the context of CCTV News criticizing some big stomachs in the program for serious waste when eating and broadcasting, major live broadcast platforms have also responded and will strengthen their food Review of live content. -
艾媒报告|2019Q3中国在线直播行业发展专题研究报告
本报告研究涉及企业/品牌/案例：斗鱼直播，虎牙直播，now直播，淘宝直播，快手，咪咕视频，花椒直播，新东方在线，腾讯课程，环球网校，伯索云学堂，云朵课程，微吼，顶播，盟主直播，诺云直播，目睹，企鹅电竞，映客直播
iiMedia Research(艾媒咨询)数据显示，预计2019年中国在线直播用户规模将继续保持增长态势，增至5.01亿人，但增速趋于平缓。随着用户规模增速放缓，直播行业人口红利逐渐消失，内容将是推动利润进一步增长的关键。各平台积极布局“直播+”，在丰富平台内容的同时赋能其他行业创新发展，“直播+公益”、“直播+教育”成为热点。iiMedia Research(艾媒咨询)数据显示，超过八成用户愿意观看公益及教育直播。此外，直播造星继续火热，平台通过造星计划培育优质主播，为主播发展提供平台，同时可以提高创作内容的质量，用优质内容吸引用户并推动平台成长，形成良性循环。
As the data of iiMedia Research showed, the scale of China online live streaming users will continue to grow to 501 million people in 2019, but the growth rate will slow down. As the result, the demographic dividend of online live streaming industry gradually disappears. For online live streaming company, content will be the key to promote their further profit growth. Each platform actively arranged ‘online live streaming +’ to enrich the content of the platform and help other industries innovate. ‘Online live streaming + public welfare’ and ‘online live streaming + education’ became the spots. As the data of iiMedia Research showed, more than 80% of users are willing to watch online live streaming of public welfare and education. In addition, the trend of cultivating stars in online live streaming industry is still going on. The platform cultivates high-quality broadcasters through star creation plans, which provide anchors with platforms to become popular and attract more users with high-quality content. -
艾媒报告 |2019中国养猪行业研究与商业投资决策分析报告
本报告研究涉及公司/品牌/案例：阿里云，新希望集团，雏鹰农牧，正邦科技，罗牛山，唐人神集团，海大集团，新工业，大康，得利斯，顺鑫农业，广弘，康达尔，网易味央，猪哥靓，双鸽股份，精神气，壹号食品，温氏股份，牧原股份，中粮肉食，宝迪，新希望，大北农，首农黑六，膳博士，壹号土猪
2018年中国肉类消费中，猪肉消费占比达62.9%，中国对猪肉依赖性较强。因此，生猪养殖企业（如温氏股份）2018年的销售表现良好，而网红品牌（如网易味央）等猪肉品牌收到资本市场看好，有一定的融资能力。艾媒咨询分析师认为，中国人对猪肉的需求量大且短期内不会改变，但是部分生猪养殖的上市公司已经出现“增收不增利”的情况，因此如何借助AI、智能科技手段降低成本、提高猪肉产量是相关企业的主要考虑因素。特别是素食主义、人造肉等消费观念兴起，可能会成为更长期的猪肉产品竞争对象，需要提前布局进一步提高猪肉产品的食品安全和营养价值。
In 2018, pork consumption accounted for 62.9% of China's meat consumption, and China was more dependent on pork. Therefore, pig breeding enterprises (such as Wen's shares) in 2018 sales performance is good, and the net red brand (such as Net-a-Porter) and other pork brands received the capital market, has a certain financing capacity. Ai media consulting analysts believe that the demand for pork in the Chinese is large and will not change in the short term, but some pig farming listed companies have appeared “increase income and not increase profits“ situation, so how to use AI, intelligent technology means to reduce costs, improve pork production is the main consideration of related enterprises. In particular, the rise of vegetarianism, artificial meat and other consumption concepts, may become a longer-term competition for pork products, the need for advance layout to further improve the food safety and nutritional value of pork products. -
艾媒报告 |2019中国饰品产业发展状况与消费者行为变化监测调查报告
本报告涉及企业/品牌包括：卡地亚、蒂凡尼、宝格丽、梵克雅宝、海瑞·温斯顿、宝诗龙、御木本、施华洛世奇、布契拉提、百达翡丽、爱彼、宝珀、江诗丹顿、宝玑、伯爵、积家、劳力士、Noonoo Fingers、JUEM、J.estina、冠城钟表珠宝、时间由你、英皇钟表珠宝、飞亚达、时计宝、东方表行、宝光实业、冠亚商行、先施表行、周大福、老凤祥、谢瑞麟、周生生、六福珠宝、周大生、明牌首饰、潘朵拉、蒂凡尼、至尊宝物、玉龙云集、囤宝科技、涅尔瓦纳珠宝、翡标奢品、隐奢、柚子黄金、超级金店、中国珠宝云、衣表堂堂、Fantor、聚鱼网络、有表、EoneTimepieces、坚力创建、表友贸易、手表之家、美时美刻、鸿时钟表、TIME100、齐表网、GQWATCH睿士表、表团网、 德瑞亨、万表网、美格尔、福康寿表
2018年，中国饰品的消费需求总人口为10.0亿人，同比增长3.1%，中国饰品消费市场发展潜力巨大。腕表市场方面，中国高端腕表市场仍被进口品牌占据，2018年中国腕表进口量增长22.7%，突破3000万只，二线城市的中青年更关注高端腕表。珠宝饰品市场方面，珠宝饰品消费年轻化、大众化、私人化，黄金饰品仍是饰品消费主流，2018年中国黄金消费量中黄金首饰有736.3吨，同比增长5.7%。
