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艾媒咨询|2021年中国招聘数字化现状专题研究报告
本报告研究涉及企业/品牌/案例:Bello倍罗,北森,肯耐珂萨
在工业4.0的推动下,中国企业的数字化转型进展迅速,而企业在招聘过程中需要高效筛选优秀且合适的人才,这都是招聘数字化的发展基础。艾媒咨询(iiMedia Research)调研数据显示,在体验过数字化招聘的企业中,超六成认为疫情提升了简单招聘行为的信息化水平。而在数字化产品选择时,产品服务质量是受访企业选择招聘数字化平台的首要考虑因素(64.2%)。
With the promotion of Industry 4.0, the digital transformation of Chinese enterprises has made rapid progress, and enterprises need to efficiently screen excellent and suitable talents in the recruitment process, which is the basis for the development of digital recruitment. According to the survey data of iiMedia Research, over 60% of enterprises that have experienced digital recruitment believe that the epidemic situation has improved the informationization level of simple recruitment behavior. When choosing digital products, the quality of product service is the primary consideration (64.2%) for the interviewed enterprises to choose the recruitment digital platform. -
艾媒咨询| 2021年中国银行业数字化转型赋能组织成长趋势研究报告
本报告涉及的案例/品牌/企业:腾讯乐享,平安知鸟,时代光华
党中央、国务院高度重视数字经济发展,作出一系列重大决策部署。数字经济是全球未来的发展方向,要大力发展数字经济,加快推进数字产业化、产业数字化,推动数字经济和实体经济深度融合。iiMedia Research(艾媒咨询)数据显示,2022年上半年个人移动手机银行渗透率预计达75%,2024年上半年中国移动互联网用户规模预计达11.2亿人。此外,以大数据、云计算、人工智能、区块链以及移动互联为引领的新的工业革命与科技革命,将导致金融业的边界、研究范式不断被打破和被重构。以银行业为代表的金融业数字化组织变革中,企业学习数字化转型将是重点工作之一。
The CPC Central Committee and the State Council attached great importance to the development of digital economy and made a series of major decisions and arrangements. Digital economy is the future development direction of the world. We should vigorously develop digital economy, accelerate digital industrialization and industrial digitization, and promote the deep integration of digital economy and real economy. According to iiMedia Research, the penetration rate of personal mobile phone banking is expected to reach 75% in the first half of 2022, and the number of mobile Internet users in China is expected to reach 1.12 billion in the first half of 2024. In addition, the new industrial revolution and technological revolution led by big data, cloud computing, artificial intelligence, blockchain and mobile Internet will lead to the continuous breaking and reconstruction of the boundaries and research paradigms of the financial industry. In the digital organizational transformation of the financial industry represented by the banking industry, enterprise learning digital transformation will be one of the key tasks. -
艾媒咨询|2021年中国母婴人群营销趋势报告
本报告研究涉及企业/品牌/案例:妈妈网
在人口老龄化加速发展的背景下,国家政策从计划生育逐步转向支持生育。2021年5月31日,中共中央政治局召开会议并提出实施三孩政策。另一方面,孕妈群体开始向95后甚至00后倾斜,她们的消费理念更加前卫,无论是对于婴幼儿、孕母自身,还是家庭布局方面的消费需求,都呈现出了更加多样化的需求。在多因素推动下,中国母婴市场规模在近年都呈现快速增长的态势。iiMedia Research(艾媒咨询)数据显示,2020年中国母婴市场规模为40850亿元,预计2024年将超过76000亿元,母婴行业已成为中国消费市场的重要组成部分。
In the context of the accelerated development of population aging, national policies have gradually shifted from family planning to support for childbirth. On May 31, 2021, the Political Bureau of the CPC Central Committee held a meeting and proposed the implementation of the three-child policy. On the other hand, the group of pregnant mothers has begun to lean towards the post-95s and even post-00s. Their consumption concepts are more avant-garde. Both for infants and young children, pregnant mothers themselves, or the consumption needs of family layout, they have shown more diversified needs . Driven by multiple factors, the size of China's maternal and infant market has shown rapid growth in recent years. According to data from iiMedia Research, the size of China's maternal and infant market in 2020 is 4,085 billion yuan, and it is expected to exceed 7.6 billion yuan in 2024. The maternal and infant industry has become an important part of China's consumer market. -
