艾媒咨询 | 2024年中国电商“双十一”消费大数据监测报告

“国补”政策与 “双十一”大促周期拉长，共同激发了2024年“双十一”消费热潮。全球新经济产业第三方数据挖掘和分析机构 iiMedia Research（艾媒咨询）最新发布的《2024年中国电商“双十一”消费大数据监测报告》数据显示，2024年参与“双十一”活动的消费主力为26-29岁年轻群体，占比34.1%；“双十一”活动中购买量最多的TOP3商品类别为生活日化、服装鞋帽和美妆护肤，“悦己消费”、消费分层等需求趋势凸显；延时发货（44.0%）和假优惠（42.7%）是消费者“双十一”消费体验中的短板。2024年双十一周期提前，旨在抢占市场先机，但也导致消费者购物疲劳和商家物流压力的增加。电商平台竞争从价格战转向经营战，通过细分人群与购物场景，升级服务支持商家。未来，竞争态势和策略调整还将继续深化和演变。
The "National Subsidy" policy and the extended "Double Eleven" promotion period have jointly stimulated the consumer fervor for "Double Eleven" in 2024. According to the latest " China's e-commerce "Double Eleven" consumption big data monitoring report in 2024" released by iiMedia Research (a third-party data mining and analysis institution for the global new economy industry), the main consumers participating in the 2024 "Double Eleven" event were young people aged 26-29, accounting for 34.1%. The top three product categories purchased during the "Double Eleven" event were daily necessities, clothing and footwear, and beauty and skincare products, highlighting trends such as self-indulgent consumption and consumption segmentation. Delayed delivery (44.0%) and fake discounts (42.7%) were the weak links in consumers' "Double Eleven" shopping experience. The 2024 "Double Eleven" cycle started earlier to seize market opportunities, but it also led to increased shopping fatigue among consumers and logistical pressures on merchants. Competition among e-commerce platforms shifted from price wars to operational battles, upgrading services to support merchants through audience segmentation and shopping scenarios. In the future, the competitive landscape and strategic adjustments will continue to deepen and evolve.

2023年中国中小微外贸企业金融服务需求研究报告

“双循环”发展格局下，外贸B to B将成行业新增长点。未来，第三方跨境收付领域市场参与主体将愈发丰富，跨境B端收付产品和服务更加多元，跨境B to B或将成跨境收付“新赛道”。

艾媒咨询｜2022-2023年全球及中国飞盘市场运行监测及标杆企业案例研究报告

调研数据显示，有81.2%的人参与过飞盘运动。其中，有50.8%的人参与飞盘运动的时长为一年半；其次是半年，占比为26.1%。飞盘运动因具有社交属性强、弱对抗性和消费者粘性较高三大特点吸引人们参与。

艾媒咨询｜2022-2023年中国快递物流行业市场创新与标杆企业运营模式研究报告

调研数据显示，2022年中国消费者使用同城配送品类第一的是商超零售，占比55.4%；其次是鲜花蛋糕和生鲜果蔬，占比51.8%和50.3%。艾媒咨询分析师认为，随着美团、饿了么等加入同城配送行列，竞争将会越来越大。

艾媒咨询｜2021年中国移动支付行业研究报告

近年来，移动支付得到了广泛应用，且已经成为我国众多消费者日常的主要支付方式。数据显示，从2014年到2020年，中国移动支付交易规模呈持续上升趋势，2020年中国移动支付业务规模达到432.2万亿元。在用户规模和使用频率增加的驱动下，未来移动支付交易规模将持续增长。

艾媒咨询｜2022-2023年中国知识付费行业研究及消费者行为分析报告

2022年中国知识付费市场规模将达1126.5亿元，预计2025年市场规模达2808.8亿元。艾媒咨询分析师认为，经历了一段探索发展阶段后，中国知识付费平台已形成相对稳定的变现模式。

艾媒咨询｜2022年中国数字货币发展研究报告

在数字经济高速发展的背景下，数字货币是未来最关键的金融基础设施之一，我国出台了相关政策推动数字人民币规模化发展。iiMedia Research（艾媒咨询）调研数据显示，接近五成的受访者认为未来数字货币健康稳步发展，逐渐在市场上流通；44.5%的受访者认为数字人民币将代替移动支付和现金支付。

