艾媒咨询｜2023年“董宇辉小作文事件”舆情监测分析报告

近日，“董宇辉小作文事件”相关话题热度不断，引发了大众对公司管理、企业文化和个人价值等方面的质疑和讨论，对此，本报告对“董宇辉小作文事件”进行了舆情监测分析。iiMedia Research（艾媒咨询）数据显示，有关“董宇辉小作文事件”的话题讨论热度自12月11日开始不断上升，整体网络口碑偏向负面，社会大众对事件的看法各异，网友态度呈负面转向。同时，效率、价格与情感是消费者进行直播间购物的重要考量点，直播行业在精神和物质层面对社会具有双重影响。
Recently, the topic of "Dong Yuhui's small essay incident" has been heated up, triggering questions and discussions about the company's management, corporate culture, and personal values, etc. Therewith, this report monitors and analyses the public opinion on "Dong Yuhui's small essay incident". According to iiMedia Research, the topic of "Dong Yuhui's small essay incident" has been rising since December 11, and the overall Internet word-of-mouth is on the negative side, with the general public having different views on the incident, and netizens' attitudes taking a negative turn. At the same time, efficiency, price and emotion are the most important considerations for consumers to make purchases in live broadcasting, and the live broadcasting industry has a dual impact on society in both spiritual and material aspects.

艾媒咨询|2020年7-8月中国母婴行业运行及上市公司双月报告

本报告研究涉及企业/品牌/案例：汤臣倍健，巴拉巴拉，星辉娱乐。

在疫情影响下，母亲保健品的线上销量明显增强，2020年天猫618，孕产妇营养品同比增长了206%，叶酸同比增长了97%，如叶酸、燕窝等产品的需求市场将不断扩大。而在婴儿用品方面，家长越来越关注儿童的身心发育，重视玩具产品的益智功能，关注其趣味性和教育性。

Under the influence of the epidemic, online sales of maternal health products have increased significantly. In 2020, Tmall 618, maternal nutrition products increased by 206% year-on-year, and folic acid increased by 97% year-on-year. The demand for products such as folic acid and Edible Nest will continue to expand
. In terms of baby products, parents are paying more and more attention to the physical and mental development of children, paying attention to the educational functions of toy products, and paying attention to their fun and education

艾媒咨询|2020年4-5月中国房地产行业月度运行数据监测报告

综合2020年4-5月，中国70个大中城市商品住宅销售价格变动统计数据发现，这一期间各线城市新建商品住宅销售价格环比涨幅均略有扩大，但价格相较去年同期仍有所回落。艾媒咨询分析师认为，在国家“只住不炒”的住房政策影响下，各城市的房价均受到控制，尽管受到新冠疫情影响住房需求量略有增长，但总体较为稳定。

Comprehensive April-May 2020, China's 70 large and medium-sized cities commercial housing sales price changes statistics found that during this period, the sales price of newly built commercial housing in various cities increased slightly, but the price is still higher than the same period last year Fall back.iiMedia Research believe that under the influence of the country's housing policy of "only live and not speculate", the housing prices of all cities are controlled. Although the housing demand has slightly increased due to the impact of the new crown epidemic, it is generally stable.

艾媒报告|2020年H1中国新式茶饮行业发展现状与消费趋势调查分析报告

本报告研究涉及企业/品牌/案例：喜茶，奈雪の茶，茶颜悦色。
其他提及企业/品牌：coco都可，一点点，益禾堂，沪上阿姨，有茶，古茗，快乐柠檬，贡茶，蜜雪冰城，伏见桃山，书亦烧仙草，瑞幸小鹿茶，卡旺卡，七分甜，微博，抖音，微信，快手等。

