艾媒咨询|2021年上半年中国新式茶饮行业发展现状与消费趋势调查分析报告

本报告研究涉及企业/品牌/案例：喜茶，蜜雪冰城，奈雪的茶，茶颜悦色，一点点，贡茶，CoCo都可，鹿角巷，ChaTime，一杯茶，Boba Time，茶太，Tea Station，伴伴堂，Cup of Joy，益禾堂，快乐柠檬，古茗，沪上阿姨，书亦烧仙草，乐乐茶，喜小茶，卡旺卡

iiMedia Research(艾媒咨询)数据显示，超过六成新式用户年龄位于26-40岁， 33.8%的用户每周消费一次新式茶饮，16.0%每天消费一次，新式茶饮逐渐成为中青年群体的高频消费品，这也推动了新式茶饮市场快速发展。截至2021年2月11日，喜茶门店超过700家，一点点门店超过4000家，蜜雪冰城门店超过11000家，可见新式茶饮品牌行业品牌众多，竞争异常激烈，但行业尚未定局，仍有变化的可能。
According to the data of iimedia research, more than 60% of the new customers are 26-40 years old. 33.8% of them consume new tea once a week and 16.0% consume it once a day. New tea has gradually become a high-frequency consumer goods for young and middle-aged people, which has also promoted the rapid development of new tea market. As of February 11, 2021, there are more than 700 Xicha stores, more than 4000 yidiandian stores and more than 11000 mixue Bingcheng stores. It can be seen that there are many new tea brands in the industry, and the competition is extremely fierce. However, the industry is still uncertain, and there is still the possibility of change.

艾媒咨询|2020-2021年中国在线一对一少儿英语行业师资储备专题研究报告

本报告研究涉及企业/品牌/案例：阿卡索,哒哒英语,伴鱼少儿英语

随着经济全球化发展，英语成为了重要沟通工具与竞争优势。中国在线教育市场处于高速发展阶段，未来该行业有望进一步加速扩张。首先是居民收入水平的提高，使得教育类相关费用支出保持较高水平。伴随着互联网的普及和网络技术工具的升级，使得在线少儿英语行业 1对1授课形式的大范围应用在技术上得到支持。2020年中国市场规模达4858亿元。同时，中国在线教育用户规模一直保持高速增长的状态，目前用户规模已达3766万人。iiMedia Research(艾媒咨询)数据显示，超八成用户对目前在线1对1少儿英语师资水平表示满意，近七成用户建议严格把关教师教学水平。超五成用户非常看好在线1对1少儿英语行业发展，三成用户比较看好但认为平台水平有待提升。随着市场上出先更多同类型的在线1对1少儿英语平台，未来寻找优质的获客渠道，提高获客精准度是平台形成差异化竞争的关键。同时，外教规模和质量将是在线教育平台的发展关键。
With the development of economic globalization, English has become an important communication tool and competitive advantage. China's online education market moves to the stage of rapid development, and the industry is expected to further accelerate its expansion in the future. The first is the increase in the income level of residents, which keeps expenditures related to education at a relatively high level. With the popularization of the Internet and the upgrading of network technology tools, the large-scale application of one-to-one teaching in the online children's English industry has been technically supported. In 2020, the Chinese market will reach 485.8 billion yuan. At the same time, the number of online education users in China has been maintaining rapid growth, and the number of users has now reached 37.66 million. According to data from iiMedia Research, more than 80% of users are satisfied with the current online 1-to-1 children's English teacher level, and nearly 70% of users suggest that they strictly control the teaching level of teachers. Over 50% of users are very optimistic about the development of the online education industry, while 30% of users are more optimistic, although they believe that the level of the platform needs to be improved. With the emergence of more similar online 1-to-1 children's English platforms in the market, looking for high-quality customer acquisition channels in the future and improving customer acquisition accuracy are the keys to platform differentiation. At the same time, the scale and quality of foreign teachers will be the key to the development of online education platforms.

