-
艾媒咨询|2021年中国文玩电商行业发展研究报告
本报告研究涉及企业/品牌/案例:微拍堂,玩物得志,天天鉴宝
随着物质生活的日益丰富,人们对精神文化的消费需求也越来越高,文玩艺术品作为文化的载体,受到了越来越多消费者的青睐。在线上化模式兴起的趋势以及直播模式的带动下,文玩电商的用户规模呈现跨越式增长。iiMedia Research(艾媒咨询)数据显示, 2020年文玩电商行业用户规模达6085万人,交易规模达1630亿元,预计2023年整体用户规模将突破一亿人次,交易规模超过5000亿元。目前文玩电商行业已形成了“直播+竞拍+鉴定+社群”的商业模式,不仅解决了用户在购买、鉴定等场景下的痛点,同时整合了行业资源,大大完善了文玩收藏平台的生态圈,有效激发了文玩市场的发展活力。
With the increasing enrichment of material life, people's consumption demand for spiritual culture is also higher and higher. As the carrier of culture, stationery and artworks are favored by more and more consumers. Driven by the rising trend of online mode and live broadcast mode, the user scale of entertainment e-commerce has increased by leaps and bounds. According to iimedia research, in 2020, the number of users in the entertainment e-commerce industry will reach 60.85 million and the transaction scale will reach 163 billion yuan. It is expected that the overall number of users will exceed 100 million in 2023 and the transaction scale will exceed 500 billion yuan. At present, the entertainment e-commerce industry has formed a business model of "live broadcast + Auction + appraisal + community", which not only solves the pain points of users in the scenes of purchase and appraisal, but also integrates industry resources, greatly improves the ecosystem of the entertainment collection platform, and effectively stimulates the development vitality of the entertainment market. -
艾媒报告|2018-2019年全球及中国快递行业运行状况与商业决策调查分析报告
本报告涉及企业/品牌包括:DHL,FedDex,顺丰速运,邮政快递,韵达快递,中通快递,申通快递,圆通快递,德邦快递,天天快递,TNT,百世快递,品骏,苏宁易购,京东物流,宅急送,如风达,速尔,安能,国通,速四方,优速快递,菜鸟驿站,
全球方面,2018年世界500强公司中,物流公司占四席。以德国邮政敦豪集团(DHL)为例,2018年全年营业收入为615.5亿欧元,同比增长1.8%;但是税前利润(EBIT)为31.6亿欧元,同比下降15.5%。中国方面,2018年中国快递业务量达到500亿件,其中,广州市的快递业务量最多达到50.6亿件,上海市的快递业务收入最高,超过1000亿元。总体而言,2018年用户对于快递业的服务总体满意度有提升,但延迟问题仍是用户最不满意因素。具体公司而言,顺丰速运的准时率最高,总业务量占中国快递总业务量的61.4%。2019中国快递行业有以下发展趋势:技术发展助力智慧物流升级、快递行业集中度将进一步提高、快递行业朝高质量发展。
Globally, among the world's top 500 companies in 2018, logistics companies occupy four seats. For Deutsche Post DHL, annual revenue in 2018 was 61.55 billion euros, up 1.8% year-on-year; but pre-tax profit (EBIT) was 3.16 billion euros, down 15.5% year-on-year. In China, the volume of China's express delivery business reached 50 billion in 2018. Among them, Guangzhou express business has a maximum of 5.06 billion pieces, and Shanghai Express has the highest revenue, exceeding 100 billion yuan. Overall, the overall satisfaction of users in the express delivery industry increased in 2018, but the delay is still the most dissatisfied factor for users. For a specific company, SF Express has the highest punctuality rate, accounting for 61.4% of China's total express delivery business. In 2019, China's express delivery industry has the following development trends: technology development will help intelligent logistics upgrade, the concentration of express delivery industry will be further enhanced, and the express delivery industry will develop to high quality. -
艾媒咨询|2021年小红书公司研报
小红书是一款生活方式分享平台,包括消费经验和生活方式的众多内容。随着产品的迭代,小红书从社区平台转化为社区+电商平台,在UGC电商领域处于比较领先的地位。2019年11月,小红书引入电商直播功能,探索电商变现新模式。数据显示,2019年1月-2020年11月小红书的用户呈现小幅度下降趋势。截至2020年11月,小红书的月活用户为1232.19万人,环比下降0.32%。预计未来随着小红书的多元化发展,平台的月活用户有望恢复正增长。
