艾媒咨询 | 2025年中国智能小家电典型企业研究与消费者调查数据

随着居民生活水平提升、消费观念转变，以及技术不断革新，智能小家电市场前景广阔，有望在未来持续拓展品类、提升智能化程度，满足消费者对便捷、健康、高品质生活的追求。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能小家电典型企业研究与消费者调查数据》显示，2024年市场规模达到2099亿元，预计2030年将进一步增长至3393亿元，表明智能小家电正处于高速增长期。消费者对这类产品的需求持续上扬，其市场前景极为广阔。
在中国智能小家电消费者中，93.07%的消费者表示愿意购买，而仅有6.93%的消费者表示不愿意购买；每周使用小家电的频率中，3-4次的使用频率最高，占比达到56.65%，5-7次占比25.66%，7次以上的使用频率为10.78%，而0-2次的使用频率仅为6.91%。体现智能小家电在中国市场的高度接受度和广泛的市场需求，市场潜力巨大，同时反映出小家电在中国家庭中的普及程度和使用频率较高。
艾媒咨询分析师指出，中国智能小家电行业未来发展前景乐观。消费端，随着居民生活水平提升，对生活品质愈发重视，追求便捷、高效、个性化的生活方式，智能小家电的智能化、多功能特性正好契合这一需求趋势。“一人经济”“银发经济” 兴起，促使对小型化、操作简易化智能小家电需求攀升，像迷你智能电饭煲、智能老人按摩仪等。同时，健康养生观念普及，消费者青睐具备健康功能的产品，如能精准控温、实现营养烹饪的智能电炖锅，以及可净化空气、监测水质的智能小家电，为行业开辟新增长点。技术层面，物联网、人工智能等技术持续进步，赋能智能小家电不断升级。政策上，“以旧换新” 等政策推动家电更新换代，刺激智能小家电市场需求释放。不过，行业也面临挑战，产品同质化严重，部分企业研发创新能力不足；市场竞争激烈，品牌众多，头部企业需巩固优势，中小企业要寻求差异化突围。
With the improvement of residents' living standards, the transformation of consumption concepts, and the continuous innovation of technology, the market prospects for smart small household appliances are broad. It is expected to continue to expand product categories and enhance the degree of intelligence in the future, meeting consumers' pursuit of a convenient, healthy and high-quality life. According to the latest "Research on Typical Enterprises of Smart Small Household Appliances in China in 2025 and Consumer Survey Data" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size will reach 209.9 billion yuan in 2024. It is expected to further increase to 339.3 billion yuan by 2030, indicating that smart small household appliances are in a period of rapid growth. The demand for such products from consumers continues to rise, and its market prospects are extremely broad.
Among Chinese consumers of smart small household appliances, 93.07% said they were willing to purchase, while only 6.93% said they were not. Among the weekly usage frequencies of small household appliances, those used 3 to 4 times have the highest proportion, reaching 56.65%, those used 5 to 7 times account for 25.66%, those used more than 7 times make up 10.78%, while those used 0 to 2 times only account for 6.91%. This reflects the high acceptance and extensive market demand of smart small household appliances in the Chinese market, with huge market potential. At the same time, it indicates the high popularity and usage frequency of small household appliances in Chinese households.
Analysts from iiMedia Research pointed out that the future development prospects of China's smart small household appliances industry are optimistic. On the consumer end, as residents' living standards improve, they are paying more and more attention to the quality of life and pursuing a convenient, efficient and personalized lifestyle. The intelligent and multi-functional features of smart small household appliances precisely meet this demand trend. The rise of the "one-person economy" and the "silver economy" has driven up the demand for small-sized and easy-to-operate smart small appliances, such as mini smart rice cookers and smart elderly massage devices. Meanwhile, with the popularization of health and wellness concepts, consumers favor products with health functions, such as smart electric stew POTS that can precisely control temperature and provide nutritious cooking, as well as smart small household appliances that can purify the air and monitor water quality, opening up new growth points for the industry. From a technical perspective, technologies such as the Internet of Things and artificial intelligence continue to advance, empowering the continuous upgrading of smart small household appliances. In terms of policy, policies such as "trade-in for new" have promoted the renewal of household appliances and stimulated the release of market demand for smart small household appliances. However, the industry also faces challenges, with severe product homogeneity and insufficient R&D and innovation capabilities in some enterprises. The market competition is fierce and there are numerous brands. Leading enterprises need to consolidate their advantages, while small and medium-sized enterprises should seek differentiated breakthroughs.

