关于“运满满”的报告
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艾媒报告 |2019中国消费者线上快递寄件专题研究报告
本报告研究涉及企业/品牌/案例：菜鸟裹裹，京东快递，顺丰速运，支付宝，淘宝，中国邮政，微信
在快递业基础设施和服务水平持续改善的推动下，中国寄件市场规模不断扩大，2019年第一季度快递订单规模达121.5亿件，同比增长了22.5%。同时，为解决寄件行业中的诸多痛点，快递行业通过数字化转型，积极开展线上寄件业务。线上寄件市场呈爆发式增长，其用户规模也在不断扩大，预计在2019年将突破1.6亿人。iiMedia Research（艾媒咨询）数据显示，54.1%的受访网民认为线上寄件为他们节省了超过10分钟，同时, 61.7%的受访网民认为通过线上寄件的形式节省了超10%的费用。通过线上寄件平台体验测评和对比，结果显示，菜鸟裹裹综合体验领先各平台，成高性价比快递业务首选。线上寄件通过标准化的服务，不仅为消费者带来了更高性价比、效率和服务体验的寄件业务，同时推动快递行业服务价值体系的进一步完善。
Driven by the improvement of express infrastructure and service level, the scale of the delivery market has enlarged continually. The amount of express orders in the first quarter of 2019 was 12.15 billion, increased by 22.5% from the same period of last year. Meanwhile, to solve the existing problems of the delivery industry, the express industry starts to focus on the online express delivery business. The scale of the online delivery market has increased dramatically and it is estimated that the user scale will exceed 160 million in 2019. As the data of iiMedia Research showed, 54.1% of the interviewed users believed that the online delivery service helps them save more than 10 minutes, and 61.7 % interviewed users considered that the service helps them save more than 10% of the costs. According to the comparison of different online delivery platforms, Cainiao Post becomes the first choice of cost-effective express business. With the standardized service, online delivery business not only brings the higher cost performance, more effective and better experience service to the customers but also motivates the improvement of the whole industry value. -
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艾媒报告|2020年H1中国直播电商平台生态链布局及典型案例数据分析报告
本报告研究涉及企业/品牌/案例：淘宝，蘑菇街，快手，抖音，批批网。
其他提及企业/品牌：微博，微信，天猫，阿里，如涵控股，京东，小红书，网易考拉，唯品会，拼多多，苏宁易购，顺丰速运，YY直播，火山小视频，谦寻文化，美腕，蚊子会，本新文化，明睿传媒，二咖传媒，蜂群文化，影娱传媒，斗鱼，哔哩哔哩等。
2020年5月3日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国直播电商平台生态链布局及典型案例数据分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国直播电商平台发展进行大数据监测分析。通过对各类直播电商平台的服务模式、运营模式、粉丝情况等进行数据监测，并重点针对如淘宝直播、蘑菇街、抖音、快手、批批网等具有典型意义的直播电商平台进行案例分析，并且对当前中国直播电商平台的总体发展趋势进行预判。艾媒咨询分析师认为，面对直播电商的发展态势，直播电商平台也进入白热化竞争阶段。电商平台用户购物目的比较明确，直播转化率相对较高，但如何利用既有优势建设直播电商业务是关键;而内容平台(如抖音、快手)粉丝量多，如何吸引粉丝转化成为关键;此外，还有部分新兴的直播电商平台悄然发展，正在行业风口中分一杯羹。
Statistics show that in 2019, the turnover of Taobao live broadcast reached 250 billion yuan, the average viewing time of live broadcast users exceeded 30 minutes, and the conversion rate into the store exceeded 65%; in 2019, the GMV of Douyin live broadcast was about 100 billion yuan, and the GMV of fast player live broadcast was about 60-80 billion yuan. The vigorous development of live broadcast e-commerce not only promotes the transformation of traditional e-commerce platforms, but also attracts cross-border competition such as content social platforms. At present, manufacturers, logistics channels, media channels and other live broadcast e-commerce industry chains have also started to join the live broadcast e-commerce battle. -