艾媒咨询|2021中国电子签约行业人力资源场景应用专题研究报告
本报告研究涉及企业/品牌/案例:e签宝,法大大,上上签,中国云签,契约锁
随着数字经济的快速发展,电子签约行业迎来有利发展环境。2020年,中国电子签名合同签署次数已达到506亿次。自2020年3月人社部印发《人力资源社会保障部办公厅关于订立电子劳动合同有关问题的函》以来,北京、沈阳、山东、云南、杭州等多个省市陆续制定电子劳动合同推广计划,并进行试点研究,推广劳动合同电子化管理,纸质劳动合同正逐步进入电子化数字化时代。相比传统劳动合同,电子劳动合同具有提升效率、灵活便捷、安全性高、降低成本、数字化程度高、可远程操作的优势。iiMedia Research(艾媒咨询)数据显示,48.9%的受访企业会在人力资源场景中使用电子签约服务,超三成受访企业在在人力资源领域的年均电子合同签署量在500-1000份之间, 52.2%的受访企业意在通过电子签约形式实现节约成本的目的,48.7%的受访企业希望能够提高合同安全性。
With the rapid development of digital economy, the electronic contract signing industry ushers in a favorable development environment. In 2020, the number of electronic signature contracts signed in China has reached 50.6 billion. Since the Ministry of human resources and social security issued the "letter of the general office of the Ministry of human resources and social security on issues related to the conclusion of electronic labor contract" in March 2020, Beijing, Shenyang, Shandong, Yunnan, Hangzhou and other provinces and cities have successively formulated electronic labor contract promotion plans and carried out pilot studies to promote the electronic management of labor contract. Paper labor contract is gradually entering the electronic digital era. Compared with the traditional labor contract, electronic labor contract has the advantages of improving efficiency, flexibility and convenience, high security, reducing costs, high degree of digitization, and remote operation. As the data of iiMedia Research showed, 48.9% of the enterprises interviewed will use E-contract signing services in the human resources scene, and more than 30% of the enterprises interviewed have signed 500-1000 e-contracts in the field of human resources, 52.2% of the respondents intend to achieve the purpose of cost saving through electronic contract signing, and 48.7% of the respondents hope to improve the contract security. -
艾媒咨询|2020-2021年中国贵妇膏市场品牌分析及用户调研报告
本报告研究涉及企业/品牌/案例:华瑞凯琳,麦吉丽,百雀羚,仁和匠心,梵蜜琳
数据显示,2015-2020年期间,中国贵妇膏市场规模持续扩张。在2016年,贵妇膏借助新媒体平台打开了市场知名度。在消费升级和颜值经济的驱动下,贵妇膏产品市场需求扩大,特别在贵妇膏凭借电视广告“出圈”后,市场规模未受疫情影响跃升至67.1亿元,预计2022年有望突破100亿元。颜值经济理念推动着护肤品市场向高端化发展。艾媒咨询分析师认为,当前居民消费力增长与互联网快速发展并行,赋予了当代消费者追逐个性潮流、关注颜值的特性,这就推动了最直接代表“颜值经济”的化妆品类商品迅速崛起。
Data show that during 2015-2020, the market scale of Chinese lady cream will continue to expand. In 2016, lady cream opened its market awareness with the help of new media platform. Driven by the consumption upgrading and beauty economy, the market demand of guifugao products has expanded. Especially after guifugao's "going out of the circle" with TV advertising, the market scale has jumped to 6.71 billion yuan without the impact of the epidemic, and is expected to exceed 10 billion yuan in 2022. The concept of beauty economy promotes the development of skin care market to high-end. AI media consulting analysts believe that the current growth of residents' consumption power and the rapid development of the Internet have given contemporary consumers the characteristics of chasing personality trends and paying attention to beauty, which has promoted the rapid rise of cosmetics, which is the most direct representative of "beauty economy". -
艾媒咨询|2020年中国在线音乐行业发展专题研究报告