In 2018, the total population of China's accessory demand is 1 billion, up by 3.1% year on year. China's accessory market has huge potential for development. In terms of the wristwatch market, China's high-end wristwatch market is still occupied by imported brands. In 2018, China's wristwatch import volume increased by 22.7% to more than 30 million, and the potential customers of which are young and middle-aged people in second-tier cities. In terms of jewelry market, jewelry consumption is younger，more popular and more personal, and gold jewelry is still the mainstream of jewelry consumption. In 2018, China's gold consumption accounted for 736.3 tons of gold jewelry, with a year-on-year growth of 5.7%. -
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艾媒咨询｜2024年中国虚拟化软件行业研究报告
随着中国虚拟行业发展战略发布实施和自主可控的发展指引，虚拟化软件行业逐渐步入了高质量发展之路。在虚拟化领域，国产软件厂商不断加大自主创新投入，虚拟化软件及相关技术的突破和产品的优化迭代，使中国软件厂商完成了对国外虚拟技术上的“超车”，核心竞争力持续增强。中国市场的虚拟化软件产品从“能用”逐渐过渡到“好用”的阶段，国外虚拟化产品不再是唯一选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟化软件行业研究报告》数据显示，2023年中国云计算市场规模约为3097.3亿元，预计2025年将突破4000亿元，反映出中国云计算发展取得了良好的成效，云计算行业规模呈现强劲的增长态势。而虚拟化软件作为云基础设施的核心，预计2030年市场规模将突破200亿元。
艾媒咨询分析师认为，国家信创政策的支持、中国用户版权意识的觉醒以及中国企业数字化转型的需求，为服务器虚拟化市场的发展提供了肥沃的土壤。
With the release and implementation of China's virtual industry development strategy and independent and controllable development guidelines, the virtualization software industry has gradually stepped into the road of high-quality development. In the field of virtualization, domestic software manufacturers continue to increase their investment in independent innovation, breakthroughs in virtualization software and related technologies and product optimization iterations, so that Chinese software manufacturers have completed the "overtaking" of foreign virtual technology, the core competitiveness continues to strengthen. The virtualization software products in the Chinese market gradually transition from "usable" to "easy to use" stage. Foreign virtualization products are no longer the only option. According to the latest "2024 China's virtualization software industry research report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the size of China's cloud computing market in 2023 is about 309.73 billion yuan, and it is expected to exceed 400 billion yuan in 2025. It reflects that the development of cloud computing in China has achieved good results, and the scale of cloud computing industry has shown a strong growth trend. As the core of cloud infrastructure, virtualization software is expected to exceed 20 billion yuan in 2030.
Analysts from iMedia Consulting believe that the support of the national innovation policy, the awareness of copyright awareness of Chinese users and the demand for digital transformation of Chinese enterprises provide fertile soil for the development of the server virtualization market. -
艾媒咨询｜2024年“农夫山泉舆论风波”事件舆情监测分析报告
2024年三月初，一个被网友认为缺乏诚意的花圈悼念，引起了全网对农夫山泉以及农夫山泉创始人钟晱晱的议论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年“农夫山泉舆论风波”事件舆情监测分析报告》数据显示，截至3月12日，“农夫山泉”的网络口碑由3月1日的58.1降至3月12日的32.0。最受网民热议的话题从创始人的故事，转向农夫山泉的包装与钟晱晱儿子的国籍问题。iiMedia Research（艾媒咨询）调研数据显示，超半数网友认为企业的社会责任感已然成为影响一个品牌的关键因素。未来，以本土文化宣扬企业品牌形象，也许是更贴近民众的选择。
In early March 2024, an insincere wreath of condolence set off an online debate about Nongfu Spring and its founder, Zhong Shanshan. According to the latest "Public Opinion Monitoring Report on the 'Nongfu Spring Public Oopinion Storm' Incident in 2024" Nongfu Spring Public Opinion Storm "released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Nongfu Spring Tiktok official flagship store sales fell by more than 90%. As of March 12th, the online reputation of "Nongfu Spring" dropped from 58.1 on March 1st to 32.0 on March 12th. The most hotly debated topics on the Internet shifted from the story of the founder to the packaging of Nongfu Spring and the nationality of Zhong Shanshan's son. According to iiMedia Research, more than half of netizens believe that a company's sense of social responsibility has become a key factor affecting a brand. In the future, promoting the corporate brand image with local culture may be a choice closer to the people. -
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