关于“高档水果”的报告
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艾媒咨询|2021年中国新式茶饮行业分析报告
本报告涉及的案例/品牌/企业：喜茶，蜜雪冰城
iiMedia Research(艾媒咨询)数据显示，2020年中国新式茶饮市场规模为1840.3亿元，受冠疫情的影响，同比下滑10%，预计2022年将会突破三千亿元。艾媒咨询分析师认为，中国新式行业在这几年快速扩张后，发展步伐迅速，新式茶饮市场一二线市场增速放缓，呈现向三四线城市下沉的趋势。我国下沉市场囊括200个地级市、3000个县城和40000个乡镇，人口达10亿以上，下沉市场具备巨大发展潜力。
According to data from iiMedia Research, the scale of China's new-style tea drink market in 2020 will be 184.03 billion yuan. Affected by the coronavirus, it will drop by 10% year-on-year. It is expected to exceed 300 billion yuan in 2022. IiMedia Consulting analysts believe that after the rapid expansion of China's new industries in recent years, the pace of development has been rapid. The growth rate of the first- and second-tier markets of the new tea drink market has slowed down, showing a trend of sinking to third- and fourth-tier cities. my country's sinking market includes 200 prefecture-level cities, 3,000 counties, and 40,000 townships, with a population of more than 1 billion. The sinking market has huge development potential. -
艾媒咨询|2021年上半年中国新式茶饮行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例：喜茶，蜜雪冰城，奈雪的茶，茶颜悦色，一点点，贡茶，CoCo都可，鹿角巷，ChaTime，一杯茶，Boba Time，茶太，Tea Station，伴伴堂，Cup of Joy，益禾堂，快乐柠檬，古茗，沪上阿姨，书亦烧仙草，乐乐茶，喜小茶，卡旺卡
iiMedia Research(艾媒咨询)数据显示，超过六成新式用户年龄位于26-40岁， 33.8%的用户每周消费一次新式茶饮，16.0%每天消费一次，新式茶饮逐渐成为中青年群体的高频消费品，这也推动了新式茶饮市场快速发展。截至2021年2月11日，喜茶门店超过700家，一点点门店超过4000家，蜜雪冰城门店超过11000家，可见新式茶饮品牌行业品牌众多，竞争异常激烈，但行业尚未定局，仍有变化的可能。
According to the data of iimedia research, more than 60% of the new customers are 26-40 years old. 33.8% of them consume new tea once a week and 16.0% consume it once a day. New tea has gradually become a high-frequency consumer goods for young and middle-aged people, which has also promoted the rapid development of new tea market. As of February 11, 2021, there are more than 700 Xicha stores, more than 4000 yidiandian stores and more than 11000 mixue Bingcheng stores. It can be seen that there are many new tea brands in the industry, and the competition is extremely fierce. However, the industry is still uncertain, and there is still the possibility of change. -
艾媒报告 |2019-2020中国蓝莓产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌/案例：徐福记、阿尔卑斯、真知、好彩头、明治、旺旺、雅客，露兰姬娜，梦飞诗，御宅女，Gamorel，沃田集团，蒙牛，伊利，光明，奥瑞金，汇源集团，四季本源，Driscoll，Costa，Hortifruit，SA Berry Fruit
艾媒商情舆情数据监测系统显示，“蓝莓”网络口碑数据为83.6，正面评价比例较高。2018年，全球蓝莓产业发展整体良好，发展推动中国蓝莓市场的良性发展。智利、秘鲁、阿根廷等国家也纷纷扩大对中国的蓝莓出口，同时中国的蓝莓产量也在不断提高，2018年中国蓝莓总产量超过18万吨。目前，中国蓝莓产业链已经初步形成，包括良种培育、规模种植、休闲采摘、预冷保鲜、深度加工、品牌营销、观光旅游、包装物流等环节，催生了沃田集团等蓝莓相关企业。未来，中国国内蓝莓市场消费需求将不断扩大，在提高产量的同时需要进一步拓宽蓝莓深加工产业链，推动蓝莓产业的深加工和知名品牌打造，实现蓝莓行业整体协调发展。
The monitoring system of commercial and public opinion data of Ai media shows that the “blueberry“ network word-of-mouth data is 83.6, with a high proportion of positive evaluation. In 2018, the global blueberry industry is developing well, and the development promotes the healthy development of the blueberry market in China. Chile, Peru, Argentina and other countries have also expanded their blueberry exports to China. At the same time, China's blueberry production has been continuously increasing. In 2018, China's total blueberry production exceeded 180,000 tons. At present, China's blueberry industry chain has initially formed, including fine varieties cultivation, large-scale planting, leisure picking, pre-cooling and fresh-keeping, deep processing, brand marketing, tourism, packaging logistics and other links, resulting in the birth of blueberry-related enterprises such as Wotian Group. In the future, the consumption demand of blueberry market in China will continue to expand. While increasing production, it is necessary to further expand the blueberry deep processing industry chain, promote the deep processing of blueberry industry and build well-known brands, so as to achieve the overall coordinated development of blueberry industry. -
