艾媒咨询｜2024-2025年中国品牌营销与千禧青年消费趋势研究报告

当前移动互联网用户规模保持小幅度增长，逐渐趋向饱和，中国移动广告市场已进入平稳发展期，营销服务商面临新的挑战和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国品牌营销与千禧青年消费趋势研究报告》数据显示，2023年中国移动广告市场规模为4646.6亿元，同比增长2.7%，2025年有望突破4800亿元。近年来，营销服务商紧跟技术趋势，将AI等技术应用于文案撰写、图像处理、视频创意生成等领域，为品牌方提供更高效、个性化的营销方案。另一方面，消费者对产品的需求愈加多元和个性化，对产品的实用和设计提出了更多的要求。越来越多消费者开始为个人兴趣买单，追求个性化的消费观念，品牌方、营销服务商面临新的挑战。
At present, the scale of mobile Internet users has maintained a slight growth and is gradually becoming saturated, China's mobile advertising market has entered a period of steady development, and marketing service providers are facing new challenges and opportunities. According to the latest "Research Report on Brand Marketing and Millennial Youth Consumption Trends in China, 2024-2025" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, China's mobile advertising market will be 464.66 billion yuan in 2023, a year-on-year increase of 2.7%, and is expected to exceed 480 billion yuan in 2025. In recent years, marketing service providers have kept up with technology trends and applied AI and other technologies to copywriting, image processing, video idea generation and other fields to provide brands with more efficient and personalized marketing solutions. On the other hand, consumers' demand for products is becoming more diverse and personalized, and they care about the practicality of products, and put forward requirements for product design. More and more consumers are beginning to pay for their personal interests and pursue personalized consumption concepts, and brands and marketing service providers are facing new challenges.

2016-2017中国（广州）产业园区发展及模式研究白皮书

近几年的产业转型布局令广州在2015年取得了不俗的成绩，GDP达到1.81万亿元，经济总量连续27年位居国内城市第3位，在经济总量不断做大的情况下，金融业增加值占GDP比重提高至9%，新技术企业总数超过前两年总和，高新技术产业产值占工业比重45%。产业结构明显优化，形成商贸会展、金融、物流、汽车、石化、重大装备、新一代信息技术、生物与健康、新材料等9个千亿级产业集群，认定总部企业320家。

艾媒咨询：2015年中国“互联网+”房产研究报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

艾媒咨询｜2022年中国千禧青年消费行为调研分析报告

　2022年首批“00后”毕业人数达到1076万。艾媒咨询分析师认为，首批“00后”部分家庭经济基础较为扎实，其活跃于互联网，消费观念新潮，对消费商品的品质与文化内涵有明显需求，且拥有灵活的头脑，能够娴熟地使用高科技产品来延伸自己的力量是这个群体的共同特征。

艾媒报告|2018-2019年中国小镇青年影音娱乐偏好洞察报告

本报告研究涉及企业/品牌包括:腾讯视频、优酷、爱奇艺视频、芒果TV、哔哩哔哩、QQ音乐、酷狗音乐、酷我音乐、网易云音乐、虾米音乐、抖音短视频、快手、西瓜视频、火山小视频、波波视频

中国小镇青年群体约为1.12亿人。iiMedia Research(艾媒咨询)数据显示，在线音乐、在线视频和短视频是小镇青年用户影音娱乐偏好模式的前三名，分别占比85.3%、81.2%和73.0%。2018年主流影音娱乐平台运营策略呈现出年轻化和渠道下沉的趋势。

According to iiMedia Research, online music, online video and short video are the top three entertainment preference for town youth, accounting for 85.3%, 81.2% and 73.0% respectively. Town youth have plenty of spare time. There is a small peak of video entertainment in the afternoon, and killing time become the main purpose of video entertainment for town youth. The proportion of town youth paid for video entertainment is less than 40%, which still has great potential to be tapped. In 2018, the operation strategy of the mainstream audio-visual entertainment platform shows a trend of younger and channel sinking.

舆情报告|《庆余年》遭视频网站提前点播引质疑舆情监测报告

本报告研究涉及企业/品牌/案例：视频网站，庆余年，影视，大文娱，人民日报，央视网，中国青年报，芒果TV，爱奇艺，优酷视频，腾讯视频

近日，正在热播的电视剧《庆余年》在腾讯视频、爱奇艺视频开启了“超前点播”服务，在会员的基础上再进行付费50元，就可提前解锁观看6集内容。此消息一出，迅速引来消费者的强烈不满，#庆余年超前点播50元#的话题也一度位列微博热搜榜榜首。
Recently, the hit TV series “Qing Yu Nian“ has started the “advance on-demand“ service on Tencent Video and iQiyi Video. On the basis of membership, it will be paid an additional 50 yuan to unlock 6 episodes in advance. As soon as this news came out, it quickly attracted strong consumer dissatisfaction, and the topic of # 庆余年超前播50元 # was also at the top of the top search rankings on Weibo.