本报告研究涉及企业/品牌/案例:QQ音乐,酷我音乐,网易云音乐,咪咕音乐
后疫时代,音乐行业线下业务仍未完全回暖;在线音乐新业态如云演艺、IOT全场景音乐服务等创新模式获得发展红利。iiMedia Research(艾媒咨询)数据显示,仅2020上半年,中国在线演出用户规模就超过了8000万人,云演艺用户中也有超过八成更偏好从在线音乐平台中观看live表演。而受访IOT音乐用户则主要通过车载设备收听,占比38.4%。在5G、AI等前沿技术强有力的支撑下,在线音乐用户规模、市场规模将持续扩大,2022年中国数字音乐市场规模有机会突破480亿元。
In the post-Covid-19 era, the offline business of the music industry has not fully recovered. New online music formats such as cloud live, IOT full scene music services and other innovative models have gained development bonus. As the data of iiMedia Research showed, the user scale of China online performance industry has exceeded 80 million merely on the first half of 2020, and more than 80% of cloud live users prefer to watch live shows from online music platforms. As for the IOT music users, they mainly use on-board devices, accounting for 38.4%. With the strong support of 5g, AI and other advanced technologies, the scale of online music users and market will continue to expand. In 2022, the scale of China's digital music market has the opportunity to exceed 48 billion yuan. -
艾媒咨询|2020中国智慧场景服务专题研究报告
本报告研究涉及企业/品牌/案例:航班管家,及刻,维智科技。
智慧场景是针对特定的场景,通过技术对用户定位所在场景进行实时感知,达到智能匹配用户与场景服务的一种手段。智慧场景的实现主要依托技术的发展,5G目前已建成70万个基站、终端连接数超1.8亿,2019年中国云计算市场规模达1334亿万元,增速38.6%,2019年人工智能核心产业规模超过510亿元。随着技术逐步成熟,基于精准定位、实时感应、数据计算、个性化服务的万物智能互联成为可能。传统基建也逐渐向“新基建”转型,如今的商圈、出行、社区、工业园等场景开始向智慧化靠拢。近三年的《国务院政府工作报告》多次提到推进数字社会建设。iiMedia Research(艾媒咨询)数据显示,2019年,中国线下零售金额占社会消费品零售总额75%,线下消费仍然是国内居民的主流消费方式,蕴藏着巨大的市场增长空间。大数据实际用户画像更加精准,新零售进一步推动线上线下一体化进程,助力打造智慧场景。
Smart scene is a means of real-time perception of the scene where the user is located through technology for a specific scene, and a means of intelligently matching users and scene services. The realization of smart scenarios mainly relies on the development of technology. 5G has currently built 700,000 base stations and the number of terminal connections exceeds 180 million. In 2019, the scale of China's cloud computing market reached 133.4 billion, a growth rate of 38.6%, and the scale of core artificial intelligence industry in 2019 More than 51 billion yuan. As the technology gradually matures, intelligent interconnection of everything based on precise positioning, real-time sensing, data calculation, and personalized services becomes possible. Traditional infrastructure is also gradually transforming to "new infrastructure", and today's business districts, travel, communities, and industrial parks are beginning to move closer to intelligence. The State Council’s Government Work Report in the past three years has repeatedly mentioned the promotion of digital society. According to data from iiMedia Research, in 2019, China's offline retail sales accounted for 75% of the total retail sales of consumer goods. Offline consumption is still the mainstream consumption method of domestic residents, and there is huge room for market growth. The actual user profile of big data is more accurate, and new retail further promotes the integration of online and offline, helping to create smart scenarios. -
艾媒报告|2020“新冠疫期”中国智能制造行业社会责任感专题分析报告
本报告研究涉及企业/品牌/案例:隆力奇,巨石集团,浪潮公司
iiMedia Research(艾媒咨询)数据显示,疫情期间智能制造行业网络热度维持较高水平,展现出强大的成长潜力。智能制造借助无人化、智能化的技术支持和产品体系,助力我国口罩日产破亿;机器人不仅能协助医护人员缓解医院人手压力,也可以在帮助企业复工复产的同时保证生产安全与效率;工业云在协助涉疫物资供需匹配、云办公、搭建疫情防控系统等方面也有出色的表现。艾媒数据显示,疫情期间“智能制造”网络口碑值达78.5,而智能制造行业防疫表现树立公众信心,超五成网民表示对行业前景态度有所改善。智能制造在疫情期间展现出的强大生命力,将加速“中国制造”向“中国智造”的发展。
