电商行业报告合集(共29份)
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艾媒咨询|2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告
本报告研究涉及企业/品牌/案例:美菜网,叮咚买菜,谊品生鲜,盒马鲜生,兴盛优选,中粮我买网,顺丰优选,多点,每日优鲜
2019年迎来生鲜电商发展“寒冬”,行业频出企业倒闭新闻;2020年初受疫情影响,生鲜电商平台用户激增,行业依然保持强者恒强的局面;2021年上半年生鲜电商资本领域火热,叮咚买菜完成D轮融资,每日生鲜、美菜网、多点等多家平台纷纷竞争“生鲜赛道第一股”,赛道下半场的竞争序幕已拉开。虽然行业内各模式的供应链、品控等问题依然存在,但短期内生鲜电商市场将依然保持多维发展的火热态势,预计2021年中国生鲜电商行业市场规模将超过3000亿元。
2019 ushered in the "cold winter" of fresh food e-commerce development, and the industry frequently broke news of corporate closures; in early 2020, affected by the epidemic, fresh food e-commerce platform users increased sharply, and the industry still maintained its strong position as a strong one; fresh food in the first half of 2021 The e-commerce capital field is hot, Dingdong Maicai completed the D round of financing, and many platforms such as Daily Fresh, Meicai.com, and Duodian competed for the "first share of the fresh track". The prelude to the second half of the track has begun. Although the supply chain and quality control problems of various models in the industry still exist, the fresh food e-commerce market will continue to maintain a multi-dimensional development trend in the short term. It is expected that the market size of China's fresh food e-commerce industry will exceed 300 billion yuan in 2021. -
艾媒咨询|2021年小红书公司研报
小红书是一款生活方式分享平台,包括消费经验和生活方式的众多内容。随着产品的迭代,小红书从社区平台转化为社区+电商平台,在UGC电商领域处于比较领先的地位。2019年11月,小红书引入电商直播功能,探索电商变现新模式。数据显示,2019年1月-2020年11月小红书的用户呈现小幅度下降趋势。截至2020年11月,小红书的月活用户为1232.19万人,环比下降0.32%。预计未来随着小红书的多元化发展,平台的月活用户有望恢复正增长。
Xiaohongshu is a lifestyle sharing platform that includes a wide range of consumer experiences and lifestyle. With the iteration of the product, Xiaohongshu from the Community Platform into the community + e-commerce platform, in the field of UGC e-commerce in a relatively leading position. In November 2019, Xiaohongshu introduced the live streaming function of e-commerce, exploring a new mode of e-commerce monetization.The data shows that from January 2019 to November 2020, the number of users of Xiaohongshu showed a slight downward trend. As of November 2020, Xiaohongshu had 12,321,900 monthly users, down 0.32 percent from the previous month. It is expected that with the diversified development of Xiaohongshu in the future, the monthly users of the platform are expected to resume positive growth. -
艾媒咨询|2021年中国剧本杀行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例:剧本杀,明星大侦探,谁是凶手,百变大侦探,我是谜,密室逃脱,狼人杀
伴随着《明星大侦探》等推理综艺走红,剧本杀游戏也成功出圈,成为年轻消费者偏好的休闲娱乐活动之一。同时随着体验经济的发展,人们对剧本杀这种新消费业态接受度比较高,从而推动其在国内的快速发展。在不断升级发展过程中,北京、成都、长沙等网红城市的剧本杀商家正在做“剧场+剧本杀”、“文旅+剧本杀”等新尝试,与剧本杀相关的新业态正蓄势待发。数据显示,2019年中国剧本杀市场规模超过百亿元,同比增长68.0%,2020年受疫情影响,市场规模以7%的增幅增至117.4亿元,同比增长7%。如今剧本杀已经形成了一条完整的产业链,剧本创作者、发行商、演员、门店商家、垂直平台等主体的参与将会推动行业规模持续扩张。
With the popularity of "star detective" and other reasoning variety shows, screenplay game has also been successfully out of the circle, becoming one of the leisure and entertainment activities preferred by young consumers. At the same time, with the development of experience economy, people's acceptance of this new consumption format is relatively high, so as to promote its rapid development in China. In the process of continuous upgrading and development, script killing businesses in online Red cities such as Beijing, Chengdu and Changsha are making new attempts such as "theater + script killing" and "cultural tourism + script killing", and new businesses related to script killing are ready to develop. According to the data, in 2019, the scale of China's market will exceed 10 billion yuan, with a year-on-year growth of 68.0%. In 2020, affected by the epidemic, the market scale will increase by 7% to 11.74 billion yuan, with a year-on-year growth of 7%. Now the script has formed a complete industrial chain. The participation of script creators, publishers, actors, stores, vertical platforms and other main bodies will promote the continuous expansion of the industry scale. -