艾媒报告|2020年H1中国新式茶饮行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例：喜茶，奈雪の茶，茶颜悦色。
其他提及企业/品牌：coco都可，一点点，益禾堂，沪上阿姨，有茶，古茗，快乐柠檬，贡茶，蜜雪冰城，伏见桃山，书亦烧仙草，瑞幸小鹿茶，卡旺卡，七分甜，微博，抖音，微信，快手等。
2020年5月15日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国新式茶饮行业发展现状与消费趋势调查分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对新式茶饮整个行业，特别是行业的商业模式、盈利能力、用户消费行为等进行全面分析，并且结合喜茶、奈雪の茶、茶颜悦色等企业案例分析，判断2020-2021年中国茶饮行业的发展趋势。艾媒咨询研究发现，随着互联网渗透率提高，外卖在国民消费中的作用进一步凸显，国民对外卖的需求增长，外卖产业整体发展态势良好，且仍有巨大的增长潜力。作为新式茶饮行业的下游产业，外卖产业渗透率的快速提高也给新式茶饮的终端需求带来了增长点。
In the competitive new tea industry market, several major head brands have been through cross-border joint development, social media marketing, scene marketing and other differentiated strategies to seize a part of the market share, consolidate the leading position. In this case, in order to seek differentiated development, other brands will be considered from various factors, the most suitable for their own development of the sub-track, which is the current development of the new tea brand the greatest opportunity. -
艾媒报告|2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告
本报告研究涉及企业/品牌/案例：北大荒，苏垦农发，中粮集团；其他提及企业/品牌:香雪集团，五谷丰登，悦活，蒙牛，长城干红，五谷道场，大悦城，我买网，中粮地产，美菜，盒马鲜生
2020年3月25日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国农业产业发展进行分析。报告特别针对新冠疫情的影响，对2020年农业细分领域的发展情况进行数据分析，结合对北大荒、苏垦农发和中粮集团三家典型企业的案例分析，探讨产业上下游的运营模式，以此对2020-2021年的农业产业发展进行趋势预判。中国农业总产值在近10年不断攀升，年均增长率8.3%。艾媒咨询分析师认为，在中国二三产业比重的不断增加的情况下，国家出台政策保障疫期农产品各个环节的运行顺畅，并且头部平台发起“爱心助农”活动实现农产品产销，是进一步推动农业现代化发展的基础和动力。
China's total agricultural output value has continued to rise in the past 10 years, reaching 65.5 trillion yuan in 2018, with an average annual growth rate of 8.3%. iiMedia Research found that the increasing proportion of China's secondary and tertiary industries is the basis and driving force for further promoting the development of agricultural modernization. The new crown epidemic has the greatest impact on the agricultural economy. It is the transportation link in the agricultural industry chain. Especially in light of the current international epidemic situation, the development of agricultural import and export is blocked, and the problem of production and marketing docking may occur. -
艾媒报告|2019-2021年中国粮食产业市场现状及发展前景分析报告
本报告研究涉及企业/品牌/案例：香雪，五谷道场，悦活，蒙牛，中粮集团，北大荒企业，中国粮油，中国食品，中粮控股，中粮生化，中粮屯河
2018年中国谷物产量6.1亿吨，谷物自给率超过95%。艾媒咨询分析师认为，中国粮食产量稳步增长，粮食产量波动幅度基本稳定在合理区间，中国实现谷物供应基本自给，为保障国家粮食安全、促进经济社会发展和国家长治久安奠定了坚实的物质基础。中粮集团、北大荒等上市公司总体向正向良性方向发展。
2018年中国农业科技进步贡献率达到58.3%，粮食作物耕种收综合机械化率超过80。同时中国仓容规模进一步增加，安全储粮能力持续增强，2018年，中国共有标准粮食仓房仓容6.7亿吨，简易仓容2.4亿吨，总体达到了世界较先进水平。目前，科技助力粮食增产的态势明显，中国粮食产业向着专业化、高级化、电商化的方向发展。
In 2018, China's contribution rate of agricultural scientific and technological progress reached 58.3 percent, and the comprehensive mechanization rate of grain crop cultivation exceeded 80. At the same time, China's warehouse capacity has further increased, the capacity of safe grain storage continued to increase, in 2018, China has a total of 670 million tons of standard grain warehouse capacity, simple warehouse capacity of 240 million tons, the overall reached the world's more advanced level. At present, science and technology to help increase grain production situation is obvious, China's grain industry towards specialization, advanced, e-commerce direction.
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