艾媒报告|2020年“罗永浩直播带货首秀”热点监测报告

艾媒商情舆情数据监测系统显示，罗永浩直播首秀吸引了广泛关注，关键词“罗永浩”的热度在4月1日直播当天飙升，网络热度指数峰值达到2419，“罗永浩口误”，“罗永浩鞠躬”等话题也拥有较高的网络热度。经过充分预热并借助名人效应，直播累计观看人数超4800万人，达到1.7亿元交易额，订单量超90万件，且转化交易效果明显。iiMedia Research(艾媒咨询)数据显示，关注罗永浩直播的网民七成为80/90后，六成认为罗永浩更适合带货消费电子类产品，超六成网民因好奇观看直播，超五成对直播表示满意。艾媒咨询分析师认为，罗永浩此次直播将推动中国直播电商行业的普及和发展，iiMedia Research(艾媒咨询)数据显示，中国直播电商行业市场规模大且增长迅速，2019年市场规模达到4338亿元，受此次直播和疫情的影响，预计市场规模将大幅提升至9160亿元。同时长期来看，为提升转化率，电商直播应注意品牌口碑和商品质量。

As the data of iiMedia Public Opinion Monitoring system showed, Yonghao Luo's First E-Commerce Livestreaming show attracted wide attention. The Internet heat index of keyword "Luo Yonghao" soared on the day of the show on April 1, and the peak of the index reached 2419. "Luo Yonghao misreading", "Luo Yonghao bowed" and other topics also has a high degree of Internet heat index. After fully warming up and taking advantage of the celebrity effect, the cumulative number of the E-Commerce Livestreaming show viewers exceeded 48 million, and the show reached a transaction volume of 170 million yuan, which order volume exceeded 9 miillion and conversion transaction effect was obvious. As the data of iiMedia Research showed, over 70% of netizens who followed Yonghao Luo's E-Commerce Livestreaming show are 20 to 40 years old, 60% believed that Yonghao Luo is more suitable for selling consumer electronics products, over 60% watched live broadcast because of curiosity, and over 50% expressed satisfaction with the E-Commerce Livestreaming show. iiMedia Consulting analysts believe that Yonghao Luo's E-Commerce Livestreaming show will promote the popularization and development of China's Livestreaming E-Commerce industry. According to data from iiMedia Research, China's Livestreaming E-Commerce industry has a large and rapidly growing market, which reached 433.8 billion yuan in 2019. Affected by the live broadcast and the COVID-19 epidemic, the market size is expected to increase to 916 billion yuan. At the same time, in the long run, in order to improve the conversion rate, E-Commerce Livestreaming show should pay attention to brand reputation and product quality.

艾媒咨询｜2022-2023年中国智能小家电行业消费趋势监测与案例研究报告

近年来，国务院、工信部、国家发改委等多部门都陆续印发了支持智能家电行业发展的政策，推进智能家电于其他相关产业的融合，丰富智能家电的使用场景。智能小家电作为智能家电行业的一大重要支撑部分，同样受到政策红利的影响。

艾媒咨询|2020年5-6月中国家电行业市场运行及典型企业分析双月度报告

本报告研究涉及企业/品牌/案例：格力，美的。

从2020年一季度的数据看，中国家电行业国内市场销售规模为1172亿元，同比下降36.1%。同时，一季度家电累计出口规模为736亿元，同比下降12.7%。艾媒咨询分析师认为，随着疫情对中国影响的逐步减弱，以及夏季对空调、冰箱等制冷设备需求的季节性增长，特别是家电直播电商等形式的逐步成熟，预计第二季度家电行业的国内销售会逐步回暖，但出口形势依然不容乐观。

From the data of the first quarter of 2020, the domestic market scale of China's home appliance industry was 117.2 billion yuan, a year-on-year decrease of 36.1%. At the same time, the cumulative export scale of home appliances in the first quarter was 73.6 billion yuan, a year-on-year decrease of 12.7%. iiMedia Research believe that with the gradual weakening of the impact of the epidemic on China and the seasonal increase in demand for air-conditioning, refrigerators and other refrigeration equipment in summer, especially the gradual maturity of home appliance live broadcast e-commerce and other forms, it is expected that the appliance industry Of domestic sales will gradually pick up, but the export situation is still not optimistic.