艾媒咨询|2020上半年中国导购电商行业研究报告
本报告研究涉及企业/品牌/案例:55海淘、什么值得买、蘑菇街。
iiMedia Research(艾媒咨询)数据显示,2019年中国导购电商用户规模为3.45亿人,预计2020年将增至3.81亿人,对比移动电商近8亿人的用户规模,导购电商用户渗透率仍有上升空间。伴随着鼓励消费政策的陆续出台、商品种类的迅速更新换代与信息流的爆发性增长,消费者对于导购电商的需求逐渐增加。iiMedia Research(艾媒咨询)数据显示,目前近七成消费者网购时使用导购平台,平台用户对海淘导购等垂直细分平台存在一定需求。艾媒咨询分析师认为,供需双方的变化加速“人货场”重构,随之而来的是流量争夺加剧、消费便利性、品质化需求提升。导购电商平台作为连通商家和消费者的纽带,既能够帮助商家导流获客,还能为消费者提供便利,在电商渠道竞争加剧的情况下,其双向服务价值将进一步提升。
According to data from iiMedia Research, the number of users of guide e-commerce in China was 345 million in 2019, which is expected to increase to 381 million in 2020. Compared with the number of users of nearly 800 million in mobile e-commerce, the penetration rate of guide e-commerce still has room to rise. With the introduction of policies to encourage consumption, the rapid upgrading of commodity types and the explosive growth of information flow, consumers' demand for e-commerce shopping guides is increasing gradually. As the data of iiMedia Research showed, nearly 70% of consumers currently use the shopping guide platform for online shopping. Platform users have a certain demand for overseas online shopping guide and other vertical subdivided platforms. iiMedia consulting analysts believe that changes in the supply and demand sides accelerate the restructuring of "people's freight yard", followed by intensified traffic competition, consumption convenience, quality demand. E-commerce shopping guide platform, as a link connecting merchants and consumers, can not only help merchants to attract customers, but also provide convenience for consumers. In the case of intensified competition of e-commerce channels, its two-way service value will be further enhanced. -
艾媒报告|2020年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告
本报告研究涉及企业/品牌/案例:美菜网,叮咚买菜,谊品生鲜,谊品生鲜,盒马鲜生,兴盛优选,中粮我买网,顺丰优选;其他提及企业/品牌:饿了么,美团买菜,欢乐番薯,果然优,歌德盈香,谊品生鲜,菜上菜,呆萝卜,食行生鲜,本来生活,洪九果品,妙生活,钱大妈,朴朴超市,苏鲜生,顺丰优选,e万家,大润发优鲜,7RRESH,百优品,极速鲜,小象生鲜
2020年3月17日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国生鲜电商行业及其上下游产业链进行分析。并且,本研究通过对生鲜电商的八大运营模式以及各种模式的代表企业,例如美菜网、叮咚买菜、谊品生鲜、盒马鲜生、兴盛优选、中粮我买网、顺丰优选等平台进行典型案例分析,以此对生鲜电商行业的发展进行预判。艾媒咨询分析师认为,中国生鲜电商行业经历了多年的高速发展,原本已进入发展的平台期,2019年还遭遇生鲜电商的发展“寒冬”,但2020年初,受疫情影响,线上买菜刺激生鲜电商的发展,居民消费习惯逐步养成现阶段,生鲜市场的新一轮混战已然开始。
The size of China's fresh e-commerce market will maintain a stable growth of 29.2% in 2019 and is expected to reach 263.84 billion yuan by 2020. iiMedia Research believe that as the Internet giants continue to enter the fresh e-commerce, the fresh e-commerce industry has entered a bottleneck period of development due to fierce competition. The epidemic has become a recurring opportunity for fresh e-commerce providers, absorbing and cultivating a number of new users. However, it should also be noted that as the impact of the epidemic gradually subsides, fresh e-commerce providers may also face the dilemma of a sudden drop in users. -
艾媒报告|2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告
本报告研究涉及企业/品牌/案例:北大荒,苏垦农发,中粮集团;其他提及企业/品牌:香雪集团,五谷丰登,悦活,蒙牛,长城干红,五谷道场,大悦城,我买网,中粮地产,美菜,盒马鲜生
2020年3月25日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国农业产业发展进行分析。报告特别针对新冠疫情的影响,对2020年农业细分领域的发展情况进行数据分析,结合对北大荒、苏垦农发和中粮集团三家典型企业的案例分析,探讨产业上下游的运营模式,以此对2020-2021年的农业产业发展进行趋势预判。中国农业总产值在近10年不断攀升,年均增长率8.3%。艾媒咨询分析师认为,在中国二三产业比重的不断增加的情况下,国家出台政策保障疫期农产品各个环节的运行顺畅,并且头部平台发起“爱心助农”活动实现农产品产销,是进一步推动农业现代化发展的基础和动力。
