电商行业报告合集(共29份)
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艾媒咨询|2021年中国医美机构市场竞争态势及企业营销模式分析报告
本报告研究涉及企业/品牌/案例:华韩整形,瑞丽医美,美莱整形,医思健康
数据显示,2016—2020年中国医美行业市场规模五年平均增长率为12.8%,与此同时,中国医美市场用户规模增长了4倍多。在人们生活水平的提升、年轻一代对医美的接受度的提高、政府监管层对医美行业的整治给医美消费者信心的提升的综合作用下,预计中国医美市场规模在2022年将达到2232亿元。随着医美产品及仪器技术水平提升、医美知识普及等,民众对整形美容的观念正在向积极态度转变,在整个行业扩张的过程中,轻医美的受众面广、门槛低、复购率高,更有可能提升市场整体渗透率,成为我国医美行业的主要增量市场。
According to the data, from 2016 to 2020, the five-year average growth rate of the market scale of China's medical and American industry was 12.8%. At the same time, the user scale of China's medical and American market increased by more than four times. Under the combined effect of the improvement of people's living standards, the improvement of the acceptance of medical beauty by the younger generation, the regulation of the medical beauty industry by the government regulators and the improvement of medical beauty consumer confidence, it is expected that the scale of China's medical beauty market will reach 223.2 billion yuan in 2022. With the improvement of the technical level of medical beauty products and instruments and the popularization of medical beauty knowledge, people's concept of plastic beauty is changing to a positive attitude. In the process of the expansion of the whole industry, light medical beauty has a wide audience, low threshold and high repurchase rate, which is more likely to improve the overall penetration rate of the market and become the main incremental market of China's medical beauty industry. -
艾媒报告 |2019年中国直销行业发展状况与政策舆论环境监测报告
本报告研究涉及企业/品牌包括:权健、华林酸碱平、无限极、然健环球、康宝莱、天狮、佳莱、绿之韵集团、铸源、和治友德、康婷、清晨、玫琳凯、金诃藏药、炎帝生物、NATURES SUNSHINE、安利、完美、隆力奇、尚赫
2018年,权健、无限极、康宝莱等负面舆情频发令直销行业再次成为舆论焦点。2019年1月1日,国家将继续加大直销行业处罚力度,15家直销企业被商务部勒令整改。iiMedia Research(艾媒咨询)数据显示,直销违规事件影响了69.6%消费者的相关选购需求,其中,30.4%消费者表示再也不会购买涉案企业商品。短期看来,直销行业持牌企业增长率将放缓,同时直销行业中的母婴、保健品类产品监管将加强。
The latest data of the State Administration for industry and Commerce show that in 2017, the National Chamber of Commerce, industry and market supervision total 52 cases of direct sales violations, a fine of 32 million yuan. Among them, false publicity has become the most common business problem in the operation of direct selling enterprises. 2018 to Quanjian, Infinity, Compaulay, health Global, waring acid and alkali equality of a number of direct sales enterprises suspected of violations, contusion the purchase confidence of 69.6% of consumers. Among them, abandoning the purchase of all products involved in the Enterprise (30.4%) and abandoning the purchase of direct selling industry involved in the category (41.3%) became the choice of the majority. In the future, the regulatory environment will be further tightened, with the growth of licensed companies slowing. At the same time, the reform of direct selling enterprise management mode becomes an inevitable requirement. -
艾媒报告 |2018-2019中国电子签名行业专题研究报告
本报告研究涉及企业/品牌/案例:上上签,众签,契约锁,法大大,文签,e签宝,领签,1签通,中国银联,中国建设银行,肯德基,链家,贝壳,美团,菜鸟,OPPO,大搜车,中智,甲骨文,蚂蚁区块链,微软
2019年,随着电子签名行业政策法规和相关行业标准的不断完善,iiMedia Research(艾媒咨询)数据显示,51.1%的企业用户在电子签约年均投入超过五万,系统稳定性、平台的合规性与安全性是企业用户在选择电子签名平台时所考虑的重要因素。2018年,上上签继续领跑行业,在B2B供应链、人力资源市场以及房屋租赁市场均表现出色,占据了35.8%的市场份额。艾媒咨询分析师认为,电子签名作为打通企业数字化转型的重要一环,在数字化转型战略持续推动下,将逐渐成为企业发展的“刚需”。