艾媒咨询｜2022年中国灵活用工行业市场调研分析报告

数据显示，2020年中国灵活就业从业人员规模达2亿左右，灵活用工行业在很大程度上，缓解了劳动者生计问题和城镇就业压力，成为了吸纳就业蓄水池。目前，思维活跃、擅长创新的大学生毕业群体成为灵活就业的主力军，2020-2021年全国高校毕业生的灵活就业率均超过16%。

艾媒咨询|2021全球与中国医药电商市场与发展趋势研究报告

本报告研究涉及企业/品牌/案例：阿里健康，美团，京东健康，叮当快药，1药网，Walgreens，百度健康，药材买卖网，中药材天地网，找药网，九州通，药易购，珍诚医药在线，CVS

在政策利好、互联网技术等多重因素推动下，中国医药电商行业规模持续快速发展，2020年中国医药电商市场交易规模达到1956亿元。当前，中药电商商业模式主要为B2B、B2C、O2O与DTP四种类型，其中，2020年，医药电商B2C模式占比近6%，市场规模为116亿元；医药电商B2C模式占比近84%，市场规模为1640亿元，成为当前的主流。此外，近几年兴起的O2O模式，主要通过“引流-转化-消费-反馈”等实现盈利，而DTP药房模式下，患者在医院开取处方后，药房根据处方以患者或家属指定的时间和地点送药上门，被称为高值新特药直送平台。
Driven by favorable policies, Internet technology and other factors, the scale of China's pharmaceutical e-commerce industry continues to develop rapidly, with the transaction scale of China's pharmaceutical e-commerce market reaching 1956 billion yuan in 2020. At present, the business models of traditional Chinese medicine e-commerce are mainly B2B, B2C, o2o and DTP. In 2020, the B2C model of pharmaceutical e-commerce accounts for nearly 6% and the market scale is 11.6 billion yuan; the B2C model of pharmaceutical e-commerce accounts for nearly 84% and the market scale is 164 billion yuan, which has become the current mainstream. In addition, the o2o mode, which has sprung up in recent years, mainly achieves profits through "drainage transformation consumption feedback". In the DTP pharmacy mode, after patients get prescriptions in the hospital, the pharmacy delivers drugs to the door at the time and place designated by the patients or their families according to the prescriptions, which is known as the high value new special drugs direct delivery platform.

艾媒咨询|2021年1-2月中国直播电商行业运行数据监测双月报

本报告研究涉及企业/品牌/案例：淘宝，抖音，快手，新浪微博，支付宝，微信，字节跳动，小红书，B站，青藤文化，宸帆电商，绫致集团，优衣库。

直播电商平台秉承“春节不打烊”的原则，设置了众多活动吸引用户，推动提升春节销售成绩。其中，淘宝直播网上年货节累计销量超过83万单，抖音年货节期间累计成交额超过200亿元，小红书春节期间激发超100万人下单购物。以小红书为例，2021年春节7天，小红书美妆直播带货护肤类商品预估销售额超过3000万元，身体护理类商品预估销售额超过600万元。可见，春节等假期已经成为消费者购物的小高峰，因而商家可以在女神节等重点节日进行发力，通过直播电商等途径辅加促销活动，提高产品销售转化。
The major live e-commerce platforms adhere to the principle of "Spring Festival is not closed", set up many activities to attract users and promote the promotion of Spring Festival sales performance. Tiktok special purchases for the Spring Festival online Festival, which special purchases for the Spring Festival, were over 830 thousand yuan, and the total turnover of Taobao's online shopping festival was over 20 billion. The total volume of the annual sales volume exceeded 20 billion yuan. Take xiaohongshu as an example. During the Spring Festival in 2021, the estimated sales of skin care products and body care products will exceed 30 million yuan and 6 million yuan respectively. It can be seen that the Spring Festival and other holidays have become a small peak for consumers' shopping, so businesses can make efforts in key festivals such as goddess Festival, and through live e-commerce and other channels, add promotion activities to improve the sales transformation of products.