Xiaohongshu is a lifestyle sharing platform that includes a wide range of consumer experiences and lifestyle. With the iteration of the product, Xiaohongshu from the Community Platform into the community + e-commerce platform, in the field of UGC e-commerce in a relatively leading position. In November 2019, Xiaohongshu introduced the live streaming function of e-commerce, exploring a new mode of e-commerce monetization.The data shows that from January 2019 to November 2020, the number of users of Xiaohongshu showed a slight downward trend. As of November 2020, Xiaohongshu had 12,321,900 monthly users, down 0.32 percent from the previous month. It is expected that with the diversified development of Xiaohongshu in the future, the monthly users of the platform are expected to resume positive growth. -
艾媒报告|2019-2020中国费控报销行业研究报告
本报告研究涉及企业/品牌/案例:汇联易,易快报,分贝通。
2019年中国费控报销行业受益于电子发票相关政策红利,增长强劲。iiMedia Research(艾媒咨询)数据显示,2019市场营收规模约为7.5亿元,增速达76.1%。艾媒咨询分析师认为,中国费控报销行业仍处在发展起步阶段,且企业费控报销具有刚需属性,在经济下行压力下,企业数字化转型动力日趋强烈,叠加电子发票的普及推广,费控报销产品有望加速渗透,推动市场规模持续增长。从市场用户角度来看,职场人群费用报销痛点显著,89.1%受访者认为手工报销模式亟待改革。对于能够有效解决职场人士报销痛点,帮助企业实现费用管控的费控报销产品,市场认知度普遍偏低,表示对这类产品不了解的受访者超过半数。艾媒咨询分析师认为,当前政策、技术、资本、市场环境对费控报销行业释放出越来越多的积极信号,行业发展环境日益向好,随着企业对数字化认知度逐步加深,费控报销行业有望迎来爆发增长,中国本土费控报销品牌也将迅速崛起。
In 2019, China's expense control reimbursement industry benefited from the policy dividend related to electronic invoice, with strong growth. According to iiMedia research, the market revenue scale in 2019 is about 750 million yuan, with a growth rate of 76.1%. iiMedia consulting analysts believe that China's expense control reimbursement industry is still in the initial stage of development, and the enterprise's expense control reimbursement has the property of rigid demand. Under the downward pressure of the economy, the enterprise's digital transformation momentum is increasingly strong. With the popularization and promotion of electronic invoice, the expense control reimbursement products are expected to accelerate the penetration and promote the continuous growth of market scale. From the perspective of market users, the cost reimbursement pain point of workplace population is significant, 89.1% of respondents think that the manual reimbursement mode to be reformed. For the cost control reimbursement products that can effectively solve the pain points of reimbursement for professionals and help enterprises achieve cost control, the market awareness is generally low, and more than half of the respondents said they did not know about such products. iiMedia consulting analysts believe that the current policy, technology, capital and market environment have released more and more positive signals to the expense control reimbursement industry, and the industry development environment is becoming better and better. With the gradual deepening of the digital awareness of enterprises, the expense control reimbursement industry is expected to usher in an explosion and growth, and the domestic expense control reimbursement brands will also rise rapidly. -
艾媒报告| 2020Q1中国生鲜电商平台数据监测报告
本报告研究涉及企业/品牌/案例:盒马鲜生,每日优鲜;其他提及企业/品牌:蔬菜网,佳沃,新希望六和,圣龙集团,好当家,大洋世家,蒙牛,伊利,阿里,京东到家,腾讯,沃尔玛,大润发,苏宁生鲜,喵鲜生,顺丰速运,天天果园,美菜,宋小菜,我买网,7Fresh,安鲜达,美团买菜等。
iiMedia Research(艾媒咨询)数据显示,2020年生鲜电商行业市场规模将达到2638.4亿元。电商渗透、“宅经济”兴起、巨头入驻、技术赋能,中国生鲜电商行业将迎来高速发展。经历早期的萌芽与探索期,目前生鲜电商平台以前置仓模式、自建店模式为主要模式,下沉市场同步发展社交电商模式。除传统生鲜电商外,互联网公司、线下商超纷纷布局生鲜业务。巨头入驻进一步加剧行业竞争,头部效应初现。与此同时,需求激增之余,如何维稳供应链、转增量用户为存量成为生鲜电商平台持续发展的关键。艾媒咨询分析师认为,生鲜电商市场竞争加剧,供应链成为制胜关键。与此同时,疫情催生“无接触配送”、“共享员工”、冷链配送及“直播+”新模式,赋能生鲜电商产业发展。可以预计,短期内生鲜电商市场将依然保持多维发展的火热态势。