艾媒咨询|2020年H1中国自行车产业市场趋势与头部企业布局研究报告

本报告研究涉及企业/品牌/案例：中路股份、信隆健康。
其他企业/品牌：永安行、美利达、永久、凤凰、喜德盛、捷安特、邦德富士达、阿米尼、捷马、UCC环球、崔克、飞鸽。

2020年6月23日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国自行车产业市场趋势与头部企业布局研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国自行车产业进行了全面分析，通过对中路股份、信隆健康等品牌的典型案例分析，以及新冠疫情期间自行车的出口发展热点解读，判断2020-2021年中国自行车产业的发展趋势。总体来看，中国自行车行业的需求规模越来越大，且大众对自行车也有个性化的需求，这对于中国自行车整车制造销售、以及其他衍生品和衍生服务(维修和租赁)的发展，都具有很大的促进作用。
Under the influence of the new crown epidemic, due to the needs of epidemic protection, leisure and fitness, local governments encourage citizens to travel by bicycle, China's bicycle industry exports become a hot spot. iiMedia Research believes that China has a complete bicycle production chain, with a very high competitive advantage. In particular, online shopping during the outbreak has become an important mode of consumption, cross-border e-commerce timely expansion of overseas warehouses, improve distribution efficiency, so that overseas consumers to obtain a better consumption experience.

艾媒报告|2020年H1中国新式茶饮行业发展现状与消费趋势调查分析报告

本报告研究涉及企业/品牌/案例：喜茶，奈雪の茶，茶颜悦色。
其他提及企业/品牌：coco都可，一点点，益禾堂，沪上阿姨，有茶，古茗，快乐柠檬，贡茶，蜜雪冰城，伏见桃山，书亦烧仙草，瑞幸小鹿茶，卡旺卡，七分甜，微博，抖音，微信，快手等。

2020年5月15日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国新式茶饮行业发展现状与消费趋势调查分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对新式茶饮整个行业，特别是行业的商业模式、盈利能力、用户消费行为等进行全面分析，并且结合喜茶、奈雪の茶、茶颜悦色等企业案例分析，判断2020-2021年中国茶饮行业的发展趋势。艾媒咨询研究发现，随着互联网渗透率提高，外卖在国民消费中的作用进一步凸显，国民对外卖的需求增长，外卖产业整体发展态势良好，且仍有巨大的增长潜力。作为新式茶饮行业的下游产业，外卖产业渗透率的快速提高也给新式茶饮的终端需求带来了增长点。

In the competitive new tea industry market, several major head brands have been through cross-border joint development, social media marketing, scene marketing and other differentiated strategies to seize a part of the market share, consolidate the leading position. In this case, in order to seek differentiated development, other brands will be considered from various factors, the most suitable for their own development of the sub-track, which is the current development of the new tea brand the greatest opportunity.

艾媒报告|2020H1中国在线教育数据调研及典型企业案例研究报告

本报告研究涉及企业/品牌/案例：柚子鸭，学而思网校，猿辅导，中公教育，掌门1对1，VIPKID，编程猫。
其他提及企业/品牌：宝宝巴士，年糕妈妈，沪江网校，新东方网校，作业帮，网易公开课，51talk，华图教育，猿编程，火花思维，掌门少儿，百词斩，跟谁学，三好网，海风教育，哒哒英语等。

2020年5月20日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在线教育行业、行业细分领域（如K12、职业培训、少儿英语、素质教育等）进行宏观把控和商业模式分析，对VIPKID、编程猫、中公教育等典型企业的分析，并且结合用户行为和消费心理，判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为，2020年的新冠疫情为在线教育带来了新的活力，预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课，在线教育的用户数量将有所回落，因此，如何保持用户留存率等问题是在线教育企业应当关注的。

The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry.

艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告

本报告研究涉及企业/品牌/案例：瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌：铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。

2020年6月12日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析，着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域，以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加，在宠物食品消费外，宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式，极大地推动了宠物产业链服务市场的发展。目前，如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧，新经济形式不断出现。

iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY.

