关于“面包”的报告
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艾媒咨询|2021年中国烘焙食品行业竞争格局与消费行为分析报告
本报告研究涉及企业/品牌/案例：稻香村，鲍师傅，虎头局，轩妈
iiMedia Research(艾媒咨询)数据显示，2021年中国烘焙食品市场规模预估达2600.8亿元，同比增长19.9%。疫情逐渐恢复，烘焙食品市场将保持10%左右的增长率，2023年中国烘焙食品市场规模将达3069.9亿元。烘焙食品行业投融资状况活跃，2021年1-8月烘焙行业融资超57.0亿。艾媒数据显示，近两年烘焙食品行业投资次数持续上涨，2021年1-9月投资事件多达22起，资本投资金额更是创新高，总融资金额达57.0亿元。艾媒咨询分析师认为，烘焙食品行业进入高速发展时期，随着资本进入市场，行业竞争将不断加剧，企业需在产品、技术、营销上下足功夫，长期经营和树立品牌。
According to data from iiMedia research, China's bakery market is expected to reach 260.08 billion yuan in 2021, with a year-on-year increase of 19.9%. The epidemic situation will gradually recover, and the baked food market will maintain a growth rate of about 10%. In 2023, the scale of China's baked food market will reach 306.99 billion yuan. The investment and financing status of the bakery industry is active. From January to August 2021, the financing of the baking industry exceeded 5.7 billion. iiMedia data show that the number of investment in the bakery industry has continued to rise in the past two years. There were 22 investment events from January to September 2021, and the amount of capital investment reached a new high, with a total financing amount of 5.7 billion yuan. iiMedia consulting analysts believe that the bakery industry has entered a period of rapid development. With the capital entering the market, the industry competition will continue to intensify. Enterprises need to make full efforts in products, technology and marketing, long-term operation and brand building. -
艾媒咨询|2021年中式糕点新国潮趋势发展报告
11月1-2日，由中国焙烤食品糖制品工业协会、北京贝克瑞会展服务有限责任公司主办的“2021第9届中国焙烤行业发展高峰论坛”在上海虹桥新华联索菲特大酒店举办。本届论坛全面升级，将以更丰富多维的形式、更有深度广度的视野，聚焦行业融合共生、行业企业代际传承、投融资、连锁与特许加盟、新国潮年礼、 IP赋能、技能人才、电商、新零售等行业热点，创新聚力，赋能未来，为中国焙烤行业寻找新动力源。
艾媒咨询CEO兼首席分析师张毅受邀出席本次论坛，并在现场发布《2021年中式糕点新国潮趋势发展报告》。该报告利用艾媒大数据决策和智能分析系统的数据挖掘结果，洞察中国糕点行业发展态势发展现状，并围绕烘焙食品行业产业链、消费行为等做了详细的分析解读，共同展望未来烘焙食品市场发展趋势。
From November 1 to 2, the "2021 9th China baking industry development summit forum" hosted by China baking food and sugar products industry association and Beijing beckray Exhibition Service Co., Ltd. was held in Shanghai Hongqiao Xinhualian Sofitel hotel. This forum will be comprehensively upgraded. With a richer and multidimensional form and a deeper and broader vision, it will focus on industry integration and symbiosis, intergenerational inheritance of industry enterprises, investment and financing, chain and franchise, new national tide annual ceremony, IP empowerment, skilled talents, e-commerce, new retail and other industry hot spots, innovate and gather strength, empower the future, and find a new power source for China's baking industry.
Zhang Yi, CEO and chief analyst of AI media consulting, was invited to attend the forum and released the development report on the new national trend of Chinese pastries in 2021. The report uses the data mining results of AI media big data decision-making and intelligent analysis system to gain insight into the development trend and current situation of China's pastry industry, makes a detailed analysis and interpretation around the industrial chain and consumption behavior of the bakery industry, and jointly looks forward to the development trend of the bakery market in the future. -
艾媒咨询|2020-2021年中国快销食品行业发展现状及消费者行为洞察报告
本报告研究涉及企业/品牌/案例：康师傅、三只松鼠、旺旺、桃李面包、大白兔、周黑鸭。
快销食品行业是推动国内外经济双循环的重要环节。当前，快销食品也积极追求健康化、品质化、高端化的发展趋势，并且积极利用直播、短视频等模式催化线上经济的发展。iiMedia Research（艾媒咨询）分析认为2019年中国休闲食品行业市场规模达到10556亿元，同比增长6.10%，预计2020年将超过11000亿元。
The fast-moving food industry is an important link in promoting the double cycle of domestic and foreign economies. At present, fast-moving foods are also actively pursuing the development trend of health, quality and high-end, and actively use live broadcast, short video and other modes to catalyze the development of the online economy. According to iiMedia Research's analysis, the market size of China's snack food industry reached 1,055.6 billion yuan in 2019, an increase of 6.10% year-on-year, and it is expected to exceed 1,100 billion yuan in 2020.
