艾媒咨询｜2022-2023年中国嗅觉经济发展趋势与商业机会研究报告

随着国家政策的推动，市场供需两侧的不断发展，我国香氛市场将进一步扩容。国内香氛行业起步晚，产业上游的香料香精行业已被国外龙头公司占据大部分市场份额，国际香氛品牌在21世纪初陆续进入中国市场后，不断培育消费者，主导了国内香氛市场的发展。但从2020年至今，国内本土香氛品牌在东方香和国风创意上持续发力，赢得了消费者的青睐。

艾媒咨询|2021年9-10月中国化妆品行业运行数据监测双月报：“双十一” 战报

本报告涉及的案例/品牌/企业：C咖，悦瞳，林清轩

数据显示，今年年初社会消费品零售总额受去年低基数的影响，同比高增。自三月以来中国社会消费品零售总额与化妆品类商品零售值同比增长速度总体呈现下滑趋势。艾媒咨询分析师认为，受中国疫情零星出现以及宏观经济景气度等原因，居民总体消费意愿减弱，如将来疫情仍未解决，或一定程度影响化妆品消费的总体需求。不过，从数据来看，今年美妆护肤类产品线上复购需求多于线下体验需求，且对即时性要求不高，在整体电商经济增速下降的环境下，未来美妆护肤类产品线上销售增速仍能够保持高增长趋势。
Data show that at the beginning of this year, the total retail sales of social consumer goods increased year-on-year due to the impact of last year's low base. Since March, the year-on-year growth rate of China's total retail sales of social consumer goods and the retail value of cosmetics has generally shown a downward trend. iiMedia Research analysts believe that due to the sporadic occurrence of the epidemic in China and the macroeconomic boom, the overall consumption willingness of residents is weakened. If the epidemic has not been solved in the future, it may affect the overall demand for cosmetics consumption to a certain extent. However, from the data, this year, the demand for online re purchase of beauty and skin care products is more than the demand for offline experience, and the requirement for timeliness is not high. Under the environment of declining overall e-commerce economic growth, the growth rate of online sales of beauty and skin care products can still maintain a high growth trend in the future.

艾媒咨询|2021年7-8月中国化妆品行业运行数据监测双月报

本报告研究涉及企业/品牌/案例：贝泰妮，珀莱雅，丸美股份

数据显示，2021年8月阿里平台护肤及化妆品类GMV为199.1亿元，同比下降5.0%，其中护肤类GMV140.0 亿元，同比下降0.8%，彩妆类GMV59.2亿元，同比下降13.6%。双十一电商购物节成交额近五年平均增长率为32.5%，购物气氛活跃。2020年双十一电商购物节全网个护美妆品类销售额909亿元，同比增长43%。其中，护肤销售额达 755 亿元，同比增长 45%；美妆彩妆销售额为 154 亿元，同比增长 38%。2020年双十一电商购物节有超70%的个护美妆商品在预售阶段售出，商家可考虑在2021年双十一期间重点布局预售期。
According to data, in August 2021, the GMV of skin care and cosmetics on Ali's platform was 19.91 billion yuan, down 5.0% year-on-year, of which skin care GMV was 14 billion yuan, down 0.8% year-on-year, and cosmetics GMV was 5.92 billion yuan, down 13.6% year-on-year . On the Double Eleven e-commerce shopping festival, the average growth rate in the past five years has been 32.5%, and the shopping atmosphere is active. On the Double Eleven e-commerce shopping festival in 2020, the total sales of personal care and beauty products in the whole network is 90.9 billion yuan, a year-on-year increase of 43%. Among them, skin care sales reached 75.5 billion yuan, a year-on-year increase of 45%; beauty cosmetics sales were 15.4 billion yuan, a year-on-year increase of 38%. In 2020 Double Eleven e-commerce shopping festival, more than 70% of personal care and beauty products are sold in the pre-sale stage. Merchants may consider focusing on the pre-sale period during the 2021 Double Eleven period.