艾媒报告|2020年中国钢材市场运行大数据与市场发展趋势研究报告
本报告研究涉及企业/品牌/案例：宝钢股份，华菱钢铁，河钢股份，沙钢股份；其他提及企业/品牌：钢之家，兰格钢铁，我的钢铁，找钢，荷钢网，中国联合钢铁网，东方钢铁，在线海鑫钢网，中拓钢铁网，中钢在线，运钢网，嘀嘀拼钢，斯迪尔，欧浦智网，三钢闽光，新兴铸管，重庆钢铁，山东钢铁，南钢股份，马钢股份
2020年4月1日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国钢材市场运行大数据与市场发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国钢铁行业及其细分领域的粗钢、螺纹钢等进行分析。此外，报告探讨产业上下游的运营模式，结合对宝钢股份、华菱钢铁、河钢股份和沙钢股份四家典型企业的案例分析，对钢铁行业总体运行情况进行分析，并结合新冠疫情对2020-2021年钢铁产业发展进行趋势预判。数据显示，2019年钢材产销率基本稳定在99%以上。但是2018年，中国钢铁产业集中度仅为35.3%。产业集中度偏低成为中国钢铁行业进一步发展的巨大障碍，一定程度上限制了中国钢铁企业的国际竞争力。艾媒咨询分析师认为。2019年中国钢材的国内需求增长强劲，特别是疫情影响下2020年新基建建设、智能汽车发展等需求将进一步拉动钢材的行业增长。
China's domestic demand for steel products has grown strongly in 2019, and rebar, as one of the essential raw materials for infrastructure construction, also occupies an important position in the financial market. Data show that in 2019, the average weekly rebar output in China was 3.49 million tons, an increase of 10.4% year-on-year. In addition, with the continuous improvement of the e-commerce platform and the logistics industry, the market share of steel e-commerce will continue to increase. It is expected that the growth rate of steel e-commerce will remain above 38% in the next three years. -
艾媒报告|2019-2020年中国新零售产业研究报告
本报告研究涉及企业/品牌/案例：宝贝格子，盒马鲜生，瑞幸咖啡；其他提及企业/品牌：永辉超市，苏宁易购，华润万家，沃尔玛，每日优鲜，天虹，居然之家，支付宝，京东支付，京东物流，日日顺，顺丰速运，圆通速递，拼多多，云集，贝店，活动行，恰克，淘宝直播，启博软件，京喜，阿里巴巴，聚划算，小红书，洋码头，什么值得买，花生日记，淘集集，万色城，微信，抖音，快手，天猫，云闪付
数据显示，中国社会消费品零售规模稳步增长，2019年达到41.2万亿元。网络零售额占比也不断上升，2019年网络零售额达到10.6万亿元，占社会消费品零售总额25.7%。在消费升级和新兴技术推动下，新零售产业蓬勃发展，万亿市场规模加速形成。当前，新零售产业线上线下加速融合，新式营销层出不穷，整体呈现全渠道、数字化、社群化等特点。由数据、供应链、物流、支付、金融组成的新零售生态系统不断完善，促使面向细分人群、细分品类、细分市场的多种新零售业态快速发展，随之涌现出一批较具发展潜力的新零售标杆企业。艾媒咨询分析师认为，新零售挑战与机遇并存。短期，互联网人口增长红利趋尽，行业竞争日趋激烈，对新零售产业链上下游玩家提出更高要求，考验营销能力、精细化运营能力；长期，借助5G、大数据、人工智能等新兴信息技术手段，新老零售企业将被赋予更多能力，产业整体效率有望大幅提升，市场规模也将加速扩大。
Data show that the retail scale of China's social consumer goods has steadily increased, reaching 41.2 trillion yuan in 2019. The proportion of online retail sales has also continued to rise. In 2019, online retail sales reached 10.6 trillion yuan, accounting for 25.7% of total retail sales of consumer goods. Driven by consumption upgrades and emerging technologies, the new retail industry is booming, and the trillion-dollar market is accelerating. At present, the new retail industry is accelerating the integration of online and offline, new marketing is emerging endlessly, and the overall characteristics of omnichannel, digitalization, and community are presented. The new retail ecosystem consisting of data, supply chain, logistics, payment, and finance has been continuously improved, prompting the rapid development of a variety of new retail formats for segments, categories, and markets, and a number of more new retail benchmarking company with development potential. iiMedia Consulting analysts believe that new retail challenges and opportunities coexist. In the short term, the dividends of the growth of the Internet population are exhausting, and competition in the industry is becoming increasingly fierce. It places higher requirements on upstream and downstream players in the new retail industry chain to test marketing capabilities and refined operation capabilities. In the long term, it will use emerging information technologies such as 5G, big data, and artificial intelligence Means, new and old retail companies will be given more capabilities, the overall efficiency of the industry is expected to increase significantly, and the market size will also accelerate. -