China's total agricultural output value has continued to rise in the past 10 years, reaching 65.5 trillion yuan in 2018, with an average annual growth rate of 8.3%. iiMedia Research found that the increasing proportion of China's secondary and tertiary industries is the basis and driving force for further promoting the development of agricultural modernization. The new crown epidemic has the greatest impact on the agricultural economy. It is the transportation link in the agricultural industry chain. Especially in light of the current international epidemic situation, the development of agricultural import and export is blocked, and the problem of production and marketing docking may occur. -
艾媒报告|2020年中国钢材市场运行大数据与市场发展趋势研究报告
本报告研究涉及企业/品牌/案例:宝钢股份,华菱钢铁,河钢股份,沙钢股份;其他提及企业/品牌:钢之家,兰格钢铁,我的钢铁,找钢,荷钢网,中国联合钢铁网,东方钢铁,在线海鑫钢网,中拓钢铁网,中钢在线,运钢网,嘀嘀拼钢,斯迪尔,欧浦智网,三钢闽光,新兴铸管,重庆钢铁,山东钢铁,南钢股份,马钢股份
2020年4月1日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国钢材市场运行大数据与市场发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国钢铁行业及其细分领域的粗钢、螺纹钢等进行分析。此外,报告探讨产业上下游的运营模式,结合对宝钢股份、华菱钢铁、河钢股份和沙钢股份四家典型企业的案例分析,对钢铁行业总体运行情况进行分析,并结合新冠疫情对2020-2021年钢铁产业发展进行趋势预判。数据显示,2019年钢材产销率基本稳定在99%以上。但是2018年,中国钢铁产业集中度仅为35.3%。产业集中度偏低成为中国钢铁行业进一步发展的巨大障碍,一定程度上限制了中国钢铁企业的国际竞争力。艾媒咨询分析师认为。2019年中国钢材的国内需求增长强劲,特别是疫情影响下2020年新基建建设、智能汽车发展等需求将进一步拉动钢材的行业增长。
China's domestic demand for steel products has grown strongly in 2019, and rebar, as one of the essential raw materials for infrastructure construction, also occupies an important position in the financial market. Data show that in 2019, the average weekly rebar output in China was 3.49 million tons, an increase of 10.4% year-on-year. In addition, with the continuous improvement of the e-commerce platform and the logistics industry, the market share of steel e-commerce will continue to increase. It is expected that the growth rate of steel e-commerce will remain above 38% in the next three years. -
艾媒报告|2020-2021年中国医疗电商行业发展趋势及标杆企业分析报告
本报告研究涉及企业/品牌/案例:平安好医生,康爱多,阿里健康,健客,鱼跃医疗;其他提及企业/品牌:益药购,1药网,九州通网,心诺,我的医药网,好药师,美之氧,药京采,七乐康,欧姆龙,普天药城网,氧生活,未名企鹅,爱康多,巨人,药药好,京东大药房,康祝,药品终端网,360好药,可孚,药师帮,药房网,艾润科技,药便宜,八百方
2020年3月9日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国医疗电商行业发展趋势及标杆企业分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国医疗电商产业发展进行分析。本报告主要通过医药电商和家用医疗器械两方面,对医疗电商产业上下游深入探究运行模式,并对鱼跃集团、平安好医生、爱康多等典型企业进行案例分析,以此对中国医疗电商行业发展进行趋势预判。2019年中国医药电商行业发展规模继续增大,涌现出许多新型零售方式。越来越多医药企业涌入B2B主流市场,B2C市场规模也随着消费者健康意识的提升以及网购消费习惯的固定而得到较大发展;越来越多药企也开始开展O2O业务。以药到医、“医+药”发展的模式也受到普遍认可。特别在新型冠状病毒肺炎疫情影响下,医疗电商以其独特的互联网优势在抗击疫情中发挥了重要作用。在此契机下,医疗电商行业将在2020年迎来重大普及发展的历史机遇期。
In 2019, the scale of China's pharmaceutical e-commerce industry continues to increase, and many new retail methods have emerged. More and more pharmaceutical companies have entered the mainstream B2B market, and the scale of the B2C market has also grown significantly with the improvement of consumers' health awareness and the fixation of online shopping consumption habits; more and more pharmaceutical companies have begun to develop O2O business. The development model from medicine to medicine and "medicine + medicine" has also been widely recognized. Especially under the influence of the new coronavirus pneumonia epidemic, medical e-commerce has played an important role in fighting the epidemic with its unique Internet advantage. With this opportunity, the medical e-commerce industry will usher in a period of historical opportunities for significant popularization in 2020.
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