According to the statistics of iiMedia Research, Chinese online fresh food platform industry keeps the sustainable development trend, market scale of that has reached 1600 billion yuan in 2019. Gone through the emergence as well as the start-up stage, online fresh food platforms primarily concentrate on centered warehouse mode and offline store mode, developing social e-business mode in sinking market at the same time. Apart from the traditional platform, Internet companies, offline hypermarkets are starting to embark on online fresh food filed. There’s no doubt that it would intensify the fierce competition, head effect comes into being. Meanwhile, though demands soar, how to maintain the supply chain management and keep the new customers grows into the key point. iiMidia consulting analyst believes that, supply chain management comes first as the fierce competition among the industry. Meanwhile, “touchless delivery”, “sharing employees”, cold chain logistics and “online streaming plus” etc. concepts which are created by the Cov-19 are about to contribute to the industry. It’s expectable that the online fresh food industry would keep the prosperity and diversity in short-term. -
艾媒报告 |2019上半年中国互联网二手车拍卖平台研究报告
本报告研究涉及企业\品牌\案例:天天拍车,车速拍,车置宝,大搜车,优信拍,车易拍,车开新,车300,公平价,二手车之家,58同城,车享拍,瓜子二手车直卖网,人人车
在政策以及市场消费购车观念变化的共同影响下,中国汽车交易市场中国新车交易发展开始放缓,2019年第一季度销量仅为637万辆,同比下降11.32%。与此同时,二手车的交易量增长了11.46%,二手车交易重要性不断提升。而各类二手车交易渠道中,互联网二手车拍卖平台发展最受关注。iiMedia Research(艾媒咨询)数据显示,35.9%的受访二手车C端卖家对于在互联网二手车平台上售卖二手车的意向较为强烈,同时约七成的受访卖家愿意尝试使用互联网二手车拍卖平台。对于二手车车商而言,车源丰富的互联网拍卖平台也是他们偏好选择的收车渠道。互联网二手车拍卖平台具有巨大的发展潜力,未来有望成为二手车行业主流,但仍需要完善价值标准体系,提升用户体验。
Under the combined influence of policy and the change of market consumption mind of car purchasing, the development of new car trade in China automobile market began to slow down. Sales in the first quarter of 2019 were only 6.37 million vehicles, decrease 11.32% from the same period of last year. Meanwhile, the volume of used car transactions increased by 11.46%, and the importance of used car transactions has been rising. Among all kinds of used car trading channels, the development of Internet used car auction platform is the most concerned. As the data of iiMedia Research showed, 35.9% of the interviewed used car seller had strong intention to sell used cars on the Internet used car platforms, while about 70% of the interviewed sellers were willing to try to use the Internet used car auction platform. For used car dealers, the Internet used car auction platform with abundant automobile resources is also their preferred channels to collect cars. Internet used car auction platform has great potential for development. It is expected to become the mainstream of used car industry in the future, but it still needs to improve the value standard system and enhance user experience. -
艾媒报告 |2019Q1中国手机新闻客户端市场监测报告
本报告涉及企业/品牌包括:百度新闻、腾讯新闻、搜狐新闻、新浪新闻、一点资讯、天天快报、网易新闻、今日头条、人民日报、新华社、央视新闻、趣头条、凤凰新闻、ZAKER、UC头条、东方头条、Flipboard 红板报、澎湃新闻、天天头条
随着移动互联网渗透率不断提升,手机新闻客户端逐渐成为中国居民获取资讯的主要途径。iiMedia Research(艾媒咨询)数据显示,预计2019年中国手机新闻客户端用户规模达6.93亿,市场潜力巨大。在新闻客户端平台方面,2019Q1中国手机新闻客户端市场格局保持稳定,腾讯新闻、今日头条月活用户数量均超2亿,以绝对领先优势位居行业前列。在客户端用户方面,新闻客户端用户中男性普遍占六成,高收入群体偏爱传统媒体类新闻客户端。在网络监管严格化的背景下,新闻客户端将回归真实本质,开启品质提升。同时,下沉市场开始觉醒,新闻资讯平台将以更贴近大众生活的新闻来获取三、四线城市用户,行业竞争加剧。