艾媒报告|2019-2022年中国冷链物流行业剖析及发展前景分析报告
本报告研究涉及企业/品牌/案例：京东物流，顺丰冷运，漯河双汇物流，上海安鲜达物流，海容冷链，冰轮环境，四方科技，大冷股份，希杰荣庆物流，上海领鲜物流，上海郑明现代物流，河南鲜易供应链股份有限公司，厦门市福慧达果蔬股份有限公司，花点时间，网易严选，家乐福，双汇，正大集团，MARS，合口味，蒙牛，Dicos,天猫，易果生鲜，Metro
随着中国电商消费的兴起、农业结构的调整和居民消费水平的提高，生鲜产品、药品、连锁餐饮的产量和流通量逐年增加，冷链物流的发展十分必要。2018年中国冷链物流需求总量同比增长22.1%，冷链物流市场规模同比增幅19%，铁路冷链运量超过160万吨。企业方面，如冷链物流上游的青岛海容、冰轮环境，中游的顺丰冷运、京东物流、上海安鲜达等企业也都进一步发展。艾媒咨询分析师认为，未来冷链物流产业发展仍将持续，将会向共同配送模式、多式联运模式、融合发展模式、信息化智能化模式、再生可循环模式等方向发展。
With the rise of China's e-commerce consumption, the adjustment of the agricultural structure, and the improvement of residents' consumption levels, the output and circulation of fresh products, pharmaceuticals, and chain catering has increased year by year. The development of cold chain logistics is very necessary. In 2018, the total demand for cold chain logistics in China increased by 22.1% year-on-year, the size of the cold chain logistics market increased by 19% year-on-year, and the railway cold chain transportation volume exceeded 1.6 million tons. In terms of enterprises, such as Qingdao Hairong, the ice wheel environment upstream of cold chain logistics, SF Express, JD Logistics, Shanghai Anxian and other companies in the midstream have also further developed. iiMedia Research believe that the development of the cold chain logistics industry will continue in the future, and it will develop in the direction of common distribution mode, multimodal transport mode, integrated development mode, information intelligent mode, and recyclable mode. -
艾媒报告 |2018-2019中国社区团购行业及企业竞争力分析报告
本报告研究涉及企业/品牌包括:小区乐、你我您、石荟团、食享会、呆萝卜、邻邻壹、考拉精选、虫妈邻里团、小美鲜生、兴盛优选、每日一淘、兴盛优选、微信支付、有赞、蓝店、顺丰速运、德邦物流、货拉拉、生鲜传奇、阿里巴巴、拼多多
iiMedia Research(艾媒咨询)数据显示，2018年中国通过小程序购物的用户规模达1.32亿人，小程序开启电商模式，助推社区团购爆发。社区具备“物以类聚人以群分”特性的生活场景，可以方便掌握某个群体生活特性和消费习惯，有利于社区团购企业锁定目标消费人群。然而，团长易流失，产品质量难以标准化，产品同质化问题严重，场景有限和门槛不高这些因素制约社区团购行业进一步发展。
Community Groupon is a form of Spell Shopping. Spell Shopping make use of the social + groupon mode to quickly obtain traffic for merchants. Community Groupon further applies the mode of Spell Shopping to the community scene. According to iiMedia Research, the number of Spell Shopping users in China reached 332 million in 2018. The potential user scale of Community Groupon is huge. Community Groupon meets the needs of consumption classification and stratification, satisfies the pursuit of cost performance of some consumers and complies with shopping socialization trend. In essence, the outbreak of Community Groupon mode is the innovation of fresh food sales channel mode through e-commerce. -
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