In 2019, with the continuous improvement of policies and regulations of electronic signature industry and related industry standards, according to iiMedia Research, 51.1% of enterprise users spend more than 50,000 yuan annually on electronic signature. System stability, platform compliance and security are important factors for enterprise users to consider when choosing electronic signature platform.In 2018, Shangshangqian continued to take the lead in the industry, with a 35.8% market share in the B2B supply chain, human resources market and housing rental market.Ai Media Consulting Analysts believe that as an important part of digitalization transformation, electronic signature will gradually become the rigid demand of enterprise development under the continuous promotion of digitalization transformation strategy. -
艾媒报告|2019中国电商半年度发展全景报告
本报告研究涉及企业/品牌/案例:优衣库,ZARA,H.M,每日优鲜,易果生鲜,瓜子二手车直销网,二手车之家,优信二手车,健客,识货,get,1号网,淘宝,京东,唯品会,GO ME,天猫,网易考拉,B&G,小红书,洋码头,苏宁易购,拼多多,淘粉吧,返利,支付宝,微信支付,ALIPAY,EMS,顺丰,居然之家,饿了么,盒马生鲜,星巴克,大润发.
iiMedia Research(艾媒咨询)数据显示,2019年上半年,中国的网络零售总额已达到195209.7亿元,占社会零售总额的24.7%,截至2019年,中国移动电商用户规模将突破7亿人。随着电商的稳步发展,各大电商平台都不遗余力的开拓新的营销模式来增加消费者的欲望,2019年最流行的消费模式是直播带货和社团团购。直播带货是从用户的角度介绍商品功能和使用效果直接刺激消费者的购买欲望。iiMedia Research(艾媒咨询)数据显示,88.5%的受访直播电商用户表示直播的方式能够强烈的刺激他们的消费欲望,约三成直播电商受访用户称每周会观看直播四到六次,直播俨然已经成为一种时下最流行的娱乐方式之一。社团团购主打价格优势,通过团购方式增加用户参与度和联系度打破地理的限制。iiMedia Research(艾媒咨询)数据显示,超六成受访社区平团用户表示每周都会参加拼团,超四成的用户称,优惠的价格是他们参与拼团最关注的因素,超过一半的用户表示对社区团购带来的优惠是比较满意的。
As the data of iiMedia Research showed, in the first half of 2019,total online retail sales have reacehed 19520.97 billion yuan in China, accounting for 24.7% of total social retail sales. Up to 2019,China Mobile e-commerce users will exceed 700 million people. With the steady development of e-commerce, major e-commerce platforms have developed new marketing modes to increase consumers' desire. The most popular consumption modes in 2019 are live streaming and group purchasing. The live delivery with goods introduces the function and effect of goods from the perspective of users, which directly stimulates consumers’ purchasing desire. As the data of iiMedia Research showed, 88.5% of the interviewed live e-commerce users believed that the way of live broadcast can strongly stimulate their desire to consume. About 30% of the interviewed live broadcast e-commerce users implied that they would watch live broadcast four to six times a week. The live broadcast has become one of the most popular entertainment methods. Group purchasing focused on price advantage, increasing user engagement and contacting and breaking geographical restrictions through group purchasing. As the data of iiMedia Research showed, over 60% of the interviewed group purchasing users implied that they would participate in the group every week. Over 40% of the users believed that the preferential price is the most important factor for them to participate in the group. More than half of the interviewed users implied that they were satisfied with the discount brought by the community group purchase. -
艾媒报告 |2018中国人力资源行业电子签名应用市场研究报告
本报告涉及企业/品牌包括:上上签、法大大、契约锁、云合同、领签、中国云签、文签、众签、e签宝
在《电子签名法》《合同法》等法律的支持下,中国电子劳动合同受到普遍的认可。随着HR SaaS模式兴起,中国企业人力资源管理迎来变革,电子签名借力快速发展。iiMedia Research(艾媒咨询)数据显示,2018年中国电子签名人力资源市场规模已达到0.94亿元,预计到2020年,人力资源细分市场规模将达到16.22亿元。在人力资源场景中,劳动合同/劳务派遣合同是受访企业用户在人力资源细分领域应用电子签名平台的主要场景,占比56.5%。艾媒咨询分析师认为,第三方电子签名平台应重视产品功能细节的打磨,为企业用户提供更好的服务。随着行业规范和服务标准的逐步健全、移动互联网的发展、远程签约需求的增加及人力成本的提高必然推动电子签名向人力资源领域的方方面面普及,成为人力资源领域各类文件的主流签署方式。