艾媒报告|2019-2020年中国K12在线教育行业研究报告

本报告研究涉及企业/品牌/案例：作业帮，松鼠Ai 1对1，编程猫；其他提及企业/品牌：VIPKID，51Talk，阿卡索，哒哒英语，TutorABC，米乐英语,掌门1对1，海风教育，学霸君1对1,三好网，辅导君，学而思网校,新东方在线，沪江网校，网易云课堂，猿辅导，跟谁学，企鹅辅导，小猿搜题，一起作业，作业盒子，阿凡题,掌门少儿，火花思维，豌豆思维，洋葱学院，画啦啦，核桃编程，美术宝

iiMedia Research（艾媒咨询）数据显示，预计到2020年中国在线教育市场规模将达4538亿元，K12在线教育用户规模将达3765.6万人。其中，一二线城市K12在线教育市场发展较为完善，而三四线城市K12在线教育渗透率仍有待提高。另外，iiMedia Research（艾媒咨询）数据显示， 59.4%受访用户认为师生互动交流有利于提高学生专注度。艾媒咨询分析师认为，K12在线教育平台应促进师生互动交流，运用AI等新技术实时记录学生状态，以提高学生学习专注度，及时反馈学生学习成果。未来，随着互联网的普及和发展，“互联网+教育”使得在线教育用户不断攀升，K12在线教育市场规模将持续扩大。

According to the data of iiMedia Research, it is estimated that by 2020, China's online education market will reach 453.8 billion yuan, and the number of K12 online education users will reach 37.656 million. Among them, the development of K12 online education market in the first and second tier cities is relatively perfect, while the penetration rate of K12 online education in the third and fourth tier cities still needs to be improved. In addition, according to the data of iiMedia Research, 59.4% of the respondents think that the interaction between teachers and students is conducive to improving students' concentration. iiMedia Research consulting analysts believe that K12 online education platform should promote interaction between teachers and students, use AI and other new technologies to record students' status in real time, so as to improve students' learning focus and timely feedback students' learning results. In the future, with the popularity and development of Internet, Internet plus education will make online education users continue to climb. The scale of K12 online education market will continue to expand.

艾媒报告|2020年春季中国学校在线复课效果评估专项调研报告

应对疫情停课不停学，推迟返校时间是避免疫情进一步扩大的有效措施，iiMedia Research（艾媒咨询）数据显示，51.1%的受访者赞成疫情期间线上教育，54.5%的受访者赞成疫情期间停课不停学。而在线教学中，如何有效达到教学质量以及监督学生完成教学任务，则成为了社会关注热点。iiMedia Research（艾媒咨询）数据显示，60.0%的受访者没有时间监督孩子进行线上教育，48.5%的受访者认为疫情期间线上教育学生注意力容易分散，39.6%的受访者认为线上教育教学质量不高，55.3%的受访者认为疫情期间，线上教育的预期效果比在学校学习效果差。如何解决这些线上教育的劣势，是在线教育进行持续发展需要解决的问题。

It is an effective measure to avoid further expansion of the epidemic to stop school and postpone the time of returning to school. According to the data of iiMedia Research, 51.1% of the respondents approve of online education during the epidemic, and 54.5% of the respondents approve of school suspension during the epidemic. In online teaching, how to effectively achieve teaching quality and supervise students to complete teaching tasks has become a hot topic of social concern. According to the data of iiMedia Research, 60.0% of the respondents did not have time to supervise their children's online education, 48.5% of the respondents thought that students' attention was easily distracted during the epidemic, 39.6% of the respondents thought that the quality of online education and teaching was not high, and 55.3% of the respondents thought that the expected effect of online education during the epidemic was worse than that of learning in school. How to solve the disadvantages of online education is a problem that needs to be solved in the sustainable development of online education.