With the increasing penetration of Internet, mobile news App has gradually become the main source of information for Chinese. According to iiMedia Research, the scale of mobile news App users in China is expected to reach 693 million in 2019, which indicates huge market potential. In terms of news App, in 2019Q1, the pattern of China's mobile phone news App market remained stable. The monthly active users of Tencent news and Toutiao news both exceeded 200 million, which is at the leading position of the industry. In terms of users, male accounts for 60% of the news App users, whereas high-income groups prefer traditional media news App. Under the background of strict network supervision, news App will stick to truth and start quality improvement. At the same time, the sinking market began to wake up, news App will to present news that is more close to the public life to obtain users in third and fourth tier cities, leading to the intensification of industry competition. -
艾媒报告|2019中国信息流广告市场研究报告
本报告研究涉及企业/品牌/案例:阿里,百度,腾讯,字节跳动,UC浏览器,头条,QQ浏览器,360手机卫士,搜狐,网易新闻,趣头条,wifi万能钥匙,快报,微信,抖音,火山小视频,淘宝,天猫,优酷,陌陌,小红书
信息流广告是指一种依据社交属性,对用户喜好和特点进行智能推广的广告形式。2019中国移动广告市场规模将达4158.7亿元。随着互联网潜能不断释放,广告主需要更精准的广告投放方式,信息流广告应运而生。iiMedia Research(艾媒咨询)数据显示,腾讯系和阿里系的信息流产品覆盖了超6亿用户量,处于市场前列,2019年有46.5%的用户会花费15秒以上时间浏览信息流广告,相较于2018年有所增加。46.0%的用户对信息流广告持正面态度,信息流广告用户体验有所上升。内容吸引力是网民对信息流广告推荐技术最主要诉求,超三成用户认为推动内容应具备吸引力。信息流广告数量、内容质量仍有较大改进空间,43.2%的用户认为推荐广告过多是信息流广告最大不足,用户对广告安全新和推送精准性提出更高要求。未来,场景延展、服务升级将成为信息流广告发展方向。
Information flow advertising refers to an advertising form that intelligently promotes users' preferences and characteristics according to social attributes. The scale of China Mobile Advertising market will reach 415.87 billion yuan in 2019. With the continuous release of Internet potential, advertisers need more precise ways of advertising delivery, and information flow advertising emerges as the times require. As the data of iiMedia Research showed, Tencent and Alibaba's information flow products cover over 600 million users and are in the forefront of the market. In 2019, 46.5% of the interviewed information flow users spent more than 15 seconds on information flow advertises, compared with that in 2018. 46.0% of the interviewed users hold a positive attitude towards information flow advertisement, and the user experience of information flow advertisement has increased. Content attraction is the main demand of Internet users for information flow advertisement recommendation technology. More than 30% of users believe that promoting content should be attractive, and users put forward higher requirements for new and accurate advertisement security. In the future, scenario extension and service upgrading will become the development direction of information flow advertising. -
艾媒报告 |2019上半年中国导购电商专题研究报告
本报告研究涉及企业/品牌/案例:淘宝,唯品会,京东,苏宁易购,网易考拉,国美电器,1号店,采购通,阿里,咸鱼,瓜子,天天果园,贝贝,小红书,蘑菇街,奥买家,淘粉吧,拼多多,卷皮网,折八百,美丽说,返利网,途牛,途风
2019年,导购电商平台建设不断完善升级,iiMedia Research(艾媒咨询)数据显示,超过一半(51.7%)的网民了解过导购电商平台,导购电商的认知度已经达到了较高水平,60.8%的用户最关注导购平台的促销活动商品,价格依旧是导购电商平台优势,同时,优质内容的加持将满足用户的信息需求。艾媒咨询分析师认为,导购电商应托社交链条的裂变式效应扩大用户规模和加速变现,完善供应链和物流配送稳固上游,摆脱头部电商牵制才能真正实现导购电商的长远发展,另外,顺应消费品质升级,跨境电商也将成为导购电商未来扩张的方向之一。