艾媒咨询|2021年中国下沉市场汽车购买行为洞察报告

本报告研究涉及企业/品牌/案例：卖好车

下沉市场购车群体中的首购比例更高，首购需求较大。iiMedia Research(艾媒咨询)调研数据显示，下沉市场用户购车时，不再单纯关注价格，而是在价格可承受的范围内，更关注汽车的硬件设备(如动力、外观、内饰)，以及软性因素(如安全性、娱乐功能)。同时，在下沉市场汽车销售渠道中，中小汽车经销商占比达到47.2%；而下沉市场庞大规模的中小汽车经销商催生汽车交易服务平台。
The proportion of first purchases among car buyers in the sinking market is higher, and the demand for first purchases is greater. Survey data from iiMedia Research shows that when buying a car in the sinking market, users no longer simply pay attention to the price, but pay more attention to the car’s hardware equipment (such as power, appearance, and interior) within the range of affordable prices. And soft factors (such as safety, entertainment features). At the same time, small and medium-sized car dealers accounted for 47.2% of the car sales channels in the sinking market; and the large-scale small and medium-sized car dealers in the sinking market gave birth to a car trading service platform.

艾媒咨询 | 2024年中国婚恋交友市场发展状况及用户行为分析报告

随着社会经济的快速发展，青年群体婚恋观念正发生改变，单身群体对婚恋对象的要求以及对婚恋社交服务的需求逐渐提高，中国婚恋社交服务行业迎来业态转型、市场需求提高、行业内部问题凸显等挑战与机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国婚恋交友市场发展状况及用户行为分析报告》数据显示，2014至2023年间中国互联网婚恋交友行业市场规模整体呈上升趋势，从2014年26.9亿元起步，至2023年达到93.8亿元，年复合增长率约为15%。
艾媒咨询分析师认为，随着青年群体婚恋观念的改变以及互联网社交方式的多元化发展，婚恋社交服务行业已逐渐由婚恋网站转向社交APP。
With the rapid development of social economy, the concept of marriage and love of young people is changing, and the requirements of single people for marriage and love objects and the demand for marriage and love social services are gradually increasing. China's marriage and love social service industry is facing challenges and opportunities such as business transformation, market demand improvement, and prominent internal problems in the industry. According to the latest "2024 China Dating Market Development and User Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's Internet dating industry shows an overall rising trend from 2014 to 2023. Starting from 2.69 billion yuan in 2014, it will reach 9.38 billion yuan in 2023, with a compound annual growth rate of about 15%.
Analysts from iiMedia Consulting believe that with the change of the concept of marriage and love among young people and the diversified development of Internet social networking methods, the marriage and love social service industry has gradually shifted from marriage websites to social apps.

2020全球未来科技大会——艾媒咨询《2020人群行为洞察报告》

由艾媒咨询主办的2020全球未来科技大会于5月28-29日线上开播。大会以“科技向春•万物复兴”为主题，分设“新技术、新产品”和“新模式、新业态”两大专场，聚焦在线教育、在线办公、在线医疗、人脸技术、云计算、机器人等前沿领域，汇聚各行业精英领袖共同解锁科技的力量，探寻全球经济新的增长动能和发展路径。PDF为艾媒咨询分析师李松霖主题演讲《2020人群行为洞察报告》

艾媒报告|2018-2019中国小镇青年移动阅读产品使用监测报告

随着小镇青年文化娱乐消费潜力逐渐提高，该用户群体成为移动阅读细分增量市场的重点。iiMedia Research（艾媒咨询）数据显示，2018年中国小镇青年人口规模约1.12亿人，其在线娱乐休闲行为中，偏好移动阅读APP的占比高达25.0%。小镇青年移动阅读用户中，对漫画内容感兴趣的用户占比达34.9%，目前各企业也积极开展关于动漫IP资源的布局。

As the data of iiMedia Research showed, the scale of town youth population is approximately 112 million in 2018. Among their online entertainment and leisure activities, 25.0% prefer mobile reading APP. Among the town youth mobile reading users, 34.9% of them are interested in cartoon content. At present, enterprises are actively carrying out the layout of the cartoon IP resources. As the consumption value of the young people in the town is paid more and more attention, the mobile reading platform needs to grasp the preferences of users in the segmentation field and provide targeted younger and more vertical content.