艾媒报告| 2019~2020年中国婴幼儿托育产业发展白皮书

本报告研究涉及企业/品牌/案例：金睿家，纽诺教育，多乐小熊，馨心教育，袋鼠麻麻，圣顿教育，Urjoy school ，和菀投资，安赐资本，广州创玺企业，广东文化产业，新东方，合力资本，光速中国，双湖资本，睦米，优贝乐，YOKID，抱抱熊，爱乐祺

随着全面放开二胎政策的落实、育儿观念的改变及育儿需求的提升，中国0-3岁婴幼儿托育服务市场迎来更广阔的发展空间和机会。iiMedia Research(艾媒咨询)数据显示，2019年中国婴幼儿数量预计超5000万，48%的家长对托育服务有需求。预计在2020年，中国婴幼儿托育市场规模将突破两千亿元。现阶段幼儿家庭主力人群以80、90后为主，双薪家庭下隔代教育普遍存在。随着家庭照料人力问题的矛盾激化及幼儿成长需求的日益提升，专业、品质、安全的婴幼儿托育服务开始受到更多幼儿家庭的关注。艾媒咨询分析师认为，幼儿家庭对婴幼儿托育服务专业性需求较高，综合资质或成托育服务机构提升竞争优势的关键所在。此外，随着政府相关指导意见的发布，中国婴幼儿托育市场有望从基础设施、从业人员、课程品质等全方位构建服务新业态，社区托育服务将进一步普及。

With the implementation of the two-child policy, the change of child-rearing concept and the improvement of child-rearing demand, China's child-care service market for 0-3-year-old infants has ushered in broader space and opportunities for development. According to iiMedia Research, the number of infants in China is expected to exceed 50 million in 2019, with 48% of parents demanding childcare services. It is estimated that in 2020, China's infant care market will exceed 200 billion yuan. At present, the majority of children in the family are born in the 1980s and 1990s, and the second-generation education in double-income families is common. With the intensification of the problem of family care manpower and the increasing growth of children's needs, professional, quality and safety infant care services have begun to receive more attention from children's families. Imedia consulting analysts believe that infant families have a high demand for professional infant care services, and the key to enhancing the competitive advantage lies in the comprehensive qualification or the chengcheng child care service institutions. In addition, with the release of relevant government guidelines, China's infant care market is expected to build a new type of service from infrastructure, practitioners, curriculum quality and other aspects, and community care services will be further popularized.

艾媒报告|2019年12月中国化妆品行业月度运行监测报告

本报告研究涉及企业/品牌/案例：丸美股份，上海家化，珀莱雅，御家汇，拉芳家化，名臣健康，完美日记，阿芙，VENUS MARBLE，自然堂，半亩花田，迪奥(DIOR)，古驰(GUCCI)，香奈儿(CHANEL)，祖玛珑(JOMALONE)，汤姆福特(TOM RORD)，CALVIN KIEIN，菲拉格慕(FERRAGAMO)，兰蔻(LANCOME)，圣罗兰(YSL)，魅可，美宝莲，雅诗兰黛，ZEESEA，卡姿兰，阿玛尼，纪梵希，WIS，膜法世家，欧莱雅，碧素堂，珀莱雅，御泥坊，欧丽源，肌琳莎，自然堂，一叶子，李佳琦，张沫凡MOMO，MK凉凉，IAMINRED口红控，潘雨润，小蛮蛮小，董子初BENNY，陈莴笋，小猪姐姐，呗呗兔

艾媒咨询分析师认为，在消费升级的促进之下，中国消费者对高端化妆品的进口需求明显增加。从2019年12月31日中国上市化妆品企业的总市值来看，丸美股份排名第一，达到了240.7亿元，超过了上市较长时间的上海家化，珀莱雅的市值紧随其后，且利润率超过上海家化。

iiMedia Research believe that with the promotion of consumption upgrade, Chinese consumers' demand for high-end cosmetics has increased significantly. Judging from the total market value of China's listed cosmetics companies on December 31, 2019, Marubeni ranks first, reaching 24.07 billion yuan, surpassing Shanghai Jahwa, which has been listed for a long time. The rate surpasses Shanghai Jahwa.