With the support of ““Electronic Signature Law““, ““Contract Law““ and other laws, China's electronic labor contracts are generally recognized. With the rise of HR SaaS mode, the human resource management of Chinese enterprises is undergoing changes and electronic signatures are developing rapidly. iiMedia Research data show that China's electronic signature human resources market reached 94 million yuan in 2018. It is estimated that by 2020, the human resources segment market will reach 1.622 billion yuan. In the human resources scenario, labor contract/labor dispatch contract is the main scenario in which interviewed enterprise users apply electronic signature platform in the human resources segmentation field, accounting for 56.5%. iiMedia’s consulting analysts believe that the third-party electronic signature platform should attach importance to polishing the functional details of products to provide better services for enterprise users. With the gradual improvement of industry standards and service standards, the development of mobile Internet, the increase of demand for remote signing and the increase of labor costs, electronic signatures are bound to be popularized in all aspects of the human resources field and become the mainstream signing method of various documents in the human resources field. -
艾媒报告 |2019中国人工智能发展风险预警白皮书
随着人工智能的不断发展,人工智能产业不断深化,中国人工智能企业数量也在不断上升,但在技术与应用领域,均存在着不同程度的挑战与风险。对于未来人工智能技术的发展,态势虽一路高涨,但仍不能放松警惕。由人工智能带来的新一轮工业革命已经到来,教育呈现出与技术发展的不均衡必将导致失业问题的出现。对于人工智能带来的新的需求,唯有保持学习才能不被技术超前。
With the continuous development of artificial intelligence and the deepening of the artificial intelligence industry, the number of Chinese artificial intelligence enterprises is also on the rise, but in the field of technology and application, there are challenges and risks of varying degrees. According to data from iiMedia Research, Chinese Internet users to try the will of the artificial intelligence technology is higher, but there are still 64.1% of Chinese Internet users think that there are risks of artificial intelligence, 40.3% of Internet users think the biggest hazards posed by artificial intelligence is a personal information leakage, 63.0% of netizens think that artificial intelligence technology has threat to humans, 38.6% of Internet users think that big data is the main cause of a threat to human development. For the development of artificial intelligence technology in the future, although the situation is all the way high, but still can not relax vigilance. A new round of industrial revolution brought by artificial intelligence has come, and the imbalance between education and technological development will inevitably lead to the emergence of unemployment. For the new demand brought by artificial intelligence, only keep learning can not be ahead of technology. -
广东省通信管理局|广东省移动智能终端应用软件(APP) 2020 安全白皮书
2021年3月11日,广东省通信管理局APP个人信息保护监管成果发布会在广州举行,会上发布了《广东省移动智能终端应用程序(APP)2020安全白皮书》。该白皮书内容丰富、数据详实、案例典型,专业性强,是第一个由省级信息通信管理部门编写发布的APP安全白皮书。白皮书披露了广东省通信管理局APP监管平台2020年监测相关数据,分别从隐私合规、恶意程序、安全漏洞等方面分析了APP的安全态势,从应用数量、行业类别和地域分布等维度展示了全国及广东省APP的发展状况,为社会各界研究移动互联网发展和个人信息保护提供了宏观、权威的数据参考。
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