2020年5月15日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国新式茶饮行业发展现状与消费趋势调查分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对新式茶饮整个行业，特别是行业的商业模式、盈利能力、用户消费行为等进行全面分析，并且结合喜茶、奈雪の茶、茶颜悦色等企业案例分析，判断2020-2021年中国茶饮行业的发展趋势。艾媒咨询研究发现，随着互联网渗透率提高，外卖在国民消费中的作用进一步凸显，国民对外卖的需求增长，外卖产业整体发展态势良好，且仍有巨大的增长潜力。作为新式茶饮行业的下游产业，外卖产业渗透率的快速提高也给新式茶饮的终端需求带来了增长点。

In the competitive new tea industry market, several major head brands have been through cross-border joint development, social media marketing, scene marketing and other differentiated strategies to seize a part of the market share, consolidate the leading position. In this case, in order to seek differentiated development, other brands will be considered from various factors, the most suitable for their own development of the sub-track, which is the current development of the new tea brand the greatest opportunity.

艾媒报告|2020年全球消毒杀毒产品市场分析及发展趋势报告

本报告研究涉及企业/品牌/案例：老肯医疗，新华医疗，威莱，三友化工；
其他提及企业/品牌：滴露，威露士，蓝月亮，洗得宝，威猛先生，如辉，巨光，海氏海诺，威王，净安，优露清，利尔康，安洁，威洁士，欧洁，仁和，泰和科技，京汉股份，比亚迪，仁瑞生物科技，盘龙药业，东北制药等。

2020年4月28日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年全球消毒杀毒产品市场分析及发展趋势报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对全球消毒杀毒产品进行全面分析，并且通过对三友化工、威莱集团（威尔士）、新华医疗和老肯医疗的典型企业案例分析，特别结合新冠疫情影响下消毒杀毒用品的用户调研，判断2020-2021年全球消毒杀毒行业发展趋势。随着经济环境和人民生活水平不断改善，国家对于医疗卫生更加重视，卫生投入不断增加，医疗机构数量显著增长，居民的卫生健康意识也持续提高，从需求端拉动消毒产品行业发展。特别在新冠疫情影响下，消毒杀毒产品的需求量骤升，其中小包装的消杀产品需求量特别大，短期消杀用品存在供需结构矛盾。

In 2020, the national medical institutions and other public places need large-scale, long-term, high-frequency disinfection, in addition, the public awareness of home disinfection has also given birth to a huge demand for disinfection products. According to iiMedia Research, the new crown outbreak in 2020 has had an impact on the purchase of disinfection products by 84% of consumers, with the market value of disinfection products expected to reach 38.26 billion yuan for the full year.

艾媒报告|2020年中国TWS无线耳机专题研究报告

iiMedia Research（艾媒咨询）数据显示，预计到2020年，中国TWS无线耳机销量将超三千万件，虽然受疫情影响，2020年市场销售规模增长将全面降速，但基于整体市场初步的发展阶段，销售量仍将维持正向增长，市场前景普遍受看好。同时，包括智能终端无孔化趋势、蓝牙技术、芯片技术的不断提升，也将进一步加快TWS无线耳机的产品普及。另外，根据iiMedia Research（艾媒咨询）数据显示，41.8%的受访受访者能够接受500元以下的TWS无线耳机价格， TWS无线耳机中低端市场仍有较大用户群可挖掘。

According to the data of iiMedia Research, it is estimated that by 2020, the sales volume of TWS wireless earphones in China will exceed 30 million. Although affected by the epidemic situation, the growth of the market sales scale in 2020 will be slowed down in an all-round way, based on the preliminary development stage of the overall market, the sales volume will maintain a positive growth and the market prospect will be generally optimistic. At the same time, it will further accelerate the popularization of TWS wireless earphone products, including the trend of smart terminal non porous, the continuous improvement of Bluetooth technology and chip technology. In addition, according to the data of iiMedia Research, 41.8% of the respondents can accept the price of TWS wireless earphone below 500 yuan. There is still a large user group in the middle and low-end market of TWS wireless earphone.