艾媒咨询 | 2022-2023年中国家居产业消费趋势监测及案例分析报告

在全球疫情蔓延的态势下，家居产业国际供应链也收到一定阻碍。中国由于率先稳定疫情态势，中国家居行业凭借自身齐全的产业链体系而补足了国际家居产业供应缺口，中国家居产业迎来发展机遇。当前，消费升级加速了行业洗牌，不少头部企业也在调整战略布局，在定制家居、智能家居以及互联网家装等赛道蓄势待发，未来的行业格局或将被重新塑造。

2016-2017年中国智能电视市场专题研究报告

iiMedia Research(艾媒咨询)数据显示，2016年中国智能电视销量达4098万台。预计到2018年，智能电视销量将突破五千万台。

艾媒咨询 | 2025年中国家电行业市场发展状况与消费行为调查数据

近年来，中国家电行业在消费升级与技术创新双重驱动下，呈现出多元化、智能化发展态势。同时在消费理念持续革新与科技浪潮迅猛奔涌的当下，中国家电行业正经历着深刻而快速的变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国家电行业市场发展状况与消费行为调查数据》数据显示，2023年中国家电市场的成交额达到131.30亿元，随着居民收入水平提高和智能化、绿色化家电产品的推广，家电市场成交额有望继续增长。在2025年中国家电消费者首选家电品牌中，美的以34.00%的占比位居首位，小米的占比则为33.25%，海尔的占比为30.88%。这表明绝大部分用户在选择家电品牌时优先选择市面上耳熟能详的品牌。在对家电品牌认可的方面中，61.00%的消费者选择了“产品设计独特、人性化”，50.75%的消费者选择了“产品间能达成一键互联、智能操控”，说明在家电市场中消费者更倾向于选择具有个性化、人性化和智能感强，操控方便的家电产品。在消费者认为智能家电行业所处阶段的调查中，46.12%的消费者认为智能家电处于“初步应用”阶段，38.88%的消费者认为处于“快速成长”阶段。这说明大部分消费者认为中国智能家电市场还处于起步或快速发展阶段，市场潜力和前景均十分庞大。艾媒咨询分析师认为，未来中国家电行业需走精细化发展道路。企业要加大核心技术研发投入，优化产品功能与性能，提升用户体验；同时，需关注市场需求变化，抓住细分市场机遇，推动家电行业持续升级。
In recent years, driven by both consumption upgrade and technological innovation, China's home appliance industry has shown a diversified and intelligent development trend. At the same time, in the current era of continuous innovation in consumption concepts and the rapid advancement of the technological wave, China's home appliance industry is undergoing profound and rapid changes. According to the latest "iiMedia Report | Survey data on the market development status and consumer behavior of China's home appliance industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the transaction volume of China's home appliance market reached 13.13 billion yuan in 2023. In the future, with the increase in residents' income levels and the promotion of intelligent and green household appliances, the transaction volume of the household appliance market is expected to continue to grow. It indicates that the future prospects of the home appliance market in China are broad. In 2025, among the preferred home appliance brands of Chinese consumers, Midea ranked first with a share of 34.00%, followed by Xiaomi with 33.25% and Haier with 30.88%.This indicates that the vast majority of users give priority to well-known brands on the market when choosing home appliance brands. In terms of recognition of home appliance brands, 61.00% of consumers chose "unique product design and humanization", and 50.75% of consumers chose "one-click interconnection and intelligent control between products". The above survey indicates that in the home appliance market, consumers are more inclined to choose home appliances that are personalized, humanized, highly intelligent and easy to operate. Among the stages that consumers consider the smart home appliance industry to be in, 46.12% of them believe that smart home appliances are in the "initial application" stage, while 38.88% think they are in the "rapid growth" stage. This indicates that the majority of consumers believe that the smart home appliance market in China is still in its infancy or a stage of rapid development, with both huge market potential and prospects.Analysts from iiMedia Research believe that in the future, China's home appliance industry needs to follow a path of refined development. Enterprises should increase investment in core technology research and development, optimize product functions and performance, and enhance user experience. At the same time, it is necessary to pay attention to changes in market demand, seize opportunities in niche markets, and promote the continuous upgrading of the home appliance industry.