In 2019, the construction of e-commerce shopping guide market has been continuously improved and upgraded. According to iiMedia Research, more than half of the netizens (51.7%) know about e-commerce shopping guide market. The recognition of e-commerce shopping guide market has reached a high level. 60.8% of the users pay most attention to the promotional activities of the platform, and the price is still guided. At the same time, the support of high-quality content will meet the information needs of users. Ai Medium Consulting Analysts believe that the fission effect of social chains should be relied on to expand the size of users and accelerate cash flow, improve supply chain and logistics distribution to stabilize the upstream, get rid of the restriction of head-end e-commerce to truly realize the long-term development of e-commerce. In addition, in line with the upgrading of consumer goods quality, cross-border e-commerce will also become a guide purchase which one of the directions of e-commerce expansion in the future. -
艾媒报告|2019中国生鲜电商行业商业模式与用户画像分析报告
本报告研究涉及企业/品牌包括:美菜网、懒龙龙、宋小菜、朴朴超市、谊品生鲜、每日优鲜、天天果园、京东、联华超市、易果生鲜、美团点评、高鑫零售、永辉超市、华润集团、逸刻新零售、阿里巴巴、饿了么、安鲜达、天猫生鲜、欧尚、大润发、新华都、三江购物、联华超市、盒马生鲜、淘咖啡
2018年中国生鲜电商市场规模持续增长,生鲜电商行业投融资情况趋于稳定,行业市场格局初步确立。同时电商巨头也在发力布局生鲜电商,阿里联合传统零售,布局生鲜新场景,同时腾讯也在联手京东,打造生鲜创新平台。生鲜行业的产业链普遍较长,生鲜电商重在降低成本。目前中国生鲜电商行业已形成垂直平台类、综合平台类、O2O类、创新平台类等发展模式,不同模式各有优劣。iiMedia Research(艾媒咨询)数据显示,生鲜类产品月活渗透率均不足一成,生鲜电商用户相对年轻化,购买力较强。受线下门店和刚需本质影响,用户男女比例相近。目前生鲜电商行业仍面临产品非标化、品控难、产品损耗率高等问题。未来,随着大众逐渐接受线上购买生鲜的观念,生鲜电商市场规模将进一步扩大,生鲜产品的仓储管理模式也需要引进新的技术和模式,进一步完善。同时,线上与线下结合的创新模式也将进一步扩展,社区团购将成为新切入点。
In 2018, the market size of China's fresh food e-commerce market continued to grow. The investment and financing situation of the fresh food e-commerce industry tended to be stable, and the industry market pattern was initially established. At the same time, e-commerce giants are also making efforts to enter the fresh food e-commerce industry, Ali is in line with traditional retail, and layouts new scenes. At the same time, Tencent is also cooperating with Jingdong to create a innovative fresh food e-commerce platform. The industrial chain of the fresh food industry is generally long, and the fresh food e-commerce focuses on reducing costs. At present, China's fresh food e-commerce industry has formed development models such as vertical platform, integrated platform, O2O, and innovation platform. Different models have their own advantages and disadvantages. According to iiMedia Research, the monthly penetration rate of fresh food products is less than 10%, and the fresh food e-commerce users are relatively young and have strong purchasing power. Affected by the offline store and the immediate need, the ratio of male to female is similar. At present, the fresh food e-commerce industry still faces problems such as non-standardization of products, difficulty in quality control, and high rate of product loss. In the future, as the public gradually accepts the concept of online purchase of fresh food, the market size of fresh food e-commerce will be further expanded. Introducing new technologies and models,The storage management model of fresh food products also needs to further improve. At the same time, the innovative model of online and offline integration will be further expanded, and community group purchase will become a new entry point.
- 1
- 2
- 3
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告