艾媒报告|2019-2020中国乳业行业运行大数据及市场趋势研究报告

本报告研究涉及企业/品牌/案例：伊利集团、蒙牛集团、飞鹤乳业、光明乳业；其他提及企业/品牌：Vinamilk、TH True Milk、Moc Chau Milk、NutiFood、Hanoimilk、澳优、健合集团、中国圣牧、现代牧业、西部牧业、和路雪、梦龙、Grom、特仑苏、金典、三元、旺仔、辉山、完达山、维他奶等

2020年1月21日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2019-2020中国乳业行业运行大数据及市场趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国乳业的发展现状、国际贸易环境和上下游进行深度分析，并且以蒙牛集团、光明乳业、伊利集团、飞鹤乳业等上市公司作为典型案例进行商情分析，深入研究中国乳业行业运行模式和发展趋势。2019年10月，全国监测城市鲜奶平均零售价格每斤为5.40元，环比涨0.4%，同比涨1.9%。其中，袋装鲜奶每斤4.96元，环比涨0.4%，同比涨1.6%。盒装鲜奶每斤5.84元，环比涨0.3%，同比涨2.1%。艾媒咨询分析师认为，随着对鲜奶的认识越发深入，消费者对鲜奶的需求量不断扩大，中国鲜奶市场将持续增长，预计到2020年鲜奶零售价将保持稳步增长的趋势。

The report conducts an in-depth analysis of the development status, international trade environment, and upstream and downstream of China's dairy industry. Group companies, Feihe Dairy and other listed companies conduct business analysis as typical cases, and in-depth study of the operation mode and development trend of China's dairy industry. In October 2019, the average retail price of fresh milk in monitored cities nationwide was 5.40 yuan per catty, up 0.4% month-on-month and 1.9% year-on-year. Among them, bagged fresh milk was 4.96 yuan per catty, up 0.4% month-on-month and 1.6% year-on-year. Boxed fresh milk was 5.84 yuan per catty, up 0.3% month-on-month and 2.1% year-on-year. iiMedia Research Consulting analysts believe that as the understanding of fresh milk deepens and consumer demand for fresh milk continues to expand, the Chinese fresh milk market will continue to grow, and it is expected that the retail price of fresh milk will maintain a steady growth trend by 2020 .

艾媒报告|2019年12月中国母婴行业运行状况及头部企业月度监测报告

本报告研究涉及企业/品牌/案例：巴拉巴拉，全棉时代，帮宝适，NIKE，DAVE&BELLA，好孩子，可优比，Moony，贝因美，辉山乳业，阿里云，蒙牛，浙江一鸣，Gerber/嘉宝，Little Freddie/小皮，Heinz/亨氏，Earth’s best/爱思贝，Happy baby/禧贝，Engnice/英氏，Bellamy’s/贝拉米，方广，Eastwes/伊威，RIVSEA/禾泱泱，bio island，Childlife/童年时光，Nemans/纽曼思，Baby Ddrops，BIOSTIME/合生元，Nature’s Way，Eric Favre，CULTURELLE/康萃乐，Autili/澳特力，Ostelin，佳贝艾特，卡洛塔妮，可瑞康，御宝，蓝河，百跃谱恩，圣元圣特拉慕朵拉小羊，羊羊100，和氏，爱他美，启赋，a2，美素佳儿，飞鹤，美赞臣，雅培，惠氏，诺优能，君乐宝，雅培菁智有机，惠氏启赋蕴萃，Healthy times 爱斯时光，飞鹤臻稚，Alra宝贝与我，Neolac悠蓝，蒙牛瑞哺恩，Hipp喜宝，澳优淳璀

随着二孩政策的全面开放、消费升级和她经济崛起，母婴产业发展势头迅猛。本报告主要通过月子中心、婴儿食品、母婴购物、亲子教育四方面对母婴产业进行热点监测及数据分析。iiMedia Research（艾媒咨询）数据显示，2019年，中国月子中心数量可达4439家，但母婴电商获得投融资金额和数量均为近四年最低值。分析师认为，母婴各细分行业负面新闻不断，需要进一步加强行业规范和监管力度，以提升产业竞争力。