艾媒研报|2019小米集团运行状况及行业趋势研究报告

本报告研究涉及企业/品牌/案例：小米集团，顺为资本，晨兴资本，IDG资本，启明创投，高通创投，淡马锡，DST Global，厚朴投资，云锋基金，All-Stars ，GIC，百度，海尔，华为，京东，谷歌，科大讯飞，中兴，中国移动，中国电信，中国联通，创维，水晶光电

5G技术的加速落地推动着中国智能手机行业与AIoT行业的变革与发展。iiMedia Research (艾媒咨询）数据显示，2019年上半年国内手机市场总体出货量1.86亿部，同比下降5.1%， 4G手机出货量为1.78 亿部，同比下降 4.2%。与此同时，中国5G手机新机型加速上市，新一轮换机潮前奏已经开始，手机行业面临洗牌。AIoT领域，iiMedia Research (艾媒咨询）数据显示，2018年中国AIoT智能硬件市场规模达5000亿元，呈高速增长态势，预计2020年将突破10000亿元。2019年小米集团制定了“手机+AIoT”的双引擎战略，虽然小米在5G手机以及AIoT领域已经取得一定成绩，但面对巨头环伺的激烈竞争环境，小米未来的发展道路仍充满挑战，核心技术壁垒有待进一步提升。

The accelerated implementation of 5G technology promotes the reform and development of China's smart phone industry and AIoT industry. According to the data of iimedia research, in the first half of 2019, the total shipment volume of domestic mobile phone market was 186 million, down 5.1% year-on-year, and the 4G mobile phone shipment volume was 178 million, down 4.2% year-on-year. At the same time, Chinese mobile phone manufacturers are speeding up 5G mobile phones, and a new round of mobile phones has begun. The mobile phone industry is facing a reshuffle. In the field of AIoT, according to the data of iimedia research, in 2018, the scale of China's AIoT intelligent hardware market reached 500 billion yuan, showing a high-speed growth trend, and is expected to exceed 1 billion yuan in 2020. In 2019, Xiaomi group formulated the dual engine strategy of “mobile phone + AIoT “. Although Xiaomi has made some achievements in 5G mobile phone and AIoT, in the face of the fierce competition environment surrounded by giants, Xiaomi's future development path is still full of challenges, and the core technical barriers need to be further improved.

艾媒研报|优必选：自主创新打造服务机器人行业独角兽，老龄化社会到来蕴含无限商机

本报告研究涉及企业/品牌/案例：优必选、正轩投资、力合华睿、启明创投、科大讯飞、鼎辉资本、中信证券、腾讯、工商银行、海尔、两江战略基金、天猫、京东、亚马逊、苹果、腾讯集团、IMAGE FRAME INVESTMENT(HK) LIMITED、深圳市进化论投资合伙企业（有限合伙）、QM25 Limited、MAGE FRAME INVESTMENT(HK) LIMITED、湖州三次元企业管理咨询合伙企业（有限合伙）、科沃斯、纳博恩、寒武纪、地平线、镭神智能、思岚科技、高仙自动化、科大讯飞、思必驰、居然之家、迪士尼、小米、乐高、能力风暴、康利优蓝

随着人口红利消失、人口老龄化加速、劳动力成本持续攀升等问题日益趋严，利用机器替代人工的需求愈加强烈。与此同时，中国企业在服务机器人核心硬件以及AI软件技术方面取得了较大突破，与国外领先技术的差距不断缩小，一定程度上缓解了技术实现和生产成本的制约。在市场与技术的双向推动下，服务机器人行业快速发展，预计到 2020 年，中国服务机器人年销售额将超过 300 亿元。优必选的服务机器人产品遍布多个细分领域和应用场景，凭借自身的技术优势，快速渗透市场，并通过与国际巨头的合作，广泛提升品牌知名度。虽然优必选在服务机器人行业的地位不断被肯定，但它的发展依然面临低端产品同质化竞争严重、高端产品商业化进程慢的两难局面。

With the disappearance of the demographic dividend, the acceleration of population aging, and the continuous rise of labor costs, the demand for replacing human labor with machines has become more and more intense. At the same time, Chinese enterprises have made great breakthroughs in the core hardware and AI software technology of service robots, and the gap with foreign leading technologies has been narrowing, which has eased the constraints of technology implementation and production costs to a certain extent. Driven by both market and technology, the service robot industry has developed rapidly. It is estimated that the annual sales of service robots in China will exceed 30 billion yuan by 2020. UBTECH’s service robots are widely used in many sub-areas and application scenarios. With its own technological advantages, they can penetrate the market rapidly and enhance brand awareness through cooperation with international giants. Although the position of UBTECH in the service robot industry has been continuously affirmed, its development still faces the dilemma of serious homogenization competition of low-end products and slow commercialization process of high-end products.

亚振家居股份有限公司2021年第三季度报告