艾媒报告|2020中国新春消费趋势研究报告

本报告研究涉及企业/品牌/案例：日食记,艾格吃饱了,阿玛尼,王者荣耀,抖音,小红书,微博,完美日记,三顿半咖啡

预计2020中国春节黄金周消费规模将超11000亿元，春节成中国最大消费场景。新春消费群体开始更替，商家须加强品牌创新迎合新消费群体的变化。在消费升级的背景下，商品质量以及产品健康是消费者最关注的因素，2020新春消费将迎来品质消费。
iiMedia Research(艾媒咨询)数据显示，预计2020中国春节黄金周消费规模将继续保持稳定增长，达到11034亿元 ，新春成为中国最大的消费场景。随着新春消费的中坚力量转移至90后群体，各品牌商家须重视产品和销售模式的创新，及时迎合消费人群更替的变化。iiMedia Research(艾媒咨询)数据显示，55.7%的受访网民表示在新春消费时注重商品质量，食品类年货选择注重健康的受访网民达到60.7%。在消费升级的背景下，价格不再是消费者关注的首要因素，而是回归到商品的质量。同时，随着养生意识的提升，消费者对健康型的食品需求提高，2020年将迎来品质新春。

As the data of iiMedia Research showed, the consumption scale of Chinese Spring Festival golden week is expected to grow steadily, reaching 1103.4 billion yuan in 2020 and the Spring Festival will become China's largest consumer scene. As the backbone of the Chinese New Year's consumption shifts to the 90s group, brands should pay attention to product and sales model innovations in order to timely cater to changes in consumer groups. As the data of iiMedia Research showed, 55.7% of the Internet respondents pay attention to the quality of goods when they consume in the Spring Festival, while 60.7% of them pay attention to the health of food products. In the context of consumption upgrades, price is no longer the primary factor that consumers pay attention to, but returns to the quality factor. Meanwhile, with the improvement of health consciousness, consumers' demand for healthy foods will increase. Thus, a quality new year will be ushered in 2020.
（以下为节选页，完整版共33 页）

艾媒报告|2019年12月中国化妆品行业月度运行监测报告

本报告研究涉及企业/品牌/案例：丸美股份，上海家化，珀莱雅，御家汇，拉芳家化，名臣健康，完美日记，阿芙，VENUS MARBLE，自然堂，半亩花田，迪奥(DIOR)，古驰(GUCCI)，香奈儿(CHANEL)，祖玛珑(JOMALONE)，汤姆福特(TOM RORD)，CALVIN KIEIN，菲拉格慕(FERRAGAMO)，兰蔻(LANCOME)，圣罗兰(YSL)，魅可，美宝莲，雅诗兰黛，ZEESEA，卡姿兰，阿玛尼，纪梵希，WIS，膜法世家，欧莱雅，碧素堂，珀莱雅，御泥坊，欧丽源，肌琳莎，自然堂，一叶子，李佳琦，张沫凡MOMO，MK凉凉，IAMINRED口红控，潘雨润，小蛮蛮小，董子初BENNY，陈莴笋，小猪姐姐，呗呗兔

艾媒咨询分析师认为，在消费升级的促进之下，中国消费者对高端化妆品的进口需求明显增加。从2019年12月31日中国上市化妆品企业的总市值来看，丸美股份排名第一，达到了240.7亿元，超过了上市较长时间的上海家化，珀莱雅的市值紧随其后，且利润率超过上海家化。

iiMedia Research believe that with the promotion of consumption upgrade, Chinese consumers' demand for high-end cosmetics has increased significantly. Judging from the total market value of China's listed cosmetics companies on December 31, 2019, Marubeni ranks first, reaching 24.07 billion yuan, surpassing Shanghai Jahwa, which has been listed for a long time. The rate surpasses Shanghai Jahwa.

艾媒舆情 | 2018年 D&G 事件舆情监测分析报告

日前，意大利品牌D&G（杜嘉班纳）发布广告视频涉嫌歧视华人，且其设计师公开发布辱华言论，因此，D&G遭中国明星抵制而被迫取消上海大秀、产品遭部分电商平台下架。艾媒舆情监测发现，D&G事件舆情在移动端和网页端都仍在持续发酵，引起全民关注。92.1%的网民对明星抵制D&G表示支持，而84.7%的网民对D&G辱华感到愤怒。

艾媒舆情| 3·15预热：化妆品行业负面事件舆情监测分析报告

据了解，2017年我国化妆品市场规模逾3500亿元，我国已成为全球第一大化妆品消费国，预计2019年，我国化妆品行业市场规模可达4906亿元。3·15消费者权益日将近，艾媒大数据舆情监控系统数据显示，在3月6日—13日期间，化妆品质量问题持续受到网友关注。