关于“贝贝”的报告
艾媒咨询|2020H1中国母婴新零售行业研究报告
本报告研究涉及企业/品牌/案例：宝贝格子、孩子王、优家宝贝。
新冠疫情的爆发激发了母婴行业对转型升级紧迫性、重要性的认知，成为了线上线下加速融合的助推器。目前连锁母婴品牌的线下发展已经呈现出一定的分化，少数品牌凭借轻资产扩张模式取得了亮眼表现。艾媒咨询分析师认为，在母婴消费品质升级的长期趋势下，线下实体母婴门店在逐步品牌化、连锁化的同时也将延伸线上业务，通过线上服务增强顾客粘性。而对于布局线上的母婴企业，疫情期间以直播为代表的线上营销方式起势正猛，有望走向常态化。艾媒咨询分析师认为，供需侧的变化加速了母婴产业线上线下融合, 母婴新零售体系日趋完善。在母婴新零售业态不断发展的过程中，持续升级产品服务，才是母婴新零售企业长续经营的关键。
The outbreak of coVID19 has aroused the awareness of the urgency and importance of transformation and upgrading in the maternal and infant industry, which has become a booster for accelerating the integration of online and offline industries. At present, the offline development of chain maternal and infant brands has presented a trend of differentiation, and a few brands have made a bright performance by virtue of the assetlight expansion mode. iiMedia consulting analyst believes that under the long-term trend of upgrading the consumption quality, offline brick-and-mortar stores for mothers and infants will gradually become branded and chain-store. Meanwhile they would extend their online business and using online services to enhance customer stickiness. For online maternal and child enterprises, the online marketing represented by live broadcast during the epidemic is gaining momentum and is expected to be normalized. iiMedia consulting analyst believes that the changes on the supply and demand side have accelerated the online and offline integration of the maternal and infant industry. The new maternal and infant retail system is becoming more and more complete. In the process of the development of maternal and infant new retail business, the continuous upgrading of products and services is the key.-
艾媒咨询|2020年3-4月中国母婴行业运行状况及企业商情动态双月度报告
本报告研究涉及企业/品牌/案例：戴维医疗、仟源医疗、贝贝网、宝宝树。
2020年疫情期间，在线上的母婴产品购物占比10.1%，其中宝宝树平台的全网月活渗透率最高。艾媒咨询分析师认为，在直播电商等购物模式的发展下，各大母婴门店在有节奏地部署线上转型，但从目前的消费习惯来看，线下渠道依旧是母婴产品消费的主要战场。
During the 2020 epidemic, online shopping for maternal and child products accounted for 10.1%, and the Babytree platform had the highest monthly active penetration rate across the entire network. iiMedia Research believe that under the development of live e-commerce and other shopping models, major maternal and child stores are gradually deploying online transformation, but from the current consumption habits, offline channels are still maternal and child product consumption Main battlefield. -
艾媒报告| 2020年中国妈妈群体行为洞察报告
本报告研究涉及企业/品牌/案例：妈妈网，宝宝知道，孕期伴侣；其他提及企业/品牌：妈妈网孕育，宝宝树孕育，妈妈社区，辣妈帮，妈妈帮，贝贝，蜜芽宝贝，宝贝格子，苏宁红孩子，母婴之家，孩子王，天猫，淘宝，京东，考拉海购，网易严选，拼多多，柚宝宝，口袋育儿，家有宝宝，亲宝宝，宝宝树小时光，时光小屋，口袋宝宝，花生备孕，孕育提醒，口袋孕育，好孕妈，育学园，小豆苗，阳光妇儿，妈咪知道，好孕帮，疯狂造人
iiMedia Research（艾媒咨询）数据显示，2019年中国新生婴儿规模达到1465万，预计2020年分娩的妈妈群体达到1530万。这部分妈妈群体中，90后人群已成妈妈群体主力。在家庭育儿方面， 妈妈群体是家庭育儿的主力, 而父亲在家庭孕育中的角色担当也在逐步提升。而这对亲子社交、孕育知识获取、母婴产品购买等有着巨大需求的年轻妈妈群体，更依赖于互联网渠道。伴随着需求细分，单一的运营模式开始转向多元服务发展，艾媒咨询分析师认为，移动母婴平台，尤其是母婴综合社区，拥有海量专业孕育知识，并为妈妈群体提供交流互动平台，更易受到妈妈群体的青睐。
According to iiMedia Research, 14.65 million babies were born in China in 2019, and 15.3 million mothers are expected to give birth in 2020. In this part of the mother group, the post-90s crowd has become the main force of the mother group. In terms of family child-rearing, the mother group is the main force of family child-rearing, and the father's role in family pregnancy is also gradually improving. This group of young mothers, who have a huge demand for parent-child social contact, acquisition of pregnancy knowledge and purchase of maternal and infant products, are more dependent on Internet channels. With the demand segmentation, the single operation mode starts to change to the development of multiple services. According to the analysts of iiMedia consulting, the mobile mother and baby platform, especially the comprehensive community of mother and baby, has a large amount of professional gestation knowledge and provides an interactive platform for the mother group, which is more favored by the mother group. -
艾媒报告 |2019年中国母婴电商产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:乐友、摇篮网、母婴之家、国际妈咪、孩子王、babytree、蜜芽、年糕妈妈、贝贝、B&G、大V店、妈咪团、妈妈100、小小包麻麻、凯叔讲故事、花粉儿、妈妈网、宝贝格子、宝宝知道、丁香医生
中国母婴电商平台处于高速发展期，iiMedia Research（艾媒咨询）数据显示，2018年中国母婴商品市场交易规模约达3.0万亿元，未来10年将持续保持高增长率。目前母婴电商多通过布局母婴社区以提高平台流量、刺激多方消费和了解用户需求，但同时造成行业同质性竞争激烈、社区内容劣质、平台用户忠诚度低、用户消费转化率低等问题。
The rise of Internet penetration and the development of online retailing have driven the development of China's maternal and child e-commerce. In 2018, the transaction volume of China's maternal and child e-commerce commodity market reached about 3.0 trillion yuan, and the industry is still in a stage of rapid development. At present, many e-commerce giants are all deploying new retail maternal and child stores. Maternal and child e-commerce also develops new impetus through the layout of maternal and child communities to understand user needs, increase platform traffic and stimulate multi-party consumption. According to iiMedia Research, the number of monthly active users of Beibei has reached about 5.4 million in 2018, and the penetration rate of the whole network is 0.52%. However, the mother-to-child e-commerce brand has a tortuous road to listing and the number of investment events is insufficient, indicating that the quality of maternal and child e-commerce products has created resistance for external investment. Consulting analysts of iiMedia Research believe that continue to develop new retail and the male user market as well as become a comprehensive platform is the future development trend of maternal and child e-commerce. -
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