With the full opening of the two-child policy, the upgrading of consumption and the rise of her economy, the mother and infant industry is developing rapidly. This report mainly conducts hot spot monitoring and data analysis on the mother and infant industry through four aspects: the confinement center, baby food, mother and baby shopping, and parent-child education. According to iiMedia Research, in 2019, the number of monthly child centers in China can reach 4,439, but the amount and number of investment and financing for mother and baby e-commerce are the lowest in nearly four years. Analysts believe that the negative news in the various mother and infant sub-sectors continues, and it is necessary to further strengthen industry norms and supervision in order to enhance industrial competitiveness.

艾媒报告|2020年1月中国房地产行业月度运行数据监测报告

本报告研究涉及企业/品牌/案例：中国恒大；其他提及企业/品牌：中海地产,奥园健康,碧桂园,融创中国,和泓服务,保利发展,鑫苑服务,龙湖集团,蓝光嘉宝服务,中国铁建,银城生活服务,绿城中国,新大正物业,华夏幸福,金地集团,万科地产,保利物业,招商蛇口,龙光集团,时代邻里,新城控股,中国金茂,合景泰富,宝龙商业,华润置地,旭辉集团,滨江集团

从中国2019-2020年1月的CPI涨跌幅数据来看，2020年1月全国居民消费价格指数同比上涨5.4%，环比上涨1.4%。艾媒咨询分析师认为，受春节及疫情的影响，消费品和服务项目价格水平总体拉高幅度较大，1月的CPI环比及同比增长较高。其中，居住类的居民消费价格指数同比上涨0.5个百分点，环比持平。

Judging from China's January-2020 CPI rise and fall data, in January 2020, the national consumer price index rose 5.4% year-on-year and 1.4% month-on-month. iiMedia Research analysts believe that due to the impact of the Spring Festival and the epidemic, the price level of consumer goods and service items has generally risen significantly, and the CPI in January was higher than in the previous month. Among them, the consumer price index for residential products rose by 0.5 percentage points year-on-year, which was flat month-on-month. iiMedia Consulting analysts believe that due to the impact of the epidemic, coupled with the promotion of government policies to stabilize the property market, and the general tightening of the financing environment, the overall evaluation of the real estate market is biased towards the smallest.

艾媒报告|2019-2021年中国再生资源行业动向及趋势分析报告

本报告研究涉及企业/品牌/案例：启迪环境，格林美，贵研铂业，山鹰纸业，东江环保，葛洲坝集团绿园科技有限公司，大连环嘉集团，爱回收，奥北环保，盈创回收，收荒匠，爱博绿，闲豆回收，小黄狗，回收宝，远洋集团，江苏霞客环保色纺股份有限公司

随着再生资源产业的逐步发展，中国再生资源市场需求旺盛，拥有完善回收网络和渠道的再生资源回收企业拥有议价权。因此，如启迪环境、格林美、豫光金铅等再生资源上市公司营收稳定增长，具有很好的经济效益。特别是互联网+的发展背景下，资本市场对“互联网+再生资源”行业看好，爱回收、闲豆回收、小黄狗、回收宝等企业都获得亿元以上的融资规模。艾媒咨询分析师认为，在政策大力扶持下，再生资源产业发展前景继续看好，再生资源市场将持续加温。

With the gradual development of renewable resources industry, China's market demand for renewable resources is strong, with a perfect recycling network and channels of renewable resources recycling enterprises have bargaining power. Therefore, such as TUS-EST, GEM, Yuguang Gold&Lead and other renewable resources listed companies revenue growth, with good economic benefits. In particular, in the context of the development of the Internet, the capital market is optimistic about the “Internet and renewable resources“ industry, Aihuishou, Xiandou Recycling, Xiaohuanggou, Huishoubao and other enterprises have obtained more than 100 million yuan of financing scale. iiMedia Research analyze that, under the strong support of policy, renewable resources industry development prospects continue to be optimistic, renewable resources market will continue to warm up.