艾媒报告 | 2019中国携号转网新规用户心态与行动预判调研报告

本报告研究涉及企业/品牌/案例：中国电信、中国移动、中国联通、AT&T、France Telecom、OFTA、SoftBank

中国携号转网部署工作逐步推进，将会给三大运营商带来巨大的挑战。目前，用户对中国电信和中国移动的资费问题最为不满，对中国联通的网络信号及通话质量最不满意。iiMedia Research（艾媒咨询）调查显示，有50.8%的用户有强烈的意愿办理携号转网，其中学生和白领两类人群对携号转网认知程度和体验意愿较高，或将成为最主要的携号转网潜在用户群体。艾媒咨询分析师认为，携号转网政策的落地实施将对三大运营商造成局部洗牌，运营商应在自身优势的基础上优化用户服务。

The gradual promotion of China's Mobile Number Portability will bring huge challenges to the three major telecommunications carriers. At present, users are most dissatisfied with China Telecom and China Mobile's tariff issues, and are most dissatisfied with China Unicom's network signal and call quality. According to the iiMedia Research survey, 50.8% of users have a strong willingness to carry out the transfer of the number. Among them, students and white-collar workers have higher awareness and willingness to experience the number of users, whose will be the potential user groups during mobile number portability. iiMedia Research analysts believe that the implementation of the Mobile Number Portability policy will cause partial reshuffle of the three major telecommunications carriers, and they should optimize user services based on their own advantages.