As the data of iiMedia Research showed, during the epidemic, the network enthusiasm of the intelligent manufacturing industry maintained a high level, showing strong growth potential. Intelligent manufacturing uses unmanned, intelligent technical support and product systems to help China ’s daily output of masks reach 100 million yuan; robots can not only help medical staff to relieve the pressure on hospital staff, but also help enterprises resume work and resume production while ensuring production safety and efficiency; The Industrial Cloud also has outstanding performance in assisting the supply and demand matching of epidemic-related materials, cloud office, and building an epidemic prevention and control system. According to Ai Media data, the network reputation of "smart manufacturing" during the epidemic period reached 78.5, and the performance of the intelligent manufacturing epidemic has established public confidence. Over 50% of netizens said that they have improved their attitudes to the industry's prospects. The strong vitality exhibited by intelligent manufacturing during the epidemic will accelerate the development of "Made in China" towards "Chinese Intelligent Manufacturing". -
艾媒报告|2019上半年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:51Talk,新东方在线,掌门教育,乂学教育,编程猫,学而思,作业帮,VIPKID,米乐英语,海风教育,学霸君1对1,沪江网校,美术宝,爱棋道,火花思维,豌豆思维,小猿搜题,一起作业,哒哒英语,溢米辅导,三好网,弹琴吧,洋葱数学,作业盒子,爱因思维,慧满分,口袋题库,波比英语,核桃编程
互联网的普及和发展带来的“互联网+教育”,中国在线教育用户规模不断攀升,而作为其垂直领域的K12在线教育的用户规模,同样保持增长势头。同时,中国政府对于“互联网+教育”的重视与支持,以及AI技术的快速发展,为中国K12在线教育提供了充足的动力。2019年中国K12在线教育市场用户规模将增至3045.4万人,市场渗透率将达到15.0%。iiMedia Research(艾媒咨询)数据显示,教师匹配问题是K12在线教育用户最希望得到改善的方面,42.1%的受访用户认为教师匹配环节需要得到改进。K12在线教育用户对于将技术融入产品持支持态度,47.9%的受访用户认为在线教育与科技前沿的结合有助于更好地进行K12在线教育。与用户支持前沿科技态度相对应的是,用户对于产品与技术相结合的感受并不强烈,仅9.1%用户对于产品中的前沿科技元素有清晰地感知,其中教师匹配环节与前沿科技的结合用户感知程度最高,有明显感知的用户比例为34.8%。94.6%的受访用户对于K12在线教育产品技术应用效果表示认可。
With the development of “ Internet + education”, brought by the popularization and development of the Internet, the scale of China's online education users has been increasing, and the user scale of K12 online education as its vertical field has also maintained growth momentum. At the same time, the Chinese government's attention and support for “Internet + education“ and the rapid development of AI technology provide sufficient impetus for China's K12 online education. In 2019, the number of users in China's K12 online education market will increase to 30.454 million, and the market penetration rate will reach 15.0%. According to iiMedia Research data, teacher matching is the most desirable aspect for K12 online education users to improve. 42.1% of respondents believe that teacher matching needs to be improved. K12 online education users are supportive of integrating technology into products. 47.9% of respondents believe that the combination of online education and technological frontier will help to better carry out K12 online education. Corresponding to the user's attitude towards supporting frontier science and technology, the user's perception of the combination of product and technology is not strong. Only 9.1% of the users have a clear perception of the frontier science and technology elements in the product. The user's perception of the combination of teacher matching link and frontier science and technology is the highest, and the proportion of users with obvious perception is 34.8%. 94.6% of the respondents approved the application effect of K12 online education product technology.
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